Are your pitches getting the silent treatment?
Avoid the cold shoulder and become an indispensable source by adhering to the new rules of media pitching.
At his webinar acclaimed pitching coach Michael Smart will provide today’s top pitching tips, including word-for-word examples of pitches that landed top-tier coverage.
Michael will show you how to:
- Plug holes in your media list that you didn’t know existed
- Warm up cold emails through influencer outreach on social
- Flesh out pitches with a novel approach to using HARO
queries
Sway coverage decisions by adding in the new factor that’s currently costing you placements
Writer and SEO guru Clayon Wood joins SEMrush for an amazing webinar. Clayton has written for industry sites such as Search Engine Journal, Moz, and SEMrush's blog, as well as big publications like Inc Magazine. He shares some strategies to being published by a quality publication, and strips away some of the intimidating factors.
Specifically, he covers:
*How to develop the right contacts
*Storyline creation
*Personal Branding and SEO integration
*Strategies for publication in major magazines and websites
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
Writer and SEO guru Clayon Wood joins SEMrush for an amazing webinar. Clayton has written for industry sites such as Search Engine Journal, Moz, and SEMrush's blog, as well as big publications like Inc Magazine. He shares some strategies to being published by a quality publication, and strips away some of the intimidating factors.
Specifically, he covers:
*How to develop the right contacts
*Storyline creation
*Personal Branding and SEO integration
*Strategies for publication in major magazines and websites
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
I recently gave a presentation at Leuven Inc on the do's, don'ts and tools for social media management. I shared the stage with Comm&Co's Jonas Vandroemme and Binarta's Suleyman Aydogan. We talked about content marketing, content strategy and SEM activities.
It was a pretty interactive presentation, so shoot me an email at sam@techno-script.com if you need some info.
"The Art of Building a Brand" by Martha StewartFractl
18 top leadership and branding quotes from Martha Stewart's keynote interview with Sarah Green of Harvard Business Review at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.
"The Art of Building a Brand" by Martha StewartFractl
18 top leadership and branding quotes from Martha Stewart's keynote interview with Sarah Green of Harvard Business Review at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessStefanos Karagos
[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
In a time-challenged world dominated by short and snappy, click-bait headlines, Twitter streams, Instagram feeds, gifs, video, Snapchat, YOLO, LOL and #tbt...does writing seem useless and ordinary? And what if you’re not a writer?
Actually, writing matters more now, not less. And in our content-driven world, we are all writers.
Learn how to choose words well, write with economy, style and honest empathy and tell a true story really, really well with “Everybody Writes” author Ann Handley.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.
Le web social, un levier de développement professionnelpour les enseignants...Michelle Deschenes
Dans un projet de recherche subventionné par l’Association des collèges privés du Québec, nous nous sommes intéressés au potentiel du Web social comme levier de développement professionnel chez les enseignants. Nous avons examiné les répercussions perçues par les enseignants selon la nature de leurs activités, les niveaux de participations et les processus réalisés. L’atelier proposera 5 recommandations que les répondants TIC pourraient formuler aux enseignants de leur institution qui seraient frileux d’utiliser le web social comme source de développement professionnel.
Your Marketing Team is Larger Than You Think - MozCon Local 2016Dana DiTomaso
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Presented at MozCon Local 2016.
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
The 13 Worst Mistakes Everyone Makes When Writing a News ReleaseJonathan Rick
“I’d love to read your news release.” Said no one ever.
Why is the news release — a staple of the PR industry — so unloved? Hint: It’s not the sin. It’s the sinner.
That is, there’s nothing wrong with the document per se. It’s the way we’re using it.
Why does no one share your releases through social media? Why do they generate so little pick-up by the press? Why do your own eyes glaze over them?
This is why.
I’ll buy you a beer if you aren’t making at least one of these 13 mistakes.
Everything You Ever Wanted to Know About Marketing AutomationJustin Keller
This is a primer on Marketing Automation I gave to SFSU's MBA digital marketing class. It gives a high level overview of everything a well implemented marketing automation system can accomplish for a business.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
SPARK 2016: Paying for PR—and Other Myths of Pitching the MediaTrackMaven
See Matt Siegel's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
Email Marketing: Seven tips for writing (really) effective subject linesClose.io
According to MailChimp, the average open rate for marketing emails is 22%. At Close.io, we know that a good email marketing campaign has open rates up to 50%! If you want numbers like that, then you need to learn to write exceptional subject lines. Here's how.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Friends, Fans, Connections & Tweeps: A social media primer for HRSharlyn Lauby
2nd Annual SHRM Jacksonville Conference
Social media isn’t just for teenagers anymore. More and more businesses and professionals are using social media tools as a way to interact with customers (both internally and externally.) When statistics show over 200 million people are using social media, then human resources has to stand up, take notice and join the movement. For human resources professionals, this becomes an opportunity to develop an internal marketing and communications medium for our organizations.
But what exactly is social media and how do we get started? This presentation is designed to explore the purpose of social media (it’s not what you might think), how you can become a proficient user of social media tools, and the framework for implementing a social media strategy in your organization.
Communicators need to take a note from digital marketers. Using personas can help you go narrow to improve the pitch to placement ratio, get better results and stop wasting time. Presentation for PRSA International 2017.
Practice Listening: From Competitors to CustomersCision
Conversations about your brand are happening every day on social media. You may hear what your audience has to say, but are you truly listening? Social media influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten come together to share how to listen to competitors, influencers, prospects, customers and employees.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
1) How to Fail at Social Media
a) How to fail when you’re just starting out
b) How to fail while doing social media
c) How to fail when responding in social media
d) Summary & questions
***BREAK***
2) Fine-Tuning Facebook
a) Why Facebook matters to libraries
b) Profiles versus pages
c) Facebook profile tweaks
d) Facebook features
e) Facebook Timeline and options
f) Facebook strategies that work
g) Facebook strategies that don’t work
h) Working with Facebook Insights
i) Examples of the good, the bad and the ugly
j) Summary & questions
***BREAK***
3) Tweaking Twitter
a) Twitter stats you actually should know
b) Things to stop doing on Twitter
c) Ways to do Twitter right
d) Tweet makeovers
e) Summary & questions
***BREAK***
4) Putting It All Together
a) Social media myths
b) Social capital
c) Measuring stuff
d) Interactive: rewriting of Tweets
e) Summary & questions
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)Calvin C. Yu
YouTube: http://bit.ly/mQQWre
Social Networking x Pastoral Care 社交網絡 x 堂會牧養 (2010.09.17@Network Mission 網絡使命)
Sharing about "Social Networking and Pastoral Care on 2010.09.17 @ Network Mission (HKCRM, GNCI, CC Net, Global Chinese Christian Post)
牧養沙龍:社交網絡與堂會牧養,由網絡使命主辦(網絡使命由香港教會更新運動、真証傳播、華信網絡、環球華人基督教新聞社等組成)
My presentation on The 9 Immutable Laws of Social Media Marketing from the Direct Marketing Association's Annual conference #dma13 in Chicago, October 16 2013.
Presented by Jim Gilbert of Gilbert Direct Marketing Inc, a full service marketing and social media marketing agency.
Fully updated to cover topics relating to social media marketing in 2013
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Start preparing now for 2017!
Brands looking to make an impact in 2017 must begin preparing now…or risk getting left behind. With information on key dates and events, as well as insights on media outlets’ deadlines and pitching preferences, brands can better plan, create and target their content marketing.
Join Cision’s Senior Manager, Content Marketing Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone and find out how to:
- Better plan outreach initiatives with a centralized content plan
- Maximize engagement through strategic content distribution
- Avoid legal pitfalls and what you can do with your content
- Increase online discoverability through content promotion
Don’t get left behind – start preparing for 2017 now.
The New Kid on the Block is Back: Why Earned Media is Back in the Driver’s Seat Cision
Learn more about the cloud here: http://bit.ly/2g0cdlU
Marketers must adapt to the changing consumer – when, where and how they consume content – or they will be left behind. Earned media is essential to your communications program success!
Join Cision’s Senior Vice President of Marketing, Ken Wincko and Sodexo’s Vice President of Public Relations, Steve Cox as they discuss how you can utilize earned media to enhance your marketing and communications programs and drive organizational growth.
Ken and Steve will show you how to:
- Uncover key trends and emerging topics to create an effective
content strategy
- Enhance your results by applying the power of earned media,
integrated with paid and owned
- Improve the measurability of your programs and deliver true
business ROI
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Advanced Analytics: Are your campaigns effective?Cision
Most communicators know the importance of measurement, but few know how to do it correctly. Do you?
Cision PR Edition helps you prove the value of your communication by giving you a 360-degree view of your campaigns through easy-to-understand reporting and advanced analytics.
Join Cision’s Shawn Dooley for a free webinar to learn how to report on the impact of your campaigns. Shawn will show you how to:
- Measure your impact through competitive analysis
- Better understand your brand with performance metrics
- Create targeted communication with key message analysis
- Showcase your efforts through illustrated reports
Are Your Grassroots Efforts Generating Enough Buzz?Cision
With so much noise online today, competition for your audience’s attention is fierce. So how can you make your grassroots message heard?
You need to fortify your communication using the right tools and technology.
Join public affairs campaign strategist Mike Panetta of Beekeeper Group and Cision’s Mark Reilly to learn how to cut through the clutter and take advantage of mobile applications, social media and other tools to reach your target audience.
They’ll show you how to:
-Motivate your audience with compelling calls to action
-Recruit and educate activists by engaging them online
-Mobilize your supporters to take action in the real world
It doesn’t matter if your pitch is well-written and your story is exciting. If you aren’t meeting the reporter’s and publication’s needs, you won’t get coverage.
But how can you make your pitch stand out from the 38,000 emails top-tier reporters receive every year? Use editorial calendars to target your pitching efforts.
Cision’s Anna Marevska will give you an in-depth look at how editorial calendars can shape your media relations strategy and improve its effectiveness.
Anna will show you how to:
- Uncover opportunities by searching editorial calendars
- Target key media outlets based on scheduling information
- Plan ahead with access to lead times and deadlines
- Connect with media contacts at the right time
Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.
Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.
They’ll show you how to:
- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums
How to Monitor Anything Social: 2016 Federal Budget AnalysisCision
100,000 Canadians is a Huge Sample Size …
In 2015 we monitored social media mentions about the federal budget release and found that 100,000 Canadians engaged in the conversation. We’re doing it again this year to find out what they think about Prime Minister Justin Trudeau’s debut budget. Join us to learn how to monitor events like this yourself in real time and pull actionable insights your team needs.
Register today to find out:
-Why social media makes a great focus group
-How to collect and scrub social data for insights analysis
-How news media impacts a social conversation
-What makes the difference between a viral comment and a
dud
How to Launch an Enterprise-Wide Content StrategyCision
Is your organization providing valuable resources – or are you committing “random acts of content?”
If different teams across your enterprise business are creating content without any central coordination, you’re not only wasting time and energy – you’re confusing customers, perpetuating inefficiencies and leaving money on the table.
So how can you create quality content that meets each department’s needs while supporting the organization’s core message and strategic goals?
Join Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M, and Cision’s Caitlin Jamali to learn how to create a central content strategy for your entire enterprise organization.
See how you can:
- Become effective at content delivery organization-wide by learning the keys to success
- Further content excellence through change management
- Reach the right audience by understanding and collaborating to meet their needs
- Influence audience behavior with creative content that offers a solution
To keep customers coming back for more, you need to provide a variety of engaging content through your blog, social channels, press releases and more. View Jeff Barrett's "Convert More Customers With Video + Social" webinar presented by Cision and Social Fresh Conference.
In this transformative election year, you need to do more than just get people to read your PAC communication.
You need to convince them why your PAC is important, not just for your organization but for them as a member or employee. But how?
The answer is strong, strategic communication.
Turn your annual solicitations into targeted outreach with tips and best practices from noted PAC consultant Amie Adams. Amie will teach you how to create effective messaging that drives engagement and ultimately increases donations to your PAC.
See how you can:
- Ensure your message resonates with email solicitation best
practices
- Capture your audience’s attention using visual
communication
- Add context to your message by relating to the 2016
elections
- Get specific tips and see examples of successful messages
Big data—that ever-expanding universe of digital influencers and exploding number of social media conversations—can be a big brand-building opportunity for PR professionals, but only if you have the know-how and technology to use it to your advantage.
Join Cision’s Heidi Sullivan and Dave Lundstrom for a complimentary webinar that explores the basics of big data and how to leverage it to positively impact your brand.
With the Nevada caucus approaching, learn how Former Secretary of State Hillary Clinton and Senator Bernie Sanders stack up nationally and in the Silver State. Find out which topics each candidate leads on and learn more about their policies on issues like the economy, immigration and healthcare.
How 10 Minutes Using Cision led to a 5 Minute Segment on NBC's "Today"Cision
Rafe Gomez, owner of VC Inc. Marketing, will share how he used Cision influencer search to get one his clients a segment on NBC’s “Today.”
● Target the right influencers and earn more placements
● Expand your reach by building relationships with influencers
● Grab journalists’ attention with standout media pitches
● Gain media coverage using pitching best practices
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Could Your Brand Handle A Shark Attack? Prepare For Crises Lurking Beneath Yo...Cision
If you don’t have the right resources, your brand can’t defend itself. So how can you quickly and confidently take control of a developing crisis?
Learn how Visit North Carolina’s Scott Peacock used crisis communication best practices and Cision Global Insights to keep the state’s tourism afloat during a crisis-filled summer.
View our free, on-demand webinar at http://www.cision.com/us/resources/webinars-events/can-your-brand-handle-a-crisis/.
Do you resolve to drive better content marketing results in the new year?
You will need a killer content plan.
Get help creating your plan from Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks. Find out how to create strong content that positions your brand as a leader in its industry.
In the webinar, Gini will teach you how to:
Develop a comprehensive content plan from A to Z
- Choose the right types of content for an effective plan
- Drive results through content distribution
- Earn mindshare and valuable links using media relations
If your pitches don’t turn into the coverage your brand needs, it’s time to switch how you pitch.
Ian Greenleigh, “The Social Media Side Door” author, will help you leverage social media to grab journalists’ attention, bypass media gatekeepers and get the coverage your brand deserves.
Ian will show you how to:
-Skip the line and reach news organizations with social ads
-Build rapport and trust with journalists across social channels
-Become indispensable through content and data sharing
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Today’s Participation
• During today’s webinar, attendees will be in listen-
only mode.
• If you are experiencing audio issues, please use the
chat box to contact the webinar host.
• Submit text questions: Q&A addressed at the end of
today’s webinar.
#CISIONWebinar
10. @michaelsmartpr #cisionwebinar
You might be thinking . . .
•“Well, it helps if you’ve got JLaw . . .”
•But they didn’t “have” her either!
•They created this angle entirely with their own
in-house resources
Creativity > Budget
16. @michaelsmartpr #cisionwebinar
You already know:
•Some media are hemorrhaging
readers/viewers . . .
•. . . while others are soaring
•Journalists/bloggers/influencers are busier
and more distracted than ever
•Old outreach doesn’t work
17. @michaelsmartpr #cisionwebinar
What you get today
• The NEW prime factor editors use when considering
pitches and how to make it work for you
• 1 simple formula to rev up lame material
• Contrarian HARO hack to add depth to shallow ideas
• Plugging the holes in your media list
• Using social media to warm up cold emails
• 2 nuances of customizing your outreach
• LOTS of successful pitches
19. @michaelsmartpr #cisionwebinar
A prize for listening closely
•I will drop three random
song lyrics
•Tweet each song and
artist name to
@michaelsmartpr as it
happens
•Fastest person to get all
three wins $25 Amazon
gift card
21. @michaelsmartpr #cisionwebinar
A shift on having everything first?
•“That’s already been out there.”
•“We already covered that.”
•This philosophy is turning on its head
22.
23. @michaelsmartpr #cisionwebinar
And then three years later . . .
•Re-posted with permission on Slate
•Became their-most viewed story of the year!
•And then the next summer . . .
24.
25.
26. @michaelsmartpr #cisionwebinar
Which of these metrics do you think is most
important in determining content's success?
Cision’s 2016 State of the Media report
28. Pitch to NYT
Subject: Study: What Makes Siblings Different?
Hi KJ,
Wanted to let you know about a new study on sibling differences from
researchers at BYU and Penn State. The study finds that when parents compare
their children, it can have negative effects in the classroom. Parental belief (not
just actual parenting) has a big influence on who their children become.
Thought this might be of interest to you for The Motherlode Blog.
Let me know if you’d be interested in seeing the study itself, our release, or if I
can get anything else for you, including an interview with the professor.
Also, you might be interested to know that our story on this went crazy on
Reddit last night, bringing more than 42,000 page views to our story (93%
upvoted the story, 700+ comments). This is something people seem to really
want to talk about.
Jon
29.
30.
31. @michaelsmartpr #cisionwebinar
What’s the takeaway?
•Pitch content that is already performing well
online
WORKS BEST WITH:
• Digital natives like Buzzfeed, Mashable, etc.
• OR younger influencers
• OR influencers active on Twitter who value
measurable results
•Bonus takeaway: Show how your idea WILL
perform well online
32. Brittney Maxfield
• PR manager for HR
consulting company
• Has a CEO she
wants to promote as
thought leader
• Proposes a recurring
column to
Forbes.com
33. Pitch to Forbes
. . . Joseph contributes to his own weekly e-
newsletter and blog, which reach more than
190,000 subscribers. In the past, we directed
this traffic to Joseph’s online columns,
generating great conversation and often
catapulting his columns to the most-read
articles of the day. We know our audience of
executives and managers will benefit from the
thought leadership available at Forbes and
we’d love to send our readers to your site in a
similar fashion.
48. @michaelsmartpr #cisionwebinar
What we’re learning today
•Tout online performance
•1 simple formula to rev up lame material
•Contrarian HARO hack to add depth to
shallow ideas
49. Erin Morrisey
• At LA agency
Konnect PR
• Repping a pool
cleaning company
• Challenge: WSJ
50. Hi [WSJ writer],
[customized intro]
With that said, I wanted to see if you might be interested in the topic
of acquisitions. Many businesses are using this strategy to expand
their respective companies. For example, the CEO of VivoPools . . .
[details about his approach]
Overall, I thought it might be interesting to do a piece on this
strategy, detailing the pros and cons businesses face in growing this
way.
Please let me know if this is of any interest as I would love to provide
you with additional examples.
Thank you for your consideration.
Best,
Erin
51. @michaelsmartpr #cisionwebinar
Here comes HARO
• Usually used by journalists to gather
examples
• Erin issued a query herself to solicit input
from similar non-competitors
• Pulled together 11 different companies as
examples for reporter
• Resulting article includes two of her clients
52.
53.
54. @michaelsmartpr #cisionwebinar
What we’re learning today
•Tout online performance
•1 simple formula to rev up lame material
•Contrarian HARO hack
•Plugging the holes in your media list
55. @michaelsmartpr #cisionwebinar
Ranked by unique visitors
HuffingtonPost
USA Today
Buzzfeed
NY Times
Washington Post
Business Insider
Time
Mashable
comScore,
2015
56. @michaelsmartpr #cisionwebinar
Ranked by unique visitors
HuffingtonPost
USA Today
Buzzfeed
NY Times
Washington Post
Business Insider
Time
Mashable
comScore,
2015
What about your trade
pubs/verticals?
60. Subject Line: Black Holes Don’t
Entirely Suck….
…because, Elise, Michigan State
University Professor Chris Adami believes
he has plugged the hole in Stephen
Hawking’s black hole theory — the
information paradox hole. Here’s the link to
the release and study:
[continued]
63. @michaelsmartpr #cisionwebinar
What we’re learning today
•Tout online performance
•1 simple formula to rev up lame material
•Contrarian HARO hack to add depth to shallow
ideas
•Plugging the holes in your media list
•Using social media to warm up cold emails
66. @michaelsmartpr #cisionwebinar
Cision State of the Media report
Email 93.4%
Phone 2.0%
Social Media - Pitch publicly 0.6%
Social Media - Pitch via
private message
1.4%
“How do you prefer to receive pitches?”
72. Jeff Chandler
• PR Director for internet
security firm
• Noticed one CNN
reporter tweeting at
individuals asking if
they could talk to him
about a particular
security protocol
73.
74.
75. The email
Subject: SHA-1
Hi XXXX:
Jeremy Rowley of DigiCert is very involved in the CA/Browser
Forum, which includes Google and sets much of the policy for how
digital certificates are handled. He could be a good source for you on
the SHA-1 matter, answering questions about the transition from
SHA-1 to SHA-2, what some companies have been doing to buy
extra time before they must fully transition to comply with the
Google timelines, what’s important to know about the state of SHA-1
and the push for migration to SHA-2, etc.
Would you like to set up a time for a phone interview with him
tomorrow? Please let me know what you have in mind and I can put
you in touch.
76.
77. @michaelsmartpr #cisionwebinar
What we’re learning today
•Tout online performance
•1 simple formula to rev up lame material
•Contrarian HARO
•Plugging the holes in your media list
•Using social media to warm up cold emails
•2 nuances of customizing your outreach
79. @michaelsmartpr #cisionwebinar
Typical pitch today
Dear _____________,
Hope you’re well – I enjoy your tech coverage
so I thought I’d reach out.
I represent Lockstiff Innovations, a leading
provider or rigid security solutions, that is
announcing today its new . . .
80. @michaelsmartpr #cisionwebinar
PR pro-turned-editor
I value good pitches – I just
don’t get any.
It’s the same generic crap
that I was doing at [PR
agency] 15 years ago. My
immediate reaction is, “You
have no idea who we are or
what we do.”
87. Hi Dylan,
Just read your story on the bitcoin ATM – definitely
impressive. We’re also so impressed with bitcoin that we
opened an online megastore where bitcoin users can buy
just about anything they want. Don’t believe me, just click on
our link.
You can find more information about the store below. We
haven’t been on Letterman but let us know if this is
something that interests you.
Sincerely,
Mercy Chikowore
BitcoinShop.US PR
88. Hi Dylan,
Just read your story on the bitcoin ATM – definitely
impressive. We’re also so impressed with bitcoin that we
opened an online megastore where bitcoin users can buy
just about anything they want. Don’t believe me, just click on
our link.
You can find more information about the store below. We
haven’t been on Letterman but let us know if this is
something that interests you.
Sincerely,
Mercy Chikowore
BitcoinShop.US PR
89.
90.
91. @michaelsmartpr #cisionwebinar
Two best practices
•Make a well-researched, accurate personal
reference
•Reference their earlier work specifically
and sincerely
94. Hi Neel,
I wanted to drop a quick note and say I really enjoyed your NYC Tree Map story from
yesterday. I thought the map was really informative, and I had to chuckle about the
Callery pear smell line, too. You did a nice job wrapping in the emerald ash borer issue,
too — it’s something we struggle with here in the Midwest, as well.
Since you seem to like visualization stories, I wanted to see if this one shakes you up:
It’s new GPS and inSAR satellite renderings, compiled together to give the USGS (and
the University of Iowa) the fastest available glance at an earthquake’s impact. It could
have huge implications for saving lives in the third world (think: Haiti’s 2010 earthquake).
If you like it, and you’d like to know more, I’d love to give you more information about the
research (and the researcher) that led to this new map.
95. Hi Neel,
I wanted to drop a quick note and say I really enjoyed your NYC Tree Map story from
yesterday. I thought the map was really informative, and I had to chuckle about the
Callery pear smell line, too. You did a nice job wrapping in the emerald ash borer issue,
too — it’s something we struggle with here in the Midwest, as well.
Since you seem to like visualization stories, I wanted to see if this one shakes you up:
It’s new GPS and inSAR satellite renderings, compiled together to give the USGS (and
the University of Iowa) the fastest available glance at an earthquake’s impact. It could
have huge implications for saving lives in the third world (think: Haiti’s 2010 earthquake).
If you like it, and you’d like to know more, I’d love to give you more information about the
research (and the researcher) that led to this new map.
96. Hi Neel,
I wanted to drop a quick note and say I really enjoyed your NYC Tree Map story from
yesterday. I thought the map was really informative, and I had to chuckle about the
Callery pear smell line, too. You did a nice job wrapping in the emerald ash borer issue,
too — it’s something we struggle with here in the Midwest, as well.
Since you seem to like visualization stories, I wanted to see if this one shakes you up:
It’s new GPS and inSAR satellite renderings, compiled together to give the USGS (and
the University of Iowa) the fastest available glance at an earthquake’s impact. It could
have huge implications for saving lives in the third world (think: Haiti’s 2010 earthquake).
If you like it, and you’d like to know more, I’d love to give you more information about the
research (and the researcher) that led to this new map.
97. Hi Neel,
I wanted to drop a quick note and say I really enjoyed your NYC Tree Map story from
yesterday. I thought the map was really informative, and I had to chuckle about the
Callery pear smell line, too. You did a nice job wrapping in the emerald ash borer issue,
too — it’s something we struggle with here in the Midwest, as well.
Since you seem to like visualization stories, I wanted to see if this one
shakes you up:
It’s new GPS and inSAR satellite renderings, compiled together to give the USGS (and the University of Iowa) the
fastest available glance at an earthquake’s impact. It could have huge implications for saving lives in the third
world (think: Haiti’s 2010 earthquake).
If you like it, and you’d like to know more, I’d love to give you more information about the research (and the
researcher) that led to this new map.
100. Hi Jason,
I saw your spiced BBQ sauce article and thought you might be interested in a
PK Grill for all the grilling you hope to get done after Memorial Day. The PK grill
is an iconic grill and smoker with a cult-like following, available again after a 30-
year hiatus, considered one of the best charcoal cookers in the industry. We'd
be glad to send along a grill for story or set up an interview with the brand's
revivalists.
Portable Kitchens, also known as PK Grill and Smoker, has an classic design
and interesting history. After discovering a PK Grill at a yard sale, one of the
new owners decided to revive the brand. These grills are hand-poured here in
the South, nearly identical to the ones created in the 1950's. Recently, pitmaster
Chris Lilly took third place competing on a PK Grill at the National BBQ Assoc.
event.
I'll follow up and hope we can work something out together.
Kindly,
Kristie
103. SUB: American Entrepreneurship Is Actually Vanishing - inDinero's rise/fall/rise
again
Hi Leigh,
Fantastic article, you had me up and down and presented so many great points.
We'd love for you to consider the inDinero.com/Jessica Mah comeback story as
a follow- up to your article - a Millennial CEO that's already been around the
block sort a speak at the ripe old age of 24.
At 20 Jessica started inDinero.com out of her college dorm room and from Y
Combinator - she grew the company fast as a "Mint.com for business" - but
after much fan fare and plenty of customers signing up and angel funding - the
business was dying - $20/month wasn't making a profit. She scaled way back,
moved in with her folks and borrowed money to restart/rethink. Below are
some compelling milestones to consider, would you like to chat with Jessica?
Happy to set something up - looking forward to your reply Leigh, thanks.
Jamie
109. Lia Giachino
• 6 wks later, landed
WSJ and Market
Watch
• Since then moved
up to a new job and
20% raise
110. Desirae Franco
• Managed PR for 3 of parent
company’s brands
• Made a major mindset shift
an implemented these
approaches
• Increased placements 800
percent year over year
• Promoted to Director to
oversee PR for all 10
brands
• Earned major budget
increase to hire 3 PR
agencies
114. Questions & Answers
Please enter your questions
for the speaker in the chat
box of your webinar console
or tweet them to
#CisionWebinar.
115. Thank you for attending!
About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today’s
communications, social media and content marketing professionals. By offering the industry’s most
comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables
clients to improve their marketing and strengthen data-driven decision making. Cision also
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