Vaimo looks at key points in making B2C and B2B e-commerce work
Vaimo E-commerce Seminar
May 22, 2014
Sage Technology Park, Pretoria
Effective Measure surveyed over 10,000
internet users in South Africa on their
online shopping habits and uncovered
these key insights…
About EM: Effective Measure is a leading provider of digital audience, brand and advertising
effectiveness measurement and targeting solutions, bringing best practice online measurement data to
premium publishers, agencies, networks, advertisers and researchers.
$$ INCREASING CONVERSION RATES $$
10 Tips for turning more site Visits into Sales…
WHY ARE CONVERSION RATES IMPORTANT??
Your conversion rate is more than a measure of your sales…
It’s a measure of how well your store is meeting your
WHY B2B ECOMMERCE?
•Optimise B2B experience to match B2C experience
•Personalised cross-sell / up-sell experiences that drive sales.
•Long-tail selection that attracts attention.
•Simplified and expedited login that streamlines the path to purchase to reduce low
conversion rates due to registration abandonment.
•B2C-like pricing offers that attract deal-seakers; things like web-based clearance sales,
flash sales and shopping incentives to drive demand.
•Overcome channel conflict between direct sales and the eCommerce organisation
•Increase the use of self-service online models for low-volume and entry-level clients.
•Focus sales reps on key accounts and arming them with value-added servicing
•MULTIPLE SHOPPING LISTS
•CART TO QUOTE
•SALES REP MANAGEMENT