Digipak analysis (artic monkeys)

1. Typography and text position:
In 2006 the Artic Monkeys release their first album. This had a number of implications on the design of the
digipak as they have to create a outstand design in an emerging music industry to get noticed. They have
started off by creating a brand with the name. It looks like the album cover has been stamped with their name,
this has to effect of making the audience think that this is a well established brand with their marketing
technique. The logo has been placed at the top of the album cover so it is the first thing that the consumer will
see.
Colour scheme:
The designer has chosen a
very dark colour scheme to
emphasise the cool nature
of this conventional boy
band. They also use the
dark colours to show the
dark nature of the songs.
They mainly sing about the
struggles of relationships
and the colour scheme
adds effect to it. the black
colours can symbolise the
depressing nature of the
music that the band is
making.Design and imagery:
The designer of the digipak has chosen some simple images with some powerful meanings. On the front of the
digipak we quite a cool guy smoking. Now if it was just a photo of a guy it wouldn’t imply much, but because he
is smoking it shows the audience he is quite cool with his rebel streak. This is how the band resemble
themselves as quite cool and rebellious individuals. However when you look at the back it is a very different
story. You can see the same cool character actually breaking down. This resembles the genre of the music
where you see the artist having troubles with relationships and expressing it through their music. On the CD we
see more cigarettes which resembles their obsessive addiction to the relationships they are singing about.
The writing of the digipak is
very small and out of the way.
This is because the designer
wants the powerful images to
be in front of the audience
instead of the words. This is
because people can relate to
pictures easier and it is more
visually appealing for the
audience to actually pick up
and buy.