This document describes internet marketing services offered by My Firm - Internet Marketing Services. It begins by introducing the founder and his background. It then discusses how traditional advertising methods are declining in effectiveness while internet searches and local searches are growing dramatically in importance. The bulk of the document focuses on the importance of claiming and optimizing business listings on search engines like Google, Yahoo, and Bing, as well as managing online reviews. It provides statistics on local internet searches and reviews. The services offered include setting up and managing local business listings, developing review campaigns, mobilizing the business, and creating search engine optimized websites and social media marketing.

1. My Firm- Internet Marketing Services -www.eInternetMarketingServices.orgInternet MarketerContract/Consultant for Prudential and MetLifeSenior Marketing Consultant for MetLifeIntelligence Officer, USAF, Ret.MISSION: To Help Small Businesses Grow Their Business!

2. THE LAST FRONTIER LOCAL and MOBILE SEARCHHow to Maximize the Search Engines to Gain a Competitive Advantage

3. Before the Internet:Staying connected meant advertising with:Phone DirectoriesNewspaperTV Direct MailTelemarketingPrint AdsWord of Mouth

4. Times are rapidly changingPhone DirectoryNewspapersTVTelemarketingDirect MailPrint AdsE-Mail4Traditional advertising mediums are loosing their effectiveness!Where is yours?Declining RapidlyDVR/TiVoDo Not Call List1%-2% YieldRising CostsSpam Software

5. Today’s Business Owners are Faced with an Enormous ProblemWhy?Search results are dominated by large corporations and major chainsLack of knowledge to develop a web campaignBelief they can’t compete on an economical basisInability to make transition from traditional advertising to new mediumStaffing expense

6. Internet Search - A New Opportunity -71% of all American adults use the Internet.

7. 91% of all Internet users use a search engine to find information.

8. Over 50% of all purchases are preceded by an Internet search

9. 30 percent of all search queries contain a city, state or zip code.

10. There are 2.6 billion local searches a monthThe statistics are astonishing 1 Trillion — Number of web pages in the world1 50 — Percentage of small business without a website 78 — Percentage of households with two or more computers2 82 — Percentage of local searches that result in offline action3 0 — Without a web presence, you have 0% chance in connecting with local consumers performing online searches 71 Google July 25,20082 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)

11. Having a Website is Not EnoughHow do people find it?How do you drive trafficto a website?Are you satisfied with your current web presence? 8Search optimization companies are far too expensive for most local businesses!

12. The Major Search EnginesAs Of: August 201071 % of Market14.5 % of Market10% of Market

13. Sponsored vs Organic SearchThese are National Companies! You are Local!

14. Standing Out!What Can You Do?

15. Listen to Your Consumers!79% of U.S. respondents said they used the internet to find local businesses in the past year.71% of online consumers consulted local business reviews at least occasionally, with 22% saying they do so regularly.55% of U.S. consumers say they trust a local business more after reading positive online reviews.67% say they value online reviews as much as word-of-mouth recommendations.Source: Bright Local Survey, Fall 2010

16. - Google Places, Yahoo & Bing Local Listings - October 2010: Google Launched Place Search

17. Now with one click users can convert a general search into an exclusively local search

18. Google knows where consumers are searching from

19. Automatically switches to Google Places when they feel you are looking for something local

20. Less than 3 percent of businesses have claimed their local listing

21. Google Place pages are optimized for mobile search14Geo-targeted Campaign Placement On Google PlacesRegistered BusinessesUnregistered Business

22. Elements of Google Place Listing Business Name

23. Website URL/Domain

24. Business Phone Number

25. Business Category

26. Business Description

27. Business Logo and Pictures

28. Business Video

29. Hours of Operation

30. Methods of Payment

31. Products

32. Coupons

33. Announcements/Comments from Business Owner

34. Reviews

35. CitationsConsumers are Talking about and Reviewing YOU!SOCIAL MEDIAONLINE BUSINESS DIRECTORIESYou Can Manage What People are Saying

36. Why Mobile?There are 5 billion plus cell phone user vs. only 1.8 billion Internet users (almost 3x in market size.)

37. Of these users, 51 Million use smart phones.

38. The mobile web is growing eight times faster than the equivalent desktop web of 10 years ago.

39. Mobile smart phone are equipped with the Google Places app!!!

40. Text open up rates are 95% There is a fundamental shift in how people are communicating!

41. Not to mention…73% of new mobile phone buyers report that text messaging is the most important feature on their phoneThe typical mobile phone user now sends more text messages than mobile phone callsGen Y and Z consider e-mail passe’. In fact, some universities have stopped distributing e-mail accounts.You can buy traffic for $.02 a click!

42. The Facts!

44. 21Provide access to potential customers through Google and Yahoo maps

45. Provide access to potential customers through Review Sites

46. Review Process

47. Our ServicesSet up local listings

48. Ensure all elements are there

49. Get you on top and keep you there

50. Develop a review campaign

51. Manage your listing on business directories

52. Mobilize your businesswww.einternetmarketingservices.orgOtherSearch Engine Optimized Business Websites

53. Social Media Marketing

54. Performance Based Local Lead GenerationRick Samara, President301-752-5909