Insights Care’s latest edition, The 5 Most Trailblazing Leaders in Home Care Franchise 2023, walks you through the trailblazing leaders in the home care franchise industry that are setting new standards, challenging norms and reshaping the future of care. Their unwavering commitment to compassion, innovation and excellence inspires others in the industry.

1. Clayton Foutch
Founder and COO
Home Matters Caregiving
Home Matters
Caregiving Leading Senior Care
Based on a Nurse Guided
Purpose-Driven Mindset
ome
Most Trailblazing
Leaders in
Care Franchise 2023
The
May | Issue 04 | 2023
The Compassionate
Choice
How Home Care
Franchises Enhance
Quality of Life
Unleashing Innovation
Trailblazers in the Home
Care Franchise Landscape

2. Where Caring
Comes to You

4. Note
Ed tor ’
s

5. he home care franchise industry is experiencing a
Tremarkable transformation thanks to the trailblazing
leaders who are driving innovation, raising
standards and redefining how care is delivered. These
visionary individuals have recognized the evolving needs of
an aging population and have taken bold steps to create
franchises that prioritize compassion, quality and
personalized care.
The trailblazing leaders in the home care franchise industry
have embraced technology, integrating it seamlessly into
their operations to enhance efficiency, communication and
client satisfaction. By leveraging digital solutions, these
leaders have revolutionized scheduling, management and
caregiver-client interactions, ensuring that care is delivered
promptly, accurately and conveniently. The adoption of
telehealth technologies has further expanded their reach,
enabling remote monitoring, virtual consultations and
efficient coordination with healthcare providers.
In addition to technology, these leaders understand the
significance of personalized care. They have recognized
that each client has unique preferences, routines and
requirements. By developing comprehensive assessment
processes and involving clients and their families in care
planning, these trailblazers have successfully tailored their
services to meet the specific needs of each individual. This
person-centered approach has improved the overall quality
of care and contributed to clients' emotional well-being and
satisfaction.
Training and professional development are also paramount
for these trailblazing leaders. They understand that
caregivers are the backbone of their franchises and invest in
their continuous education. By providing detailed training
programs and ongoing support, these leaders ensure that
their caregivers are competent, compassionate, and capable
of addressing the diverse needs of their clients. This
commitment to workforce development is a testament to
their dedication to delivering exceptional care.
The impact of these trailblazing leaders goes beyond their
franchises. They actively collaborate with healthcare
providers, community organizations and academic
institutions, forging partnerships that promote coordinated
care, research and innovation. By fostering these
collaborations, these leaders create a seamless continuum of
care, ensuring that their clients receive comprehensive
support throughout their care journey.
Insights Care's latest edition, The 5 Most Trailblazing
Leaders in Home Care Franchise 2023, walks you
through the trailblazing leaders in the home care franchise
industry that are setting new standards, challenging norms
and reshaping the future of care. Their unwavering
commitment to compassion, innovation and excellence
inspires others in the industry.
Hope you have an exciting read!
-Pooja Shah
Pja Sh
Trailbl ing Leaders
Revolu onizing the Home Care
Franchise Industry

6. 20
How Home Care Franchises
Enhance Quality of Life
The Compassionate Choice
28
Trailblazers in the Home Care
Franchise Landscape
Unleashing Innovation
Aicl
08
Leading Senior Care
Based on a Nurse Guided
Purpose-Driven Mindset
Home
Matters
Caregiving
Cov Sty

7. 16
Chuck Bongiovanni
Prioritizing the Care Needs of
Your Loved Ones
24
Challenges and Opportunities
for Home Care Services
in the 21st Century
32
Breaking Barriers,
Healing Minds
Ctts
CXO

8. Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
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May, 2023
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Editor-in-Chief
Chidiebere Moses Ogbodo
Managing Editor
Pooja Shah
Executive Editor
Saloni Agrawal
Visualiser
David King
Art & Design Head
Mrunalinee Deshmukh
Co-designer
Paul Belin
Art & Picture Editor
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Business Development
Manager
Emily Jones
Marketing Manager
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Business Development
Executives
Anna Smith, Jack Miller
Sales Executives
Mike, Carl, John
Technical Head
Jacob Smile
Assistant Technical Head
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Technical Consultants
David, Robert
Digital Marketing
Manager
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Assistant Digital
Marketing Manager
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SME-SMO Executives
Gemson
Research Analyst
Eric Smith
Circulation Manager
Tanaji Fartade

9. Description
Company
Featuring Person
Ben Ashton
Director, Co-Founder
Good Oaks Home
Care Franchising
goodoakshomecare.co.uk
Ben Ashton is passionate about supporting his homecare
franchise partners to develop their businesses through
proactive, practical support, training and continuous
improvements to the systems.
Clayton Foutch
Founder and COO
Home Matters
Caregiving
homematters.com
Clayton Foutch is on a mission to impact and improve the
lives of his clients, employees and the community in which
he works.
Chuck Bongiovanni
CEO and
Co-Founder
Majesc Residences
majesticresidences.com
Chuck Bongiovanni is a visionary leader and the CEO and
Co-Founder of Majestic Residences, a renowned real estate
company specializing in luxury living.
Crystal Franz
CEO
HomeWell Care
Services
homewellcares.com
Crystal Franz is a results-driven, growth-focused brand leader
with 20+ years of experience in brand building, corporate
strategy, company positioning, and franchise organizations.
John V. Dapello
CEO
Home Care for the
21st Century
homecareforthe21stce
nturyfranchise.com
With a deep-rooted belief in the power of compassionate
care, John Dapello has championed the mission of Home
Care for the 21st Century to provide exceptional in-home
care services.
ome
Most Trailblazing
Leaders in
Care Franchise 2023
The

10. Clayton Foutch
Founder and COO
Home Matters
Caregiving

11. C
Home Matters
Caregiving
Leading Senior Care Based on a Nurse Guided
Purpose-Driven Mindset
Home Matters Caregiving is an
organization of servant leaders who
understand that choosing the right
owners to partner with will allow us to
advance our mission of both serving
the aging population as well as the
healthcare professionals who choose
to join us on our journey to change the
way in-home care is provided.
over
C Story

12. Mark Twain famously said "Do not complain about
growing old. It is a privilege denied to many."
Given the choice, everyone would wish to age
with their cognitive and physical abilities fully intact and to
remain in the company of loved ones in their own home.
But as life is unpredictable, our plans for the golden years
are often thwarted by illness, leaving may seniors unable to
perform activities of daily living independently. At this
point, the ideal of aging in place at home may start fading
away. We start looking for external support to allow us to
enjoy our comfortable home.
As seniors age, they are faced with a decision about who to
call for help, or where to live to ensure that they are safe
and have their basic needs met. Often that is relying on
friends and family for help, which doesn't always work well
as the adult children may be busy with their own lives, or
the senior may live far from any close family and will be
hesitant to impose on friends. If there is no one available to
fill the gap between the senior's needs and their ability to
care for themselves they may be forced to move to leave
their beloved home and move to a community living
setting.
That is where Home Matters, a compassionate and
experienced in-Home care provider comes to the rescue by
using their personalized care solutions –increased clinical
competence, Nurse-Guided Care and assistance for seniors-
to reignite the purpose of living and remind the seniors why
their Home Matters for their wellbeing. The relief of being
able to age in one's own home cannot be overemphasized.
This has never been more clear than in the past few years
during the pandemic. Covid-19 accelerated the need for in-
home care and made this option much more appealing to
the golden age group. Home Matter's service allow aging
adults to thrive in their own home, through the aging
process, conveniently rather than just surviving.
Home Matters' unique methodology incorporates strategies
to rekindle a healthy sense of purpose. After a rigorous
study of thousands of aging adults of 85 years and above,
they built a care plan and assessment process that
incorporate 5 keys to successful aging. The assessment
process allows them to explore new interests or hobbies to
find simple ways to render better service. Home Matters
professional caregiving team is trained to foster a sense of
purpose for their clients. Home Matters services meet the
changing needs of aging adults by providing a personalized
care plan based on a family's unique needs. It ensures that
older adults receive care in the comfort of their homes,
without sacrificing independence or safety.
This idea of purposeful living is well captured by Clayton
Foutch, the Founder and COO, who leads the organization
to run on a purpose-driven mindset. Based on the principle,
Home Matter's well-trained caregivers are committed to
instilling confidence, a sense of independence and control
within older adults through activities such as exploring new
hobbies, interests and observing these 5 keys to successful
aging:
Ÿ Remaining physically active
Ÿ Engaging the mind daily
Ÿ Nurturing a strong social network
Ÿ Strengthening the client's sense of purpose
Ÿ and finally, building fun into their life
These 5 keys, are a secret to waking up each morning with
a keen sense of purpose that creates optimism, motivation
and ultimately helps aging adults thrive. This is especially
important among our aging population where many report a
loss of this sense of purpose.
Aligning Services with the Care Needs of Aging Adults.
It can be a stressful and complicated process for families
when considering housing options for their loved ones.
Today, there are a myriad of options that include
Independent or Assisted Living, Memory Care, Adult Care
Home, or moving in with a family member that can all be
suitable when looking for their safety. Adding to the
scenario is the time frame in deciding on the best option for
care, which may often be urgent. As a result, most of the
aging adults gravitate back to simply wanting to go home
and age in place, as it is more familiar to them.
Home Matters Caregiving allows aging adults to do just
that by offering a safe care plan. The organization utilizes a
combination of high-touch and hi-tech approaches to
monitor the change in condition and delivery of service and
to train and guide the caregiving team. Doing so allows
caregivers to help their clients make effective decisions
about their care needs. The approach also provides
Home Matters Caregiving utilizes
a combination of high touch and
hi-tech approach to monitoring the
change in condition, delivery of
service, and training and guiding
the caregiving team. Doing so
allows the caregivers to help their
clients make effective decisions
about their care needs.
The 5 Most Trailblazing Leaders in Home Care Franchise 2023

15. Clayton's Journey
in His Own Words
My career started at Intel in 1993, and over the
next seven years, I learned about process
disciplines and continuous improvement principles.
Since leaving Intel, that experience served me well
as I began applying the theories of constraint
management and constant improvement in my
sales, consulting, management, and other
leadership positions. It was early 2007 when I
talked to Mr. Clark to get his advice on how to start
and build a business together with my wife the
way he and Sue had done. Christina is a licensed
Occupational Therapist, passionate about seniors,
and understands the aging process. The advice was
simple, compliment her expertise with the parts of
the business that you’re passionate about, stay in
your lane when working with your partner, work
hard every day for the team of people who rely
on your company for their income, and
purchase the commercial real estate where
you run your business."
In September of that year, with Christina’s help and
support, Home Matters Caregiving was born. A few
years later, in 2010, I met my future franchise
business partner, Jeff Giedt. He shared my same
passion for serving others. He was smart, and I
knew that I could learn from him. He wanted to
duplicate our business model in Beaverton, so I set
out to help him launch his first foray into owning a
caregiving agency where he lives in Scottsdale,
Arizona. Through that process, I learned how many
of our business systems were scalable and which
ones needed improvement.
The truth is that you never learn more about
yourself and what you're doing than when you are
teaching someone else how to replicate it.
Following the launch, we stayed remarkably close
to each other over the next decade, helping each
other improve, sharing best practices, and honing
our brand. In 2020 the Home Matters Caregiving
Franchise organization was born as a result of that
work.
Whether the needs are basic or
complex, the organization's Purpose
Driven Mindset service model is the
core for allowing its seniors to thrive at
home and seek optimal physical and
emotional care. It is a proprietary
philosophy of care and training based
on over a decade of research that uses
purposeful strategies and related
factors, leading to successful aging.

16. information on when care is best suited in another setting,
allowing caregivers to share it confidently with their clients
and their families.
Alongside, the organization provides basic services that
include activities of daily living such as housekeeping,
cooking, bathing and companionship. In the States where
licensing allows, Home Matters' Nurse Guided Care
allows its teams to manage more complex care, such as
medication management.
Whether the needs are basic or complex, the organization's
Purpose Driven Mindset service model is the core for
allowing its seniors to thrive at home and seek optimal
physical and emotional care. It is a philosophy of care and
training based on over a decade of research that uses
purposeful strategies and related factors, leading to
successful aging.
Let us learn more about the role of Home Matters
Caregiving in resolving the modern aging dilemma.
Inspiration Behind Home Matters Caregiving's
Establishment
Home Matters Caregiving was founded in Beaverton,
Oregon, in 2007 to provide care for aging adults led by the
expertise of nursing and a clinical team that understands the
aging process. The thought of being able to create good-
paying jobs, mentoring professionals, and elevating the role
of the caregiver was very motivating to the organization
soon after its launch.
Clayton's original inspiration, though, was his father-in-law,
Mr Clark, who built a business to create a work-life balance
for his family that would provide honest work for
electricians and a comfortable life for his family. He was a
blue-collar man with a strong work ethic forged right out of
the Grapes of Wrath story. Clayton knew that those traits
would transfer into the in-home care industry, so he asked
him for advice.
Mission, Vision, and Values
Home Matters' values lay in its commitment to change the
way home care is provided. It means that we will
constantly and continuously look to improve, we will use
information to guide us, and we will listen to our clients and
professional caregiving team’s opinion of us as our
measuring stick. We are what they say we are!
Home Matters Caregiving, at its core, is a Nurse Guided
organization that values the role of the Professional
Caregiver as it does for its internal customer. Every team
member is trained to function as a first responder, resulting
in the aging adults being reassured that they'd receive care
no matter what. This care model is based on data and
intensive research that meets the goal of continuous
improvement in the care outcomes of aging adults.
Lastly, Home Matters Caregiving believes in "Do well by
doing good," which is part of its core values, and why it’s
essential for every organization to give back to the
community that they are serving.
Tapping into the Challenges Faced by the Aging Adults
The aging population has approached a time in history
where approximately 15% of the US population is aged 85.
This reality is a significant factor in the looming questions,
Client Testimonials
Client Testimonials
Greg Roderick, CEO & President
Frontier Management, LLC
Andy Van Pelt
CEO, Apprise Health Insights
Romi Gubes
CEO, Sensi.AI
Clayton at Home Matters is
passionate about his
mission of delivering quality
care to the aging population.
He lives his core value of
doing well by doing good
through volunteerism and
civic giving through the
Alzheimer's Association as
well as other causes.
Over the past ten years, I've
watched Clayton, and Home
Matters Caregiving serve the aging
population in the Portland, Oregon
market. I believe their use of
technology to complement the high
touch clinical care is the direction
that our industry is going.
It is amazing to see
the dedication of this
industry leader and
how his organization is
implementing technology
to overcome the challenges
in the home care industry.

17. "Who will take care of us as we age" and "How will we pay
for it?"
The answer to both questions is that Home Care
organizations must embrace technology to facilitate the
aging process healthily. While there are many forms of
technology; from wearable devices and sensors to artificial
intelligence and audio data, the best of these technologies
assists agencies in monitoring any change in a condition, a
potential fall, or a dramatic situation in the absence of
one-on-one care.
This allows Home Matters Caregiving to take proactive
actions, focus on client and caregiver specific training, and
ultimately minimize the risks associated with a fall,
infection, cognitive decline, and the natural change of
condition that our clients experience.
Scaling Operations in 2023 and Beyond
Today, the Home Matters franchise combines a smart
approach to home care—leveraging advanced training,
innovative technology, and processes—that lead to better
client outcomes. As a result, there is greater satisfaction
among clients, family members, and team members.
Keeping scaling in mind, Clayton aims to seek
entrepreneurs with the right work ethic, mindset and
alignment with the organization's values to enhance
opportunities for both the aging population and
professionals who choose to work with the organization.
Generally, at Home Matters, the entrepreneurs have all the
expected corporate resources, such as an operation manual,
a launch playbook, and all the tools needed to start and
build a successful agency. In addition, and just as important,
these entrepreneurs have an Area Developer who
specifically supports them in their state along with other
locations with the same goals in mind. An Area Developer
is someone who has gone through extensive training to
understand an organization's business, has a track record of
personal and professional success, and is ultimately a
mentor to the entrepreneurs in his area. He or she will be a
person who is willing to invest in themselves their area as
well as Home Matters in 2023 and beyond.
Thus, it can be said that this is truly a three-way partnership
that gives Home Matters a competitive edge and the
greatest chance of success. In the highlight of its success,
the organization has been recognized multiple times as
Provider of Choice and Senior Advisor's Best of Senior
Living by its clients, Employer of Choice by the caregiving
team, and Beaverton's Best from the community that its
first location serves.
Concluding Note
The trends for senior care have shifted. Aging adults today
are seeking the ability to live at home safely. They are a
proud group who are willing to accept help but don't want
to compromise the respect that they deserve. They want a
voice in the care that is being provided and spoken to.
Home Matters Caregiving addresses their needs by aligning
its assessment process, caregiving tasks, and the Purpose
Driven Care Mindset based on the feedback of the
individual and the family that they are serving.
Ultimately, the organization's secret ingredient to care
narrows down to following the process, working hard, and
caring for clients and the team members who choose Home
Matters Caregiving.

18. Chuck
Bongiovanni
Priori zing the Care Needs
of Your Loved Ones
If you're feeling a little scared, concerned, or frustrated
about taking the next step in your loved one's care
progression, then Chuck Bongiovanni, the CEO and
Co-founder of Majestic Residencies has a perfect care
solution for you. After touring around several care homes—
he realized that many of these larger communities needed to
improve their care delivery for the elderly. While they can
provide you with a perfect dining room, larger living space
and more staff, it's not necessary that you'd received care up
to your satisfaction levels.
Each resident’s needs vary and thus, Chuck believed that
the answer to meet this care gap was Majestic Residencies,
a home care franchise that enables customized care, tailored
for each resident’s personal care needs, through smaller
residential assisted living homes.
In an interview with Insights Care, Chuck shares his unique
approach that promises Honest, Observant, Memorable and
Empathetic care delivered to both the residents and their
families.
Following are the highlights of the interview:
Kindly tell us the source of inspiration. What led you to
venture into Senior care services?
I spent nearly 30 years working with the last franchise
system I founded, CarePatrol, a senior placement agency.
Those franchisees help families find appropriate assisted
living for their aging loved ones. Unfortunately, during my
time touring and vetting facilities and care homes, I saw
that many of them simply weren’t meeting the needs of the
residents in their care.
I believed there was a better way,
and I knew that I wanted to be the
one to create it. I always thought
that smaller residential assisted
living homes were the answer, but
the industry has historically been
extremely fragmented and
disorganized. “Mom and Pop” types
of places have no universal standard
of care and are typically behind the
curve on new technology. We knew
we could rise to the occasion and meet
families’ needs for improved care
delivery by utilizing updated technology
and care management tools.
Brief us about the organization and shed
some light on your journey as the
company’s guiding light.
We began the company in June 2020. Our
franchisees operate small residential assisted
living homes where they provide non-medical
senior housing services for seniors. Our residential
settings range from about 6 to 16 residents.
Our journey began amid the COVID-19 pandemic when
nursing homes and large assisted living communities were
hit hard with COVID-19 deaths. We saw a shift from
families feeling more confident in the big box type of
facilities to feeling more comfortable moving their loved
ones into these smaller, more controlled environments.
The 5 Most Trailblazing Leaders in Home Care Franchise 2023
16
May 2023 www.insightscare.com

19. Chuck Bongiovanni
CEO and Co-Founder
Majes c Residences
17
May 2023 www.insightscare.com

20. The mission of
Majes c Residences is
to create an environment
where our residents can
live with Ageless Possibili es.
Unfortunately, many
healthcare professionals
aren’t immune to “ageism”
and o en will assume that
an elderly person is someone
with limita ons. While we
know that our residents
aren’t going to run marathons,
our goal is to help them
live as independently as
possible and never make
assump ons about what
they can and cannot do.
18
May 2023 www.insightscare.com

21. Can you elaborate upon the core values on which the
company is built and what its mission is?
The mission of Majestic Residences is to create an
environment where our residents can live with Ageless
Possibilities. Unfortunately, many healthcare professionals
aren’t immune to “ageism” and often will assume that an
elderly person is someone with limitations. While we know
that our residents aren’t going to run marathons, our goal is
to help them live as independently as possible and never
make assumptions about what they can and cannot do.
In what ways do the company’s specific services help the
senior population in resolving their care needs? How are
these different from other forms of care that they receive
or do not receive in general?
Many seniors end up moving into larger assisted living
communities simply because these larger facilities have
more branding power! Most people don’t even know that
smaller homes are out there. Families choose a big
company because they recognize the name, which can
sometimes have terrible outcomes for their loved ones due
to mismatching their care needs with the facility’s
capability. Each resident’s needs vary, and some are more
customized types of care than the facility can provide.
There are many examples of how this can play out for the
resident negatively.
Big Box facilities offer amenities that may seem great to the
family member who is doing the touring but may not be
accessible to the resident. For example, how beneficial is a
beautiful dining room area if it’s thousands of feet away
from the resident’s apartment? Additionally, many seniors
need more supervision than what can be provided at a larger
facility. This typically results in the resident being restricted
to staying in their rooms alone most days. The image often
portrayed in the marketing materials of these large facilities
where all residents are equally involved in activities is not
the reality of what happens.
Our smaller homes can be more individually tailored for
each resident’s personal care needs. For example, our
homes are usually staffed with one caregiver per 5 or 6
residents, while the larger assisted living facilities could
have one caregiver for 15 to 20 residents. With our higher
staff-to-resident ratio, we get to give our residents more of
the one-on-one attention they need and deserve.
What technological support does the company find to be
essential in conducting senior care operations?
Majestic Residences’ homes are the most technologically
advanced in the nation. Each home has Electronic Health
Records, software to support meal preparation, employee
records and more. We are the only care homes in the nation
that utilize a new radio-wave technology that detects when
an adult brief is wet. It alerts the caregivers and then
records how long it took the caregivers to change it. This
technology decreases the risks of skin breakdown and
infections while also supporting self-dignity for our
residents.
What endeavors is the company currently pursuing to
improve its care measures for senior clients?
We are currently in the final phases of creating a portfolio
of other senior-related franchise systems. Each system in
this portfolio will offer services that will complement the
others. Our goal is to build a network of brands whose
missions and values align with ours to increase seniors’
quality of life throughout the various stages of aging and
care needs.
How do you envision scaling your organization’s
services and operations in 2023 and beyond?
2023 will be a big year for Majestic Residences. We are
already seeing great things from our newest franchisees,
who have purchased existing RAL operations and converted
them into Majestic Residences branded homes. We have
also seen an increase in existing RAL owners coming to our
brand because they need more support & see the power of
our cohesive branding.
What are some of the testimonials or recognition that
accurately highlight your company’s position in the
market?
We were added to the prestigious
SeniorHousingNews.com’s “Five Senior Providers To
Watch” list.
We also will be appearing on Kevin Harrington’s (original
Shark Tank member) new show, “American Entrepreneur.”
19
May 2023 www.insightscare.com

22. ome
Care
How
Franchises
Enhance
Quality of Life
20
May 2023 www.insightscare.com

23. he demand for home care services has significantly
Tincreased. Home care franchises have emerged as
compassionate and practical solutions to meet the
changing needs of individuals requiring assistance with
daily living. These franchises provide personalized care,
companionship and support, enabling clients to maintain
independence and enhance their quality of life.
In this article, we explore how home care franchises have
become the compassionate choice for those seeking to age
gracefully and comfortably in their own homes.
Personalized Care Plans
One of the critical ways home care franchises enhance the
quality of life is by offering personalized care plans adapted
to each client's unique needs and preferences. These
franchises understand that everyone has different
requirements and strive to create customized care plans that
address individual challenges and goals. From assist with
The Compassionate Choice
21
May 2023 www.insightscare.com

24. activities of daily living (ADLs) to medication management
and emotional support, home care franchises ensure that
clients receive the specific level and type of care they need,
promoting comfort and well-being.
Independence and Dignity
Home care franchises prioritize preserving the
independence and dignity of their clients. Aging or living
with a disability does not mean losing control over one's
life. These franchises empower individuals by enabling
them to remain in their comfort homes while receiving the
necessary support. With the assistance of compassionate
caregivers, clients can maintain their daily routines, make
their own decisions, and participate in activities that brings
joy. By fostering independence and respecting dignity,
home care franchises positively impact the overall quality
of life for their clients.
Companionship and Emotional Support
Loneliness and social isolation can have a detrimental effect
on a person's well-being. Home care franchises recognize
the importance of companionship and emotional support in
enhancing quality of life. Their caregivers not only assist
with practical tasks but also provide meaningful
companionship to clients. Engaging in conversation,
participating in hobbies, and sharing experiences helps
combat feelings of loneliness and promotes mental and
emotional well-being. The presence of a caring companion
can significantly improve the quality of life for individuals
receiving home care services.
Nutritional Support and Meal Preparation
Maintaining a healthy diet is critical for overall health and
well-being. However, some individuals may face challenges
in shopping for groceries, meal planning, or cooking
nutritious meals. Home care franchises offer nutritional
support and meal preparation services to ensure clients
receive proper nourishment. Caregivers can assist with
grocery shopping, meal planning and cooking, taking into
consideration any dietary restrictions or preferences. Home
care franchises contribute to improved physical health and
enhanced quality of life by providing access to healthy and
balanced meals.
Medication Management
For individuals with complex medication regimens,
adhering to prescriptions can be challenging. Home care
franchises play a vital role in medication management,
ensuring that clients take their medications as prescribed.
Caregivers can help with medication reminders, organizing
pill boxes, and tracking medication schedules. By
promoting medication adherence, home care franchises
contribute to better health outcomes, reducing the risk of
complications and hospitalizations. This, in turn, enhances
clients' overall quality of life, peace of mind and a greater
sense of control over their health.
Safety and Fall Prevention
Home safety is a significant concern for seniors and
individuals with mobility limitations. Home care franchises
prioritize safety and fall prevention, creating a secure client
environment. Caregivers can assess the home for potential
hazards, implement safety measures, and provide assistance
with mobility. They can also accompany clients during
outings or assist with transfers to prevent falls and
accidents. By prioritizing safety, home care franchises
promote independence, reduce the risk of injuries and
improve overall peace of mind for clients and families.
Respite for Family Caregivers
Family caregivers often face physical, emotional and
financial challenges when providing care to their loved
ones. Home care franchises offer respite care services,
providing temporary relief to family caregivers. This allows
them to take a break, tend to their own needs, and recharge,
reducing caregiver burnout. Home care franchises indirectly
contribute to the well-being and quality of life of the entire
caregiving ecosystem by supporting family caregivers.
Conclusion
Home care franchises have become the compassionate
choice for individuals seeking to enhance their quality of
life while aging or facing health challenges. Through
personalized care plans, promotion of independence and
dignity, companionship and emotional support, nutritional
support, medication management, safety measures, and
respite care for family caregivers, these franchises
positively impact the well-being of their clients. By
enabling individuals to age gracefully and comfortably in
their homes, home care franchises enhance their overall
quality of life, promoting well-being, independence and
connection to their communities.
-Pooja Shah
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May 2023 www.insightscare.com

26. Challenges and
Opportunities
for Home Care Services
st
in the 21
CHALLENGES:
As our population rapidly age, according to AARP,
approximately more than 10,000 Americans turn 65
each day, and the number of available caregivers is
also diminishing. Plus, receiving care in the home setting
has become increasingly popular among seniors. As they
age, the majority of adults have a desire to stay in their
homes instead of living in senior communities and
facilities. These demographic realities and care delivery
preferences have led to a spike in the demand for
caregivers. At the same time, the home-based care industry
is experiencing a workforce shortage—making this a
national crisis across the health care spectrum.
Despite the rising need and home-based care popularity,
unfortunately, we still do not have a formal system of
caregiver and home care support in the United States.
Instead, our healthcare is focused on disease and acute care
settings. Also, our healthcare training and development has
not recognized the need for caregiver services which results
in a shortage of available caregiver instructors and a lack of
quality and professional caregiver training.
In addition, the shortage of healthcare professionals, such as
physicians, registered nurses and therapists to formally
evaluate, provide treatment interventions to senior adults,
and determine who may require home care aides or
caregivers to assist with meaningful activities of daily
living (ADLs) and instrumental activities of daily living
(IADLs) needs have contributed to the challenges in the
home care industry.
The COVID-19 pandemic has affected the home care
industry and caregivers in several important ways.
Some of the challenges encountered were entirely new and
resulted directly from the pandemic, such as seniors
refusing access to caregiver services because of hesitation
to have caregivers in their homes, seniors or caregivers
were fearful of either contracting or spreading the infection,
shortages in personal protective equipment such as masks,
gowns, and gloves, seniors or caregivers' fear or refusal of
vaccination, and/or overall, the fear of uncertainty
concerning the pandemic.
The overall market state, including the healthcare services
inflation, is consistently on the rise. The prices of
necessities, such as housing, transportation, gasoline,
groceries, and food products, are steadily increasing, which
may result in senior refusal of care due to a lack of
monetary funds to acquire home care caregiver services.
Therefore, this also directly impacts home care agencies'
business operations, a decrease in profit revenue, and a lack
of overall caregiver job opportunities with supply and
demand.
OPPORTUNITIES:
According to the Center for Disease Control and
Prevention, with recent advancements within the healthcare
field, including both technology and medical research and
development, the baby boomer generation continues to rise
with an average life expectancy of 77 years old. Also, One
of the most promising opportunities to improve care and
lower costs is the move of care delivery to the home. With
this in mind, one would hope that senior adults continue to
age gracefully through their golden years with their mental
and physical faculties intact.
Century
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27. However, common illnesses or diseases also continue to be
a struggle for senior adults due to many underlying reasons,
including but not limited to poor nutrition and sedentary
lifestyles. Correspondingly, this would mean a rising
number of senior adults requiring caregiver assistance to
meet their activities of daily living (ADLs) and instrumental
activities of daily living (IADLs) and have an overall
improved quality of life. Therefore, the demand and
opportunities for home care services are expected to almost
double in the next decade.
In addition, given the challenges in healthcare training and
development—In order to meet the growing demand for
caregivers—An opportunity presents itself, and there will
need to be a major shift when it comes to the caregiver
profession. As more individuals become able to lead,
develop, and be qualified in the home care industry field,
more minds will be at work to help tackle the challenges
and solve the problem.
The rise of virtual marketing also greatly contributes to the
home care industry opportunities. It opens many revenue
outlets for home care businesses as means to advertise,
recruit, and develop the business while giving access to a
mass market within their respective communities or
townships, cities, states, countries, or even on a global
scale. The main advantage of digital marketing is that a
targeted audience can be reached cost-effectively and
measurably. Other digital marketing advantages include
increasing brand loyalty, driving online trades, and helping
consumers connect with the latest online and marketing
news.
Mental health benefits of hiring a live-in caregiver
For the benefit of the client and family, peace of mind gives
the most impact. When a family member is reassured that
their loved one is provided with the utmost quality of care
while providing respect and dignity from a well-trained,
professional live-in caregiver.
In the same token, the senior adult would feel safe and
comfortable knowing that they have a caregiver to rely
upon to accommodate their basic needs but meaningful
activities of daily living (ADLs) and instrumental activities
of daily living (IADLs); thus also establishing a good
rapport and building mutual trust and companionship within
the client-to-caregiver relationship. Hence, the importance
of nurturing their social connections.
For the benefit of the caregiver, peace of mind in terms of
transportation concerns. As a live-in caregiver, it would
decrease the need to commute daily from home to their
respective client; placing them at ease with transportation
headaches including but not limited to lack of funds for gas
or toll fees, increased mechanical wear and tear of their
private vehicle, dealing with commuting time with
consideration of potential traffic congestion, inclement
weather conditions, and increased physical/cognitive
fatigue as a daily stressor.
Career and business opportunities in Home Care
Services
The need for home care services exists. Realistically, there
is no way to reverse the process of aging. However, the
human lifespan and healthspan are increasing. And
generally, seniors value home care options because they
would prefer to recover at home instead of in a hospital bed.
A senior's home is likely more comfortable, both for the
body and the mind. Also, a career in home care services
offers an opportunity to work flexibly within their
community in an industry that is on-demand.
Therefore, an opportunity in career and business in the
home care services serves as an opportunity to solve one of
the biggest challenges of this century: maintaining seniors'
independence and having high-quality in-home care.
- Jose Chia, Franchise
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May 2023 www.insightscare.com

29. Stay in touch.
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30. Home
Trailblazers
in the
CareFranchise
Landscape
Unleashing Innovation
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May 2023 www.insightscare.com

31. he home care industry has significantly transformed
Tin recent years, driven by a growing demand for
personalized and accessible care services. With an
aging population and an increased desire for aging in place,
home care franchises have emerged as trailblazers in this
evolving landscape. These innovative franchises have
revolutionized delivering care and embraced technological
advancements to enhance service quality, efficiency and
client satisfaction.
This article explores some of the trailblazers in the home
care franchise industry leading the charge in unleashing
innovation.
Embracing Technology for Enhanced Care Delivery
One key aspect that sets trailblazers apart is their ability to
leverage technology to provide superior care to clients.
Innovative home care franchises harness digital solutions'
power to streamline operations, improve communication
and enhance caregiver-client interactions. They invest in
advanced scheduling and management systems, allowing
caregivers to access client information, track progress and
provide real-time updates. Integrating telehealth
technologies enables remote monitoring and virtual
consultations, ensuring prompt and effective care delivery.
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May 2023 www.insightscare.com

32. Personalization and Customization
Gone are the days of one-size-fits-all care plans.
Trailblazing home care franchises understand the
importance of tailoring services to meet individual client
needs. They are adopting person-centered approaches that
prioritize each client's unique preferences, routines and
requirements. By conducting thorough assessments and
involving clients and their families in care planning, these
franchises ensure a personalized experience. They also offer
specialized programs to address specific conditions such as
dementia care or post-surgery recovery, ensuring
comprehensive and targeted support.
Training and Professional Development
Trailblazers recognize the importance of investing in their
caregivers to provide exceptional care. These franchises go
beyond the basic training requirements and prioritize
ongoing professional development. They offer
comprehensive training programs that equip caregivers with
the necessary skills and knowledge to deliver quality care.
This includes specialized training in areas like dementia
care, palliative care and mental health. By investing in their
workforce, these franchises ensure that caregivers are
competent, compassionate and capable of addressing
clients' unique needs.
Client Engagement and Feedback
Innovative home care franchises prioritize client
engagement and continuously seek feedback to improve
their services. They employ various methods, such as
satisfaction surveys, client councils and regular check-ins,
to gather valuable insights from clients and their families.
By actively listening to their client's needs and preferences,
these franchises can make informed decisions and
implement changes that enhance the overall care
experience. They also encourage open communication
channels, allowing clients and their families to provide
feedback and voice concerns.
Collaboration and Partnerships
Trailblazing home care franchises understand the power of
collaboration and partnerships in delivering holistic care.
They actively seek partnerships with healthcare providers,
hospitals, rehabilitation centers, and other organizations to
create a seamless continuum of care. Working together
ensures smooth transitions, coordinated care plans, and
access to specialized services when needed. These
collaborations enable the franchises to deliver
comprehensive care and support clients throughout their
care journey.
Quality Assurance and Standards
Trailblazing home care franchises are committed to
upholding high standards of care and ensuring quality
assurance. They adhere to rigorous guidelines and
regulations set by governing bodies and industry
organizations. These franchises invest in robust quality
assurance programs to monitor and evaluate the quality of
care provided. This includes regular assessments, audits and
feedback loops to identify areas for improvement and
implement necessary changes. By maintaining strict quality
standards, these franchises instil confidence in clients and
their families, assuring them of the best possible care.
Community Involvement and Social Responsibility
In addition to their focus on delivering excellent care,
innovative home care franchises are actively involved in
their communities and demonstrate social responsibility.
They participate in community outreach programs, organize
educational events and collaborate with local organizations
to raise awareness about aging-related issues and promote
healthy aging. These franchises understand the importance
of giving back to the communities they serve and strive to
make a positive impact beyond their immediate client base.
Conclusion
The home care franchise landscape trailblazers are
revolutionizing the industry by unleashing innovation in
various aspects of their operations. These franchises are
setting new standards and raising the bar for the entire
industry by integrating technology, personalization of care,
investment in training and development, client engagement,
and collaboration with healthcare providers. They prioritize
quality, transparency, community involvement and
continuous improvement, ensuring that clients receive the
best possible care and support in the comfort of their
homes. As the demand for home care services continues to
rise, these trailblazers will continue to lead the way, shaping
the future of home care with their unwavering commitment
to innovation and excellence.
-Pooja Shah
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May 2023 www.insightscare.com

34. Barriers,
Breaking
Healing Minds
What is mental health?
Mental health is defined as 'a person's condition
with regard to their psychological and emotional
well-being.'
Mental health is a state of mental well-being that enables
people to cope with the stresses of life, realize their
abilities, learn well and work well, and contribute to their
community. It is an integral component of health and well-
being that underpins our individual and collective abilities
to make decisions, build relationships and shape the world
we live in.
Why mental health matters?
Positive or balanced mental health influences our choices,
actions and how we relate to others. Good mental health
can help us cope with stress, succeed in our professional
lives, more effectively recover from difficult situations and
add value to our community and be our best self.
Poor mental health affects our quality of life by impacting
our life choices, relationships, education, work life and so
forth, poor mental health can lead to depression, anxiety,
addictions and how we function.
My experience with mental health
Mental health does not discriminate against age, gender,
ethnicity, sexual orientation, religion, disability or social
class, every human will experience some form of mental
health difficulty one time or other during their lifetime.
Mental health is about working towards balance, balancing
our mental health to reduce the impact it can have on our
daily lives. Everyone can feel helpless when experiencing a
mental health difficulty or crisis however what I have learn
about managing mental health difficulties is that 'sometimes
you can't control what the trigger is however you can
control your reaction.
There are always solutions and its about opening up with
regards to a problem and allowing others to support and
provide guidance.
People will often become lost in their own thoughts which
causes their mental health to spiral, it triggers symptoms of
mental health such as stress, anxiety, depression and
intrusive thoughts, sometimes it's about understanding what
is causing me to feel this way? and what can I do to help
myself?
I myself have experienced mental health difficulties
throughout my lifetime postnatal depression, bereavement,
periods of low mood, anxiety and even intrusive thoughts
despite my profession as a mental health nurse, previously
mental health was a taboo subject however over recent
years more awareness is being raised and others feel more
comfortable talking about their own difficulties and journey.
Why are we as a society so comfortable taking about our
physical health difficulties yet are reluctant to discuss our
mental health, yet both our physical and mental health are
interlinked. When one becomes unbalanced it then impacts
the other for example when we have a physical illness it can
cause our moods to deteriorate.
I myself have engaged in therapy and use various skills
daily to keep my mental health OnTrack.
Covid
Covid has caused a significant increase in both children and
adults suffering with mental health difficulties, people spent
months in isolation leaving with uncertainty and fear, and
when lock down was over they have had to adapt to a
different way of living.
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35. MIRANDA MARSH
DBT Therapist
Mental Health Nurse Prac oner
BSc in Mental Health Nursing
Miranda is a Senior Nurse Prac oner and is
currently working as an all age prac oner in a
Mental Health Liaison Team. She has worked within
mental health services for over 16 years including
secure adult / CAMHS inpa ent during which she
delivered DBT skills training therapy groups.
Miranda has experience of working within other
specialisms of psychiatry, such as community
CAMHS and community ea ng disorder service for
children and young people.
Miranda also has vast experience in providing
comprehensive holis c assessments and iden fying
the needs of the individual. Miranda is registered
with the Nursing and Midwifery Council.
About the Author
Tips to look after your mental health at home
Look after your environment
Keep your environment clean and free from clutter, there is
a saying 'messy bed messy head' and what this means is that
when our environments are chaotic it can impact our mental
health in a negative way.
Set yourself small daily tasks to maintain a clean
uncluttered environment, it doesn't have to be a full house
clean all the small steps make a difference for example
washing the pots, or hoovering/sweeping a room these tasks
take less than 10 minutes however make a difference to
your mental health, the individual feels a sense of
achievement when these tasks have been completed.
The key is to work within your own abilities and not
overexert yourself as this can lead to feeling overwhelmed.
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May 2023 www.insightscare.com

36. Having a to do list helps the individual to set realistic tasks
throughout the week which will help keep on top of their
environment.
Introducing nice smells within the environment helps
activate your senses, and can provide some calming effects
e.g. lavender, scented candles, oil diffusers help.
Soft fabrics can also help they activate the sense of touch
the individual can gain some comfort when feeling low,
stressed by cuddling, wrapping them self in a blanket.
Be mindful of what you watch/ listen to, for example the
news can be extremely negative and can trigger anxiety,
fear, low mood and feelings of helplessness, learning how
to understand the triggers and to limit your exposure. You
have the power to control certain aspects of your home
environment and its about taking steps to protect your
energy, switching off the news, listening to music that
makes you feel good.
Increase your physical activity
Exercise is not only good for our physical health, but our
mental health too. Exercise also releases endorphins which
makes us feel good and is great for improving mood. Aim
to increase you physical activity daily whether its going for
a short walk, parking further away to allow for increased
steps and movement, or dancing to music, not everyone can
train at a gym or run long distances due to financial
difficulties or level of ability.
Stay connected and keep in touch
There's nothing better than catching up with someone face
to face, but that's not always possible. You can also give
them a call, drop them a note, or chat to them online
instead. Keep the lines of communication open: Connection
with others helps us feel less isolated and alone.
Connect with the right people, if we surround ourselves
with individuals who may not have our best interests at
heart and who bring negativity to our lives then we have the
power to protect our energy. Who you surround yourself
with impacts your overall wellbeing, negative interactions
can lead to stress, resentment, depression, anxiety and
feeling drained.
Ask yourself is the relationship balanced, if the answer is
'NO' then try to communicate your feelings first to allow the
receiver to understand and make positive changes.
Be in the present
If we take time to be aware of ourselves and be in the
present moment, noticing our own thoughts and feelings,
and the world around us, we can gain a better perspective.
Sometimes this is known as being more mindful.
Activating the 5 senses can ground us into the present
moment, make us more in tune with ourselves and our
surrounding allow our mind to calmer it allows distraction
from our busy fleeting thoughts.
Good sleep hygiene
Sleep plays a vital role in good health and well-being
throughout your life. The way you feel while you are awake
depends in part on what happens while you are sleeping.
During sleep, your body is working to support healthy brain
function and maintain your physical health.
By developing a good sleep hygiene routine, it can help
improve your heart and circulatory system, regulate your
hormones, Sleep helps with learning and the formation of
long-term memories, and allows immune cell to work
harder.
Here are some tips
Ÿ Make sure your bedroom is quiet, dark, relaxing, and at
a comfortable temperature.
Ÿ Remove electronic devices, such as TVs, computers,
and smart phones, from the bedroom.
Ÿ Avoid large meals, caffeine, and alcohol before bedtime
Ÿ Get some exercise
Ÿ Be consistent
Self-care
Life can be stressful, especially in the current times, people
are living life at a fast pace and are juggling an increased
number of responsibilities, work, families etc, it's important
to take time for yourself in order to unwind and de-stress,
this can be anything that relaxes you, such as going for a
walk, reading or watching your favourite TV show,
listening to music.
You have 24 hours in a day, by dedicating 10-20 minutes
per day to de-stress will help with balancing your overall
well-being.
Having a balanced diet with regular meals helps regulate
your hormones and links into developing positive physical
and mental wellbeing.
Article Written By Miranda Marsh on behalf of Ambimind
Mental Health Practice
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May 2023 www.insightscare.com