Consumers now seek out peer reviews and online analyses from other consumers before choosing solution providers for their needs. As the Philippines B2B market evolves with new technology providers, there is no single source that documents these providers as a whole. There is an opportunity to create a platform that helps consumers make big decisions based on real user data and experiences. Brand stories are still important, but consumers want to trust the brands they choose. They seek out software review sites, case studies with testimonials, and sites like Gartner that provide education to help make informed decisions.

1. BrandStoryPH
How Well Can You Trust
Your Brand?

2. KEY INSIGHT
Before digital, marketers shaped their brand story and dictated the
consumer decision journey by owning top-of-mind awareness.
Today, 80% of the time, consumers seek credible peer reviews
and online analyses before they even choose their solution
provider.
Consumers now shape and share word-of-mouth about the brands
they trust online. They are today's brand storytellers and influencers.

3. KEY INSIGHT
As the Philippines B2B market evolves and new technology solution
providers level the playing field, there is not one content aggregation
initiative that documents who and where they are as a whole.
But contents about the brand are scattered in the traditional digital
sphere, and not everyone can be bothered to read them, validate
them and make important purchase decisions.

4. KEY INSIGHT
THERE IS AN OPPORTUNITY TO OWN THAT PLATFORM
AND HELP CONSUMERS MAKE BIG DECISIONS BASED ON
REAL DATA & SHARED USER EXPERIENCE

5. KEY INSIGHT
NOW MORE THAN EVER, BRAND STORIES MATTER. BUT
CONSUMERS SEEK BRANDS THEY CAN TRUST.
So, where do consumers seek them? And in what form?

6. KEY INSIGHT
Software Review / Survey sites
Why: Provides overall technology landscape, user/peer-generated
content, trustworthy, data-driven, rational approach
Case Study sites with Testimonials, Success Stories
Why: Relatable stories, third-party viewpoints, real-life scenarios,
emotional bond
Ion Interactive/Content Marketing Institute/Gartner
Why: Bridges skills gap, Built to help, educate and make informed
decisions, sometimes gamified/incentivized learning

7. KEY STRATEGIES & TACTICS
DATA AND THOUGHT
LEADERSHIP: Own the
Philippines B2B Landscape
Own important platforms
(B2B Philippines directory)
and create bespoke channels
(subject-matter experts
directory per industry focus,
thought leadership content).
Think Google, IDG for B2B
Philippines. Work like a
publisher.

8. KEY STRATEGIES & TACTICS
PLATFORM OWNERSIP
Become the Philippines'premier tech
market directory and product reviews
channel

9. KEY STRATEGIES & TACTICS
INTERACTIVE + MOBILE-FIRST
CONTENT
Shift to interactive content (see Ion
Interactive)
Establich leadership in market surveys,
quizzes, Apps, videos, AI chatbots, etc.

10. KEY STRATEGIES & TACTICS
SERVICE REBUNDLING
Quick-Win technologies as
"Widgets" solution (Lead-Gen
sites, Chatbots, Personas, etc.)
SPECIALIZED SERVICES
B2B Social Media
Listening/Online Patrol,
Community Engagement, Data
Analytics, Dashboard Reporting