Why is Omnichannel commerce relevant and how can Magento Order Management help to address this need. Overview of the product and three sample use cases.

1. #MM19IN

2. #MM19IN
Philippe Bernou
@philbernou
Seamless Omnichannel Solutions with
Magento Order Management

3. 61%
Buy online and
pick up in store
86%
Buy online and
return to store
89%
View physical store
inventory online
“shop my way”

4. v
Omnichannel
In-store experience
• Quicker
• Convenient returns
• Bigger catalog
• Customers spend 10% more

5. Ship-from-store
fulfillment
• Reduce shipping costs
• Leverage global
inventory
• Increase stock velocity

6. “The future of retail will neither be
digital nor physical
- it’ll be both.”
Mike McNamara
Target’s Chief Information & Digital Officer

7. #MM19IN
v
Magento Order Management

9. Magento Order Management
is a modular, SaaS platform designed to provide
centralized inventory, order and
fulfillment capabilities that enable commerce
businesses to deliver a consistent, seamless,
omnichannel experience to the customer.

10. #MM19IN
ERP
Enterprise Resource PlanningWMS
Warehouse Management System
POS
Magento Order Management
Magento Commerce
WMS
Warehouse Management System
WMS
Warehouse Management System
API

11. Distributed Order
Management
Sourcing &
Global Inventory
Store
Fulfillment
Customer
Service
Magento Business Intelligence
Components

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Distributed Order
Management
Provides a single view of orders and
inventory across channels
• Order event management
• Payment events
• Shipment management
• Order splitting
• Returns
• Pre-order, backorders

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Global Inventory &
Sourcing
Provide full inventory visibility across
Multiple channels and sources
• Multi-source inventory view
• Single interface to view global inventory
• Inventory aggregation model to segment by
channel
• Real-time adjustments ensuring stock accuracy
• Intelligent sourcing engine

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Store
Fulfillment
Turn your stores into distribution
centers and give your customers
the buying options they want
• Pick, pack and ship process
management
• Ship-from-store
• Ship-to-store
• Pick up in store
• Return to stores

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• Control and visibility of orders
• Simple interfaces to exchange and return
products
• All order information is centralized across
all sales channels and fulfillment centers
Customer
Service
Enable reps and in store associates
to deliver amazing customer experiences

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• Out of the box MBI reports and
dashboards
• Analytics included with OMS
o Orders
o Shipments
o Payments
o Post sales
Business
Intelligence
Fully leverage order management data
To gain actionable insight

17. • Digital transformation from a B2B to B2C model
• Consolidate different ecommerce platforms
• Sell digital goods for 1200+ artists
• First 13 sites live in 40 days
• Digital and physical goods, pre-sale, street dates, VIP programs, plans for buy online pick-
up at concert

18. Maximize the commerce
potential of 61 million
visitors
• Biggest shopping mall in Germany in terms of retail surface
• Connect 300 stores, drop-shippers, warehouses, & third-party logistics in a seamless
customer experience
• Integrates partner/channel inventory and fulfillment (35 services & integrations)

19. • Gabor sells 10M pairs of shoes per year
• Marketplace that unifies inventory across all
partners
• Branches are now mini distribution centers
• Integrate retail stores to run a direct to consumer business online
• Offer Ship-from-Store
• 65 percent of sales now are through the store network – not the Gabor central
warehouse

20. Common usage scenarios for Order Management
Multi-channels
Consolidate and manage
complex businesses, multiple
webstores, brands and
geographies
Store Fulfillment
Deliver omnichannel experiences
with instore pickup, ship to store,
ship from store and provide endless,
aisle

21. #MM19IN
Questions?
Philippe
Bernou
@philbernou