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Growth & Taxes II: Expand into Ecommerce
- 2. Crowds with Cash Alternative Financing is a Mixed Moneybag of Opportunity for Small Business Hello! Welcome to Manta Trends: Up-to-the-minute small business webcast Thanks for joining us today. We’ll get started right at 2 p.m. EDT #mantatrends
- 3. Growth & Taxes: Expand into Ecommerce #mantatrends Sponsored by
- 4. @ivylmb How It Works @Manta Attachments Ask a Question For technical questions, email webinarhelp@manta.com
- 5. Ecommerce Best Practices • Choose the right shopping cart • Ensure security • Design intuitive navigation • Set up a user-friendly checkout • Charge correct sales tax
- 6. Regional Sales Manager, Avalara Meet Sam Bedford
- 7. Benefits of Ecommerce • Greater potential customer reach • Open for business 24/7 • Changes can be made on the fly • Reduced start-up cost
- 8. Shopping Cart • Functionality • Integration • Customization • Budget • Design
- 9. Security • HTTPS • SSL digital certificates • Secure third- party hosting
- 10. Navigation • Intuitive menus • Mobile-friendly • Product photos • Descriptions
- 11. Checkout • Shipping options • Single-page checkout • Accuracy/speed
- 12. Ecommerce and Sales Tax • Nexus and crossing state lines • Tax jurisdictions and zip codes • Product and service taxability
- 13. Questions? Sponsored by Click on “Attachments” to get more information about our upcoming and on-demand webinars!
- 14. Manta believes in empowering small businesses to achieve success. We’re inspired by your determination and energy. And we understand that every company is unique. We strive to provide the marketing tools and educational resources you need to stand out, connect with your customers and your peers, and grow your business. Send us a note and let us know what you’d like to learn from upcoming webinars like this one. events@manta.com
Editor's Notes
- Lobby Slide CF CLICK at 2 p.m.
- IL Hello everyone and welcome to the Manta Trends webcast. My name is Ivy Lamb, and I’ll be your host for today’s event, “Growth & Taxes: Expand into Ecommerce.” We’re happy to have you with us today, and we hope you’ll tweet about today’s event using hashtag mantatrends. We’d also like to thank Avalara for sponsoring today’s event. Click to next slide
- IL Before we dive in, I want to cover some important housekeeping items about the event. Let’s first talk about your screen. During the webinar, you should see a slide area, which will allow you to view the webinar. On top of the slide area are three tabs, Ask a Question, Attachments, and Rate This. Click on the Ask a Question tab to ask a question any time during the webcast. We’ll do our best to respond during Q&A at the end of the event. If you’re having technical difficulties, please email webinarhelp@manta.com. My colleague Graham is answering your technical questions, so just send him a note. Click to next slide
- IL Today, we’ll cover some ”best practices” for businesses looking to expand into ecommerce, including how to chose the right shopping cart, ensuring security, setting up an easy-to-navigate website, streamlining the checkout process and how to manage the sales tax implication of selling online. Click to go to next slide
- IL Our guest expert today, Sam Bedford, will share his insight on these topics. Prior to joining Avalara, Sam helped businesses find the best market Thank you so much for joining us today, Sam. Click to next slide
- Greater potential customer reach National International Operate the business from anywhere Open for business 24/7 Changes to products and pricing can be made on the fly Reduced start-up costs (rent, utilities, property tax, insurance) Click to next slide
- Click to next slide
- Click to next slide
- Use intuitive menus Use high quality product photos with multiple angles Mobile friendly design Minimize clicks to buy Write compelling, accurate, concise product/service descriptions Review analytics and optimize frequently Click to next slide http://www.istockphoto.com/photo/young-female-businesswoman-looking-at-her-digital-tablet-gm477673590-67308649?st=16f385a
- List multiple shipping options Single-page checkout with account creation/guest checkout/shipping/billing/credit card info in one place Remove unnecessary fields from the checkout process Ensure that the order calculates quickly and correctly, including sales tax Click to next slide
- Issues: Collecting/remitting sales tax is a legal obligation placed on sellers Selling online/across state lines can trigger nexus Tax jurisdictions do not map to zip codes Different products have different taxability Bundled goods and services have special tax rates Overcharging=Angry Customers Not collecting properly=Angry Tax Man Click to next slide
- IL Thanks, Sam! We’ll open it up now for a few questions from the audience. Q&A IL We’ve got to wrap up now, but be sure check out other webinars linked in Attachments. TEASE NEXT WEBCAST Thank you Sam for presenting, Avalara for sponsoring and everyone for attending!