This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
Content marketing in healthcare - buzzwords or business driver?Julie O'Donnell
Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.
[CASE STUDY] How To Engage Healthcare Professionals With Content MarketingCirrus Media
In this presentation you will learn about the power of content marketing by utilising effective digital assets and how great content can be planned, packaged and distributed to engage with healthcare professionals.
Digital Marketing is playing a very important role in every industry including the healthcare. Here are few digital marketing strategies for hospitals and health systems to stay competitive and to drive patient engagement.
This was originally presented to VSHMPR (VA Society of Healthcare Marketing & Public Relations). It presents strategies for an infrastructure for content marketing as well as case studies and examples, tips and social media cheat sheets
Content marketing in healthcare - buzzwords or business driver?Julie O'Donnell
Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.
[CASE STUDY] How To Engage Healthcare Professionals With Content MarketingCirrus Media
In this presentation you will learn about the power of content marketing by utilising effective digital assets and how great content can be planned, packaged and distributed to engage with healthcare professionals.
Digital Marketing is playing a very important role in every industry including the healthcare. Here are few digital marketing strategies for hospitals and health systems to stay competitive and to drive patient engagement.
How to Acquire and Engage Patients With Social MediaPatientPop
How to use strategic social media tactics for patient acquisition, engagement, and brand building. Specifically you'll learn how to create a foolproof social media strategy, which social media platforms to prioritize and tailoring content to each, the 80/20 rule, guidelines for HIPAA-compliant social content and more!
Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. www.contentmarketingworld.com. This week's chat was with Chris Seper from MedCity News, discussing healthcare content marketing.
Spotlight On... Pharma Content MarketingCOUCH Health
For the 3rd edition we’re focussing on one of my favourite topics, and one I’m really passionate about – content. In my opinion, getting content marketing right is a game-changer. It attracts and really engages consumers. Even better, it creates trust, and in-turn, brand loyalty. Now, who doesn’t want that?
But of course, as with many things, there’s a bad way, a good way, and the best way to go about it. Luckily, for our 3rd edition of Spotlight On, we’ll be shining a light on the latter.
Healthcare & digital marketing - Today & FutureDeepali Thakur
With the evolution of internet, internet marketing or digital marketing is something used by the marketers to connect to their audience. This presentation shares the latest trends in healthcare marketing , what companies are presently doing in healthcare space. It also showcases how & Why an Heath care institutions can use online Media to increase Reach, Awareness , Likelihood, Bargaining power.
Results of the study are based on the primary, secondary & Real Time Market Research .
State Of Digital Healthcare In 2017 - HIMSS - • Healthcare Marketing Leadership Index
• Online and Digital Marketing Techniques Used
• CMS, CRM, and Marketing Automation
• ROI and KPIs
• Web Innovations
• Importance/Effectiveness of Digital Marketing Efforts
• Driving Digital Transformation of the Healthcare Brand
• Resources
• Key Take-aways
• Recommendations From the Research for Providers
My background is healthcare marketing; products (injectable & oral pharmaceuticals, IV pumps, disposables), healthcare services (market access programs, pharmacy benefits), managed care and healthcare digital marketing. Connect with me at LinkedIn and Twitter, visit my healthcare website -an industry resource since 2004...
Twitter: @johngbaresky
LinkedIn: https://www.linkedin.com/in/johngbaresky
My website: www.healthcaremedicalpharmaceuticaldirectory.com
Portfolio: https://www.clippings.me/johngbaresky
#IOT #digital #healthcare #marketing #medical #pharmaceutical #doctor #patient #consumer
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Digital Marketing for Healthcare Industry | Healthcare Industry in India | He...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets. Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
Top Challenges and Trends in Healthcare Content Marketing - Part 2Victoria Edwards
Learn what types of content marketing trends you should implement when it comes to your healthcare content marketing initiatives. Find actionable SEO and Social Media tips to help your digital marketing strategy succeed.
Key to a successful healthcare digital marketing strategyAjay Prakash
Digital marketing has become a key to the growth of healthcare services in the past few years. The industry is constantly pursuing the advance technological systems, a revolutionary medical specialty facility, and improved treatment, healthcare organizations are constantly seeking to provide a better quality of treatment for patients.
A Case for Healthcare Content MarketingMike Ranalli
Healthcare audiences trust content from online resources as a primary source of learning new information in the educational journey, all the way through their decision to take action with a prescription or medical device. This is true of patients and HCPs alike. This whitepaper makes the case for content marketing by providing actionable strategies and valuable statistics that brands can use to integrate their message into the content journey, drive action, and create trust with their respective audiences.
How to Acquire and Engage Patients With Social MediaPatientPop
How to use strategic social media tactics for patient acquisition, engagement, and brand building. Specifically you'll learn how to create a foolproof social media strategy, which social media platforms to prioritize and tailoring content to each, the 80/20 rule, guidelines for HIPAA-compliant social content and more!
Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. www.contentmarketingworld.com. This week's chat was with Chris Seper from MedCity News, discussing healthcare content marketing.
Spotlight On... Pharma Content MarketingCOUCH Health
For the 3rd edition we’re focussing on one of my favourite topics, and one I’m really passionate about – content. In my opinion, getting content marketing right is a game-changer. It attracts and really engages consumers. Even better, it creates trust, and in-turn, brand loyalty. Now, who doesn’t want that?
But of course, as with many things, there’s a bad way, a good way, and the best way to go about it. Luckily, for our 3rd edition of Spotlight On, we’ll be shining a light on the latter.
Healthcare & digital marketing - Today & FutureDeepali Thakur
With the evolution of internet, internet marketing or digital marketing is something used by the marketers to connect to their audience. This presentation shares the latest trends in healthcare marketing , what companies are presently doing in healthcare space. It also showcases how & Why an Heath care institutions can use online Media to increase Reach, Awareness , Likelihood, Bargaining power.
Results of the study are based on the primary, secondary & Real Time Market Research .
State Of Digital Healthcare In 2017 - HIMSS - • Healthcare Marketing Leadership Index
• Online and Digital Marketing Techniques Used
• CMS, CRM, and Marketing Automation
• ROI and KPIs
• Web Innovations
• Importance/Effectiveness of Digital Marketing Efforts
• Driving Digital Transformation of the Healthcare Brand
• Resources
• Key Take-aways
• Recommendations From the Research for Providers
My background is healthcare marketing; products (injectable & oral pharmaceuticals, IV pumps, disposables), healthcare services (market access programs, pharmacy benefits), managed care and healthcare digital marketing. Connect with me at LinkedIn and Twitter, visit my healthcare website -an industry resource since 2004...
Twitter: @johngbaresky
LinkedIn: https://www.linkedin.com/in/johngbaresky
My website: www.healthcaremedicalpharmaceuticaldirectory.com
Portfolio: https://www.clippings.me/johngbaresky
#IOT #digital #healthcare #marketing #medical #pharmaceutical #doctor #patient #consumer
... Healthcare Marketing Leader: Pharmaceutical, Medical Device, RPA, SaaS, Digital Marketing Strategy, Managed Care, Market Access - John G. Baresky
Digital Marketing for Healthcare Industry | Healthcare Industry in India | He...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets. Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
Top Challenges and Trends in Healthcare Content Marketing - Part 2Victoria Edwards
Learn what types of content marketing trends you should implement when it comes to your healthcare content marketing initiatives. Find actionable SEO and Social Media tips to help your digital marketing strategy succeed.
Key to a successful healthcare digital marketing strategyAjay Prakash
Digital marketing has become a key to the growth of healthcare services in the past few years. The industry is constantly pursuing the advance technological systems, a revolutionary medical specialty facility, and improved treatment, healthcare organizations are constantly seeking to provide a better quality of treatment for patients.
A Case for Healthcare Content MarketingMike Ranalli
Healthcare audiences trust content from online resources as a primary source of learning new information in the educational journey, all the way through their decision to take action with a prescription or medical device. This is true of patients and HCPs alike. This whitepaper makes the case for content marketing by providing actionable strategies and valuable statistics that brands can use to integrate their message into the content journey, drive action, and create trust with their respective audiences.
Healthcare marketing is the marketing of companies in healthcare and consists of sales promotion measures, marketing instruments, and tools used in healthcare. While sales and marketing in healthcare are traditionally clearly separated, digital sales are assigned to healthcare marketing as part of the marketing mix. The marketing focus represents a significant differentiation between doctors, pharmacies, medical care centers, and other companies.
This is my capstone at Emerson College from January to April 2014. I was the Account Manage in the team of six. The client is OBP Medical. The slides do not include the opening video, agency profile video and commercial.
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesMerkle
At this year's ePharma 2015 Conference, Croom Lawrence, Senior Director, Digital, Merkle Health, shared the importance of personalization for healthcare consumers and physicians. In his presentation, Croom discussed how an Addressable Customer Experience strategy can create more impactful brand experiences.
Point-of-Care (POC) marketing is the only tactic that puts your brand at the point of script, at the exact moments doctors and patients are thinking about and discussing treatment options.
From the waiting room, to the exam room, to the back office, and now to beyond the office, thanks to mobile technologies, POC marketing provides a connection point between your brand, the doctor, and patient.
You will learn:
- How to succeed in POC: Creating campaigns that produce results
- Powerful examples of effective POC campaigns
- Important POC metrics
- Choosing a POC partner
- How to ensure promised services are delivered
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
Different hats, same needs: Marketing compliance from doctor’s office to boar...Prolifiq Software
At the Marcus Evans 2011 Pharma Marketing Summit on May 4th, GPP blogger Jonathan Sackier presented a physician’s take on Good Promotional Practices for pharmaceutical and medical device sales, including four actionable strategies for marketing compliance.
Social Media Vs. Social Marketing For SlideshareMike Newton-Ward
Addresses the confusion between social media, communication and social marketing--especially as it pertains to positive behavior change. Original audience was public health, human service and environmental agency staffs with some exposure to social marketing, but little exposure to social media.
How to Convert Unknown Consumers into Patients Using Social MediaPerficient, Inc.
While patient engagement has been historically low, healthcare is transforming into a consumer-based industry. To meet these challenges, healthcare organizations need to rethink consumer engagement. Join us as we use real patient stories to help you:
Demonstrate a trusted and authentic voice using many-to-many digital communication tools
Identify important target markets and their preferred communication style
Attract unknown consumers to your organization's digital front door using content and social media
Understand the four important online conversion tools that transform unknown consumers
Influence behavior to improve consumer health and drive down costs
Does your hospital have a comprehensive strategy in place that can deliver specific health care solutions? Is your organization ready to move? Do you understand the challenges involved?
Do you understand the common mistakes and missteps others have made?
Have you researched and addressed the special concerns social media has for health care organizations? Will you be able to measure your progress against your goals? We can help you answer these and other critical questions, recommend strategies, implement components and assist with integration issues.
"Differentiating the generics in emerging markets"Ferudun Kandemir
How are generic products perceived in emerging markets?
What are the key points in order to create a good product strategy?
What is customer oriented contextual segmentation?
How do you examine current dynamics to create preferable generics in emerging markets?
Healthcare is undergoing a transformation. Consumers want to make informed choices and take control of their lives, and pharma companies must be ready to meet their needs. This means building a new healthcare ecosystem that places the patient at its center, with the “person” fully engaged in his or her own healthcare. But with this move to person-centric healthcare, payers and providers are no longer the main decision makers.
So what does this mean for today’s marketers?
In this exclusive Social On Us webinar we discuss:
- Where marketing is failing to address healthcare concerns
- How “big data” is a change-driver for a new healthcare ecosystem
- New opportunities for predictive and preventative medical intervention
- Impact of digital healthcare on patient privacy
Defining your role in patient experience aamc-gia presesentationEndeavor Management
Want to learn how marketing gains a seat at the table in the patient experience? This presentation with MD Anderson and Vanderbilt provides some great tips.
Similar to Content Marketing Rules for Healthcare Organizations (20)
Web Design 2016: Top 10 Trends to Attract New CustomersAIS Media, Inc.
What drives change in web design? Users. Your website shouldn’t make users think. It should make them act.
2016 will be a very exciting year for web design. It’s no secret that web design is fast-paced and ever evolving. It’s more important than ever for marketers to stay ahead of the curve.
In this presentation, you’ll learn how to take your current website and turn it into a well-oiled machine to attract, engage and convert new customers better than ever before.
Digital Marketing: The Science Behind Keyword SelectionAIS Media, Inc.
Enjoy AIS Media Inc's webinar, The Science Behind Keyword Selection.
Keywords are the driving force behind all effective internet searches. How you rank in Google has become critical to your company's online success.
Learn how you can use them to claim your spot at the top of search engines, drive high-quality traffic to your website and win new customers and/or clients.
Healthcare Marketing: The Key To Maximum ROI - Keyword Mapping [Webcast]AIS Media, Inc.
Enjoy AIS Media Inc.’s webinar, The Key To Maximum ROI: Keyword Mapping.
It's a search battleground out there. In today's web-first marketing landscape, keyword mapping can close the distance between you and your next patient. Here's how to get started.
Healthcare Marketing: The Science Behind Keyword Selection AIS Media, Inc.
Enjoy AIS Media Inc.’s webinar, The Science Behind Keyword Selection.
SEO has always been a critical marketing driver but why is it now so important than ever for healthcare marketers?
The healthcare industry is competitive. Each and every day, more and more people use the Web to seek out medical and healthcare information. How you rank in Google has become critical to your practice's online success.
Keywords are the driving force behind all effective internet searches. Learn how you can use them to claim your spot at the top of search engines, drive high-quality traffic to your website and win new patients
In our newest AIS Media Inc. webinar, Search Marketing Success Blueprint, we cover how effective search marketing begins with a close alignment between your business goals and your overall search strategy, ultimately providing patients with the readily available healthcare information they need.
Not only will you dramatically increase website traffic and leads, but enjoy the added benefit of guiding patients to choose your practice through our guide.
Learn new key insights and discover what's worked for clients in your industry. We’ll share tips for using search marketing to immediately begin attracting new patients.
In part 2 of AIS Media Inc., 2-part webinar series: Attract & Convert New Patients, we cover why social media is one of the driving factors in redefining healthcare marketing. In order to meet patient needs, marketers are discovering the need to participate online and stay competitive. Make 2015 the year you take your social media marketing to new heights of success.
In part 1 of AIS Media Inc., 2-part webinar series: Attract & Convert New Patients, we cover why mobile search is essential in the patient journey. Patients are across all devices when researching to compare, discover, review and locate. When it comes to booking the appointment, digital content is key in decision making. Google’s new rules for mobile compatibility redefined the web April 21. Learn to manage for this new paradigm and grow leads, traffic and sales.
[Webcast] The Shift for Driving Search Marketing Success - Part 2 AIS Media, Inc.
FACT: On April 21st, Google rolled out its new mobile-friendly algorithm update which will now base your site's ranking on mobile compatibility. Ignoring these new rules puts your website at risk. Will your site be ready or lose rankings?
It's time to change the way your SEO is managed.
Join us for this eye-opening overview and learn to manage for this new paradigm.
The Shift For Driving Search Marketing Success [Webcast]AIS Media, Inc.
In part 4 of AIS Media Inc., 4-part webinar series: Transformation 2015, we cover why it’s a critical time to change the way your SEO is managed. Google’s new rules for mobile compatibility will redefine the web April 21. Will your site be ready, or lose rankings? Learn to manage for this new paradigm and grow leads, traffic and sales.
http://www.aismedia.com/shift-driving-search-marketing-success/
In part 2 of AIS Media Inc., 4-part webinar series: Transformation 2015, we reveal The New Content Marketing Blueprint to strengthen your brand. Unlock the new content model for engagement and the must-test formats that drive sales. Learn why a written strategic content plan is key to attracting and retaining customers.
Join AIS Media for this exclusive 6-part webinar series which explores the state of digital marketing today and where it’s headed in 2015. The shift to constant connectivity is transforming how we connect with people and how they search. New Digital Marketing Rules 2015 reveals the “must-know” trends and digital marketing tactics for 2015. Gain insights on unique digital challenges marketing professionals face, how to accelerate the customer journey and amplify the performance of digital lead generation programs.
About AIS Media
AIS Media, Inc. is an Atlanta-based award-winning strategic digital marketing agency. Founded in 1997, AIS Media has helped hundreds of clients amplify digital marketing perforemance including the world’s top brands, companies and organizations. For more information visit www.aismedia.com
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ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
10. Google’s
Panda algorithm
is designed to prevent
sites with
poor quality content
from working their way
into Google’s
top search results.
May 20, 2014
12. ANSWER: Customer-centric, digital information that
creates or builds engagement with your brand.
Communication you feel will add value.
Multiple Digital Channels
Various Formats
Original
Reposted
13. Awareness Consideration Decision
CommitmentLevel
Videos
Quizzes &
Widgets
Ratings &
Reviews
Trend Reports
Live Events
Demo Videos
Interactive
Videos
Calculators
eBooks &
Guides
eNewsletters
Testimonials
Analyst Reports
Case Studies
Whitepapers
Feature
Guides
InfographicsArticles
Webinars
Curated List
Possible Solution
Interest
Researching Options
Evaluating Products
Narrowing Field
Social Vetting
Negotiation
Decision
Deliver the right content through the right channel
at the right time – in the right format.
14. Let’s Break It Down:
More Listening, Less Selling
Long Term Strategy
Create Patient Preference, Not A Sale
18. Good quality content that’s useful
to searchers saw huge gains in
traffic thanks to Panda 4.0.
2 of the Top 10 Winners
& Percentage of Traffic Gained:
emedicinehealth.com > 500 %
medterms.com > 500 %
19. Content Marketing Use
by Healthcare Organizations
• American Diabetes Association
• Boston Children’s Hospital
• Children’s Hospital of Philadelphia
• Cleveland Clinic
• National Institutes of Health NIH
• New York Presbyterian Hospital
• Stanford Hospital & Clinics
• Strike Out Cancer Now Powered By Cancer
Treatment Centers of America
• The American Heart Association
• University of Pittsburg Medical Center
• University of Texas MD Anderson Cancer Center
• WebMD
21. 90% of consumers find
custom content useful
Custom Content Council
70% of consumers prefer
getting to know a company
via articles over ads.
Content Marketing Institute
78% believe organizations providing
custom content are interested in
building good relationships with them.
Custom Content Council
26. HIPPA compliance-approved content
Reposting saves time
Surrounds the practice with added authority
Simplifies production
Inclusion of brand names can lift awareness
27. 43% of healthcare marketers plan
to increase their content marketing
spend over the next 12 months,
compared to 54% for all industries.
Content Marketing World Health Summit
35. Steps to Defining Your
Content Strategy:
1. Defining Personas
2. The Patient Journey
3. Determine Frequency
36. • Demographics
• Service line
• Lifestyle
• Education
1.Build Your
Patient Personas
• Health needs and interests
• Technology involvement
• Patient life circumstances
• And more…
37. Finally Ready
He/she has waited a lifetime to address a specific body feature like a nose or
jawline. May view elective surgery as a major milestone. Is willing to undergo
discomfort for the desired outcome. Wants to believe now is the best time to
act, if price allows.
Interest level: Low
Psychographic: This is my time
Role: Decision maker with lesser means, spends wisely
Plastic Surgery Personas at a Glance
Forever Young
35+ adult striving to look her best. See cosmetic procedures as a necessary
part of aging. Wants effective procedures for long-term effect, with minimal
discomfort. Price is inconsequential.
Interest level: High
Psychographic: Age is the enemy
Role: Decision maker with means
My Best Self
Require surgical procedures following medical procedure such as
mastectomy. Seeks to regain or improve pre-diagnosis appearance. Balances
desire to proceed with treatment fatigue. Emotionally fragile; needs
encouragement and support.
Interest level: Medium
Psychographic: Reconstruction is part of emotional healing.
Role: Decision maker with means, insurance issues
38. Define The
Patient Journey2.72% of Internet users say they looked online
for health information within the past year.
59% adults have looked online for health information in the past year
39% have used the internet to try to figure out what medical
condition they or another may have. “online diagnosers”
53% online diagnosers talked with a clinician about what they found online
41% online diagnosers had their condition confirmed by a clinician
Pew Research Center
39. Leverage the benefit of blogs or
case studies that incorporate the
stories of real patients.
16% online health seekers, in the past year, tried to
find others who might share the same health concerns
30% internet users have consulted online reviews
or rankings of health care services or treatments
26% internet users, in the past year, have read or watched
someone else’s experience about health or medical issues
Pew Research Center
41. Frequency:
How often you publish.
Get yourself or your team on a schedule.
Why?
Google looks for fresh content
You’ll rank in search
Traffic to your site
= More leads!!!
3.Determine Your
Frequency
43. Key Takeaways:
1. Share information, not medical advice
2. Start with your target personas
3. Write for your patients
4. Work on your timing
5. Plan ahead
6. Mix your formats
7. Be realistic about resources
8. Get started
44.
45. Watch All Of Our Webinars
In This Series
Smarter SEO (organic and paid)
Must-open E-mails
Compelling Content
High-impact, Responsive Website Design
Accountable Strategies for Higher ROI
And much more…
AIS Media, Inc.
3340 Peachtree Rd, Suite 750
Atlanta, GA 30326
(404) 751-1043
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