The document discusses adopting a customer-focused mindset when designing medical affairs programs to create more engaging communications in the "Age of Personalization". It notes that attention spans are shrinking while information exposure is greater. Healthcare professionals feel pressure from inefficient systems and data overload. Effective communications need to gain a deeper understanding of audiences, create personalized communication plans, and develop personalized content. This involves understanding barriers/drivers, tailoring content to individuals based on traits and dynamic data, and adapting an educational system based on individual progress.
Ashfield Head of Clinical – Europe, Nagore Fernandez, presented at eyeforpharma 2017, sharing learnings from Ashfield’s 15 years of experience delivering patient support services. The presentation covers how to design, deliver and measure a truly differentiated patient support programme, as well as practical do’s and don’ts for success.
#e4pbarca #unitepharma, adherence, behaviour change, eyeforpharma 2017, patient enrolment, patient outcomes, patient support programmes, psp,
We shared with you our pilot study on "The Patient Journey Evolution" at the 3-day PMRG CONNECT 2017 event.
Traditional patient journey research often falls short on actions and serves primarily as a descriptive framework used to generally understand how patients progress from symptoms to treatment. But what if we want to get more from the research?
Can patient journey research answer key business questions and ultimately, what do we hope to get out of patient journey research? Can we borrow from work we’re doing in consumer research to inform us?
Find out more https://goo.gl/JZpCUH
Patient Engagement Strategies for Post COVID Success - Chris Nicholson | mPul...VSee
For more info: visit https://bit.ly/2TijLrV
Google gets over one billion health-related searches a day. Now is the time to leverage patients’ growing expectations for telehealth options to engage more deeply with them. Join our guest CEO of mPulse Mobile, Chris Nicholson and learn about effective patient engagement strategies you can put in place to create highly personalized healthcare experiences that drive patient outcomes--especially for the elderly and underserved populations.
Provided to you by: https://vsee.com
Gamification as a means to manage chronic diseaseEngagingPatients
UPMC is exploring ways to better engage patients through shared decision making and new approaches to encourage patients and their families to take control of their health. This presentation describes a pilot program UPMC has initiated to leverage gamification as a means to manage chronic heart failure.
Ashfield Head of Clinical – Europe, Nagore Fernandez, presented at eyeforpharma 2017, sharing learnings from Ashfield’s 15 years of experience delivering patient support services. The presentation covers how to design, deliver and measure a truly differentiated patient support programme, as well as practical do’s and don’ts for success.
#e4pbarca #unitepharma, adherence, behaviour change, eyeforpharma 2017, patient enrolment, patient outcomes, patient support programmes, psp,
We shared with you our pilot study on "The Patient Journey Evolution" at the 3-day PMRG CONNECT 2017 event.
Traditional patient journey research often falls short on actions and serves primarily as a descriptive framework used to generally understand how patients progress from symptoms to treatment. But what if we want to get more from the research?
Can patient journey research answer key business questions and ultimately, what do we hope to get out of patient journey research? Can we borrow from work we’re doing in consumer research to inform us?
Find out more https://goo.gl/JZpCUH
Patient Engagement Strategies for Post COVID Success - Chris Nicholson | mPul...VSee
For more info: visit https://bit.ly/2TijLrV
Google gets over one billion health-related searches a day. Now is the time to leverage patients’ growing expectations for telehealth options to engage more deeply with them. Join our guest CEO of mPulse Mobile, Chris Nicholson and learn about effective patient engagement strategies you can put in place to create highly personalized healthcare experiences that drive patient outcomes--especially for the elderly and underserved populations.
Provided to you by: https://vsee.com
Gamification as a means to manage chronic diseaseEngagingPatients
UPMC is exploring ways to better engage patients through shared decision making and new approaches to encourage patients and their families to take control of their health. This presentation describes a pilot program UPMC has initiated to leverage gamification as a means to manage chronic heart failure.
mHealth Israel_Innovation reaching the Voice of the Patient_SiemensLevi Shapiro
Innovation reaching the Voice of the Patient, lecture by Christina Triantafyllou, Ph.D, Head of Improving Patient Experience at Siemens Healthineers. Key Sections:
Pushing the boundaries with Innovation
Translate innovation into patient experience
The voice of patients is becoming increasingly important
Improving patient experience
We enable healthcare providers to increase value by Improving patient experience
The biggest levers to optimize the patient diagnostic experience are the three core dimensions: staff, process, and equipment
Steps to deliver outcomes that matter to patients
We enable healthcare providers to increase value by Improving patient experience
Identify the right priorities: What are the factors influencing the patient experience across the continuum of care?
Patient experience during COVID-19
Patients feel uncomfortable to seek care
Five lessons learned so far
Patient experience in times of COVID-19
Patient Journey
mHealth Israel_Top Health Industry Issues of 2021_Will a Shocked System Emerg...Levi Shapiro
Presentation by PwC Health Research Institute for mHealth Israel, February 17, 2021: Top Health Industry Issues of 2021...Will a Shocked System Emerge Stronger?
Key Sections:
1) Rightsizing after virtual visit explosion
2) Changing clinical trials
3) Easing physician burden with digital
4) Healthcare forecast for 2021
5) Reshaping health portfolios
6) Resilient and responsive supply chains
7) Inter-Operability
5 Business Strategies to Grow Your Telehealth EnterpriseVSee
To carry on the discussion in real life, join us at Telehealth and Secrets to Success Conference, Sept 20-22, Silicon Valley:
https://goo.gl/95zHZG
For more information of the presentation such as recording and transcript, please visit: https://vsee.com/blog/5-business-strategies-to-grow-like-zocdoc/
For other webinars:
https://vsee.com/webinars/
Or join our Linkedin Group: https://www.linkedin.com/groups/Telehealth-Failures-Secrets-Success-13500037/about
Or Join our Facebook Group:
https://www.facebook.com/groups/tfssgroup/?ref=group_cover
Beyond-the-pill: how to move from selling pills to value-added solutionsexecutiveinsight
New shores: The shift from selling pills to developing value-added services has only just begun!
Biopharma companies are discovering that compelling and aligned services underpinned by a core strategy are providing them with distinctive competitive advantages.
Overview of aspects of pharma's value added services and its primary aspects to deliver them.
Learn what others do and reflect how it's an opportunity for your pharma company..
mHealth Israel_Incorporating the Patient Voice into Clinical Delivery Models ...Levi Shapiro
Incorporating the Patient Voice into Clinical Delivery Models for Person-Centered Care, presentation by Alan Balch, CEO, National Patient Advocate Foundation.
Avident Health created by doctors to allow better teamwork in healthcare and to engage and educate patients. More teamwork leads to value: Better quality at lower cost.
Purpose of the Call:
•Introduce the quality audit month
•Describe front line experience with using audit tool and key learning
•Respond to questions about the tool and the audit month
What do MDs think about patient engagement? What's the gap between today's healthcare marketplace and the marketplace of the future? What is pathway to patient engagement?
Join us for our 4-part webinar series with the latest real time market intelligence on patient engagement.
mHealth Israel_Innovation reaching the Voice of the Patient_SiemensLevi Shapiro
Innovation reaching the Voice of the Patient, lecture by Christina Triantafyllou, Ph.D, Head of Improving Patient Experience at Siemens Healthineers. Key Sections:
Pushing the boundaries with Innovation
Translate innovation into patient experience
The voice of patients is becoming increasingly important
Improving patient experience
We enable healthcare providers to increase value by Improving patient experience
The biggest levers to optimize the patient diagnostic experience are the three core dimensions: staff, process, and equipment
Steps to deliver outcomes that matter to patients
We enable healthcare providers to increase value by Improving patient experience
Identify the right priorities: What are the factors influencing the patient experience across the continuum of care?
Patient experience during COVID-19
Patients feel uncomfortable to seek care
Five lessons learned so far
Patient experience in times of COVID-19
Patient Journey
mHealth Israel_Top Health Industry Issues of 2021_Will a Shocked System Emerg...Levi Shapiro
Presentation by PwC Health Research Institute for mHealth Israel, February 17, 2021: Top Health Industry Issues of 2021...Will a Shocked System Emerge Stronger?
Key Sections:
1) Rightsizing after virtual visit explosion
2) Changing clinical trials
3) Easing physician burden with digital
4) Healthcare forecast for 2021
5) Reshaping health portfolios
6) Resilient and responsive supply chains
7) Inter-Operability
5 Business Strategies to Grow Your Telehealth EnterpriseVSee
To carry on the discussion in real life, join us at Telehealth and Secrets to Success Conference, Sept 20-22, Silicon Valley:
https://goo.gl/95zHZG
For more information of the presentation such as recording and transcript, please visit: https://vsee.com/blog/5-business-strategies-to-grow-like-zocdoc/
For other webinars:
https://vsee.com/webinars/
Or join our Linkedin Group: https://www.linkedin.com/groups/Telehealth-Failures-Secrets-Success-13500037/about
Or Join our Facebook Group:
https://www.facebook.com/groups/tfssgroup/?ref=group_cover
Beyond-the-pill: how to move from selling pills to value-added solutionsexecutiveinsight
New shores: The shift from selling pills to developing value-added services has only just begun!
Biopharma companies are discovering that compelling and aligned services underpinned by a core strategy are providing them with distinctive competitive advantages.
Overview of aspects of pharma's value added services and its primary aspects to deliver them.
Learn what others do and reflect how it's an opportunity for your pharma company..
mHealth Israel_Incorporating the Patient Voice into Clinical Delivery Models ...Levi Shapiro
Incorporating the Patient Voice into Clinical Delivery Models for Person-Centered Care, presentation by Alan Balch, CEO, National Patient Advocate Foundation.
Avident Health created by doctors to allow better teamwork in healthcare and to engage and educate patients. More teamwork leads to value: Better quality at lower cost.
Purpose of the Call:
•Introduce the quality audit month
•Describe front line experience with using audit tool and key learning
•Respond to questions about the tool and the audit month
What do MDs think about patient engagement? What's the gap between today's healthcare marketplace and the marketplace of the future? What is pathway to patient engagement?
Join us for our 4-part webinar series with the latest real time market intelligence on patient engagement.
Bitcoin partió a principios de 2009 como un simple proyecto de código abierto cuyo objetivo era crear un banco descentralizado. Sin embargo en apenas 7 años se ha transformado en un ecosistema que involucra millones de usuarios, cientos de millones de dólares en capital de riesgo y está forzando gobiernos a repensar la definición del dinero.
Durante los años 2015 y 2016 la tecnología detrás de bitcoin, también llamada "Blockchain", ha atraído el interés de numerosas instituciones financieras prestigiosas (bancos centrales al rededor del mundo, Ernst & Young, Goldman Sachs, ... ). Si bien las promesas de esa tecnología son alentadoras, los riesgos (seguridad, cibercrimen, problemas de gobernanza) y las dificultades para regular hacen que la transición hacia este nuevo paradigma del dinero se deba hacer con preparación y precaución.
Promoted by Chaman Lal Setia, Vijay Setia and Rajeev Setia, Chaman Lal Setia Exports Limited (CLSE) was incorporated as a partnership firm in 1975, under the name Chaman Lal & Sons. In 1995, it went public under its present name to finance the expansion and modernisation of the units.
CLSE is engaged in the business of milling and processing of basmati rice. The company has a paddy unit in Karnal (Haryana) and Amritsar (Punjab) with a rice processing capacity (including both milling and sorting) of 14 tonnes per hour. The company also has a rice grading and sorting facility in Delhi.
We like the company on several fronts, though at the same time one will have to be watchful of risks/concerns as discussed in the risks/concerns section below.
As far as positives are concerned we like the way the operating performance of the company has shaped up over the years, company’s increasing focus on exports, increasing focus on improving the share of branded sales under “Maharani” brand, induction of third generation promoters, high promoter holding, well managed working capital and lastly the valuations.
Do you find press releases boring & lifeless?
We do, and so we created this slide deck to substitute for the stereotypical press release to announce SlideShare's funding by Venrock, one of the premier VC firms in Silicon Valley.
No marks for guessing who this is inspired by. Its off course, Meet Henry, the highly popular & hugely infectious presentation genre that was created by Ethos3 Communications. Thanks a ton, Ethos for this.
Just as a note- having Dave Mcclure in this preso was TOTALLY our idea... a big thanks to Dave for agreeing to this
how to obtain animated slides in slideshare from power point without much work or hassle. The idea is simple, automatically break each animation into a separate slide using a free software and upload the new slides into slideshare.
PowerPoint Animations can add a great value to your presentation: Animations > guide the audience’s eyes > drive understanding > promote buy in of your project or idea.
http://soappresentations.com/
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
This presentation deck was used in the October 2019 PM360 webinar sponsored by QxMD.
Description:
Generating top-of-mind awareness is a key challenge in diagnosing both rare and non-rare diseases that otherwise could be missed. Creating that awareness is one of the biggest challenges for pharmaceutical marketers.
Join this webcast to explore the modern disease state awareness campaign and how innovative platforms can help you bring your information closer to the point of care, all from the perspective of a practicing clinician.
Empowering patients and health professionals through digital contentVanksen
From the innovations developed by international laboratories (use of AI and machine learning, biopharma, digital health…) to the latest international reforms designed to widen the access to care, all arrows point to the same direction: health has become an increasingly important topic, and even more so since the pandemic.
Vanksen’s experts zoomed in to try and understand the ways in which digital levers can empower pharma players around the world.
Experience taught us that marketing and communication have different rules if you are the CDO or CMO of a European lab. It is strictly forbidden to target patient audiences with content advertising subscription medication. So, what can they do?
https://www.vanksen.com/en/insights/empowering-patients-health-professionals-through-digital-content
At the end of the session patient/family champions as well as health authorities will understand different approaches to patient engagement in patient safety and quality committees (e.g. dealing with incident reporting, root cause analysis, developing policies and procedures) and how patient engagement impacted patient safety and quality outcomes. The participants and presenters are invited to present examples, tools, and leading practices so the participants will leave with at least one practical idea to implement.
We’re creating a home blood testing device that with one finger prick, tells you:
(1) What your major health indicators are
(2) Whether they’re at healthy levels or not
(3) If they’re problematic, then recommendations on how to improve your health, and the option to send those results to a doctor
Instant and accurate results for you, your family, and those you care about.
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...Mahmoud Bahgat
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & Dr.Mahmoud Hamdy
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
Research on the best practices for healthcare social media. Presentation for #Newhouseprsm. Track with #hcsmbp. Interviewed @hjluks, @berci, @nicolaziady, @johnnostra
SCOPE 2015: Online Communities & Mobile Communication Impact on Recruitment ...Imperial CRS
In a joint presentation with Dennis Upah of Remedy Health Media, Melynda Geurts of DAC Patient Recruitment Services discusses the impact of online communities and mobile communication on patient recruitment and retention for clinical trials.
Improving the Patient Experience with HIT WebcastIatric Systems
Learn how to improve patient experience, weave patient-facing HIT and engagement protocols into your plans, and create a roadmap to improve patient care.
This presentation work is created by me, As the final project during the remote Internship program In IIM lucknow.
i am very thankful To Prof. Sameer Mathur for giving me such a wonderful opportunity.
At Ashfield, our colleagues are critical to the success of our contact centre, which is why providing a working environment that is both fun and challenging is so important to us.
Two members of our Digital Strategy team, Steve Hunt and Jason Mazur, explored the activity around the #ASCO16 hashtag – please browse through the deck below where Steve and Jason share their thoughts on:
The broad trends
Who were the active users
Who were the top pharma influencers
What new ways are pharma engaging with their audience
Mehrwert für Patienten, Patientenzentrierte Services, bei Benjamin Rapp - Ashfield Germany. In seinem Vortrag stellte Benjamin Rapp, Managing Director D-A-CH, Umsetzungsmöglichkeiten und insbesondere Ashfield‘s langjährige Erfahrungen in der Konzeption und Umsetzung von Patientenbetreuungsprogrammen vor.
Ashfield Pharmacovigilance is a global leader in safety and risk management services supporting pharmaceutical, biotech, medical device, consumer health and animal health organizations.
Uniquely focused on pharmacovigilance, we provide outsourced solutions and modified services to augment existing safety departments.
Ashfield Pharmacovigilance has a unique advantage in drug safety and pharmacovigilance due to the high level of expertise across our case managers, project managers, quality and regulatory staff and database administrators. We allow you to focus on your core business, while we partner with you to promote patient safety and product longevity. We achieve this by fostering the open exchange of ideas among organizations throughout the pharmacovigilance community.
By delivering innovative approaches to global case management, aggregate report development, literature search services, signal detection and surveillance, risk management services, safety system implementation, and medical information and call center services, Ashfield Pharmacovigilance is helping to advance the practice of pharmacovigilance on a global scale.
Founded in 2000, we were acquired by UDG Healthcare in 2012 and are proud to be part of its Ashfield division.
Ashfield Pharmacovigilance is headquartered in Research Triangle Park, North Carolina. Learn more about us at www.ashfieldhealthcare.com and follow us on Twitter, @DSA_PV and LinkedIn.
About Ashfield Healthcare
Ashfield Commercial & Medical Services is the sales, marketing and medical arm of UDG Healthcare plc. Established in the UK in 1997, the division is comprised of eight areas of expertise with a history of providing outstanding, client-focused services.
These eight areas of expertise include medical information, pharmacovigilance, healthcare communications, contract sales, market research, leadership training, market access strategy and meeting and event planning. The division consists of more than 5,500 staff in 20 countries.
About UDG Healthcare
Headquartered in Dublin, Ireland, UDG Healthcare plc is a diverse, global healthcare solutions company with interests in healthcare supply chain management, special packaging, sales and marketing and medical services for life science companies.
Find out more http://www.ashfieldhealthcare.com
In recent years the use of Twitter during ASCO’s annual meeting of Oncologists has become a central theme at the event. Two members of our Digital Strategy team, Steve Hunt and Jason Mazur, explored the #ASCO15 hashtag and how Pharmaceutical companies utilised the channel during this year’s event.
Specially, the research addresses:
- Which pharma companies had the most ‘influence’
- The tweet strategies they deployed to achieve this influence
- Some of our favourite pharma tweets
- Thoughts for #ASCO16
For more information please contact Steve Hunt on steven.hunt@ashfieldhealthcare.com or visit www.ashfieldhealthcare.com.
Health Education on prevention of hypertensionRadhika kulvi
Hypertension is a chronic condition of concern due to its role in the causation of coronary heart diseases. Hypertension is a worldwide epidemic and important risk factor for coronary artery disease, stroke and renal diseases. Blood pressure is the force exerted by the blood against the walls of the blood vessels and is sufficient to maintain tissue perfusion during activity and rest. Hypertension is sustained elevation of BP. In adults, HTN exists when systolic blood pressure is equal to or greater than 140mmHg or diastolic BP is equal to or greater than 90mmHg. The
Telehealth Psychology Building Trust with Clients.pptxThe Harvest Clinic
Telehealth psychology is a digital approach that offers psychological services and mental health care to clients remotely, using technologies like video conferencing, phone calls, text messaging, and mobile apps for communication.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
ICH Guidelines for Pharmacovigilance.pdfNEHA GUPTA
The "ICH Guidelines for Pharmacovigilance" PDF provides a comprehensive overview of the International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use (ICH) guidelines related to pharmacovigilance. These guidelines aim to ensure that drugs are safe and effective for patients by monitoring and assessing adverse effects, ensuring proper reporting systems, and improving risk management practices. The document is essential for professionals in the pharmaceutical industry, regulatory authorities, and healthcare providers, offering detailed procedures and standards for pharmacovigilance activities to enhance drug safety and protect public health.
Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
the IUA Administrative Board and General Assembly meeting
The age of personalisation by Lee Wales, VP Strategy at Ashfield Healthcare Communications
1. www.ashfieldhealthcare.com
The Age of Personalisation:
Adopting a customer-focused
mindset to create more engaging and
effective medical affairs programmes
Lee Wales
VP Strategy
7. The average human attention span has fallen from 12
seconds in 2000, or around the time the mobile
revolution began, to eight seconds
We live at a time when
attention spans are shrinking
8. The growth in the internet, 24-hour television and mobile
phones means that we now receive five times as much
information every day as we did in 1986
We live at a time when
attention spans are shrinking
Yet the volume of information we
are exposed to is greater than ever
9. Healthcare professionals feel these
pressures more than most…
Inefficient
systems
Rapidity
of new
inform-
ationPoor
filters
Wrong
timings
Poor
design
Inadequate
synopsis
Data
overload
Restricted
access
Time
constraints
Asset
management
10. Healthcare Professionals feel these
pressures more than most…
Inefficient
systems
Rapidity
of new
inform-
ationPoor
filters
Wrong
timings
Poor
design
Inadequate
synopsis
Data
overload
Restricted
access
Time
constraints
Asset
management
THOSE DESIGNING CONTINUING EDUCATION DON’T RESPECT MY
TIME AND BANDWIDTH. POOR DESIGN AND TOO MUCH INFORMATION
HINDERS MY ABILITY TO PROCESS WHAT I REALLY NEED
Medical Education Future Forum, Ashfield
14. To ensure healthcare communications reach their
intended target and generate true engagement, we need
to adopt a customer-focused mindset. This means:
15. GAINING A DEEPER
UNDERSTANDING
OF YOUR AUDIENCE
1
CREATING STRATEGIC
AND PERSONALISED
COMMUNICATION PLANS
2
DEVELOPING
PERSONALISED CONTENT
THAT CONNECTS
3
17. 17 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
We need to go beyond this:
PHYSICIAN PATIENT
18. 18 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
Eva Brauer
DERMATOLOGIST – INNOVATOR
John Fletcher
DERMATOLOGIST – FOLLOWER
My priority is treating each patient as an
individual and getting them the best
possible care by understanding the latest
therapeutic developments and their use
My priority is improving my patient’s skin
in order to improve their quality of life
Digital native: active in local HCP networks
Attends one global congress each year
SHE BELIEVES:
Psoriasis is a systemic disease: we must treat the whole patient, not just the skin
We must understand each patient’s individual profile to select the treatment that’s right for them
Anti-TNFs have transformed therapy; newer classes of drugs promise further benefits
KEY BARRIERS:
Lack of time and information overload
Little knowledge of the product
Educational focus currently on newer classes of drug
KEY DRIVERS:
The product’s role in holistic care; which patients it benefits
Concise, bite-sized, mobile-friendly information
*HCP names are for illustrative purposes
Likes to learn by talking to colleagues
Prefers local meetings to international congresses
HE BELIEVES:
As a dermatologist, my priority is treating the skin
I like tried and tested/familiar medicines
I don’t prescribe biologics because of the risks and complexities
KEY BARRIERS:
Inertia; resistance to use of any biologics
Lack of practical experience using biologics
Lack of understanding of benefits vs risks
KEY DRIVERS:
Understanding risks of not treating adequately in special populations
The product’s benefit:risk profile; understanding how and when to use; building confidence
Local peer recommendations
To this:
19. 19 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
Based on those two different personas
how might our communications change?
DIFFERENT
COMMUNICATION
GOALS?
DIFFERENT
CONTENT?
DIFFERENT
CHANNELS?
20. 20 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
What should be included in a persona?
BARRIERS/DRIVERS
COMMS. OBJECTIVES
WHAT WE WANT THEM
TO UNDERSTAND
WHAT THEY BELIEVE
KEY CHANNELSWHO THEY ARE
21. 21 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
Where can we get this information from?
QUANTITATIVE RESEARCH (EXTERNAL)
Quantitative research into unmet
need, channel preferences, and
competitive pressures
EXISTING CUSTOMER INSIGHTS
Internal interviews with key
staff, surveys conducted through
email, and interactive workshops
EXISTING CUSTOMER DATA
Analytics and data from existing
websites, tools or platforms
QUALITATIVE RESEARCH (EXTERNAL)
Speaking directly to customers
in focus groups, face-to-face or
via telephone interviews
23. 23 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
If you always do what you
always did, you will always get
what you always got
Albert Einstein
24. 24 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
THINKFEEL
I know about AS
but it isn’t high
on my agenda for
elderly patients
DETACHED
I know about the
main diseases I
need to watch
for in my elderly
patients
I am the
gatekeeper for
creating better
AS outcomes
CURIOUS
I feel a sense of
duty towards my
patients
I should take time
to understand my
role within AS
Auscultation is a
necessary test to
perform with
at-risk patients
MOTIVATED
This is
straightforward,
no need to look
for symptoms!
I know who
should be
performing
auscultation and
with whom
AS is one of the
most common
and serious valve
disease problems
AWARE
I hadn’t quite
appreciated the
severity of the
disease
How can we
reduce the impact
of AS?
AS has a very
distinctive sound
that I recognise
as part of
auscultation
EMPOWERED
I am confident
I can identify
heart murmurs
I understand the
AS prognosis
I am comfortable
with treatment
options
This is the best
thing for my
patients
I refer all
suspected
patients for
further
investigation
ENGAGED
FROM:
I do not actively monitor my
patients for aortic stenosis
TO:
I am responsible for regularly monitoring my patients for symptoms
of AS and referring to appropriate specialists when diagnosed
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Education overview – slides
THINK
I know about AS
but it isn’t high
on my agenda for
elderly patients
DETACHED
I am the
gatekeeper for
creating better
AS outcomes
CURIOUS
Auscultation is a
necessary test to
perform with
at-risk patients
MOTIVATED
AS is one of the
most common
and serious valve
disease problems
AWARE
AS has a very
distinctive sound
that I recognise
as part of
auscultation
EMPOWERED
I refer all
suspected
patients for
further
investigation
ENGAGED
GP educational
brochure
GP educational
brochure
Screening guide
Murmur sound
flyer
GP poster
GP educational
brochure
Screening
guide
Revealing gaps in information provided
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COM-B behaviour change
framework to overcome barriers
B
Desired behaviour
C
Capability
O
Opportunity
M
Motivation
Current behaviour
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The scale of content personalisation
Personalisation based on the HIDDEN
Personalisation based on the MOMENT
Personalisation based on the OBVIOUS
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Personalisation based on the obvious
• This is the very least we should be doing
• Need to ensure the message and the
communication format is correct for the
intended audience
• Has to be done in a meaningful way
CONTENT IS TAILORED TO
VERY SIMPLE AND OBVIOUS
INFORMATION LIKE JOB
ROLE, GEOGRAPHICAL
LOCATION OR AGE
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Disease tracking app tailored for
children
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Lay summaries: Making clinical trial
information more accessible
Use of white space,
typeset and chunked
text aid readability
Use of colour, eg to
assign sections
Representation of
numerical values in
figures and images
Signposts to guide
readers through content
Images to help readers
take in key content
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Personalisation based on the hidden
CONTENT IS TAILORED
TO THE UNDERLYING
PSYCHOLOGY OF AN
INDIVIDUAL
• This type of personalisation relies on initial
research to define audience segments
• An initial test or assessment helps to
decide which segment a person fits into
• Content is delivered to target specific traits
of that person
38. 38 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
Personalised patient support
0 1 2 3 4 5 6 0 1 2 3 4 5 6 7 8
First 6 weeks…
Week
Segment 1
(Highest risk of
non-adherence)
Phone call prior to each infusion at
weeks 0, 2 and 6, email at week 3
At least one contact every 4 weeks
Phone call at weeks 2 and 6, email at weeks 4 and
8
Segment 2
(High risk of
non-adherence.
Interested in additional
communication channels)
Direct mail at week 0, phone call prior to each
infusion at weeks 0, 2 and 6, email at week 3
At least one contact every 4 weeks
Phone call at weeks 2 and 6, email at weeks 4 and 8. Segment
keen to engage in phone apps and online chat if available
Segment 3
(Lowest risk of
non-adherence)
Phone call prior to each infusion at
weeks 0, 2 and 6, email at week 3
Phone call at weeks 2 and 6, email at week 4
Every 8 weeks…
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Personalisation based on the moment
CONTENT IS TAILORED
BASED ON DYNAMIC
DATA USING DIGITAL
TECHNOLOGY TO DELIVER
• It’s about providing contextual content
in real time
• Content adapts and changes as more data is
uncovered about an individual
• The tools that permit this type of
personalisation already exist but we are
only scratching the surface of what’s possible
40. 40 : Part of UDG Healthcare plc www.ashfieldhealthcare.com
A personalised education system
Data is captured
and used to
improve future
training
Content
adapts based
on progress
Specific training
programme based
on segment
Pre-training
assessment to
segment individual