1. The document discusses how to build a successful mobile growth engine by turning an app into a cyclical process that drives awareness, downloads, activation, and sharing.
2. It outlines the four stages of a mobile growth engine: generating awareness through paid and organic channels, monitoring downloads and engagement, meaningfully engaging and retaining users through onboarding, push/email messages, and remarketing, and igniting social sharing.
3. It suggests that future predictive app marketing can help understand user intent and automatically optimize the growth engine process.
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
Social@ogilvy Social Platform Advertising Updates POV: February 2014Ogilvy Consulting
This POV highlights recent updates and changes to social advertising offerings by Facebook, Twitter, Google+, Tumblr and Pinterest.
Throughout the year, social networks test and roll out new advertising products to improve their offerings for brands to better reach consumers. The social networks listed in this POV have added new ad units to their advertising suites that are currently or are about to be public to all brands.
By understanding each social network’s new advertising products, brands can leverage the options that best fit their business goals from driving awareness of a campaign to increasing website traffic to boosting ROI.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Social Media Strategies Summit Chicago - Facebook RetargetingClark Boyd
At SMSS Chicago 2017, Ximena and I led a workshop on Facebook advertising best practices in ad optimization and retargeting.
(Clark Boyd and Ximena Sanchez no longer work at Croud.)
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...Localytics
Are users being disrupted by your messages? Are you driving users to your app, or driving them away? In this presentation we take a look at some mobile app marketing best practices while examining good and not-so-good examples of app messaging.
Learn how to make your messages move your users!
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Build Your Brand with Facebook, Twitter & MySpaceWeb.com
Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.
Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. This paper aims to measure the effectiveness of optimizing audience buying to deliver value to brand advertisers.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
Social Media Strategies Summit Chicago - Facebook RetargetingClark Boyd
At SMSS Chicago 2017, Ximena and I led a workshop on Facebook advertising best practices in ad optimization and retargeting.
(Clark Boyd and Ximena Sanchez no longer work at Croud.)
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive Messag...Localytics
Are users being disrupted by your messages? Are you driving users to your app, or driving them away? In this presentation we take a look at some mobile app marketing best practices while examining good and not-so-good examples of app messaging.
Learn how to make your messages move your users!
8 Ways to Personalize Your App (in Under 30 Minutes)Localytics
Personalization is the future of mobile. If your app doesn't offer a personalized user experience, you're at high risk of user churn. Here we showcase actionable, real-life app examples on how you can make quick optimizations to improve your app's personalization, leading to stronger user engagement and retention.
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Build Your Brand with Facebook, Twitter & MySpaceWeb.com
Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.
Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
From social media marketing, stories, video marketing, influencers and SEO, to Micro-Moments, Artificial Intelligence, Automation and IoT, here are the digital trends to follow for a great Marketing Strategy in 2020.
The 8th edition of the Social Media Monitoring (SMM) Tools and Services report provides a detailed overview of the SMM tools and services market created through elaborated research and profiling of one hundred seventy three (173) social media tools and services worldwide (social media listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites), including detailed overview of key product features, product applications, product screenshots, pricing and client information, and product comparison based on the key product features, pricing, and client information.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. This paper aims to measure the effectiveness of optimizing audience buying to deliver value to brand advertisers.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
Are you looking to make the right decisions for your content marketing technology? The Content Marketing Institute has prepared 12 questions that will be valuable to ask any company as you navigate this process. Let us help! And at the end of the presentation, we've gotten you started with three technology guides on content curation, content collaboration and native advertising, now available for free download. Enjoy!
Mobile First Will Not Be Enough | Forrester at Mobile Convention ParisMobile Convention
Mobile moments are the next battleground. Consumers will take control of the brand relationship via their smartphones.
Thomas Husson' slides on Mobile First and the fact that just being mobile first is not enough anymore.
Paris Underground is a life lived by the Cataphiles. secret holes below the streets that lead to a world of surprise and dark fun. You will find pubs, fresco, graffiti, sculptures and lot more to this travel route of secrecy and awe.
Jornada CÚbicS: Social TV: People, Devices and Networks - Marie-José MontpetitCREA CCMA
Presentació que anava a realitzar Marie-José Montpetit, investigadora en SocialTV al MIT (Massachusetts Institute of Technology), dins de la jornada "CÚbicS: La transformació dels mitjans audiovisuals" al voltant del concepte "Social TV". Tot i que finalment no va poder assistir, ens autoritza la difusió del contingut.
La jornada es va realitzar el 2 de desembre de 2010 a l'Auditori del CaixaForum de Barcelona.
Greslar currently has two business areas, a product for the manufacture of fireplaces, stoves and barbecues, complete with the marketing of clay refractory, mortar and cement refractory firebrick and other home decoration and interior fireplaces (Construction) with rustic . We are also able to manufacture ceramic products according to specific customer request.
We sell to the entire country, continent and islands, and export to some countries in the European area and North Africa. The stockists of construction materials and contractors are our main customers.
The Greslar is located in the center of the country in Boialvo, near the city of Anadia (Portugal).
- Solid Brick
- Refractory Brick / Firebrick
- Pressed bricks and not pressed
- Curved Brick
- Bricks wedge/down
- Fireside
- Homes for the oven and pressed into the ground homes
- Klinker Brick
- Facing Brick
- Bricks rounded off
- Hollow bricks, bored face in sight, stuck boleado
- Rustic Brick
- Column brick
- Thin Brick
- Brick Dented, toothed boleado,
- Brick frizzed
- Punctured brick
- Beaded Brick
- Brick Shot
- Brick shot, shoot straight, shooting right and boleado
- Brick Fin Fin and Double
- Decorative Bricks
- Brick side walls boleado
- Brick type moke
- Full Brick Corner
- Brick Wedges
- Semi-refractory brick
- Rustic Tiles
- Ceramic Paver / pavers
- Clay to heat (Brand Greslar)
- Mortar Refractory (Brand Greslar)
- Refractory cement (Electroland and Aluminite)
Various measures and different formats
Colors: White, Semi-White, Red, Brown & Brown Aged
If you are interested in our products, you can get in touch email: ceramica.greslar@gmail.com
www.greslar.pt
www.facebook.com/Greslar
157 Mobile App Stats You Should Know AboutStuart Dredge
More stats about the mobile apps market than you can shake a stick at, including data on app stores, consumer usage of apps, analyst forecasts, and some of the success stories in the apps market. Produced by Mobile Entertainment.
Unlocking App Success: How to Turn Your App into a Mobile Growth Engine - Dec...Localytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.
That’s why Localytics is going to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this deck, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
5 Tips for Measuring In-App and Push Messaging CampaignsEvgeny Tsarkov
Quick Guide - 5 Tips for Measuring In-App and Push Messaging Campaigns (by Localytics)
5 советов как измерять кампании по отправке сообщений внутри приложений и push-сообщений
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
How much value does each user bring to your business? Do you want to increase it? This blog is a must-read then! https://webguru-infosystems.blogspot.com/2021/12/app-user-lifetime-value.html
Food Delivery App is a competitive field with massive market competition, so it’s important to develop a food delivery app that engages the target audience. Here we present a complete step-by-step process to create an on-demand food delivery app solution. Take a look. Complete Market Research, Choosing The Right Food Delivery App Development Company, Customize Your Food Delivery App to Reflect Your Brand, Consider the Food Delivery App Development Cost, Incorporate Essential Features, Populate Your App with Content, Designing the Food Delivery App, Development phase, Testing Across Devices, App Launch and Marketing.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Similar to Unlocking App Success: How to Turn Your App Into a Mobile Growth Engine (20)
What GDPR Means for App Analytics and Mobile EngagementLocalytics
You’ll learn the key changes that are part of GDPR, how Localytics is supporting the new privacy requirements, and what you need to know to start auditing your data collection processes.
In this webinar hosts Kristina Lisacki, Aaron Sawitsky and Marc Tollin walk you through all the ways that you can benefit from accessing the raw data collected by Localytics.
In this webinar you'll learn:
What is raw data and how it differs from the data seen in the Localytics Dashboard.
How raw data can help you obtain a true omni-channel view of your customers.
The various ways that you can access your raw data, along with the benefits and drawbacks to each approach.
How Localytics Direct Access provides a new option for accessing your raw data (including a demo of the product).
Rich pushes are an incredibly powerful form of push notifications. In fact, our customers are seeing their message open rates increase by an average of 30% when they send a push notification with rich content! In this webinar we discuss:
- What are rich pushes?
- Best practices for using rich push
- A demonstration of sending rich pushes using Localytics
Webinar: Getting the Most Out of True Impact 2.0Localytics
In this webinar, we discuss best practices for measuring the success of your mobile marketing campaigns and walk through True Impact 2.0, which is Localytics' completely redesigned campaign performance tool. You will learn how True Impact 2.0 can prove that your campaigns are delivering meaningful results. We'll also show you how True Impact 2.0 can help you optimize every message you send.
Localytics Customer Webinars - Remarketing and Uninstall Tracking .pptxLocalytics
Hear Account Manager Kristina Lisacki walk through tips and best practices surrounding Localytics Remarketing and Uninstall Tracking. Learn how you can pair these two products together to increase app user engagement and retention, especially during and after the busy holiday season.
How To Overcome The Mobile Engagement Crisis Webinar Localytics
Localytics CMO Josh Todd talks about overcoming mobile engagement through powerful, personalized app messaging. Learn best practices around mobile marketing.
Webinar: Poq & Localytics Present How To Transform Your Retail Brand From Dig...Localytics
Localytics and Poq explore why apps are the new loyalty card, and the steps needed to take to make sure your retail brand is ready for a mobile takeover.
Mobile Engagement: Opportunity or Crisis?Localytics
Mobile has transformed the world for both consumers and businesses. Consumers now demand relevant, trustworthy and immediate brand experiences. While brands are trying to meet these fast-changing demands, many signs suggest they are headed down a path of failure.
This session will explore why the industry is a mobile engagement crisis and the steps marketers can take to shift toward a path of success and build deeper, more immersive relationships with their mobile users.
Josh Todd's presentation from Apps World North America in May 2016.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Driving App Growth: How to Leverage First-Party Data to Drive a 360 Degree Ap...Localytics
This webinar between Localytics and AppLift looks at how you can drive valuable insights from your mobile first-party data and then apply that knowledge to creating a winning mobile app marketing and advertising strategy.
Hosts:
- Tom McMahon (Localytics)
- Alexandre Pham (AppLift)
No matter the app size, category, or business model, retaining app users is a big problem -- and an opportunity. An emerging breed of data-savvy marketers are bridging new technology and proven statistics to level up their app retention strategy. Erik Kubik from Delivery Hero joined us to discuss how they leveraged predictive analytics to identify and rescue their customers at risk of churn.
Localytics ENGAGE - No-Fail Strategies for Activating & Onboarding your UsersLocalytics
Matt Restivo, Director of Product Management for MLBAM & Thomas Hillman, Mobile & Social Marketing Manager for Zipcar, talk about their winning strategies for ensuring the app onboarding process leads to loyal customers in the future.
Localytics ENGAGE - The Future of EngagementLocalytics
Lou Orfanos, VP of Product at Localytics, highlights the future of mobile and digital engagement and how leading consumer companies can lead the transformation toward "smarter" engagement across channels, as well as the cutting-edge technology that will enable it.
Localytics ENGAGE Opening Keynote with Raj AggarwalLocalytics
Localytics' co-founder and CEO, Raj Aggarwal, talked about the explosion of apps and what is driving this growth, as well as how it's changing the way organizations are making technology decisions. Additionally, Raj shared some original research from a survey of 1,000 mobile device users conducted by Localytics.
6. 1. The Reality of Building a Successful
Mobile Business
2. What is a Mobile Growth Engine?
3. How to Turbo-Charge the Mobile Engine
4. Next Steps and Q&A
AGENDA
Stage 1: Awareness
Stage 2: Download
Stage 3: Activation
Stage 4: Share
11. In Round 2, when you’re fighting to
earn and engage users ...
Your new app The other 1.4 million apps
already in Apple’s App Store
Vs.
12. … you will likely be eliminated by
the incumbent professionals.
The existing heavyweight
apps people already love
Vs.
84%
Of people’s time on their smartphones
is spent using just 5 apps
Source: TechCrunch, 2015
16. THE MOBILE GROWTH ENGINE
Cyclical process that causes people to
download your app, meaningfully
engage with it, and then
promote your app.
17. THE MOBILE GROWTH ENGINE
Awareness
Download Activation
Share
(How you get attention)
(How you engage users)
(How you increase virility)
(How you earn users)
28. PAID CHANNELS: MOBILE ADS
Work with a mobile
advertising company to place
targeted ads in other apps
29. Thanks
for
joining
Aus0n
on
TwoDots!
Get
started
with
some
extra
free
Moves
&
Bombs
on
us!
Use a link that stores meta-data from Yummly’s shopping cart
PAID CHANNELS: AFFILIATE
CAMPAIGNS
30. Share
&
Get
Free
Moves!
Call
it
Quits!
New user is brought to items from Yummly recipe upon first opening Instacart
PAID CHANNELS: AFFILIATE
CAMPAIGNS
31. The 1st stage of the mobile growth
engine is about GENERATING
TRAFFIC to your app store listing.
51. PUSH MESSAGES: TO HOMESCREEN
Motivate inactive users to return to
your app with targeted, carefully
timed, and well-written copy
88% MORE
Users with push enabled have
app launches.
Source: Localytics, 2014
53. IN-APP MESSAGES: DRIVE
CONVERSIONS
Move users further along funnels to
ultimate in-app action with
beautiful, branded, in-app creatives
4X HIGHER
In-app messages presented
based on an event have
conversion rates.
Source: Localytics, 2015
55. REMARKETING: MOBILE ADS TO
EXISTING USERS
Show current users ads based on
how they’ve previously engaged
with your brand
48% OF USERS
Great for reaching the
who opt out of push notifications.
Source: Localytics, 2014
57. EMAIL: CROSS CHANNEL MARKETING
Treat users with richer, longer
form content that is dynamic,
carefully scheduled, and contains
relevant calls-to-action
4,300%.
Email marketing has an ROI of
Source: Copyblogger, 2014
58. The 3rd stage of the mobile
growth engine is about
MEANINGFULLY ENGAGING
& RETAINING users.
67. SOCIAL ACTIVITY FEED: A PLACE TO
SHARE APP USE
Encourage users to share in-app
activities and accomplishments to
inspire and compete with their
friends
68. The 4th stage of the mobile
growth engine is about
MOTIVATING LOYAL USERS
TO SHARE your app.