This document discusses developing meaningful experiences through design. It presents a framework for understanding experiences through various dimensions like triggers, breadth, intensity, interaction, and significance. Experiences can be designed to evoke different meanings for different stakeholders. A meaningful development process involves researching what meanings are most important to customers and ensuring a company's products, services, and brand align with and support those core meanings. The goal of strategic design should be focusing efforts on shared meanings between a company's priorities and what customers seek in order to create truly meaningful experiences.