The document provides tips from Guy Kawasaki on how to perfect marketing. Some key points include perfecting one's avatar to be likeable, trustworthy and competent; using interesting covers with narratives and optimized sizes; ensuring business cards are easily scannable; using high contrast slides for presentations; taking professional quality photos horizontally lit from the front and cropped well; crafting social media posts that embrace the NPR model of being informative, shareable and adding graphics; and engaging audiences through comments, links and questions.

1. Guy Kawasaki
Guy@Canva.com
How to Perfect Your
Marketing
Guy Kawasaki
Chief Evangelist

2. Perfect your perspective

4. Perfect your avatar

5. Avatar: likeable, trustworthy, competent
• Face only
• Asymmetric
• Front lit
• Consistent

6. Perfect your covers

7. Cover: interesting
• Narrative

10. Cover: interesting
• Narrative
• Optimized size

12. Cover: interesting
• Narrative
• Optimized size
• Go dark

14. Let’s look at some examples

22. “Every profile is your professional profile.”

23. Perfect your card

24. • Use big fonts—min 10 points
• Ensure scan-ability
• Include your cell number

27. Add a signature
a

30. Perfect your slides

31. • 10 slides
• 20 minutes
• 30 point font
• 16 x 9
• Black background

32. • 10 slides
• 20 minutes
• 30 point font
• 16 x 9
• Black background

35. Perfect your demo
a

36. A picture is worth
a thousand words,
but a demo is
worth a thousand
slides

37. Perfect your pictures

38. • Shoot horizontal

42. • Shoot horizontal
• Light from the front

44. Reverse positions

45. • Shoot horizontal
• Light from the front
• Crop crap constantly

49. • Shoot horizontal
• Light from the front
• Crop crap constantly
• Optimize dimensions

51. Perfect your posts

52. • Embrace the NPR Model

54. • Embrace the NPR Model
• Pass the Reshare Test

56. • Embrace the NPR Model
• Pass the Reshare Test
• Add graphics

61. • Embrace the NPR Model
• Pass the Reshare Test
• Add graphics
• Upload natively to Facebook

63. Perfect your frequency

64. Twitter

65. Facebook

66. Perfect your pin-ability

73. Perfect your methods

74. • Comments
• Link
• Question

75. One more thing…