Presentation at Flash GAMM! in Kyiv in 2010.
Talks about how to improve your conversion rates when it comes to payments.
Real case studies used.
Useful for selling games online, selling software online and selling digital goods online.
6. Why So Important?
Higher More Loyal
Conversion Customers
= =
Better Shopping More Repetitive
Experience Purchases
Better Shopping
More Repetitive
Experience
Purchases
=
=
More Loyal
More Sales
Customer
7. How to Increase Conversion
Have the right checkout process
Have the right mix of payment options
Have the right payment page
Have higher conversion
10. Case Study 1 – Oberon Media
• A Hidden Object client-based game
• Specific checkout and billing was created
• All credit and debit cards had to be supported
• Compliant to all known international standards -PCI
Purpose: increase number of customers and
conversion ratio
11. Case Study 1 – Oberon Media
No redirection + Unique billing cycle => higher
conversion of more fewer purchases
More Sales
• Fewer chargebacks due to the amount deducted
• Larger customer base and increased loyalty
12. Case Study 2 – Invideous
• Newly launched platform for in-video revenue streams
•
Customer is Engagedwas devised
Simple and quick checkout
• Payment options included credit and debit cards, PayPal
Optimized checkout process
• Payment steps were down to a minimum
Purpose : increase conversion and sales
Higher Conversion => More
sales
13. Conversion is Important!!!
• Higher conversion means:
Better checkout process – intuitive and luring
The website is perceived as trustworthy and secure
More sales
More loyal customers => even more sales