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Cpi presentation 2011

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Elizabeth Drescher
Elizabeth Drescher

How to use social media in marketing for publishers.

BusinessTechnology
1 of 24
Making Media Social @CPI Elizabeth Drescher August 17, 2011
Who is the Customer?
What Don’t Readers Want from Publishers? ,[object Object],[object Object]
Product Advertisements
New Release Announcements
What Do People Want from Publishers? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News About Authors
Content: Excerpts
Contact: Webinar with Author
Contact: Blog Posts
E.P.I.C.: Content Beyond Words ,[object Object],[object Object],[object Object],[object Object],Source: Leonard Sweet, The Gospel According to Starbucks: Living with A Grande Passion
Experiential/Participatory
Image-Rich/Multi-Media
Image Poor
Connective 1405 People Like This 11,388 People Like This 1059 Followers 1523 Following 305 Subscribers 6442 Views 95,995 Visits in 2011
Disconnects
Connecting with Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurement Strategy Source: Dave McClure, “Startup Metrics for Pirates,” StartOnomics Conference, October 2, 2009, San Francisco, CA A A R R R !!!
Social Practice: Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Practice: Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Practice: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Practice: Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
K.I.S.S. ,[object Object]

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Cpi presentation 2011