The document discusses communicating the business value of design. It suggests that while design is increasingly popular, investment in design work is often still questioned by business partners. To address this, designers must frame the value of their work through business lenses by understanding what jobs stakeholders need to get done, applying design methods to understand stakeholder needs, leveraging business tools and metrics, and quantifying the projected return on investment of design initiatives. Framing the benefits of design work in this way can help design gain acceptance as a viable and valuable part of the business.
The last several years have been a rollercoaster ride
for creative agencies across the globe as economies
struggle to recover from the financial crisis and
technology transforms the industry.
Is all well and good in Creative Agency Land, or are
these dynamic organisations feeling the pressure?
ClickZ, together and sponsored by Deltek, decided
to find out.
They asked almost 250 creative agency professionals
from around the world to tell us about the challenges
they’re facing and how their organisations are
responding.
Lead your organization to create better, more profitable products by expanding design and its methods to embrace, rather than avoid, complexity. This presentation investigates how business has changed drastically over the last 20 years, though many product development methods are still rooted in management philosophies of over a hundred years ago. Instead of relying on command and control and best practices of the past to prepare teams for what lies ahead, this talk will draw from fundamentals of systems thinking and design thinking to show managers, leaders, and practitioners how design can identify and create new opportunities to thrive in a complex, adaptive business environment.
Are You and Your Organization Ready for Design Transformation?Chris Avore
This talk was originally presented at the 2019 Information Architecture Conference on March 15 in Orlando Florida. The presentation examines how design leaders need to evolve their approach to leadership, elevate design maturity, and examine how their org prioritizes and launches new products in an increasingly complex business environment where many organizations are conducting large transformation efforts.
The last several years have been a rollercoaster ride
for creative agencies across the globe as economies
struggle to recover from the financial crisis and
technology transforms the industry.
Is all well and good in Creative Agency Land, or are
these dynamic organisations feeling the pressure?
ClickZ, together and sponsored by Deltek, decided
to find out.
They asked almost 250 creative agency professionals
from around the world to tell us about the challenges
they’re facing and how their organisations are
responding.
Lead your organization to create better, more profitable products by expanding design and its methods to embrace, rather than avoid, complexity. This presentation investigates how business has changed drastically over the last 20 years, though many product development methods are still rooted in management philosophies of over a hundred years ago. Instead of relying on command and control and best practices of the past to prepare teams for what lies ahead, this talk will draw from fundamentals of systems thinking and design thinking to show managers, leaders, and practitioners how design can identify and create new opportunities to thrive in a complex, adaptive business environment.
Are You and Your Organization Ready for Design Transformation?Chris Avore
This talk was originally presented at the 2019 Information Architecture Conference on March 15 in Orlando Florida. The presentation examines how design leaders need to evolve their approach to leadership, elevate design maturity, and examine how their org prioritizes and launches new products in an increasingly complex business environment where many organizations are conducting large transformation efforts.
Design thinking in printing industry by Dharam MentorDharam Mentor
Design thinking is all about understanding the characteristics and context of the problem and how technical innovation, new materials discoveries, or Scientific findings can satisfy world needs, besides individual cultures' needs. Furthermore, it guarantees the final solution is practical, beneficial., and desirable.
Design at Scale: Enabling Systems Thinking to Design for a Complex FutureChris Avore
Design thinking may not be enough to prepare designers, marketers, and entrepreneurs for the customer experience challenges of the future. Presented at CMS Wire's DX Summit November 14 2017 in Chicago.
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
This edition of The SoDA Report On… explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agency’s creative team, and much more. This Report includes original articles by the industry’s finest minds.
This talk addresses tactical ways to improve the design manager's relationship with her directs, influence other teams, and rethink hiring practices to create an equitable, inclusive organization.
I delivered this talk at Chicago Camps' Prototypes Process and Play Conference on August 12 2016.
The HR Summit and Expo, 7 - 9 October 2013 in Dubai, is the Middle East's largest event for HR Professionals.
With a speaker line up of two world-class Gurus and more than 40 regional and international HR leaders, the HR Summit is the place where tomorrow’s strategies are
discussed and transformational expertise is exchanged.
Vision And Mission Strategic Management Complete PowerPoint Deck With Slides SlideTeam
Need an inspiration readymade vision and mission strategic management complete PPT model? You have come to the right place. We have conceptualized this exclusive PowerPoint slide deck so that you can easily portray your organization’s objectives. Furthermore, our vision and mission PPT sample proves handy in giving strategic directions to employees for easy decision-making process. Apart from this, with help of our PPT sample file you can also cast spotlight on why the mission and vision are important in helping to shape organizational strategy. All in all, you can effectively craft a visual communication motivating employees to straightway move towards ultimate goals for their quick accomplishment. Big picture here is that to make your next PowerPoint show more penetrative, we have included exclusive slide templates like strategic management process, factors shaping strategic decisions, core concept, short term vs. long term objectives etc. In short, it is the ideal time to create something awesome with our pre built business vision and mission strategic management presentation deck. Don’t wait! Just click to download instantly. Encourage interracial exchange with our Vision And Mission Strategic Management Complete Powerpoint Deck With Slides. Get folks accustomed to different cultures.
Measuring & Evaluating Your DesignOps PracticeDave Malouf
This premiere version of this talk was given at WAQ in Quebec City on April 10, 2019.
It has a brief introduction to DesignOps and then goes into how to measure and understand value of designOps to the team and business.
PEOPLE FIRST ORGANIZATION & DESIGN (PFOD) for Startups & Established Organiza...Rod King, Ph.D.
This presentation features the visual tool of People First Community (PFC) Map. Although the strategy of "Put People First" is intuitive, startups and established organizations experience great difficulties in translating into reality the strategy of "Put People First." The visual tool of the People First Community (PFC) Map starts with "WHO" while mapping all stakeholders in a community. A PCF Map can be prepared for past, present, and future communities while managing as well as designing a strategy of "Put People First."
Understanding the Economic Value of Design v1Chris Finlay
Design has long struggled to justify its value as a business activity, and while it has gained ground it is still losing too often. Designers know it is the primary source of innovation, problem solving, and is one of the few truly sustainable competitive advantages.
What designers don't realize is that most business activities are either belief or superstition, rather than based on a reliable return on investment (ROI) calculation. Business people and designers lack a shared understanding of how design creates value, and so they use their specialized language to defend their position, and ultimately reduce the competitiveness of the business.
This is a work in progress on that issue, by Chris Finlay and Jason Gaikowski, focused on creating a critical chain of logic to help both business people and designers understand how to create value together.
12 Qualities of Effective Design OrganizationsPeter Merholz
It's not enough for a team to have great designers. Great design requires a well-run team, taking care of it's organizational, managerial, and operational needs. In this presentation, I outline 12 qualities of effective design organizations, and provide tools for assessing how well your organization is performing.
Design thinking in printing industry by Dharam MentorDharam Mentor
Design thinking is all about understanding the characteristics and context of the problem and how technical innovation, new materials discoveries, or Scientific findings can satisfy world needs, besides individual cultures' needs. Furthermore, it guarantees the final solution is practical, beneficial., and desirable.
Design at Scale: Enabling Systems Thinking to Design for a Complex FutureChris Avore
Design thinking may not be enough to prepare designers, marketers, and entrepreneurs for the customer experience challenges of the future. Presented at CMS Wire's DX Summit November 14 2017 in Chicago.
Talk on the importance of Service Design Thinking, how the evolution of Design and business leads to Service Design Thinking, overview of Service Design Thinking process and key artifacts used.
This edition of The SoDA Report On… explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agency’s creative team, and much more. This Report includes original articles by the industry’s finest minds.
This talk addresses tactical ways to improve the design manager's relationship with her directs, influence other teams, and rethink hiring practices to create an equitable, inclusive organization.
I delivered this talk at Chicago Camps' Prototypes Process and Play Conference on August 12 2016.
The HR Summit and Expo, 7 - 9 October 2013 in Dubai, is the Middle East's largest event for HR Professionals.
With a speaker line up of two world-class Gurus and more than 40 regional and international HR leaders, the HR Summit is the place where tomorrow’s strategies are
discussed and transformational expertise is exchanged.
Vision And Mission Strategic Management Complete PowerPoint Deck With Slides SlideTeam
Need an inspiration readymade vision and mission strategic management complete PPT model? You have come to the right place. We have conceptualized this exclusive PowerPoint slide deck so that you can easily portray your organization’s objectives. Furthermore, our vision and mission PPT sample proves handy in giving strategic directions to employees for easy decision-making process. Apart from this, with help of our PPT sample file you can also cast spotlight on why the mission and vision are important in helping to shape organizational strategy. All in all, you can effectively craft a visual communication motivating employees to straightway move towards ultimate goals for their quick accomplishment. Big picture here is that to make your next PowerPoint show more penetrative, we have included exclusive slide templates like strategic management process, factors shaping strategic decisions, core concept, short term vs. long term objectives etc. In short, it is the ideal time to create something awesome with our pre built business vision and mission strategic management presentation deck. Don’t wait! Just click to download instantly. Encourage interracial exchange with our Vision And Mission Strategic Management Complete Powerpoint Deck With Slides. Get folks accustomed to different cultures.
Measuring & Evaluating Your DesignOps PracticeDave Malouf
This premiere version of this talk was given at WAQ in Quebec City on April 10, 2019.
It has a brief introduction to DesignOps and then goes into how to measure and understand value of designOps to the team and business.
PEOPLE FIRST ORGANIZATION & DESIGN (PFOD) for Startups & Established Organiza...Rod King, Ph.D.
This presentation features the visual tool of People First Community (PFC) Map. Although the strategy of "Put People First" is intuitive, startups and established organizations experience great difficulties in translating into reality the strategy of "Put People First." The visual tool of the People First Community (PFC) Map starts with "WHO" while mapping all stakeholders in a community. A PCF Map can be prepared for past, present, and future communities while managing as well as designing a strategy of "Put People First."
Understanding the Economic Value of Design v1Chris Finlay
Design has long struggled to justify its value as a business activity, and while it has gained ground it is still losing too often. Designers know it is the primary source of innovation, problem solving, and is one of the few truly sustainable competitive advantages.
What designers don't realize is that most business activities are either belief or superstition, rather than based on a reliable return on investment (ROI) calculation. Business people and designers lack a shared understanding of how design creates value, and so they use their specialized language to defend their position, and ultimately reduce the competitiveness of the business.
This is a work in progress on that issue, by Chris Finlay and Jason Gaikowski, focused on creating a critical chain of logic to help both business people and designers understand how to create value together.
12 Qualities of Effective Design OrganizationsPeter Merholz
It's not enough for a team to have great designers. Great design requires a well-run team, taking care of it's organizational, managerial, and operational needs. In this presentation, I outline 12 qualities of effective design organizations, and provide tools for assessing how well your organization is performing.
Strategy & Space is a boutique consultancy for brand strategy and experience design. Brand strategies are coming to live through the digital, physical and human experience in space. Strategy & Space connects branding with service design and architecture to create environments that are more useful, enjoyable and human centered.
Future of Design in Start-Ups Survey 2017 Albert Lee
We launched the Future of Design in Start-Ups survey last year to set a baseline for how design operates in the tech ecosystem and also to begin to track what value is created by design in fast growing companies.
This year, we asked some of the same questions from 2016 to create a trailing data set. We also wanted to dig into the nitty gritty of design teams (structures, salaries, etc.) and squint at where design might be going within start-ups in the future (new skills, new mediums, etc.).
We heard responses from over 350+ companies and this is a summary of what was shared. A sincere thank you to all those that responded!
Managing The Design Process oleh Terry Lee Stones
Mengoptimalkan penggunaan design grafis dalam cara yang praktis dan nyata. Memahami bagaimana proses kolaborasi yang berlangsung akan perlu mempelajari beberapa bahasa baru, juga tools dan teknik, dalam mengaplikasikan menejemen design dan hubungannya dengan konsep kepemimpinan design
Foundational Bottlenecks in Creating Experimentation Culture (and How to Over...VWO
Culture is hard to build. Especially when you are trying to do something new mid-way of your business journey. Asking for reform in culture is equivalent to asking to change the mindset that is sure to face a great deal of friction.
There has been a lot of discussion and content around creating a culture of experimentation. But only a few companies have succeeded in this endeavor and have risen above their competitors. So how were they able to do it? What were those foundational bottlenecks that these companies have to solve?
Arash Vakil is a product strategy consultant, startup advisor, and tech investor. Having led organizations as a C-level executive, Arash is well aware of the common reasons why experimentation culture is hard to build. In his presentation, he will share excerpts from his conversations with other C-level execs and factors that lead to a bias. Arash will also talk about the recipe for successfully creating a culture shift within your organization, one that embraces experimentation.
I've been asked by many people both individuals, small businesses and organizations on what would l recommend for an individual's first 90 days in a new role. While this is a difficult question to answer, the important part is that you have a plan and that you realize it is a living document because there are no hard and fast rules. Here is a compilation of what l suggest may be a good starting point for anyone looking to accelerate understanding and change in a new role.
This thinking might help your ad agency or brand to increase strategic value and find the unexpected opportunities.
The good news is that it's simpler to fix than everyone thinks.
Here is my attempt that not only fix the flawed business model of advertising, but reinvent it.
Design for Business Impact - Increase Your ROI & VelocityChloë Bregman, CSPO
In this age of business, the speed and quality of a company’s execution matters more than ever before. Design has earned a seat at the executive table and in part because of this designers need the tools to articulate their business impact. It’s important to design in such a way that realistically looks at the potential impact (ROI) and creates consistent design velocity for a company. It’s important that we set certain expectations when setting up a company to increase our chances of success.
In this talk, Chloë will teach you how to optimize the design process to rapidly ship products. We will explore what ROI and design velocity are then look at how a growth mindset and power of not knowing are the key to acceleration. Based on this key we will discuss the culture, team structure, processes, technology and tools that empower us to generate business impact. We all want to be more effective at our jobs. You will come away with a framework to help you design as an individual, team leader or organization.
Who is this talk for:
Designers who want to understand how they can think about design to achieve their goals faster in a more powerful way as well as articulate the value of and advocate for what they are working on to people outside of the design team.
Design managers, executives and senior level designs interested in manifesting team environments that create high quality design work while maximizing the impact of design on the business.
Startup founders who want to incorporate design thinking into their organization in a way that catalyzes the realization of business goals across all areas of the organization.
I concise and easy to follow guide showing the value of design and creativity to business with some helpful tips and advice on implementing a more creative business strategy and choosing a creative partner.
Top-line Thoughts on Creating a Digital Organisation Bolaji Okusaga
The Marketing Communications business is fast being disrupted by new technologies. This paper teaches the way to leverage the trend rather than remain a victim.
Webinar: What Did I Miss? The Hidden Costs of Depriortizing Diversity in User...Mad*Pow
Characteristics like race, ethnicity, gender, and disability status can have a significant impact on how we experience the world, and how the world experiences us. In UX research, diversity is the first thing to vanish from the recruit when the going gets tough; Megan will talk about what we miss when that happens, and what researchers can do about it in their own practice. This presentation will demonstrate why a diverse recruit is imperative for a strong user research study, provide examples of what we miss when the recruit is homogeneous, and offering tactics for addressing the issue.
Presented by Megan Campos, Experience Research Director, Mad*Pow
Watch the presentation at https://youtu.be/E41q8Nx67Do
Webinar: Intro to Strategic Foresight & Futures ThinkingMad*Pow
Presented by Mad*Pow Experience Strategist, Liz Possee Corthell.
When the future is uncertain, how can organizations design and innovate boldly but responsibly? Futures thinking is an approach to strategic design that considers what is likely to change and what is likely to stay the same in the future, as a means to be more reflective in strategic planning. Considered by some to be more of an art, and by others to be a science, futures thinking gives us a framework to talk about our current world, and how the world may look in the future.
To quote futurist Dr. Sohail Inayatullah, “With futures thinking, we use the future to change the present. “
In this webinar, you’ll learn that futures thinking is not an effort to predict the future, but rather a means to illuminate unexpected implications of present-day issues that empower individuals and organizations to actively design desirable futures. The emphasis isn’t on what will happen, but on what could happen, given various observed drivers.
It’s a way of gaining new perspectives and context for present-day decisions, as well as for navigating the dilemma at the heart of all strategic thinking: the future can’t be predicted, yet we have to make choices based on what is to come.
This presentation will include a few tools you can start using right away, as well as a few activities to get us thinking about the future.
Let’s Get Meta: Applying Service Design To Improve Employee Experiences… and ...Mad*Pow
Love it or hate it, people spend most of their lives working. Those working hours include behaviors, tasks, and, interactions that all add up to… experiences… and how well the employee experience is designed can have far reaching impacts on the delivery of products and services to customers. As the world embraces human centered design and focuses more and more on the importance of thoughtfully designed customer experiences, we must not lose sight of the other humans in our experience ecosystem, (not just the ones paying for a product or service). Employee experience is more than just physical environments and HR benefits – it’s about understanding the unique needs of people who mediate the experiences of others, whether through direct interaction with customers or behind the scenes roles with downstream effects. Thankfully, the very tools that help us design and deliver exceptional experiences for customers also help us understand and support the employees within an organization.
Join this webinar to learn more about service design, and how grounding your customer engagement strategies in service design methods can provide uniquely powerful aids to improve employee experience– retaining talent, scaling operational efficiencies, and ultimately empowering your employees to deliver better customer experiences in turn.
Presented by Jen Briselli, Mad*Pow SVP Experience Strategy & Service Design
Behavior Change Design: A Comprehensive Yet Practical Approach to Improving H...Mad*Pow
We live in an age where most of the pressing health issues we face as a society can be linked directly or indirectly to underlying social and behavioral determinants. These two issues present not only significant challenges to healthcare providers but also to payers seeking cost-effective ways to manage population health and provide value. Supporting people in living healthier lifestyles is, therefore, a fundamental concern for both affected and at-risk populations as well as for healthcare payers, providers, caregivers, and governments.
But how do we best support people in adopting and sustaining health promoting and protective behaviors, and reducing or avoiding health-risk behaviors over the course of a lifetime? The answer, lies of course, in the ever-maturing science of behavior change. The past decade has materialized a renaissance of theory-and-evidence-to-practice approaches that focus not only on identifying ‘what works’ when it comes changing behavior for a given problem, population, and context but also on how these techniques can be used to deploy interventions through any channel to change behavior and achieve meaningful outcomes.
This webinar will present an overview of the essential components of modern, applied behavioral science, and a process model for the design, implementation, and evaluation of effective behavior change interventions.
Communication Strategies to Keep Employees Engaged and Informed During a Chronic Crisis
View the webinar here: https://youtu.be/2frLDn5C_zs
As the new normal continues to evolve, companies are being challenged daily to keep employees engaged and informed while supporting their business operations. Throughout the pandemic, employees have demonstrated their adaptability in the face of remote working, unanticipated childcare needs, furloughs, and isolation. Many employers are realizing that effective employee communication is the key.
Join Mad*Pow Founder and Chief Experience Officer Amy Heymans and Beth Clauss, President, Small Potatoes Communications, to learn how they have helped clients engage their employees, strengthen their company culture and create a unified and informed employee community. The webinar will cover how organizations can create an employee communications strategy that helps employees weather the unique circumstances of a long-term, ongoing crisis, while navigating the treacherous waters of promoting productivity and profits during a pandemic.
Design More Innovative Solutions with a Holistic Understanding of the Chronic...Mad*Pow
Hosted by Jen Briselli, SVP of Experience Strategy and Service Design, Mad*Pow and Priyama Barua, Director of Experience Strategy, Mad*Pow.
Through years of work across the health care ecosystem, Mad*Pow has developed The Chronic Health Experience Map. This artifact represents a human-centered architecture of the health ecosystem for someone managing a chronic condition. It illustrates common health related events so designers and innovators can build empathy for the health seeker’s experiences at different points on their journey and design more meaningful solutions that build value and improve health outcomes.
In this Webinar, the co-creators of this map will share insights from the research that led to this map’s creation, and discuss examples of how they’ve successfully used it in work with healthcare clients, along with tips and tricks for using it in your own organization.
The map is free to download at https://bit.ly/3gta94n. Print it, or paste the downloaded file into a Mural or Miro board to facilitate remote collaboration during an ideation session.
Accessibility for Design & Content hosted by VP, Content Strategy, Marli Mesibov & Director, Experience Design, James Christie
Mad*Pow is offering a two hour accessibility workshop for people who design digital products and services. Through a mix of presentations and participatory activities attendees will learn and practice the skills needed to ensure digital sites and services meet the needs of a real-world diverse audience.
Design and content teams have nearly universally embraced user experience, which is wonderful news for their audiences! Unfortunately, too many still lack the knowledge or ability to create accessible, inclusive designs. That means the final experiences are great for some people, but not all.
Standards and guidelines exist, but they can be complicated and long winded. Join us to move past the legalese. You will participate in activities that give you tools to improve your UX work.
This workshop is valuable for any UX designer, content strategist, product manager, or anyone else with an impact on design decision making.
By the end of the workshop, participants will
Understand the various levels of accessibility
Gain a working knowledge of the legal and regulatory frameworks that define and enforce digital accessibility
Practice how to identify and categorize accessibility problems — so you can fix them
Plan and prepare accessible design and content, before it gets to your users.
FXD attendees kicked off their experience at a half-day Leadership Forum, 12:30pm -4:30pm on October 24, 2019. This forum was comprised of a diverse, creative, thoughtful group of thinkers and leaders from across the financial ecosystem and they were engaged an intimate and inspiring conversation.
During the forum, Mad*Pow’s Chief Design Officer, Michael Hawley hosted structured networking and workshop-type activities designed to identify and answer key challenges of the financial services industry. By coming together in structured dialog and sharing ideas from a leadership perspective, attendees created opportunities to learn from each other and help us lead our organizations to deliver better experiences. The forum was rich with opportunities for attendees to grow their networks and build new relationships with other leaders in finance.
Specific topics for discussions were driven by the participants in the forum, so they were as relevant as possible. The structure of the event will allowed us to build toward collective insight and inspiration:
“Meet Your Peers” – Facilitated networking and identification of challenges to designing to great experiences in finance
“Solving Challenges” - Idea sharing and relevant experiences, process, and organizational approaches to key challenges
“Imagining the Future” – Learning and finding inspiration from others by collaboratively constructing stories and future experience ideas.
Engaging with People Through Multiple Touchpoints, Channels, and Technologies.
New technologies, device types, and evolving patient expectations place a large burden on service offerings from health organizations. New technologies can be disruptive, but they can also be disrupting, especially if organizations don’t have a strategy on how to deal with the evolving landscape. Virtual reality pain management? Passive low-band telemetry data? Health monitoring? We will discuss approaches that health organizations can take to manage the ever evolving technology landscape and shifting patient dynamic from hospital care to home care.
Facilitator: Jonathan Podolsky, VP Experience Strategy, Mad*Pow
Human-Centered Design and Innovation in Health Organizations.
There is increasing acknowledgement and movement toward human-centered design and design thinking for innovation, service design, and product development. However, evolving and transforming toward these practices in well-established and highly regulated health organizations is a challenge. Organizations have explored Innovation Centers, re-organizing around products and service lines, aligning with functional domains, and expanding design thinking through training. Attendees will share their experiences as we collectively look at how health organizations can evolve to get the most impact from their design transformation efforts.
Facilitator: Adam Connor, VP Design Transformation, Mad*Pow.
Designing for Health Behavior Change.
Beyond use of digital tools and services, health organizations are increasingly considering how they can help people make positive change in their lives. Additionally, there are potential business benefits to changing behaviors to align with the organization's objectives. But designing for behavior change is challenging and has long-term outcome goals that may not be aligned with short-term business incentives for health organizations. Issues of trust and ethics also come into play. With these complex factors in mind, this discussion will explore the strategic options for health organizations to consider related to changing behavior.
Facilitator: Dr. Amy Bucher, Behavior Change Design Director, Mad*Pow.
Aline Holzwarth is an applied behavioral scientist, primarily focusing on digital health research and scientifically informed product design. She is Head of Behavioral Science at Pattern Health, a healthcare technology company that makes it easy to create personalized care plans (patterns) for patients, leveraging behavioral science to help patients stick to these patterns. She also co-founded the Behavior Shop, a behavioral science advisory company, and holds an appointment as Principal of the Center for Advanced Hindsight at Duke University, an applied behavioral science lab that helps people be happier, healthier and wealthier, at home and abroad.
Vanessa is the research director for IFTF's Future 50 Partnership, a network of future-smart organizations that support strategic foresight research into the urgent futures that will shape the next decade across the business, social and civic spheres. Her research and foresight work delivers and scales real-world impact with a focus on health and healthcare, equity and technology.
Prior to Institute for the Future, Vanessa worked in a variety of roles at the intersection of inclusive design, innovation and health, advancing product and business strategy for technology that advances health equity and programs and strategies that foster entrepreneurship among underrepresented populations.
She is a frequent speaker and has been recognized as a 2018 Aspen Ideas Festival Spotlight Health Scholar, 40 Under 40 Tech Diversity Silicon Valley, 2016 New Leaders Council San Francisco Fellow, 200 Black Women in Tech to Follow on Twitter and as a 2016 TEDMED Research Scholar. Vanessa earned her BA in psychology from Yale University and her MPH in global health from Columbia University
Trina Histon, Aubrey Kraft, W. Scott Heisler, Kaiser Permanente Care Manageme...Mad*Pow
How Kaiser Permanente is using human centered design to help members understand and improve their emotional health
In this session you will learn:
One
We will share key insights from our journey to stand up an ecosystem for emotional health and wellness with digital therapeutics in multiple care settings and ‘self-serve’ access to these tools and resources on our patient facing portal.
Two
We will also share our learnings on the application of human centered design to mental health, our preliminary data and insights on the development of a digital therapeutic formulary for emotional health and wellness and key takeaways we have so far on what it takes to integrate these tools across clinical pathways.
Three
Understand how human centered methods map to health literacy
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. FINANCIAL EXPERIENCE DESIGN 2018
Design Speaks
Business
Approaches to communicate the business viability of
design
Ryan Rumsey
@ryanrumsey
2. RadicalIncremental
Improvements within a
given frame of
solutions (i.e., “doing
better what we already
do”)
A change of frame (i.e.,
“doing what we did not
do before”)
Innovation
NOVEL UNIQUE ADOPTED
Source: Norman, D. A., & Verganti, R. (2014). Incremental and radical innovation: Design research versus technology and meaning change. Design Issues, 30(1), 78-96.
WE KEEP USING THIS WORD
3. RadicalIncremental
Improvements within a
given frame of
solutions (i.e., “doing
better what we already
do”)
A change of frame (i.e.,
“doing what we did not
do before”)
Innovation
NOVEL UNIQUE ADOPTED
Source: Norman, D. A., & Verganti, R. (2014). Incremental and radical innovation: Design research versus technology and meaning change. Design Issues, 30(1), 78-96.
WE KEEP USING THIS WORD
4. CHANGING MINDSETS SIGNIFICANT INVESTMENTSPOPULAR CULTURE
THE STATE OF DESIGN
Design is very en vogue
Source: Idea by Creative Stall from the Noun Project; Investment by Creative Stall from the Noun Project; e-book by Creative Stall from the Noun Project
8. A DESIGNERS PERSPECTIVE ON RANKING PRIORITIES
Source: https://medium.com/@katearonowitz/who-sets-your-priorities-6283910549c0; https://twitter.com/mrabdussalam/status/923902822969733121
1. User
2. Business
3. Team
4. Self
- Kate Aronowitz; Design Partner at GV
9. NEW CHALLENGES, SAME SONG
How do your business
partners perceive the value of
design in your organization?
10. NEW CHALLENGES, NEW PERSPECTIVE
How do your business
partners perceive the value of
design work in your
organization?
11. A TREND I’M NOTICING FROM THE TOP
While many companies have
invested significantly in
design, investment in design
work is often still questioned.
12. COMMUNICATING VALUE
Source: Tom Mulhern and Steve Portigal
Same language, different
expectations
Expects…
Schedules
Agendas
Examples
Proof
Numbers
Expects…
Trust & Patience
New behavior
New thinking
“Imagination”
“Creativity”
= misalignment
Design Business
Talks about…
Innovation
Breakthroughs
Disruption
Results
Impact
13. Design
Business
Technology
FRAMING VALUE FROM EACH LENS
Desirability
Will this be adopted
by our users?
Viability
Is this good for
business?
Feasibility
Can this be executed?
Ever notice these
circles overlap?
According to this Venn,
designers should spend
~20% of their time
demonstrating how
desirability is good for
Many business partners
have embraced this
overlap. They are closer
to design than designers
are to business.
14. THE STAKES ARE HIGH
FINANCE LEGAL BUSINESS HR
TECHNOLOGY
OPERATIONS
MARKETINGRISKSECURITY
CEO
STRATEGY
DESIGN
15. IT WON’T BE EASY
The most difficult
challenge I’ve had in my
career is not designing for
users, it’s designing for my
colleagues and
stakeholders.
17. WHO IS THIS PERSON?
An Experience Strategy is how we
create market differentiation with a
distinct experience offering.
18. WHO IS THIS PERSON?
The Experience Strategy team
provides a novel approach to
management consulting to
address the gaps between
business and design strategy.
19. WHO IS THIS PERSON?
The Experience Strategy team
applies design and business
methodologies with the objective
of determining the business
viability of experiences.
20. PERSPECTIVE ON MY THINKING
The perceived value
customers have in
interactions with your
company.
The perceived value
users have in
interactions with your
product or service.UXCX
21. A TINY PIECE OF A LARGER COLLABORATION
Business
Technology
Design
FINANCE
LEGAL
HR
OPERATIONS
MARKETING
RISK
SECURITY
STRATEGY
22. A WORLD OF METRICS
Surrounded by metrics
focused on driving “what” and
“how” decisions.
23. TAKING THE PERSPECTIVE OF MY PARTNERS
DX (Design Experience)
The perceived value colleagues and
stakeholders have in interactions with my
design work and our design teams.
24. THE STAKES ARE HIGH
FINANCE LEGAL BUSINESS HR
TECHNOLOGY
OPERATIONS
MARKETINGRISKSECURITY
CEO
STRATEGY
DESIGN
25. NEW CHALLENGES, SAME APPROACH
Articulating how design work
fits into business processes is
a design problem to solve.
27. READING BETWEEN THE LINES
To calculate value, designers
must do better with
calculating the benefits of
their contributions.
28. PERCEIVED VALUE
“The key to deliver high perceived value is
attaching value to each of the individuals
or organizations — making them believe
that what you are offering is beyond
expectation — helping them to solve a
problem, offering a solution, giving results,
and making them happy.”
- Izhar Oplatka
Source: The Management and Leadership of Educational Marketing: Research, Practice and Applications (Advances in Educational Administration)
29. NEW CHALLENGES
We need to frame the value
of design work to business
leaders by framing the value
of design work through
business lenses.
31. LEVERAGING OUR COMFORT ZONES
1. Remix your craft
2. Embrace business culture
3. Do the math
4. Put it all together
32. REMIX YOUR CRAFT
1. Colleagues and
stakeholders are human
too!
APPLY DESIGN TRAITS APPLY KNOWN FRAMEWORKS SELL SOMETHING ELSE
33. What are the traits of great
designers?
REMIX YOUR CRAFT
34. What jobs do your colleagues
and stakeholders need to get
done?
REMIX YOUR CRAFT
35. How does the value
proposition of design work
align with those jobs-to-be-
done?
REMIX YOUR CRAFT
36. What do your colleagues
think vs. feel? Say vs. do?
REMIX YOUR CRAFT
37. How many of you have a
journey map, conducted a
diary study, or simply
observed your colleagues
and stakeholders to
understand their pains and
gains?
REMIX YOUR CRAFT
38. EMBRACE BUSINESS CULTURE
2. Culture is a
manifestation of
process.
Source: growth chart by Creative Stall from the Noun Project; air balloon by Creative Stall from the Noun Project; Planning by Creative Stall from the Noun Project
LEVERAGE BUSINESS TOOLS SHOW ADOPTION USE BUSINESS CASES
39. SETTING THE PACE AND QUALITY OF DECISION MAKING
Business leaders set the
pace and quality of decision
making
40. WIDE RANGING
Some lenses of business
EMPLOYEE VALUEECONOMIC VALUE CUSTOMER VALUE
PARTNER VALUESHAREHOLDER VALUE SOCIETAL VALUE
ORGANIZATIONAL DESIGNBUSINESS PROCESSES PROCESS DESIGN
STRATEGIC DIRECTIONPERFORMANCE METRICS SUPPLIER VALUE
41. What do they need buying?
“What am I paying for?”
EMBRACE BUSINESS CULTURE
42. Inspiration: Leah Buley, Co.
COMPETITIVE FORCES
MARKET OPPORTUNITY
DIFFERENTIATION
A PLAN
Key concerns informing business
HUMAN INSIGHTS
INSPIRATION/VISION
CHARACTERISTICS
BREADTH & DEPTH
Key concerns informing design
<— What’s happening around us? —>
<— What do people need? —>
<— How can we uniquely help? —>
<— What would that look like? —>
<— What do we need to do? —>
TRENDS
OPERATING MODEL
Know where alignment is
EMBRACE BUSINESS CULTURE
43. FINANCE LEGAL BUSINESS HR
TECHNOLOGY
OPERATIONS
MARKETINGRISKSECURITY
CEO
STRATEGY
DESIGN
How does the table
communicate?
EMBRACE BUSINESS CULTURE
44. Vision and
Strategy
Financial
“To succeed
financially,
how should
we appear to
our
stakeholders
?”
Objectives
Measures
Targets
Initiatives
Customer
“To achieve our
vision, how
should we appear
to our
customers?”
Objectives
Measures
Targets
Initiatives Learning & Growth“To achieve
our vision,
how will we
sustain our
ability to
change and
improve?”
Objectives
Measures
Targets
Initiatives
Internal Business Process
“To satisfy our
shareholders
and customers,
what business
processes must
we excel at?”
Objectives
Measures
Targets
Initiatives
EMBRACE BUSINESS CULTURE
46. EMBRACE BUSINESS CULTURE
Stars
Question
Marks
Cash Cows Dogs
High Market Share Low Market Share
High
Industry
Growth
Low
Industry
Growth
Cost
Leadership
Differentiatio
n
Focus
Cost Focus
Differentiatio
n
Cost Differentiation
Narrow
Broad
Porter’s Generic StrategiesBCG Portfolio Evaluation
Market
Penetration
Product
Development
Market
Development
Diversificatio
n
Existing New
Existing
New
Products &
Markets
Porter’s Growth Strategies
What’s the business model?
47. Same song, new verse
SWOT Scenario 1
Strengths Weaknesse
Opportunities Threat
• No extra cost expenditures towards capabilities or planning
• Resources will not be allocated and can be focused on business
as usual tasks
• Flat cost structure will not impact enterprise operational expense
ratio among other key scorecard metrics
• No remarkable growth can be expected outside of increasing
productivity
• Members will continue to have to re-inform representatives in
the phone channel of their situation
• Members will continue to not be adequately in marketing
messages
• Resources not spent on new capabilities could be directed
towards training and employee incentives
• Allows for further research and on current economic climate and
focus on other potential future opportunities
• Flat expenditures allow for other areas of the enterprise to focus
on market disruptive endeavors
• USAA remains vulnerable to market disruption
• Member satisfaction may diminish as experience expectations
grow across the industry
• Decreased member retention and utilization as their needs
remain unfulfilled
• Sub-optimal mission fulfillment
Balanced Scorecard
Experience Score 84.00% B
Business
Performance
86.9% B
Technical
Performance
91.9% A
Adoption 64.5% D
Communication 87.9% B
EMBRACE BUSINESS CULTURE
48. DO THE MATH!
3. The scary portion of
the talk!
Source: success by Creative Stall from the Noun Project; banking by Creative Stall from the Noun Project; flow diagram by Creative Stall from the Noun Project
LEVERAGE BUSINESS ASSUMPTIONS IDENTIFY OPTIONSQUANTIFY PROJECTED ROI
50. ROI OF RETENTION - A HYPOTHETICAL SCENARIO
=x xNumber
of customers
Annual member
value
Projected rate
minus
current rate
Incremental
dollars
earned
$1,900,000 x (12% - 10%) $100 $3.8 millionx =
for example
Start with business
assumptions
51. =x x
Number
of customers
Annual customer
value
Projected rate
minus
current rate
Incremental
dollars
earned
$1,900,000 x (12% - 10%) $100 $3.8 millionx =
for example
This is business
viability. Costs can’t
exceed this!
Behind this is a
segment. That segment
may contain one or more
personas to align to.
Here’s your target to test
different solutions against. In
this hypothetical, can we
project an increase in
retention?
ROI OF RETENTION - A HYPOTHETICAL SCENARIO
Without a base value, we
can’t calculate an ROI.
52. ROI OF RETENTION - A HYPOTHETICAL SCENARIO
(12% - 10%)
Here’s your target to test
different solutions
against. In this
hypothetical, can we
associate an increase in
retention with a
prototype or test?
Identify options for testing.
Options drive accountability.
TEST B
(TIME ON TASK)
TEST A
(DO NOTHING)
TEST C
(SATISFACTION %)
53. Show costs and benefits of
each option
Year 1 Year 2 Year 3
Total (Present
Value)
Total (Risk
Adjusted)
Total benefits $1,500,000 $3,600,000 $4,100,000 $3,800,000
Total costs -$500,000 -$200,000 -$100,000 $800,000 $1,000,000
Net Cash Flow -$-500,000 $800,000 $3,300,000 $3,300,000 $2,800,000
Total ROI 280%
PUTTING IT ALL TOGETHER - DO THE MATH
54. PUTTING IT ALL TOGETHER
4. Recommendations
for a business case.
Source: notes by Creative Stall from the Noun Project; banking by Creative Stall from the Noun Project; Checklist by Creative Stall from the Noun Project; teamwork by Creative Stall from the Noun Project
EXECUTIVE SUMMARY PROJECT DEFINITIONFINANCIALS PROJECT ORGANIZATION
55. FINAL THOUGHT
Investing in design work is a
business decision. Business
leaders will prioritize design
perspectives of users when it’s
good for business. When it’s good
for business, the perceived
benefits of design work become
actual business value.