Sponsored by Cisco

1. This Exhibitor Big Ideas session is developed, produced and sponsored by:
Digitize Your Business:
Leaders Break It Down

2. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
This Exhibitor Big Ideas session is developed, produced and sponsored by:

3. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Digitization is transforming retail and bringing IT to the boardroom
UPS My Choice
Delivery Control,
Personalized Service
Customer Experience
Physical and Virtual
RFID Content
Starbucks Apps
Order Ahead,
Skip the Line

4. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
True disruption combines three digital elements
Cost Value Experience Value Platform Value
Frictionless life
• Price transparency
• Consumption-based pricing
• Reverse auctions
• Buyer aggregation
• Rebates and rewards
Hyper relevance
• Customer choice
• Personalization
• Automation
• Lower latency
• Any device, anytime
Community
• Marketplaces
• Crowdsourcing
• Peer-to-peer
• Sharing economy
• Data monetization

5. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Digital disruption
Cost Value Experience Value Platform Value

6. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Roadmap to digital value
Retail Use Cases
• In-store analytics
• Digitized interactions
• Assortment optimization
• Out-of-stock reduction
• In-store navigation/location data
• Connected ad, marketing
Use Cases
• In-store analytics
• Checkout optimization
• Remote expert, mobile advisor
• Smart lockers
• Digitized interactions
• Next-generation workers
Use Cases
• Connected supply chain
• Assortment optimization
• Out-of-stock reduction
• Click and collect
Use Cases
• Cybersecurity
• Loss prevention/
physical security
• Shop in shop
Use Cases
• Smartgrid
• Next-generation workers
• Travel substitution
Employee
Productivity
Customer
Experience
Supply Chain
and Logistics
Innovation/
Insights
Asset
Utilization
Sustainability
$2.8 trillion
value at stake
Use Cases
• Payments
• Assistance anywhere
• Self-serve channels
• Endless aisles
• Smart lockers
• Checkout optimization
$1T
$730B
$508B
$300B
$211B
$28B

7. Connected
Parking
Food Safety/
Traceability
No-waste
Initiatives
Insight-driven Customer
Experience
Monetizing
Buyer Insights
Crowdsourcing
Augmented/Virtual
Reality Experiences
Grab ‘n Go
Licensing Innovations
and Mobile Apps
Sharing Economy for Enabled Workers
Extending Collaboration
Outside the Workspace
Wayfinding-based
In-store Order Fulfillment
Food Quality S2S/S2H DeliverySelf-service Pick-up/
Smart Lockers
Click-and-collect Pop-up and Mobile Store
Digital Factory Shop In Shop
Retail Digital Transformation Roadmap Framework
Conversational Commerce
Smart Fitting Rooms
Smart
Warehouse
Dynamic Content
Visualization
Connected
Inventory
Promotional
Effectiveness
Way-finding
Navigation
Assortment
Optimization
Personalized
Engagement
Hyper-local Social
Sentiment
Self-serve Navigation
Curated Endless Aisle
Checkout
Optimizer
Next-generation
Workers
Assistance
Anywhere
Clienteling/
Guided Selling
Self-order/Checkout Self-service Experiences
Out-of-stock Reduction Connected Fleets
Seamless Returns
Layout Optimization Promotion Optimization
User-generated Content
Connected Ads
Localized Marketing

8. What’s on your roadmap?
Retail Digital Transformation Roadmap Framework

9. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Rob Massie
Senior Director of Enterprise and Store Application Development, Dollar General
Kathryn Howe
Cisco Director, Retail and Hospitality, U.S. Digital Transformation, Moderator
Guillermo Diaz, Jr.
Cisco Senior Vice President and Chief Information Officer
Michael Wojcik
Vice President – Enterprise Technology Services, Panera Bread

10. Experience the ToyBox, a fully
functional retail store, and learn
how you can Digitize Retail Now
with Cisco and our partners.
Visit Cisco at Booth 2052

11. In Collaboration with Intel®
Intel and the Intel logo are trademarks of
Intel Corporation or its subsidiaries in the U.S.
and/or other countries.

12. © 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential