This deck highlights some of the latest research coming from the Local Search Association and provides a preview of the LSA|15 Conference in LA, April 19-22.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
The Adobe Digital Index (ADI) “Holiday 2015 Predictions” are in, and if the forecast is on the mark, it’s quite a jolly one for brands and retailers. One key number: Cyber Monday is expected to hit $3 billion in online sales for the first time, a 13.2% increase year-over-year (YoY).
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab WebinarBluespire Marketing
During this BlueSpire TrendLab Webinar, our senior living, healthcare and financial services experts dive into the most relevant marketing trends and analyze what to look for in 2015.
Main themes of the webinar included:
•What global trends will have the most impact next year and how those trends will affect brand building and the overall customer experience.
•Changes in marketing staffing and spending, what should be on your radar regarding big data and analytics, and the importance of Web personalization.
• Effectiveness of branded videos, the accelerating trend of sharable and snackable content, and mapping content appropriately to your consumer’s journey.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
eMarketer Webinar: Key Digital Trends for 2016eMarketer
What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...eMarketer
Many are dubbing 2016 the "Snapchat Election", not only because campaigns are using the social app to reach the coveted millennial demographic, but due to the ephemeral nature of today’s media environment where content is consumed in streams, feeds and snaps. Topics in this webinar include: How the use of different channels like Snapchat are being matched with specific campaign goals; How much US political campaigns will spend on digital advertising in the 2016 election cycle; Differences between approaches at the local level versus the national level; How voters research candidates and their attitudes toward political advertising
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
The Internet of Things is becoming entrenched in consumers’ daily habits, according to Adobe Digital Index's (ADI) "Digital Trends Report." Indeed, IoT’s growth is evolving the way consumers browse and navigate online, due, in large part, to use of smartphones to access content. This opens up new opportunities for marketers in location-based marketing and their use of search advertising.
The mobile world is evolving at a remarkable rate, and as a result it is important for advertisers to position themselves ahead of what is sure to become a media landscape dominated by the mobile user. The new whitepaper by Catalyst & groupM Next lends insight into the way the new mobile consumers is behaving in the Canadian market, and provides recommendations for a shift towards a more contextual type of thinking for advertisers.
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...eMarketer
eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. In this webinar, we take a look at the final results and review what retailers need to know about changing consumer behaviors to keep up in 2016. Topics include: How the overall retail sector performed during the 2015 holiday season; Why experiential gifts were one significant holiday trend of 2015; How consumers used their phones and other mobile devices to shop last holiday season; How deal-seeking behaviors are changing the holiday shopping calendar.
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
Your site may be Mobile friendly, but is it User friendly? Over 50% of searches are performed on a mobile device. Do you know your audience and the metrics of your mobile users? Are you serving up an enjoyable user experience that’s tailored to that audience? You may be missing many opportunities to capitalize on this informative data.
In this discussion, we’ll uncover some important principals of why the mobile experience matters. We’ll touch on improving conversions, utilizing data analytics, and getting inside your user’s head.
eMarketer Webinar: The Changing Path to Purchase—What It Means to Add Mobile ...eMarketer
As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Topics in this webinar include: How consumers are using smartphones for shopping even when they’re not on the go; What changing mobile conversion rates mean for the path to purchase; How increasing digital shopping research means less time spent in stores; What millennials are doing across channels.
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
eMarketer Webinar: Key Digital Trends for 2016eMarketer
What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. The webinar also looks at: The future of mobile payments; Shifting patterns of video consumption; The emergence of messaging apps as a marketing platform; The digital tastes of millennials and centennials
eMarketer Webinar: Mcommerce Trends for 2016—Behind the Rapid GrowtheMarketer
Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. Topics in this webinar include: How high mobile retail sales will go this year, and which devices are driving that; What retailers are doing to optimize shopping experiences for mobile; How context-driven commerce is changing the mobile retail landscape; Which factors are driving higher conversion rates on mobile.
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...eMarketer
Many are dubbing 2016 the "Snapchat Election", not only because campaigns are using the social app to reach the coveted millennial demographic, but due to the ephemeral nature of today’s media environment where content is consumed in streams, feeds and snaps. Topics in this webinar include: How the use of different channels like Snapchat are being matched with specific campaign goals; How much US political campaigns will spend on digital advertising in the 2016 election cycle; Differences between approaches at the local level versus the national level; How voters research candidates and their attitudes toward political advertising
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
The Internet of Things is becoming entrenched in consumers’ daily habits, according to Adobe Digital Index's (ADI) "Digital Trends Report." Indeed, IoT’s growth is evolving the way consumers browse and navigate online, due, in large part, to use of smartphones to access content. This opens up new opportunities for marketers in location-based marketing and their use of search advertising.
The mobile world is evolving at a remarkable rate, and as a result it is important for advertisers to position themselves ahead of what is sure to become a media landscape dominated by the mobile user. The new whitepaper by Catalyst & groupM Next lends insight into the way the new mobile consumers is behaving in the Canadian market, and provides recommendations for a shift towards a more contextual type of thinking for advertisers.
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
Tim Hayden, Principal Strategist at TTH Strategy, discusses how today's consumers are interacting with mobile devices, the changes taking place in mobile commerce, and how to capitalize on these mobile trends.
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
15miles, the Local Search division of Geary LSF, along with Neustar Localeze produced the 6th Annual Local Search Usage Study, conducted by comScore. Here are the primary findings.
eMarketer Webinar: Lessons from Holiday Shopping 2015—What You Need to Know f...eMarketer
eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. In this webinar, we take a look at the final results and review what retailers need to know about changing consumer behaviors to keep up in 2016. Topics include: How the overall retail sector performed during the 2015 holiday season; Why experiential gifts were one significant holiday trend of 2015; How consumers used their phones and other mobile devices to shop last holiday season; How deal-seeking behaviors are changing the holiday shopping calendar.
eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2016Daniel Caridi
Buyers and sellers alike see value in reaching audiences across all screens. Register here for a complimentary eMarketer webinar to learn about the opportunities and challenges of achieving a more people-based approach to targeting. Topics in this webinar include: What’s the current state of cross-device targeting among advertisers? Where does TV fit in to the cross-device landscape? How valuable is first-party data? Will marketers attempting to target audiences run into privacy concerns?
Your site may be Mobile friendly, but is it User friendly? Over 50% of searches are performed on a mobile device. Do you know your audience and the metrics of your mobile users? Are you serving up an enjoyable user experience that’s tailored to that audience? You may be missing many opportunities to capitalize on this informative data.
In this discussion, we’ll uncover some important principals of why the mobile experience matters. We’ll touch on improving conversions, utilizing data analytics, and getting inside your user’s head.
eMarketer Webinar: The Changing Path to Purchase—What It Means to Add Mobile ...eMarketer
As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Topics in this webinar include: How consumers are using smartphones for shopping even when they’re not on the go; What changing mobile conversion rates mean for the path to purchase; How increasing digital shopping research means less time spent in stores; What millennials are doing across channels.
Consumers are living through their mobile phones, and few areas have been affected as much as retail. Economist Intelligence Unit research shows how consumers are leading the mobile charge and retailers are finding there is no turning back.
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
Enhancing the Retail Omnichannel Customer ExperienceSPS Commerce
Our recent webinar slides, featuring Todd Kozan, ebusiness and channel strategy consultant with Forrester, and Pete Zaballos, vice president of marketing at SPS Commerce, on Enhancing the Retail Omnichannel Customer Experience, reported on findings from Forrester’s study of consumers and retailers about omnichannel.
Mobile Goes Mainstreet: Consumers Lead the Way — Key Trends and Investment Op...Linda Gridley
The number of smartphone users in the U.S. is consistently growing and the connected user is turning to mobile more and more frequently for everyday consumption. Global mobile data traffic is predicted to increase 26-fold between 2010 and 2015. Smartphone and tablet revenues overtook traditional desktop and laptop revenues in 2013. At the same time, the amount of time users are spending on mobile daily is increasing. Mobile commerce sales are reaching all-time highs, and now represent 12% of total digital commerce, while mobile traffic represent about 40% for major eCommerce retailers such as Amazon, eBay, Apple, and Walmart.
The mobile industry was unquestionably the most important growth channel across digital media. Some of the most important trends we’ve seen in the sector include:
Average mobile (plus tablet) time spend now equal to desktop
Mobile is no longer just for gaming. Growing number
of use cases and apps hitting mass adoption— utilities, productivity,shopping, media & entertainment
Total mobile ad revenue grew twofold in 2013, and still only represents 2% of total ad spend but 12% of total media time spend
Strong M&A and funding environment – First $1bn M&A deal in mobile. Q3’13 was record quarter for mobile
Digital media leaders such as Facebook and Twitter realigned their organizations to mobile over the past two years and now see 40% plus of their revenue from the mobile channel
The evolution of mobile as the next computing platform is just beginning to take shape, bringing new billion market opportunities to the digital media ecosystem. We believe it is still early in this evolution and expect to see new technologies and innovative applications to fuel continued growth over the next five years.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Research in a data-rich world, or faster, cheaper and closer-to- the-moment r...Инга Кныш
Research in a data-rich world, or faster, cheaper and closer-to- the-moment research
Sam Curtis, Global Data Lead, TNS Global
Евгений Попов, Директор направления заказных маркетинговых исследований TNS Россия
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
An update to CIMM from RealityMine covering the development of TouchPoints, the unique syndicated cross-media behavior data product, and other related capabilities from path to purchase analysis to ad effectiveness analysis to digital behavior analysis.
Positioning the User in Mobile Locative AppsGlen Farrelly
The locative function of mobile devices is enabling more people to connect to spaces where we live and work. This presentation introduces locative media and offers a brief overview of how people are using the geolocative functionality on their mobile apps.
As this technology evolves, it is helpful to consider the interplay of technology, people, and place and how this may apply to your organization.
Positioning the User in Mobile Locative AppsGlen Farrelly
The locative function of mobile devices is enabling more people to connect to spaces where we live and work. This presentation introduces locative media, offers a brief overview of how people are using the geolocative functionality on their mobile apps, and outlines a few tips for developing or maintaining a locative app.
We have crossed the Rubicon on mobile, and there is no going back. Consumers now spend 51% of their media time – including 40 minutes of video – on mobile devices each day.
And yet, confusion continues to swirl around what buyers can do – at scale – to reach their target audiences on their mobile devices with native, video and location-targeted brand marketing.
How do you put our collective obsession with all things mobile and video to work for your campaigns?
On Thursday, Nov. 12th, guest speaker, Forrester Research’s Jennifer Wise, Rubicon Project’s Joe Prusz, and Adelphic’s Emily Del Greco discussed what’s next in automating mobile advertising and more.
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar explores the data while examining the cause and how you can better engage with your users to ensure mutual success in the long run.
Watch the webinar: https://youtu.be/Lxhk6yQ2S10
Download the report: https://www.thelsa.org/lsa/the-engagement-challenge.aspx
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. About me
• Local Search Association, Search Engine Land
• Impact of digital media on offline consumer
behavior
• Search, local, mobile, social + indoor location
• Twitter: @gsterling
5. The big-picture numbers
• US GDP (2014): nearly $18 Trillion
• 70% of economy = consumer spending (most within 15 - 20 miles)
• 93% of retail spending offline; e-commerce (2014): roughly $304 billion
• Roughly 80% of internet users do online research before buying offline
Source: US Commerce Department, US Bureau of Economic Analysis (2014); Opus Research, E-tailing Group (2012 – 2014)
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the
ProgrammaFc/RTB
adverFsing
Comparisons
or
evaluaFons
of
technology
OrganizaFonal
or
sales
transformaFon
Display
and
video
adverFsing
Market
sizing
and
forecasts
Paid
search
Small
business
adverFsing
Social
media
MarkeFng
to
naFonal
dealers/franchises
Mobile
markeFng
AnalyFcs,
ad
tracking
and
aTribuFon
Source:
LSA
Member
&
Non
Member
Survey
–
July
15,
2014
What members want from LSA
8. Helping the market understand
• Why location is critical to consumers, brands,
marketers and merchants
• How much money is being spent and is at stake
• Why digital-influenced offline commerce is a
much bigger deal than e-commerce
• Key location technologies
• Why location is “foundational” to the mobile future
9. LSA Insights Data-Driven Reports Consulting & Custom Research
Webinars Co-op Data & Services Conferences & Events
Serving the local ecosystem
10. New LSA Insights research portal
Campaign
performance data by:
• Search
• Social
• Mobile
• Video
• IYP
• Print YP
By market and
category
12. 75%
Source: comScore, February 2015
• Roughly
190M
people
today
• By
end
of
2015
in
excess
of
80%
• 90%
by
end
of
2016
Smartphones reaching saturation
13. #1
Source: Flurry Analytics, comScore (Q3 2014)
More
daily
Jme
spent
now
on
mobile
devices
than
TV
Mobile now “primary screen”
16. Usage, revenue migration
65%
of
search,
56%
of
ad
impressions
88%
of
ad
revenue
69%
of
ad
revenue,
745M
daily
mobile
users
Source: public statements, filings, earnings releases (2015)
80%
of
usage
50%
of
search
on
network
is
mobile
17. 40% – 50%20%
Source: Google, Microsoft public statements (2012 – 2014)
Local-intent search
18. Local search query volumes (US)
Source: Calculation based on overall query volume data from comScore (2015)
Q4
2014
Local
Search
Queries
19. Mobile overtakes PC for local lookups
Device
most
commonly
used
when
looking
for
local
informaFon
online
Source: LSA research (2015), n=2,147 US adults
20. Source: LSA research (2015), n=2,147 US adults
When
looking
for
local
informaFon
on
your
mobile
device,
where
do
you
tend
to
be?
How
oWen
do
you
use
your
smartphone
while
shopping?
More “out and about” usage
21. 36%54%
Mobile fanatics: intensifying usage
Source: LSA research (2015), n=2,147 US adults
smartphone
owners
who
conduct
less
than
10
searches
per
week
via
mobile
smartphone
owners
who
conduct
more
than
10
searches
per
week
via
mobile
22. Fanatics are younger, more affluent
Source: LSA research (2015), n=2,147 US adults
80%
of
“mobile
fanaFcs”
are
younger
than
43;
more
than
50%
make
at
least
$50K
per
year
23. Mobile searches per week
Source:
Thrive
AnalyFcs,
“Local
Search
Report”
2014
&
2015.
*Some
numbers
may
not
total
100%
due
to
rounding.
33%
16%
27%
48%
64%
24%
25%
23%
25%
22%
19%
24%
23%
11%
7%
24%
35%
26%
15%
6%
All
Age
Groups
Gen
Y
(18-‐29)
Gen
X
(30-‐43)
Young
Boomers
(44-‐53)
Older
Boomers
&
Seniors
(54+)
Less
than
5
5-‐10
10-‐20
20+
24. Source: LSA research (2015), n=2,147 US adults
Engaged
with
mobile
ads
Made
purchase
aWer
engaging
with
mobile
ad
Fanatics more engaged, influenced by ads
80%
of
mobile
fanaJcs
made
purchase
aUer
mobile
ad
engagement;
43%
the
same
day
25. 27%
20%
23%
22%
19%
19%
12%
14%
6%
7%
15%
18%
SMARTPHONE TABLET
Longer than month/Wasn't
looking
Within the month
Within the week
Within day
Within hour
Immediately
How
Quickly
Looking
to
Complete
Most
Recent
Purchase
–
By
Device
Smartphone
(n=2,070),
Tablet
(n=
1,409)
Source:
Nielsen-‐xAd-‐Telmetrics
(2014)
Mobile
Path
to
Purchase
study
Mobile users ready to buy
29. National: saying right things, not doing them
Source:
Forrester,
Shop.org
(2015),
survey
of
60
naFonal
retailers
Nearly
60%
of
respondent
retailers
said
apps
are
“not
a
key
component
of
their
mobile
strategy
to
consumers.”
32%
of
respondents
said
they
were
spending
less
than
$100K
on
mobile
development
and
68%
were
spending
less
than
$1
million
30. Mobile a priority for some SMBs
Source:
Thrive
AnalyFcs,
“Local
Pulse
Survey”,
January
2015.
SMB
Planned
Change
in
Media
Spend
Over
Next
12
Months
31. Marketing $ spread across more channels
6
6.6
7.2
2013
2014
2015
Source:
Thrive
AnalyFcs,
“Local
Pulse
Surveys”,
June
2013,
January
2014
&
2015.
Avg.
number
of
media
types
currently
used
in
markeJng
efforts
32. Newer SMBs more digital
27%
38%
46%
45%
43%
51%
73%
62%
54%
55%
57%
49%
Less
than
1
year
1-‐3
years
3-‐6
years
6-‐10
years
10-‐15
years
15+
years
TradiFonal
Media
Digital
Media
Source:
Thrive
AnalyFcs,
“Local
Pulse
Survey”,
January
2015.
SMB
Media
Mix
by
Tenure
of
Business
33. In fact, most SMBs not mobile-ready
• 60% have no strategy to market to mobile consumers
• 60% of SMBs don’t utilize tools to measure
performance
Source:
Thrive
AnalyFcs,
“Local
Pulse
Survey”.
January
2015.
34. Time, knowledge big challenges
40%
37%
33%
21%
Not
Enough
Time
Not
Enough
Knowledge
or
ExperFse
Ad
Budget
Not
Large
Enough
Not
Enough
Resources
to
Hire
Dedicated
Personnel
Source:
Thrive
AnalyFcs,
“Local
Pulse
Survey”
January
2015.
SMBs
Biggest
Challenges
with
Online/Digital
MarkeJng
35. Local marketing providers falling short
25%
30%
45%
55%
60%
Other
Too
Many
Errors
Made
Price
is
too
high
for
the
product/service
Poor
Service
Levels
from
Providers
Poor
Program
Results
Reasons
for
not
being
saJsfied
with
current
media
providers
(Scores
0-‐6).
Source:
Thrive
AnalyFcs,
“Local
Pulse
Survey”.
January
2015.
37. Great place to network
Every
corner
of
the
local
ecosystem
represented
38. Effectively -- three events in one
• SMB digital bootcamp (April 19)
• Tactical workshops (April 20)
• Main conference (April 21 - 22)
39. SMB Digital Bootcamp (April 19)
• Day of intensive education for local businesses re digital
• Topics: presence, search, social, mobile, email, strategy
• Partners/speakers: GoDaddy, Google, Yelp, YP, Yahoo, Microsoft,
Closely, G/O Digital, Goodzer, Constant Contact, ReachLocal,
Buzzboard, MOZ, Search Influence, LocalSEO Guide, Where2GetIt
40. Tactical workshops (April 20)
• CraWing
a
Compelling
Sales
Offering
for
Today's
More
Savvy
SMBs
• Research:
Triggers
and
Causes
of
SMB
Churn
• Sales
2.0:
Best
PracFces
(PresentaFons
&
Discussions)
• ConducFng
a
Basic
SEO
Audit
(with
ATenFon
to
Easy
Wins
and
Scalable
Content
Strategy)
• Major
Algorithmic
and
UI
Trends
at
Google
• Selling
Mobile
to
Small
Businesses:
What’s
Working
Now?
• New
Uses
of
LocaFon
for
Audience
TargeFng
and
Offline
ATribuFon
• TacFcal
• PracFcal
• Case
studies
• Best
pracFces
41. LSA 15 main conference (April 21-22)
Topics:
• SMBs
• Brands/NaFonal-‐Local
• Sales/retenFon
• Mobile
• ProgrammaFc
• Commerce
• Ad
CreaFve
• Culture
change
What’s
working,
what’s
not
–
and
why
Highly
diverse
program
with
a
focus
on
transformaJon
and
innovaJon
42. Key sessions
Hope to see you there: http://thelsa.org
• Research:
Triggers
and
Causes
of
SMB
Churn
• Serving
the
Small-‐Budget
Marketer
• Selling
Mobile
to
Small
Businesses:
What’s
Working
Now?
• Major
Algorithmic
and
UI
Trends
at
Google:
What
They
Mean
• How
Mobile
Commerce
Will
Change
Local
• The
Art
of
Mobile
Ad
CreaFve
• The
ProgrammaFc
Future:
Where
Does
Local
Fit?
• The
Brand
PerspecFve
or
How
I
learned
to
Embrace
Chaos
• Digital
Assistants
and
the
Future
of
Search