Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions                       ...
Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions                       ...
Gate2Shop Business Model • Established in 2007 • Gate2Shop is an authorized reseller of digital goods • Expand your custom...
Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions                       ...
The eCommerce Industry•       Growth Figures    •    08 to 11 – 14.05%    •    09 to 10 – 19.17%    •    10 to 11 – 14.26%
MMO Revenue 2010
Playing vs Paying I MMOs 2010
Playing vs Paying I Game Portals 2010
Payment Methods         Online Payment Distribution 2009 to 2012       2009                                   2012
Market Share in EU7               EU7   UK    FR    DE    SP    IT    NL    SWCredit Cards   40%   60%   35%   26%   51%  ...
Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions                       ...
Ecommerce cycle                       Shops and                        shopping                       experience          ...
Shopping Experience • Configure the best Online shop :   • Correct product management   • Easy to integrate and change   •...
MKT And Traffic to your Site MarketNetwork owns its own media properties.  Our contextual platform has over 600 million mo...
Localization and Payment options  • The right Language and currency  • The right Mix of payment options:85 methods in G2S:...
Right Mix of Payment Options                                +3                                     +2                     ...
Payout And Back Office  • Frequency of Payout:   • Flexibility   • No Delays  • Methods of Payout:   • Flexibility   • Wor...
Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions                       ...
Have the Right Payment Page   Increased Sales by          30%?
Cases and Results  • Active Customer Retention  • Payment Option Portfolio  • Promotional Features  • Remittance Cycles  •...
Active Customer Retention  • Designated Customer Retention Manager  • Constant monitoring of transactions  • Complete unde...
One Click Up-Sale  • A one-click promotional feature  • Adds a complementary product with a single click  • Completely sec...
PayInAFlash • An innovative payment module based on Flash • Payments are made without any redirection • Easy and fast inte...
PayInAFlasht – How Does it Work  • Increase the convenience of your customers  • Increase your conversion with up to 20%  ...
Remittance Cycles  • Weekly remittances  • Speed up the investment process  • Allows you to plan promotional activities ah...
Payment Option Portfolio
Payment Option Portfolio• Country specific cultures• Adding payment options increases your customer base• Right mix of pay...
Agenda About G2S G2S Features The eCommerce Industry Global Solutions Reporting & Remittance Our clients                  ...
Yuval ZivSell. More.      sales@g2s.com                 @gate2shop                 LinkedIn: Gate2Shop                 www...
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Ювал Зив (Gate2Shop) “Проведение платежей или аффилиейтная программа! Что важнее?”

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егодня становится все сложнее провести четкое разделение между различными ключевыми аспектами бизнеса. С чего начинается маркетинг и где он заканчивается? Какие операции и методы имеют напрямую связаны с монетизацией и маркетинговыми стратегиями?

В докладе освещены основополагающие принципы аффилиейтного маркетинга, а также рассматривается зависимость между привлечением траффика на сайт и превращением его в постоянных игроков. Описанные стратегии могут помочь любому издателю или команде разработчиков при небольшой доработке значительно увеличить продажи.

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Ювал Зив (Gate2Shop) “Проведение платежей или аффилиейтная программа! Что важнее?”

  1. 1. Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions Sell. More.
  2. 2. Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions Sell. More.
  3. 3. Gate2Shop Business Model • Established in 2007 • Gate2Shop is an authorized reseller of digital goods • Expand your customer base with more than 85 payment options • Full customization and optimization of your payment page • Innovative billing models • Affiliation and online MKT
  4. 4. Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions Sell. More.
  5. 5. The eCommerce Industry• Growth Figures • 08 to 11 – 14.05% • 09 to 10 – 19.17% • 10 to 11 – 14.26%
  6. 6. MMO Revenue 2010
  7. 7. Playing vs Paying I MMOs 2010
  8. 8. Playing vs Paying I Game Portals 2010
  9. 9. Payment Methods Online Payment Distribution 2009 to 2012 2009 2012
  10. 10. Market Share in EU7 EU7 UK FR DE SP IT NL SWCredit Cards 40% 60% 35% 26% 51% 51% 19% 34%Debit Cards 24% 43% 57% 3% 14% 10% 14% 17%RTB 26% 3% 3% 56% 20% 14% 43% 43%PayPal 23% 35% 16% 22% 14% 26% 11% 11%Cheque Giro 19% 5% 17% 31% 2% 19% 37% 13%Cash 10% 3% 3% 10% 32% 19% 16% 24%
  11. 11. Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions Sell. More.
  12. 12. Ecommerce cycle Shops and shopping experience Complete Payout and Traffic and Back office Ecommerce online MKT Cycle Localization and payment options
  13. 13. Shopping Experience • Configure the best Online shop : • Correct product management • Easy to integrate and change • Full product management – MKT and Inventory wise • Payment Page Must • Look and feel- customization. • Correct and local payment options • Local language according to IP • Correct FX conversion • Security and secure feeling • Cross sales/up sale • One click up sale. • Local regulations
  14. 14. MKT And Traffic to your Site MarketNetwork owns its own media properties. Our contextual platform has over 600 million monthly impressions oftargeted pop unders, including CPM bidding. Our portals www.plusgames.com and www.plusfun.com have over 100million monthly impressions. Our search site www.plusnetwork.com has over 60 million search queries. Our toolbar has over 1 million installations with 25,000 daily clicks sold on aCPC model. Our affiliate network platform together with our in-house media propertieshas over a billion of monthly impressions and clicks.
  15. 15. Localization and Payment options • The right Language and currency • The right Mix of payment options:85 methods in G2S: • Credit cards/Debit cards • Online/Offline transfers • SMS/IVR • Prepaid cards • Alternative options: i.e: Ideal, Giropay,Sofortuberwisen • Wallets : Paypal, ClickandBuy, Moneybookers, Moneta, Web- money • Local alternatives to cover world wide
  16. 16. Right Mix of Payment Options +3 +2 +1 CC
  17. 17. Payout And Back Office • Frequency of Payout: • Flexibility • No Delays • Methods of Payout: • Flexibility • World wide • Back office capabilities : • Online reporter • Integration to your back office with DMN • Weekly reports • New back office launched with daily balance and updates per transaction of your payout needs.
  18. 18. Agenda About G2S The eCommerce Industry Needs to sell online Case Studies Our clients Any Questions Sell. More.
  19. 19. Have the Right Payment Page Increased Sales by 30%?
  20. 20. Cases and Results • Active Customer Retention • Payment Option Portfolio • Promotional Features • Remittance Cycles • Billing Models - PayInAFlash
  21. 21. Active Customer Retention • Designated Customer Retention Manager • Constant monitoring of transactions • Complete understanding of the business model • Pro-active approach • Close communication with end-customers
  22. 22. One Click Up-Sale • A one-click promotional feature • Adds a complementary product with a single click • Completely secure and PCI compliant • An easy and quick integration • No additional costs
  23. 23. PayInAFlash • An innovative payment module based on Flash • Payments are made without any redirection • Easy and fast integration • A highly secure innovative billing model • User-friendly interface and intuitive to use • Multiple integration types
  24. 24. PayInAFlasht – How Does it Work • Increase the convenience of your customers • Increase your conversion with up to 20% • Immediate impact on the customer satisafaction level • Can be integrated to any game
  25. 25. Remittance Cycles • Weekly remittances • Speed up the investment process • Allows you to plan promotional activities ahead • Multi currency payouts => reduced conversion costs • Single currency payout for exotic currencies
  26. 26. Payment Option Portfolio
  27. 27. Payment Option Portfolio• Country specific cultures• Adding payment options increases your customer base• Right mix of payment vehicles => high conversion rate• Mobile Payments and Prepaid cards open potentially untapped shoppers• Real-time Bank Transfers – Instant payments and no reversals
  28. 28. Agenda About G2S G2S Features The eCommerce Industry Global Solutions Reporting & Remittance Our clients Sell. More.
  29. 29. Yuval ZivSell. More. sales@g2s.com @gate2shop LinkedIn: Gate2Shop www.g2s.com Thank you!

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