A2 Media Research

1. Digipak analysis
Arctic Monkeys - AM

2. Front Cover
The front cover for the arctic monkeys new album “AM” is simple and minimalistic, this gives
the cover a clean and professional finish which in result matches there style as a band. The
sound wave used on the cove has been used throughout promoting for their new album, it has
help to popularise their album by giving it a very distinct and recognisable image that people
will remember it by. Also the black and white theme has regularly occurred in the new album
with many of the new song being shot in black and white.

3. Back cover
The main purpose of the back is to quickly show you what tracks are included in the Digipak.
As well as the tracks the back also incudes a barcode, the record label it was released on and the
release date of the album. The back keeps the same colour scheme as the rest of the Digipak
with the background being black and all of the text being in white.

4. Inside
Inside the digipak we see the first Photo used in the album, The image contains
a group shot of the band were they are all wearing a white shirt with a black tie,
this shows the bands image as the band are trying to give off as a very clean cut
and stylish image.

5. Lyric book
This insert is not something you not will find every Digipak, the book contain all of the lyric
from all of the songs within the album and once again all of the text is in white with the
background being black. The same black and white theme is used within the digipaks with the
background being black and the Text being white.
This makes the Digipak much more personal to owner as it allows the artist to connect to the
owner, this is because the owner of the digipak is able to learn the lyrics and sing along with the
artist.