Two members of our Digital Strategy team, Steve Hunt and Jason Mazur, explored the activity around the #ASCO16 hashtag – please browse through the deck below where Steve and Jason share their thoughts on:
The broad trends
Who were the active users
Who were the top pharma influencers
What new ways are pharma engaging with their audience
mHealth and Digital Masters : Novartis Vs KodakJoseph Pategou
During years, pharma companies have been trying to bring more value to patients and physicians by using mHealth.
In this study we observed the consequences of a slow transition to digital on a leader in his sector (Novartis Vs Kodak). We also think that pharma companies need to move from mHealth to Digital Masters to bring the best value to all stakeholders.
Some facts:
Digital Masters outperform their peers*
-26% more profitable than their average industry competitors
-9% percent more revenue with their existing physical capacity
-More efficiency in their existing products and processes
-More Productivity
(*): LEADING DIGITAL: Turning technology into business transformation, Havard Business Review press
In recent years the use of Twitter during ASCO’s annual meeting of Oncologists has become a central theme at the event. Two members of our Digital Strategy team, Steve Hunt and Jason Mazur, explored the #ASCO15 hashtag and how Pharmaceutical companies utilised the channel during this year’s event.
Specially, the research addresses:
- Which pharma companies had the most ‘influence’
- The tweet strategies they deployed to achieve this influence
- Some of our favourite pharma tweets
- Thoughts for #ASCO16
For more information please contact Steve Hunt on steven.hunt@ashfieldhealthcare.com or visit www.ashfieldhealthcare.com.
Pharma Digital Marketing - 5 future trendsmarcmunch2014
Digital Marketing within the Pharma Industry:
The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is to predict what will happen in 2015.
For years digital marketing was treated as a fifth wheel in pharma business. Whatever we say, the truth is that those organisations are made of sales force. And a digital sales force was just another marketing gimmick that does not add value but a workload and cost.
However, during past few years this traditional sales force thinking was challenged. Payers pressure forced companies to reduce ranks of sales representatives. Regulatory decisions have limited possibility of sales rep to meet HCPs. The result is that sales rep cannot meet his Client often enough to detail the product and maintain relationship in the same time.
Digital came to help with e-detailing and web-based self-detail solutions. CRM software supports reps with data that allow reps to have a meaningful conversation with HCPs they barely know.
Combining detailing visits with digital tatics and good old direct marketing is our new buzz word: Multi Channel Marketing or Multi Channel Sales
With a variety of communication channels and various stakeholders involved - how to cross channels and unite parties? Is content still the king?
In our presentation, we collected top trends on how communication channels are used and what benefits they bring to patients and payers, as well how to cross channels and close the loop.
mHealth and Digital Masters : Novartis Vs KodakJoseph Pategou
During years, pharma companies have been trying to bring more value to patients and physicians by using mHealth.
In this study we observed the consequences of a slow transition to digital on a leader in his sector (Novartis Vs Kodak). We also think that pharma companies need to move from mHealth to Digital Masters to bring the best value to all stakeholders.
Some facts:
Digital Masters outperform their peers*
-26% more profitable than their average industry competitors
-9% percent more revenue with their existing physical capacity
-More efficiency in their existing products and processes
-More Productivity
(*): LEADING DIGITAL: Turning technology into business transformation, Havard Business Review press
In recent years the use of Twitter during ASCO’s annual meeting of Oncologists has become a central theme at the event. Two members of our Digital Strategy team, Steve Hunt and Jason Mazur, explored the #ASCO15 hashtag and how Pharmaceutical companies utilised the channel during this year’s event.
Specially, the research addresses:
- Which pharma companies had the most ‘influence’
- The tweet strategies they deployed to achieve this influence
- Some of our favourite pharma tweets
- Thoughts for #ASCO16
For more information please contact Steve Hunt on steven.hunt@ashfieldhealthcare.com or visit www.ashfieldhealthcare.com.
Pharma Digital Marketing - 5 future trendsmarcmunch2014
Digital Marketing within the Pharma Industry:
The first and safer way is to summarize the past 12 months, the second, more dangerous but also more exciting is to predict what will happen in 2015.
For years digital marketing was treated as a fifth wheel in pharma business. Whatever we say, the truth is that those organisations are made of sales force. And a digital sales force was just another marketing gimmick that does not add value but a workload and cost.
However, during past few years this traditional sales force thinking was challenged. Payers pressure forced companies to reduce ranks of sales representatives. Regulatory decisions have limited possibility of sales rep to meet HCPs. The result is that sales rep cannot meet his Client often enough to detail the product and maintain relationship in the same time.
Digital came to help with e-detailing and web-based self-detail solutions. CRM software supports reps with data that allow reps to have a meaningful conversation with HCPs they barely know.
Combining detailing visits with digital tatics and good old direct marketing is our new buzz word: Multi Channel Marketing or Multi Channel Sales
With a variety of communication channels and various stakeholders involved - how to cross channels and unite parties? Is content still the king?
In our presentation, we collected top trends on how communication channels are used and what benefits they bring to patients and payers, as well how to cross channels and close the loop.
Across Health Multichannel Barometer 2014Across Health
Across Health 2014 Multichannel Barometer survey shows Pharma’s painful progress towards digital productivity.
The 2014 Multichannel Barometer survey from Across Health paints a picture of a Life Sciences industry still struggling to come to terms with the realities of multichannel marketing.
The survey, now in its sixth year, shows digital spend plateauing compared with 2013 (15.6% vs 16% of total marketing budgets). This is in stark contrast to other industries, where spending on multichannel initiatives is already well over 20% and set to increase by 10% in 2014.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Digital marketing for pharmaceutical companiesdigitalsaline
“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
Digital Pharma: Evolution and Revolution in Marketing & SalesLen Starnes
A review for non-pharma audiences of evolutionary and revolutionary changes in pharma marketing and sales since the mid 90s. Presented at ENG's Effective Web Marketing and Search Engine Marketing conference, Brussels, November, 2007.
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
Better Together: 2019 Patient Services Survey - Country Resultsaccenture
Accenture Life Sciences survey of 4,000 patients across four countries and three conditions reveals how patients use and value services from patient organizations. Explore the unique differences by country. Visit https://accntu.re/2Y9CGqw to learn more.
Virtual Conferencing: A Roadmap for PharmaLen Starnes
A pragmatic Roadmap for the pharmaceutical and medtech industries to digitize their conference and events channels. Presentation is a follow-up to an earler deck: 'The Medical Conference is Dead. Long Live the Medical Conference'.
Digital Content for Physicians in Global MarketsDRG Digital
Overview of emerging trends in physician digital behavior and engagement opportunities across 22 global markets in Latin America, Asia Pacific, the Middle East, and other emerging markets.
• Partnerships with local publishers to distribute content
• Social networks as a critical physician resource
• Demand for patient-oriented and value-added information and services in the evolving healthcare ecosystem
Ashfield Head of Clinical – Europe, Nagore Fernandez, presented at eyeforpharma 2017, sharing learnings from Ashfield’s 15 years of experience delivering patient support services. The presentation covers how to design, deliver and measure a truly differentiated patient support programme, as well as practical do’s and don’ts for success.
#e4pbarca #unitepharma, adherence, behaviour change, eyeforpharma 2017, patient enrolment, patient outcomes, patient support programmes, psp,
Across Health Multichannel Barometer 2014Across Health
Across Health 2014 Multichannel Barometer survey shows Pharma’s painful progress towards digital productivity.
The 2014 Multichannel Barometer survey from Across Health paints a picture of a Life Sciences industry still struggling to come to terms with the realities of multichannel marketing.
The survey, now in its sixth year, shows digital spend plateauing compared with 2013 (15.6% vs 16% of total marketing budgets). This is in stark contrast to other industries, where spending on multichannel initiatives is already well over 20% and set to increase by 10% in 2014.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Digital marketing for pharmaceutical companiesdigitalsaline
“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Pharma Marketing Digital Trends to Watch in 2020. A closer look at some of the future directions that Pharma Marketing need in 2020 to arm themselves for in full readiness for the next 12 Months
Digital Pharma: Evolution and Revolution in Marketing & SalesLen Starnes
A review for non-pharma audiences of evolutionary and revolutionary changes in pharma marketing and sales since the mid 90s. Presented at ENG's Effective Web Marketing and Search Engine Marketing conference, Brussels, November, 2007.
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
Better Together: 2019 Patient Services Survey - Country Resultsaccenture
Accenture Life Sciences survey of 4,000 patients across four countries and three conditions reveals how patients use and value services from patient organizations. Explore the unique differences by country. Visit https://accntu.re/2Y9CGqw to learn more.
Virtual Conferencing: A Roadmap for PharmaLen Starnes
A pragmatic Roadmap for the pharmaceutical and medtech industries to digitize their conference and events channels. Presentation is a follow-up to an earler deck: 'The Medical Conference is Dead. Long Live the Medical Conference'.
Digital Content for Physicians in Global MarketsDRG Digital
Overview of emerging trends in physician digital behavior and engagement opportunities across 22 global markets in Latin America, Asia Pacific, the Middle East, and other emerging markets.
• Partnerships with local publishers to distribute content
• Social networks as a critical physician resource
• Demand for patient-oriented and value-added information and services in the evolving healthcare ecosystem
Ashfield Head of Clinical – Europe, Nagore Fernandez, presented at eyeforpharma 2017, sharing learnings from Ashfield’s 15 years of experience delivering patient support services. The presentation covers how to design, deliver and measure a truly differentiated patient support programme, as well as practical do’s and don’ts for success.
#e4pbarca #unitepharma, adherence, behaviour change, eyeforpharma 2017, patient enrolment, patient outcomes, patient support programmes, psp,
The 2015 MDigitalLIfe Social Oncology Project ReportW2O Group
This is the third edition of our Social Oncology Project report, which seeks to understand the nature of the online conversation about cancer by looking in-depth at both what information is shared via online channels, as well as the kind of individuals who are sharing that data.
This year, we took a different approach. We did not seek to pull the largest possible dataset, regardless of author. Instead, we used broad—but carefully curated—communities for whom cancer is an especially pertinent topic, and we examined both those specific communities discussed.
Mehrwert für Patienten, Patientenzentrierte Services, bei Benjamin Rapp - Ashfield Germany. In seinem Vortrag stellte Benjamin Rapp, Managing Director D-A-CH, Umsetzungsmöglichkeiten und insbesondere Ashfield‘s langjährige Erfahrungen in der Konzeption und Umsetzung von Patientenbetreuungsprogrammen vor.
RATIONAL COMBINATION IMMUNOTHERAPY: The best of ASCO16 clinical dataPaul D. Rennert
Presented at the Immuno-Oncology Summit August 31, 2016. Studies from ASCO16 on immune checkpoint combinations, immune checkpoints with other therapies, immune checkpoints and CAR T, and other studies that enrich our understanding of immuno-oncology as a broad-based discipline for cancer therapy.
Are you interested in the business of women's fitness? This SlideShare presentation outlines the history of the fitness industry, the impact of the women's movement, and the future of women's fitness.
Ponencia sobre Probióticos. Recomendaciones y Manejo en la Oficina de Farmacia realizada por David Manrique, farmacéutico especialista en nutrición. Project Manajer en Ashfield Commercial and Medical Services.
Celebrada en el marco de las II Jornadas Nacionales de la Farmacia Rural organizadas por la Sociedad Española de Farmacia Rural, SEFAR. 15 de Marzo de 2014.
Life Saving Stretches for Desk Job workers.Ankur Tandon
The Problem is that Desk jobs make you sit for longer hours. We all know sitting in one posture for too long is not good for health.
The Solution is Doing desk stretches every few hours can make a difference.
Check out these 7 Life Saver stretches for every Hour at work.
Pinterest Strategy On How To Boost Your Brand’s Visibility Anna Zubarev
Getting started with Pinterest is easy as 1-2-3 process, however, making things happen the right way is a process that every future successful Pinner must know in order to Boost your Brand's Visibility on Pinterest.
I’d like to share with you these 13 Simple Steps on what you need to know, how to get your name and or your Brand Visible on Pinterest.
Making Your Trip to the Beach More Fun and More Excitingcaramoanhaven
When you want to relax, unwind and get rid of all your stresses, you often think of going to a place where you can have the simple pleasures of unplugging and enjoying nature in your otherwise tech-heavy and work-driven realities. The very first thing that will most likely come to your mind is none other than - The Beach! Yes, the beach is the right place if you want to enjoy beauty and tranquility. - http://www.caramoanhaven.co/
An examination of the questionable purposes of stretching.
Find more resources about running:
http://runningcenters.com/blog/stretching-is-it-necessary/
Cision Study: Gig Economy Media Reporting Disconnected from Worker RealityCision
Media coverage of America’s independent workers leans more positively than the conversation that actual workers have on social media, a new media analysis by Cision has found. The analysis found that while the media discusses growth in the independent workforce and its benefits for employers, workers discuss the difficulty in finding work, fears about their retirement and even loneliness.
To learn more about Cision software, visit Cision.com.
Make a query regarding a topic of interest and come to know the sentiment for the day in pie-chart or for the week in form of line-chart for the tweets gathered from twitter.com
Drinking excessive alcohol can contribute to the risk of developing breast cancer. Alcohol contains a lot of calories that can lead to excess weight, which in turn can increase our risk of breast cancer.
15 Pinterest Strategy Tips To Get Your Pins Go Viral. via @annazubarevAnna Zubarev
Can you get Massive Pinterest Traffic to your business? By having an account with Pinterest and simply pinning will not get you many results.
Take a closer look to my recommended 15 Pinterest Strategy Tips to Get Your Pins go Viral and start getting well-deserved traffic to your site.
StartUp Health - Private Market Perspectives - Digital Healthcare Innovation ...Healthegy
Presentation by StartUp Health at Digital Healthcare Innovation Summit 2016.
Participant:
Katya Hancock, Director of Strategic Partnerships – StartUp Health
Introduced By:
Tom Salemi, Content Director – Healthegy
Powered by:
Healthegy
For more healthcare innovation
Visit us at Healthegy.com
The Biosimilars Twittersphere study analyzes the latest discussions on biosimilars, identifying critical topics and areas of interest from relevant stakeholder groups, subject matter experts, and their audiences.
The research includes an assessment of pharma companies’ and emerging biosimilar specialists’ contributions to Twitter biosimilar conversations and recommendations for how pharma can engage with biosimilar stakeholders.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Why Empathy-Driven Marketing Works in a Changing Healthcare MarketplaceBrandSquare
How can you win empowered healthcare customers? Learn how to tap into emotional motivators to create meaningful connections between products & services and consumers.
Watch the entire webinar here: http://videos.brandsquare.com/watch/Vfe7pkL3wnCkxkWdCFVQse
mHealth Israel_GEARING COMMUNICATIONS TO RAISE CAPITAL AND ATTRACT CUSTOMERS_...Levi Shapiro
Presentation by Gil Bashe, Managing Director, Healthcare Practice, Finn Partners: "GEARING COMMUNICATIONS TO RAISE CAPITAL AND ATTRACT CUSTOMERS- FROM PLAN TO PARTNERS TO PATIENTS". Includes tips to avoid failure by embracing complexity, description of the Health Ecosystem Landscape, developing a plan to impact care, cost and outcomes, overview of the US Payer market, and top digital health influencers.
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Life science companies need to ensure their business initiatives take advantage of social media analytics. Read about the challenge of maximizing the opportunity and generating value from real world patient insights.
"Bringing Clinically Accurate Data into the Hands of Consumers for the First ...Hyper Wellbeing
"Bringing Clinically Accurate Data into the Hands of Consumers for the First 1000 Days of Life" - Julien Penders (Co-Founder/COO, Bloom Technologies)
Delivered at the inaugural Hyper Wellbeing Summit, 14th November 2016, Mountain View, California.
For more information including details of subsequent events, please visit http://hyperwellbeing.com
The summit was created to foster a community around an emerging industry - Wellness as a Service (WaaS). Consumer technologies, in particular wearables and mobile, are powering a consumer revolution. A revolution to turn health and wellness into platform delivered services. A revolution enabling consumer data-driven disease risk reduction. A revolution extending health care past sick care towards consumer-led lifelong health, wellness and lifestyle optimization.
WaaS newsletter sign-up http://eepurl.com/b71fdr
@hyperwellbeing
Startup Health creert een eigen categorie business incubators. In 10 jaar tijd wil zij 1.000 startup wereldwijd verbinden aan de uitdaging om de gezondheidszorg dramatisch te vernieuwen. Een waar 'Global Entrepreneurship' aanpak, die het ambitieniveau van Amerikaanse ondernemers weergeeft.
This is a variation of a previous slide deck on #HealthXPh. Presented at the University of the Philippines Medical Alumni Society postgraduate course, UP College of Medicine 22 April 2015.
Insulin pumps Market PPT 2021: Size, Growth, Demand and Forecast till 2026IMARC Group
According to the latest report by IMARC Group, the global insulin pumps market exhibited moderate growth during 2015-2020.
Insulin pumps are portable medical devices that are utilized to administer insulin in type 1 or type 2 diabetic patients’ body.
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
2. www.ashfieldhealthcare.com: Part of UDG Healthcare plc2
The meeting is one of the largest gatherings of medical professionals in the
world, with world-renowned faculties discussing the very latest in cancer
treatment, and ground-breaking research announced throughout the event
Additionally, ASCO’s Annual Meeting has led the way in terms of social
media utilisation. Indeed ASCO themselves state that “Social media serves
as one of the major public health engines of the 21st century, granting
doctors and the general public alike unprecedented access to information
on cancer prevention, treatments, research, and survival.”*
In particular, ASCO has championed the use of Twitter to open
conversations around the world and provide guidance and knowledge to
the public and professionals alike.
Each year, ASCO’s Annual Meeting brings together
30,000 oncology professionals from around the
world
*Source: https://www.asco.org/training-education/education-career-resources/social-media-resources
3. www.ashfieldhealthcare.com: Part of UDG Healthcare plc3
In particular, we wanted to look at how pharmaceuticals are
communicating using the hashtag, to provide insight into how the most
active companies are being successful on the platform
We found that pharma companies were a large and valid part of the ASCO
conversation, and were using increasingly innovative techniques to interact
through the platform
That analysis can be found here:
http://www.slideshare.net/Ashfield-Healthcare/how-did-pharma-use-twitter-at-
asco-2015
So the question is… How has this evolved in 2016?
Last year, we conducted some analysis
of the #ASCO15 hashtag
4. www.ashfieldhealthcare.com: Part of UDG Healthcare plc4
ASCO focus in 2016
The theme for ASCO 2016 was Collective Wisdom: The Future of Patient-
Centered Care and Research.
ASCO state “We must partner with healthcare professionals and specialists
of diverse backgrounds to meet the evolving challenges in providing optimal
care to our patients”*
*Source: https://am.asco.org/about
Did Twitter support this goal?
5. www.ashfieldhealthcare.com: Part of UDG Healthcare plc5
BEFORE WE ANALYSED PHARMACEUTICAL
INPUT INTO #ASCO16, WE TOOK A LOOK
AT THE BROADER TRENDS
6. www.ashfieldhealthcare.com: Part of UDG Healthcare plc6
0
10000
20000
30000
40000
50000
60000
70000
80000
#ASCO12 #ASCO13 #ASCO14 #ASCO15 #ASCO16
We are beginning to reach the point
of maturity for the hashtag,
continued growth will be largely
reliant on overall Twitter usage
growth, rather than awareness and
engagement with the hashtag
154%
increase
50%
increase
Use of the ASCO hashtag continues to
increase, albeit slower than in previous years
Source: Symplur, Date range: 2nd June – 7th June
Numberoftweets
15% increase
7. www.ashfieldhealthcare.com: Part of UDG Healthcare plc7
As with #ASCO15, #ASCO16 was utilised to
raise awareness within specialist areas of
oncology
#bmsatasco #lcsm #immunotherapy
#cancer #bcsm #immunooncology
#lungcancer #oncology #breastcancer
MOST POPULAR HASTAGS
FOR #ASCO16
#cancer #oncology #hcsm
#btsm #breastcancer #asco14
#lungcancer #melanoma #hpm
MOST POPULAR HASTAGS
FOR #ASCO15
Lung Cancer/Breast
Cancer Social Media
communities
These topics included breast cancer and lung cancer, for which specific community hashtags have
increased in popularity
Also, perhaps unsurprisingly given the industry’s continued increased focus on immunotherapies,
immunotherapy hashtags featured amongst the most popular
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Looking at overall mentions of terms used
alongside #ASCO16, a similar picture emerged,
with immunotherapy leading the way
0
500
1000
1500
2000
2500
3000
3500
Mentions
Immunotherapy Breast Cancer Lung Cancer Myeloma Immunooncology
Pancreatic Cancer Kidney Cancer Ovarian Cancer Genomic
Source: Sysomos.com, based on Tweets using #ASCO16, between 2nd – 7th June 2016
Topic
Mentions
10. www.ashfieldhealthcare.com: Part of UDG Healthcare plc10
Who were the major influencers
within #ASCO16 conversation?
Impressions are a way to measure
conversation around an event on
Twitter, showing the potential
number of people who could have
viewed your tweet, as opposed to
follower count.
As in 2015, four pharmaceutical
companies featured in the top 10,
demonstrating their continued
prevalence on the platform
Merck featured in the top 10 for the
first time, amassing 5.6 million
impressions
2016 2015
Vs
11. www.ashfieldhealthcare.com: Part of UDG Healthcare plc11
Across the board, 2016 saw a decrease in
tweets from pharma companies during the
event when compared to 2015
Roche BMS Genentech AstraZeneca Merck Pfizer
ASC02015 ASCO2016
Total number of #ASCO16 tweets by company
Source: Sysomos, Date: 2nd June – 7th June
200
150
100
50
0
Numberoftweets
Across the most active
pharmaceutical companies, there
was an average 57% fewer tweets
sent!
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Pharma representation in the top 10 influencers, measured by impressions
*
Source: Symplur, Top 10 by impressions, Date: 2nd June – 7th June
*Genentech were the 11th biggest influencer in 2015 and 2016, included for illustrative purposes.
This resulted in less impressions overall from
the top pharma influencers
Numberofimpressions
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
ACSO13 ASCO14 ASCO15 ASCO16
Merck
Astra Zeneca
BMS
Pfizer
Genentech
Roche
Novartis
Boehringer
17% decrease
13. www.ashfieldhealthcare.com: Part of UDG Healthcare plc13
BMS Merck Genentech AstraZeneca Roche Pfizer
ASCO15 ASCO16
Nevertheless, despite fewer tweets, retweets
of top content were on par with #ASCO15
BMS generated 2,917 retweets over
these 20 tweets, which is the likely
result of a sponsored twitter
campaign
3000
2500
1500
1000
0
500
2000
Source: Sysomos, Date: 2nd June – 7th June
Total number of #ASCO16 retweets by company – top 20 tweets only
Retweets
Merck's engagement with the
hashtag generated the 2nd highest
number of retweets over ASCO 2016
This shows that the
quality of the tweets has
remained high, pharma
companies are just
reducing the quantity
being sent
3500
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WE LOOKED AT THE TOP PHARMA
INFLUENCERS IN MORE DETAIL,
REVIEWING ACTIVITY COMPARED
WITH #ASCO15
16. www.ashfieldhealthcare.com: Part of UDG Healthcare plc16
Pharma added a face to #ASCO16, through well-
received video interviews, statements and trial updates
13 Retweets
14 Favourites
9 Retweets
45 Favourites
29 Retweets
60 Favourites
19 Retweets
27 Favourites
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Immunotherapy featured heavily, with pharma
engaging with the topic through a wide range of
content types
infographics
Videos
Surveys
Animations
20. www.ashfieldhealthcare.com: Part of UDG Healthcare plc20
0
5000
10000
15000
20000
25000
30000
35000
40000
30-May 31-May 1-Jun 2-Jun 3-Jun 4-Jun 5-Jun 6-Jun 7-Jun 8-Jun 9-Jun 10-Jun
Tweets
The top pharma influencers continue to extend the life of
the congress through the hashtag, but could do more...
#ASCO16 was utilised before, during and after the event, however this graph demonstrates that
the top pharma influencer’s content was still very much focused on the days during the event –
only Roche were still tweeting the hashtag 2 days after the event
ASCO 2016
0
5
10
15
20
25
31-May 1-Jun 2-Jun 3-Jun 4-Jun 5-Jun 6-Jun 7-Jun 8-Jun 9-Jun 10-Jun 11-Jun
Genentech
Pfizer
Bmesnews
Aztrazeneca
Roche
Numberoftweets
36,703 #ASCO16 tweets on
5th June, a 120% increase
from #ASCO15
BMSnews
AstraZeneca
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New trend 1: Promoted campaigns to drive
retweets
BMS retweets outnumbered all
combined pharma retweets by
approximately 37%
This is likely to be due to a selection of
tweets promoted through a
sponsored Twitter campaign to reach
a larger audience
On the surface, this campaign looks to
have been successful, with significant
exposure of the tweets and a huge
number of likes
To our knowledge, this is the first time
the ASCO hashtag has been utilised
within a sponsored campaign
2401 likes
3602 likes
1922 likes
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New trend 2: Utilisation of polls to
engage with the audience
Twitter introduced polls in October 2015, and
these are beginning to be utilised by pharma to
engage with the audience in a compliant way
These polls registered between 69 to 86 votes,
which is great engagement and can allow for
some really useful insights for both viewers of
the poll, as well as the pharma company
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Source: Twitter
Creating content that requires the audience to respond in an interactive way is a great way to
ensure users spend longer engaging with content
Genentech continue to lead the way here, following up last year’s ‘T Cells Attack’ game with a
game to raise awareness of MRD status. They have also created a great piece of content
exploring cancer trends in the USA – this was amongst the most retweeted content of the
meeting
New(ish!) trend 3: Creating
interactive content
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Thoughts for #ASCO17
Last year we hoped for more of a focus on patients and for
pharma to help amplify the work of patient advocacy groups
and associations. While ‘patient power’ was definitely a major
theme this year, pharmaceuticals still tend to focus in on their
own initiatives rather than demonstrate partnership with
these groups and really try to lift the patient voice.
Let’s use Twitter to highlight great initiatives outside of
pharma!
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Thoughts for #ASCO17
Whilst Twitter polls have enabled a form of interaction with the
audience (and should continue to be encouraged!), Twitter and
#ASCO16 was still primarily used as a push, ‘one-way’, platform
for pharma communications.
Additional direct engagement with professionals during the
congress, through scheduled tweet chats involving experts and
researchers should be encouraged, and will support in ASCO’s
quest for ‘partnership’ across disciplines
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Thoughts for #ASCO17
#ASCO16 was the year that pharmaceutical companies reduced
the quantity of tweets and continued to increase the quality.
This is a trend we would like to see continue. The audience is
exposed to an incredible amount of information during ASCO, so
every tweet must count. The leading companies will continue to
refine their Twitter strategies and this can only be a good thing for
themselves and their audiences.
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Authors
Steve Huntand Jason Mazurare StrategistswithinAshfieldDigital
& Creative, part of AshfieldHealthcare Communications,a global
leader inmultichannelmedicaleducation,healthcare
communicationsandPR.
Theviews presented inthisslidedeck are the authors’ own.
Contact
steven.hunt@ashfieldhealthcare.com
Steve Hunt Jason Mazur
Editor's Notes
Note:
#hcsm = health care social media #btsm = brain tumour social media
#hpm = hospice and palliative medicine
#lcsm = lung cancer social media #bcsm = breast cancer social media