The document provides 10 tips for analytics success. It discusses the importance of asking good questions to gain insights, thinking long-term about building an analytics program, starting with investing in people over technology, seeking truth over validating preconceptions from data, understanding data limitations, ensuring ownership of the analytics function, investing in storytellers to communicate insights, finding meaningful ways to visualize data, and transforming data into actionable insights.
This is a presentation I gave on Data Visualization at a General Assembly event in Singapore, on January 22, 2016. The presso provides a brief history of dataviz as well as examples of common chart and visualization formatting mistakes that you should never make.
North Raleigh Rotarian Katie Turnbull gave a great presentation at our Friday morning extension meeting about data visualization. Katie is a consultant at research and advisory firm, Gartner, Inc.
This is a presentation I gave on Data Visualization at a General Assembly event in Singapore, on January 22, 2016. The presso provides a brief history of dataviz as well as examples of common chart and visualization formatting mistakes that you should never make.
North Raleigh Rotarian Katie Turnbull gave a great presentation at our Friday morning extension meeting about data visualization. Katie is a consultant at research and advisory firm, Gartner, Inc.
Guest Lecture for the Data Visualization Class at Ateneo de Manila University. Basic design for Computer Science students. For educational purposes only, no copyright infringement intended.
Data visualization is crucial to understanding the big data being generated by apps and services. Data visualization toolkits such as D3.js and charting toolkits are immensely popular but it remains difficult to create meaningful dashboards or usable analytics tools or clear data visualizations. This talk will discuss data visualization principles, present best practices, showcase excellent visualizations in practice, and share useful tips and mistakes learned.
Data Visualisation Design Workshop #UXbneCam Taylor
In this workshop we’ll explore both the art and science of communicating information graphically in the digital world.
With lots of great examples and a hands-on team exercise, the session is intended to make us think about how we can convey information more clearly and efficiently in our apps, presentations, reports, emails and other forms of communication.
Data visualization is an interdisciplinary field that deals with the graphic representation of data. It is a particularly efficient way of communicating when the data is numerous as for example a time series.
Why is it suboptimal to visualize data as plain figures? What is the purpose of data visualization? Why should you care? What is the interplay between statistics, data analysis, and a good marketing story? In this talk, I'll give some answers and try to convince you to adopt best practices in dataviz.
This month, we will dive into the world of data analysis and visualization. As data continues to proliferate our lives and work, the question of how to make sense of it and turn it into information and knowledge becomes more and more challenging. At the same time, powerful tools are becoming available to help analysts sift through data and present it in a way that draws attention to key bits of knowledge than can be derived. As such, the skills related to using these tools effectively have become highly sought-after as organizations seek to dig out the treasures hidden in their data troves.
Presentation by Stephen Lett (Procter & Gamble)
Best Practices for Killer Data VisualizationQualtrics
There’s something special about simple, powerful visualizations that tell a story. In fact, 65% of people are visual learners.
Join Qualtrics and Sasha Pasulka from Tableau as we illuminate the world of data visualization and give you clear takeaways to help you tell a better story with data. Getting executive buy-in or that seat at the table may come down to who can visualize data in a way that excites and enlightens the audience.
A short workshop from MERL Tech 2016 on how we can think more purposefully about telling stories with our data and designing visualizations to bring those stories to life in global health and development.
Guest Lecture for the Data Visualization Class at Ateneo de Manila University. Basic design for Computer Science students. For educational purposes only, no copyright infringement intended.
Data visualization is crucial to understanding the big data being generated by apps and services. Data visualization toolkits such as D3.js and charting toolkits are immensely popular but it remains difficult to create meaningful dashboards or usable analytics tools or clear data visualizations. This talk will discuss data visualization principles, present best practices, showcase excellent visualizations in practice, and share useful tips and mistakes learned.
Data Visualisation Design Workshop #UXbneCam Taylor
In this workshop we’ll explore both the art and science of communicating information graphically in the digital world.
With lots of great examples and a hands-on team exercise, the session is intended to make us think about how we can convey information more clearly and efficiently in our apps, presentations, reports, emails and other forms of communication.
Data visualization is an interdisciplinary field that deals with the graphic representation of data. It is a particularly efficient way of communicating when the data is numerous as for example a time series.
Why is it suboptimal to visualize data as plain figures? What is the purpose of data visualization? Why should you care? What is the interplay between statistics, data analysis, and a good marketing story? In this talk, I'll give some answers and try to convince you to adopt best practices in dataviz.
This month, we will dive into the world of data analysis and visualization. As data continues to proliferate our lives and work, the question of how to make sense of it and turn it into information and knowledge becomes more and more challenging. At the same time, powerful tools are becoming available to help analysts sift through data and present it in a way that draws attention to key bits of knowledge than can be derived. As such, the skills related to using these tools effectively have become highly sought-after as organizations seek to dig out the treasures hidden in their data troves.
Presentation by Stephen Lett (Procter & Gamble)
Best Practices for Killer Data VisualizationQualtrics
There’s something special about simple, powerful visualizations that tell a story. In fact, 65% of people are visual learners.
Join Qualtrics and Sasha Pasulka from Tableau as we illuminate the world of data visualization and give you clear takeaways to help you tell a better story with data. Getting executive buy-in or that seat at the table may come down to who can visualize data in a way that excites and enlightens the audience.
A short workshop from MERL Tech 2016 on how we can think more purposefully about telling stories with our data and designing visualizations to bring those stories to life in global health and development.
Search Engine Optimization is commonly shortened to SEO. SEO is a complete industry with expected spending in 2014 to reach $5 billion dollars.
The thing is SEO is not rocket scientist no matter what those spammy SEO marketers who promise #1 ranking tell you.
It's also not snake oil or pixie dust.
SEO is all about usability and accessibility and in this presentation we will discuss actionable items that you can take back and apply to your newsroom.
Recruitment Marketing: Bridging the Gap Between Awareness & CommitmentKyle James
Colleges and Universities do a great job of creating awareness around their brands. They also do a great job of closing prospective students who are interested school into new students. The one problem with this is that there are three main stages in the Recruitment funnel for new students and this area is something that schools don't do exceptionally well. We're talking about the Converting and Engaging stage fo the recruitment funnel. In this webinar we will focus on the steps and processes critical to this middle stage that bridges the gap of potential students being aware of your brand and actually becoming students. What is involved, how do you accomplish it and ultimately how can you measure success.
Inbound School Marketing: Is Your Website Helping The Bottom Line?Kyle James
The rules of the game have changed. Having a website is standard practice but your website is more than a branding piece for your institution. The majority of almost every school’s annual budget comes from tuition so helping increase enrollment has to be the site's top priority. Are you fully leveraging it for a marketing purpose? How is your social media, blogging, mobile efforts and search engine optimization coming together to help you meet these goals? In this presentation, you'll get a blue print for success. We will discuss the importance of your website in the marketing and recruitment funnel, how you can actually get a ROI on marketing and give you formulas and calculators to financially justify future projects.
http://2012.highedweb.org/EventDetail.aspx?guid=7ef9df82-b884-43ae-b5bd-b11066cb0ad4
Big Data for International DevelopmentAlex Rascanu
Alex Rascanu delivered the "Big Data for International Development" presentation at the International Development Conference that took place on February 7, 2015 at University of Toronto Scarborough.
Dashboards are Dumb Data - Why Smart Analytics Will Kill Your KPIsLuciano Pesci, PhD
Organizations of every size have access to data dashboard technology, yet none of the solutions have delivered on their hype and right now across the world executives and analysts are staring at a dashboard and thinking the same thing, ""so what?""
The failure of dashboards to deliver meaningful insights is inherent in their simplicity: they only show surface level information, and not the relationships between data points that really drive the fate of your organization.
But all is not lost! By combining the right mix of technology and human expertise in business strategy, research and data mining you can embrace the smart analytics movement, and start accessing insights that grow your company and your competitive position.
You can watch the accompanying webinar here: https://youtu.be/RdOcPxv9wLs
Eureka Analytics Seminar Series - Product Management for Data Science ProductsEureka Analytics Pte Ltd
Data Science is increasingly being used to build new products in every industry, from Internet companies to physical businesses, and from large enterprise systems to consumer products that we carry in our pockets. The ability to understand the Data Science process is an increasingly important skill for Software Product Managers. What are some of the unique challenges when building a Data Science product? How do we build products that scale if there is an element of experimentation and research? In this seminar, you will learn what it takes to manage a Data Science product, and hear practical tips and examples from our experience at Eureka Analytics. This seminar is brought to you by Eureka Analytics
A Practical Guide To Mixed Methodologies For UX ResearchUXDXConf
We've all heard it. The best UX research method is the mixed-method. By combining both qualitative and quantitative data the better you can understand your users. Is there such thing as too much data?
In this session, Alina will talk through how to manage your user insights to tangible actions and plan for your team. She will talk through:
- How in Allegro user insights is collated through research, big data and behavioural sciences but what happens next;
- How to prioritise your data/insights;
- What challenges can you encounter and how to solve them; and
- What best practices she uses to ensure the team is aligned in understanding these insights.
Exercise 1 Risk Analysis Before you begin this assignment, be .docxgitagrimston
Exercise 1: Risk Analysis
Before you begin this assignment, be sure you have read the Case Study and completed the assignment for the Case Study Stage One and Stage Two projects. You should also review the reading “How To Guide to Risk Management.”
Purpose of this Exercise
This activity provides you the opportunity to apply a risk analysis to a specific technology solution. It directly supports the following course outcomes to enable you to:
· evaluate information systems and enterprise solutions to determine the best fit to enable the organization's strategic outcomes
· use information technology tools and techniques to support business intelligence gathering and decision making
· apply information technology best practices and methodologies to create information technology solutions
Assignment
Using the Case Study and the IT solution you proposed for Stage One of the Case Study project, complete the risk analysis matrix provided below.
1. Briefly describe your proposed IT solution.
2. Complete the Risk Matrix below:, describing for each Area of Risk:
a. Explain each are of risk and describe how that area applies to your proposed IT solution for the Case Study,
b. the probability (High/Medium/Low) of its occurrence,
c. impact (High/Medium/Low) on the organization if it does occur and
d. a strategy to mitigate the risk.
3. Explanations of each of the Areas of Risk are available in the document “How to Guide to Risk Management,” pages B3-B7. Definitions for probability of occurrence and impact may be found on page 7 and an example of a mitigation strategy is given on page 9 of the same document.
Your paper should be 2-3 pages in length and provide the brief description in a paragraph followed by the table below, that you may copy, paste into your file and then complete. Do not limit yourself to the space shown in table, but provide complete answers for “Description” and “Strategy for Mitigation.” Submit your paper via your Assignment Folder as a Word document with your last name included in the filename. Use the Grading Rubric below to be sure you have covered all aspects of the assignment.
Risk Analysis
4. Brief Description of Proposed IT
Solution
as it relates to the Case Study:
1. Risk Matrix
Area of Risk
Description
Probability of Occurrence
Impact
of Occurrence
Strategy for Mitigation
1. Strategic
1. Business
1. Feasibility
1. Capability to Manage Investment
1. Organization and Change Management
1. Dependencies and Interoperability
1. Security
1. Privacy
1. Project Resources
1. 0. Schedule
1. 1. Initial Cost
1. 2. Life Cycle Cost
1. 3. Technical Obsolescence
1. 4. Technology Environment
1. 5. Reliability of Systems
1. 6. Data and Information
1. 7. Overall Risk of Investment Failure
SPECIAL PUBLICATION Summer 1998
DATA “SANITY”:
STATISTICAL THINKING
APPLIED TO EVERYDAY DATA
DAVIS BALESTRACCI
HEALTHSYSTEM MINNESOTA
1.0 Introductory ...
Data Science - An emerging Stream of Science with its Spreading Reach & ImpactDr. Sunil Kr. Pandey
This is my presentation on the Topic "Data Science - An emerging Stream of Science with its Spreading Reach & Impact". I have compiled and collected different statistics and data from different sources. This may be useful for students and those who might be interested in this field of Study.
The Art of Storytelling Using Data ScienceGramener
Gramener's VP - Sales, APAC Region, Vijayam Sirikonda interacted with the students of IIM Raipur and talked about the importance of data storytelling for business users.
These slides were presented by Pauline Chow, Lead Instructor in Data Science & Analytics, General Assembly for her talk at Data Science Pop Up LA in September 14, 2016.
These are slides from Ellen Wagner\'s featured theme presentation Making Learning Analytics Matter in the Educational Enterprise from Blackboard World 2012, New Orleasn, LA, July 12, 2012
Similar to AMES 2016 - The Human Side of Analytics (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
4. 4
INTRODUCTION
The technology landscape that
supports and drives the analytics
industry has become very
sophisticated, but the way we
nurture, grow and invest in talent
hasn’t kept up
TECHNOLOGY
PEOPLE
5. 5
INTRODUCTION
In APAC, the appetite for
analytics solutions is high, but
maturity is still relatively low
Adequate budgets
Impact of analytics
The right talent
The right org structure
Sophistication of use cases
10. 10
ASK GOOD QUESTIONSONE
Do you like Starbucks?
Yes
No 1 2 3 4 5 6 7 8 9 10
On a scale of 1-10, how would you
rate your perception of Starbucks?
Extremely
Negative
Extremely
Positive
What is your perception of
Starbucks?
Very Positive
Somewhat Positive
Neutral
Somewhat Negative
Very Negative
Rank the following brands
based on your preference?
Costa Coffee
Starbucks
Coffee Bean
Coffee Connoisseur
1
2
3
4
Which of the following brands do you
like (choose top 2)
Costa Coffee
Starbucks
Coffee Bean
Coffee Connoisseur
Other
In your own words, what is your
perception of Starbucks?
Type Response….
14. 14
THINK LONG TERMTWO
FOUNDATION
REPORTING
ANALYSIS &
OPTIMIZATION
TESTING &
PERSONALIZATION
OrganizationalAnalyticsMaturity
Foresight
Insight
Hindsight
Strategy
ADVANCED
ANALYTICS
Predictive Modeling
Big Data
Advanced Segmentation
Advanced Personalization
DMP
Your journey to
analytics success is
NOT LINEAR
NOT FINITE
AND FULL OF INFINITE
POSSIBILITIES
15. 15
DISCOVERY
& DESIGN
ANALYTICS
IMPLEMENTATION
REPORTING
& ANALYSIS
TESTING &
OPTIMIZATION
PERSONALIZATION ADVANCED
ANALYTICS
Requirements closure
Capture and categorize
requirements
Identify KPI’s and map to
business objectives
Review wireframes /
visual designs
Technical assessment of
implementation
feasibility
Solution Design
Tagging Guide
Tag Manager + data
layer setup
Set-up basic reports &
dashboards
Automate and
standardize reporting
wherever applicable
Data consolidation from
multiple channels for a
single view
Set-up A/B tests based
on business needs
Audit site for
optimization and
personalization
opportunities
Send personalized
campaigns through
emails
Serve personalized .COM
experience based on
visitor behaviours
Build statistical models
based on real data to
predict and forecast any
key metrics (like revenue
or orders)
Identify correlation
between offline events
on
THINK LONG TERMTWO
FOUNDATION
HINDSIGHT
INSIGHT
FORESIGHT
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4QUARTER
PHASE
ACTIVITIES
Dynamic Tag
Manager
TECHNOLOGY
+
- Dynamic Tag
Manager
Adobe
Analytics
Adobe
Target
Example Roadmap
17. 17
START WITH PEOPLETHREE
The people (e.g. analysts) who
manage, maintain, and grow
your analytics program
PEOPLE KNOWLEDGE TECHNOLOGY
The knowledge (e.g. best
practice, documentation,
standards, protocols,
processes, etc) that ensure
effectiveness, efficiency and
consistency
The technology which
enables automation and
aggregation of data
collection and analysis
18. 18
START WITH PEOPLETHREE
10 / 90 RULE
For every $10 you spend on a tool you should be investing $90 "intelligent
resources/analysts” (i.e. people)
$25,000
$250,000$225,000
$2,250,000
Tech People
19. 19
START WITH PEOPLETHREE
10 / 90 RULE
For every $10 you spend on a tool you should be investing $90 "intelligent
resources/analysts” (i.e. people)
$25,000
$250,000$225,000
$2,250,000
Tech People
20. 20
START WITH PEOPLETHREE
10 / 90 RULE
For every $10 you spend on a tool you should be investing $90 "intelligent
resources/analysts” (i.e. people)
$25,000
$250,000$225,000
$2,250,000
Tech People
21. 21
START WITH PEOPLETHREE
10 / 90 RULE
For every $10 you spend on a tool you should be investing $90 "intelligent
resources/analysts” (i.e. people)
$25,000
$250,000$225,000
$2,250,000
Tech People
22. 22
START WITH PEOPLETHREE
10 / 90 RULE
For every $10 you spend on a tool you should be investing $90 "intelligent
resources/analysts” (i.e. people)
$25,000
$250,000$225,000
$2,250,000
Tech People
23. 23
START WITH PEOPLETHREE
10 / 90 RULE
For every $10 you spend on a tool you should be investing $90 "intelligent
resources/analysts” (i.e. people)
$25,000
$250,000$225,000
$2,250,000
Tech People
30. 30
UNDERSTAND YOUR DATAFIVE
How was the data collected? (e.g. poll, census, etc)
What metrics, data formats and units of measure are included?
How is the data structured? (e.g. by date/time, by category, etc)
How granular is your data set? (e.g. broken down by day, month, year, etc)
Where and how is the data stored? (e.g. 3rd party vendor, owned databased in the
cloud, on-premise, etc)
32. 32
UNDERSTAND THE LIMITS OF TECHNOLOGYSIX
“We decided to test two identical versions of
our homepage against each other. You’d think
these two variants, being identical, would have
nearly the same conversion rate…. We saw
that the new variation, which was identical to
the first, saw an 18.1% improvement. Even
more troubling was that there was a “100%”
probability of this result being accurate.
38. 38
ENSURE YOU HAVE OWNERSHIPSEVEN
You need a person or team to own your analytics practice and drive it
forward. This entity needs to nurture the following:
VISION ACCOUNTABILITY GOVERNANCE COLLABORATION EVANGELISM
Ensure you are on
track and pursuing a
vision
Ensure there is
accountability to your
analytics output
Ensure governance
controls are in place
and observed as it
relates to analytics
Encourage and drive
collaboration across
the business to
ensure data isn’t
stuck in silos
Advocate data driven
thinking across the
business and create
new stakeholders
40. 40
INVEST IN STORYTELLERSEIGHT
Empirical storytelling is the process of using data to tell a rich and compelling
story. In practice, empirical storytelling requires a proficiency in collecting, cleaning,
interpreting and visualizing data, but it also requires someone who can
communicate the data and key message in a way that resonates with the audience
Empirical Storytelling
41. 41
INVEST IN STORYTELLERSEIGHT
“You can have piles of facts and
still fail to resonate. It’s not the
information itself that’s
important but the emotional
impact of that information.”
“[few] grasp how to use data to
tell a meaningful story that
resonates both intellectually
and emotionally with an
audience”
Nancy Duarte – Writer, Speaker, CEO Daniel Waisberg - Analytics Advocate, Google
42. 42
INVEST IN STORYTELLERSEIGHT
CHALLENGE
Green Mountain sold 18 billion
coffee pods in two years. How can
you give people a concrete sense of
just how many objects that is?
SOLUTION
Use physical space to create
context.
51. 51
insight is an
interpretation of data
which has value
and enables
a business decision
you need insight, not
more data
you need to actually
take action, otherwise
the insight has zero
value
TRANSFORM DATA INTO INSIGHTTEN
52. 52
TRANSFORM DATA INTO INSIGHTTEN
Average Time to Data Analysis
10%
17%
33%
22%
15%
3%
Minutes Hours Days Weeks Months Year or
more
4%
11%
24%
32%
22%
3%
6%
Minutes Hours Days Weeks Months Year or
more
Not
deployed
Average Time to Action
What’s the Value of Analytics?
53. 53
TRANSFORM DATA INTO INSIGHTTEN
Average Time to Data Analysis
10%
17%
33%
22%
15%
3%
Minutes Hours Days Weeks Months Year or
more
4%
11%
24%
32%
22%
3%
6%
Minutes Hours Days Weeks Months Year or
more
Not
deployed
Average Time to Action
Better decisions
made faster
What’s the Value of Analytics?
54. 54
TRANSFORM DATA INTO INSIGHTTEN
Average Time to Data Analysis
10%
17%
33%
22%
15%
3%
Minutes Hours Days Weeks Months Year or
more
4%
11%
24%
32%
22%
3%
6%
Minutes Hours Days Weeks Months Year or
more
Not
deployed
Average Time to Action
Better decisions
made faster
Decreasing your time to insight is
easier to do, and can be enabled
through technology/software
Decreasing your time to action is
MUCH harder, and involves talent,
processes, governance and change
management
What’s the Value of Analytics?