Vaimo looks at key points in making B2C and B2B e-commerce work

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There are many things to consider when building an online store - here Vaimo shares some insights into both B2B and B2C strategies for successful online shopping in South Africa

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Vaimo looks at key points in making B2C and B2B e-commerce work

  1. 1. E-COMMERCE SEMINAR Vaimo E-commerce Seminar May 22, 2014 Sage Technology Park, Pretoria
  2. 2. Effective Measure surveyed over 10,000 internet users in South Africa on their online shopping habits and uncovered these key insights… About EM: Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers.
  3. 3. $$ INCREASING CONVERSION RATES $$ 10 Tips for turning more site Visits into Sales…
  4. 4. WHY ARE CONVERSION RATES IMPORTANT?? Your conversion rate is more than a measure of your sales… ! It’s a measure of how well your store is meeting your customers’ needs.
  5. 5. WHY B2B ECOMMERCE? ! •Optimise B2B experience to match B2C experience •Personalised cross-sell / up-sell experiences that drive sales. •Long-tail selection that attracts attention. •Simplified and expedited login that streamlines the path to purchase to reduce low conversion rates due to registration abandonment. •B2C-like pricing offers that attract deal-seakers; things like web-based clearance sales, flash sales and shopping incentives to drive demand. •Overcome channel conflict between direct sales and the eCommerce organisation •Increase the use of self-service online models for low-volume and entry-level clients. •Focus sales reps on key accounts and arming them with value-added servicing technology.
  6. 6. ! ! B2B FEATURES ! •ACCOUNT ACCESS •MULTIPLE SHOPPING LISTS •QUICK ORDER •CUSTOMER PRICING •QUICK ORDER •BACK ORDERS •CART TO QUOTE •INVOICE DOWNLOADS •STATEMENT DOWNLOADS •SALES REP MANAGEMENT ! ! ! ! ! !

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