This document discusses how Helio, a data science platform, is leveraging machine learning to make private market investing in early-stage consumer brands more efficient and scalable. Helio analyzes over 1.3 million consumer brands and 200 data sources to predict future business success, reshaping how capital is allocated to entrepreneurs. By identifying differences and patterns that humans may miss, Helio provides a more accurate assessment of brands to make the investing process more merit-based. Over time, Helio will grow more valuable as it can prescribe changes to shape business outcomes.
Data and analytics allow organizations to use intelligence from feedback to tailor offerings that improve customer satisfaction.
B2B are gaining the most since they are able to share data that directly strengthens their relationship.
Our latest consumer product industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market. For more information, read our new report: https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html
It’s a new era in the world of marketing.
It begins with AND is driven by data.
Marketing is being shaped by ever-increasing streams of data about customers, produced by continuously evolving technologies.
Today’s marketing programs are highly dependent on capturing and making that data work to the marketer’s advantage.
Seven trends that figure prominently in the new world of marketing are contributing to the challenges - and opportunities - for all types of marketing organizations.
They all start with the continuous flow of information that marketers struggle to use in the most profitable ways.
Explore the idea of distributed marketing, marketing roi, numerati and the impact on marketers, the increased availability of data from multiple marketing touch points. What does it all mean?
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
3 real world examples of how big data analytics is being leverage by top brandsIvan Infotech Pvt Ltd.
Businesses everywhere are embracing the power of data and technology. Here we will see how gaining access to big data strategy consulting will give your business a competitive advantage.
Data and analytics allow organizations to use intelligence from feedback to tailor offerings that improve customer satisfaction.
B2B are gaining the most since they are able to share data that directly strengthens their relationship.
Our latest consumer product industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market. For more information, read our new report: https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html
It’s a new era in the world of marketing.
It begins with AND is driven by data.
Marketing is being shaped by ever-increasing streams of data about customers, produced by continuously evolving technologies.
Today’s marketing programs are highly dependent on capturing and making that data work to the marketer’s advantage.
Seven trends that figure prominently in the new world of marketing are contributing to the challenges - and opportunities - for all types of marketing organizations.
They all start with the continuous flow of information that marketers struggle to use in the most profitable ways.
Explore the idea of distributed marketing, marketing roi, numerati and the impact on marketers, the increased availability of data from multiple marketing touch points. What does it all mean?
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
3 real world examples of how big data analytics is being leverage by top brandsIvan Infotech Pvt Ltd.
Businesses everywhere are embracing the power of data and technology. Here we will see how gaining access to big data strategy consulting will give your business a competitive advantage.
Using big data to turn shoppers into big spenders
Applying the range, volume and velocity of retail data
Advanced modelling, forecasting and segmentation of data
Cultivating and retaining loyal customers using internal and external data
Optimising analytics in merchandising and demand forecasting Increasing store level profitability and competitiveness
Using analytics to detect retail fraud
The retailers that will move ahead of the pack in the coming year are those that can deliver a consistent, clear, clean, simplified, and seamless message across all channels.
We all have an idea of what Google Analytics can do, but do you know how to use it to help your organization? Do you know who your visitors are and what actions they're completing on your website? Do you know how to best use all the data provided by Google Analytics?
We are very happy to welcome Nina Cruz and Elena Czubiak from the Google for Nonprofits team for an afternoon workshop with NetSquared Vancouver. They will walk through the latest version and features of Google Analytics, and then get you to roll up your sleeves to ensure you're tracking clear goals for your organization. Learn what is working in your marketing efforts and on your site so you can make better decisions to further your mission.
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the FinTech space. We cover banking tech (security, crm, analytics), payments (pos, money transfer, commerce), cyber currency (blockchain, bitcoin, wallets, cryptocurrency exchanges), business finance (lending, crowdfunding), personal finance (lending, wealth management, mortgage, credit), and alternative cores (banking, insurance).
Prediction Markets is a valuable tool for executive decision making, lowering cost and increasing accuracy. Smartly applied, the information gleaned from prediction markets help managements listens to the voices in the company that might otherwise go unheard.
Omni-Channel Strategies and Considerations for CPG CompaniesWill Ruiz
Omni-Channel Strategies and Considerations for CPG Companies - Leveraging direct-to-consumer (D2C) to drive cross-channel sales, profits and consumer loyalty in a digital world. Key considerations for companies implementing a consumer-centric value chain in a world of non-linear consumer paths to purchase.
"In this presentation, Ankit introduces SMAC and associated trends. In his own words, "As I am a Data Science Student. So Algorithm is
my Tool. Data is my Need, Analytics is my passion
and Accuracy is my Dream."
Tektonski premiki na spletu od FMCG zahtevajo številne nove odgovore. Kako najti odgovore za svoje znamke?
V zadnjih mesecih so se na spletu dogajali takšni premiki, kot jih prej nismo videli v vsem desetletju. Kriza je pošteno premešala karte in marsikatero poslovno strategijo postavila na zahteven preizkus. Ali je premik na digital res prava poteza za vse? Kako popolnoma spremenjena nakupna in uporabniška izkušnja vpliva na nakupe v posameznih kategorijah? Kako prek digitalnih kanalov vzpostaviti celostno marketinško strategijo in nadomestiti izpad nekaterih drugih komunikacijskih kanalov? Kako svojo strategijo prilagoditi digitalnim uporabnikom, ki niso homogena skupina in se pri vedenju precej razlikujejo? Kako si odgovoriti na ta vprašanja, bo pojasnjeno v prispevku.
Social Commerce: Expert opinion - Comparison - Usage; Whitepaper 2017Statista
This Whitepaper provides insights on how experts rate the importance of social media for marketing purposes and the type of content that has an impact.
More information: statista.com
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
Consumer Product (CP) companies operate in an industry where the fundamental rules of the game are changing. The growth of e-commerce, the ability to bypass retailers, the rise of private labels, and the advent of niche CP startups are just some of the trends that are reshaping the sector.
But one significant change that stands out in particular is the direct connection that CP companies today have to the needs and aspirations – the ‘pulse’ – of consumers. This is, to a large extent, thanks to the rise of digital channels.
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
Using big data to turn shoppers into big spenders
Applying the range, volume and velocity of retail data
Advanced modelling, forecasting and segmentation of data
Cultivating and retaining loyal customers using internal and external data
Optimising analytics in merchandising and demand forecasting Increasing store level profitability and competitiveness
Using analytics to detect retail fraud
The retailers that will move ahead of the pack in the coming year are those that can deliver a consistent, clear, clean, simplified, and seamless message across all channels.
We all have an idea of what Google Analytics can do, but do you know how to use it to help your organization? Do you know who your visitors are and what actions they're completing on your website? Do you know how to best use all the data provided by Google Analytics?
We are very happy to welcome Nina Cruz and Elena Czubiak from the Google for Nonprofits team for an afternoon workshop with NetSquared Vancouver. They will walk through the latest version and features of Google Analytics, and then get you to roll up your sleeves to ensure you're tracking clear goals for your organization. Learn what is working in your marketing efforts and on your site so you can make better decisions to further your mission.
Overview of industry trends and insights of Fortune 500 companies and startups' activities in the FinTech space. We cover banking tech (security, crm, analytics), payments (pos, money transfer, commerce), cyber currency (blockchain, bitcoin, wallets, cryptocurrency exchanges), business finance (lending, crowdfunding), personal finance (lending, wealth management, mortgage, credit), and alternative cores (banking, insurance).
Prediction Markets is a valuable tool for executive decision making, lowering cost and increasing accuracy. Smartly applied, the information gleaned from prediction markets help managements listens to the voices in the company that might otherwise go unheard.
Omni-Channel Strategies and Considerations for CPG CompaniesWill Ruiz
Omni-Channel Strategies and Considerations for CPG Companies - Leveraging direct-to-consumer (D2C) to drive cross-channel sales, profits and consumer loyalty in a digital world. Key considerations for companies implementing a consumer-centric value chain in a world of non-linear consumer paths to purchase.
"In this presentation, Ankit introduces SMAC and associated trends. In his own words, "As I am a Data Science Student. So Algorithm is
my Tool. Data is my Need, Analytics is my passion
and Accuracy is my Dream."
Tektonski premiki na spletu od FMCG zahtevajo številne nove odgovore. Kako najti odgovore za svoje znamke?
V zadnjih mesecih so se na spletu dogajali takšni premiki, kot jih prej nismo videli v vsem desetletju. Kriza je pošteno premešala karte in marsikatero poslovno strategijo postavila na zahteven preizkus. Ali je premik na digital res prava poteza za vse? Kako popolnoma spremenjena nakupna in uporabniška izkušnja vpliva na nakupe v posameznih kategorijah? Kako prek digitalnih kanalov vzpostaviti celostno marketinško strategijo in nadomestiti izpad nekaterih drugih komunikacijskih kanalov? Kako svojo strategijo prilagoditi digitalnim uporabnikom, ki niso homogena skupina in se pri vedenju precej razlikujejo? Kako si odgovoriti na ta vprašanja, bo pojasnjeno v prispevku.
Social Commerce: Expert opinion - Comparison - Usage; Whitepaper 2017Statista
This Whitepaper provides insights on how experts rate the importance of social media for marketing purposes and the type of content that has an impact.
More information: statista.com
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
Consumer Product (CP) companies operate in an industry where the fundamental rules of the game are changing. The growth of e-commerce, the ability to bypass retailers, the rise of private labels, and the advent of niche CP startups are just some of the trends that are reshaping the sector.
But one significant change that stands out in particular is the direct connection that CP companies today have to the needs and aspirations – the ‘pulse’ – of consumers. This is, to a large extent, thanks to the rise of digital channels.
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
The economist intelligence unit: Voice of the customer, whose job is it, anywayAidelisa Gutierrez
In what areas should marketing focus investments in order to contribute most to your business in 3 years?
#1 Customer Analytic
#2 Customer Relationship Management
#3 Social Media
Kathy Bachmann, Executive Vice President and Managing Director for Americas at MarketShare, discussed what it takes for marketers to understand the future of the global marketplace during her presentation at the 2015 Chief Marketing Officer Leadership Forum in Los Angeles on Jan. 27. In her presentation, Bachmann noted that the rising demand for marketing data has led many marketers to leverage sophisticated technologies, but marketers must understand how to optimize these tools to bolster their marketing campaigns.
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Artificial intelligence and machine learning (AI/ML) present us with novel and efficient ways to solve challenging and persistent problems, particularly when it comes to predictions. Retail, due to its fast moving, trend powered, and fluid nature coupled to an extended logistics chain, relies heavily on making smart predictions. As improvements in AI/ML over the last several years have proliferated, not only in performance advances but deployability, there are exciting openings for experimentation in many domains of the retail value chain
https://runfrictionless.com/b2b-white-paper-service/
Presentation from the Markedsføringsdagen 2013 conference, june 12 2013 in Copenhagen. Contains an overview of trends, uses, challenges for the CMO and innovation aspects of big data.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. 2
Consumer private market investing is an important,
large sector, yet inefficient and under-served
Our approach is to use data and machine learning, so
investing and lending is scalable, effective and
meritocratic
Our Data Science platform Helio analyzes 1.3 million
consumer brands to predict future business success
Helio is reshaping capital formation, thus helping
entrepreneurs thrive
5. Early-Stage Consumer Market: Real Life Impact
Source: 1 Mintel; 2 Rabobank Industry note #491 (May 2015); 3 Facebook (Feb 2015)
5
6. Early-Stage Consumer Market: Straightforward
Measures of Success
6
- Similar business models
- Simple valuation
- Lots of publicly available data (consistent and
comparable across companies)
- Yields repeatable valuation process
7. Consumer Market is Massive
7
$15.6T
$10.0T
$9.3T
$4.9T $4.9T
$3.4T
$2.8T
$1.9T
$1.3T
Source: S&P Capital IQ
8. (3%)
(2%)
(3%)
(7%)
(19%)
+3%
+1%
+3%
+11%
+19%
Share points lost
by large brands
Restaurants ³
Health & Beauty ²
Food & Beverage ¹
Yogurt 4
$7.1 bn
Coffee 5
$25 bn
Bath/shower
$7.2 bn
Skin care
$13 bn
Quick service
$163 bn
SEISMIC SHIFT IN MARKET SHARE
Share points gained
by emerging brands
Category &
Market Size
Source: 1,2 Euromonitor International (Sept 2014); ³ QSR Magazine, Wells Fargo Securities; ⁴ 2013 Yogurt Market via Statista Yogurt Dossier;
5Specialty Coffee Association of America (Dec 2014); 6 Boston Consulting Group, Information Resources, Inc. (April 2016) and Catalina (Sept 2015)
$18 billion
In market share shifted away
from large CPG companies to
smaller players during 2011-20156
$7.5 billion
In market share was gained by
the very small emerging brands
during 2011-20156
90%
of Top 100 CPG Brands lost
market share in 2015 and 62 had
declining sales 6
Early-Stage Consumer Market: Shifting
Preferences
8
9. Source: Mintel1 ; Reuters (April 2017)2
9
• Shift in consumer preference
towards e-commerce2
• New direct channels to reach
the consumer
• Distribution economics (e.g.
slotting fees) of traditional retail
are changing due to consumer
demand for emerging brands
• Social media more efficient,
lower cost consumer targeting
which allows for an increasing
number of emerging brands to
participate
• 5M+ active Facebook
advertisers (most SMBs)
2
• 75M+ Millennials making
purchasing decisions based on
preference for emerging brands
• ~30x the number of new
packaged goods introduced
today versus in 1965
1
PERSONALIZATION OF
CONSUMER
MARKETING
DISTRIBUTION
CHANNELS
Shifting Consumer Preferences and Channels
Lower Barriers to Entry for Emerging Brands
10. HUMANS MISS DIFFERENCES THAT MACHINE LEARNING CAN IDENTIFY
LESSER EVIL GARY POPPINS OOGIE’S
When Human Heuristics are Required,
Guesswork Can Be Inaccurate, Misleading….
10
11. 11
THE HUMAN EYE MISSES DIFFERENCES THAT MACHINE LEARNING CAN IDENTIFY
Many companies pass the “eye-test” while Helio finds fundamental differences
LESSER EVIL
Brand Score: Top 10%
Distribution Score: Top 10%
....While Data and Technology Provide a Clear
Picture
GARY POPPINS
Brand Score: Top 70%
Distribution Score: Top 30%
OOGIE’S
Brand Score: Top 50%
Distribution Score: Top 40%
13. Helio: Machine Learning For Private Investing
1.3 million
Companies analyzed in Helio
~200
Data sources
>1 Billion
Disparate data points analyzed
per company
Private
Data
CircleUp
Data
Public
Data
Helio
13
Transforming a Human Intensive Process Into a Scalable Solution
14. How Helio Works: Predicting Future Business Success
14
A Series of Machine Learning Algorithms and Data Sets For Evaluating Consumer Businesses
15. 15
Team Brand
Distribution
Dollar growth ($) is defined as the difference between revenue earned last year and revenue earned this year
Sample size for team is 680 companies, brand is 1,634 companies, distribution is 498 companies, and sourcer is 576 companies
8.4x 33.9x
3.2x
Ranking System: Models are Correlated With Business Success
Helio: Predictors of Future Revenue Growth
16. Over time, Helio grows more valuable, able
to prescribe changes that shape outcomes
Source: Gartner, Data Sophistication Journey
Difficulty
Value
Predictive
Analytics
What will happen?
Descriptive
Analytics
What happened?
Diagnostic
Analytics
Why did it happen?
Prescriptive
Analytics
How can we make
it happen?
16
17. Helio: Reshaping Capital Formation
More Meritocratic: entrepreneurs evaluated based on
business data—not what they look like, who they know or where
they’re based
More Innovation: an efficient private market catalyzes
innovation for some of the most important products
Consumer as the ideal entry point: quant investing can
and should move to other private markets
17
