World’s Impactful Leaders Making a Footprint in Healthcare, 2023.pdf

www.worldsleaders.com
Principal | Brand Strategist | Revealing Genius, LLC
“Now more than
ever, your personal
brand messaging
matters.”
Mary E. Maloney
Impactful
Leaders
Making a Footprint in
Healthcare, 2023
World's
Vol. 09 | Issue 13 | September 2023

World's Impactful Leaders Making a
Footprint in Healthcare, 2023
Effective leadership is essential for providing high-quality
patient care, running healthcare systems, and overcoming
obstacles in the complicated and continuously changing
world of healthcare. To motivate their staff, encourage
cooperation, and promote positive change, healthcare
executives need to have a certain set of abilities and traits.
In the healthcare sector, ethical leadership is crucial.
Leaders that show a steadfast dedication to moral ideals and
ethical standards set the tone for their businesses. They put
patients' safety, security, and privacy first. Ethical leaders
foster trust in the community at large by upholding
openness, honesty, and accountability.
Healthcare leadership is a complex work that calls for a
blend of different approaches and traits. To motivate their
employees, encourage innovation, and enhance patient
outcomes, effective healthcare executives combine
transformational, servant, ethical, collaborative, adaptable,
and strategic methods. Healthcare leaders may manage the
complexity of the field and promote change for the good of
patients, healthcare workers, and the general public by
developing excellent communication, emotional
intelligence, and a dedication to ethical standards.
World's Leaders latest edition “World’s Impactful Leaders
Making a Footprint in Healthcare, 2023” has listed
healthcare leaders who are cultivating effective
communication, emotional intelligence, and a strong
commitment to ethical practices while propelling positive
change for the benefit of patients, healthcare professionals,
and the broader community.
The cover has Mary E. Maloney, Principal and Brand
Strategist for Revealing Genius LLC., a woman-owned
online education & training firm specializing in strategic
brand messaging exclusively for healthcare executives.
Mary has listened to stories from CEOs who learned their
top talent left the company to go with a competitor because
the competitor's team was perceived to be more passionate
about a worthy cause.
These highly emotional misses have fuelled Mary to parlay
the hard-won wisdom she leveraged to reposition, message
and brand healthcare organizations as a CEO and CMO to
now help C-Suite executives purposefully articulate their
brand value including their extraordinary why. The results
of her trademarked E.T.A. approach – Excavate-Tell-
Affirm™ have been rewarding.
Also, while you flip through the pages, don't forget to read
the articles created by our in-house editorial staff and
industry experts.
Leaders who
Save Lives
Have a lovely read!

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CREDIT PAGE
SEPTEMBER 2023

Mary
E. Maloney
Cov
Sry
08

Dawn Maroney
Dr. Robi Ludwig
George Patriki
Raman Singh
Kristen Poe
Oriol Segarra
Dr. Rupert Ecker
Haden A. Land
David Contorno
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Mary E.
MALONEY
Principal | Brand Strategist, Revealing Genius, LLC
“When you have clarity in your messaging, you have
condence. When you have condence, you have conviction.
When you have conviction, you have impact. When you have
impact, your brand comes alive.”
Mary E. Maloney
08 | SEPTEMBER 2023

Cover St y
worldsleaders.com | 09

Imagine this scenario…..
George, a highly accomplished
President of the healthcare
division for an iconic Fortune
500 company, submitted his
bonafides for a coveted,
compensated board position.
He was thrilled to be shortlisted
to one of two candidates who fit
their ideal profile.
Originally from Mexico, George
had risen through the ranks,
earning promotions into new
roles that resulted in moving his
family all over the world. He
speaks seven different languages
and was the recipient of
prestigious awards. He managed
teams on health and wellbeing
product lines that are now
household brand names,
garnering the respect of his
team, CEO and peers. He
created a marketing and sales
legacy and an organizational
culture model that other
divisions were asked to emulate.
Clearly, he was qualified to serve
as a director on the board.
But he did not get selected.
When he asked for feedback
from the Chairman, a mentor
and friend, he heard this…
(paraphrased) “George, when I
asked both candidates the same
question – what do you stand
for - the other candidate's
answer was more convincing.
She communicated why she
exists to serve very well.” His
friend recommended that he
work on his personal brand
messaging.
“Stories like this are tragic,” says
Mary E. Maloney, Principal and
Brand Strategist for Revealing
Genius LLC., a woman-owned
online education & training firm
specializing in strategic brand
messaging exclusively for
healthcare executives. “In my
experience, this is a persistent
problem, more so the norm vs.
the exception.”
Mary says most leaders are
highly trained clinically and/or
have become masters in their
According to Business Insider, it only takes seven seconds to
form a solid impression of who you are. Execunet says it takes
only 6.5 seconds to form an opinion when scanning a resume or
curriculum vitae. Forbes suggests a tenth of a second is all it
takes to start determining core traits like trustworthiness.
LinkedIn research shows that some visitors may form an
impression of your personal brand in as little as 50 milliseconds!
Did you know
10 | SEPTEMBER 2023

subject matter domain but
have never been formally
exposed to how to be on-
brand nor to be deliberate
about it. Many say they are
uncomfortable talking
about themselves or they
suffer from imposter
syndrome and therefore
gloss over their
achievements and core
competencies.
As a result, advanced
innovations or points of
view that could change the
world, particularly in
healthcare, get overlooked
or worse, cause confusion,
because the messaging is
too technical or verbose.
Many clients come to
Revealing Genius with
stories about being passed
over for dream jobs and
board seats, seeing less
qualified candidates cross
the finish line amongst a
highly competitive set; they
lead healthcare tech
companies that struggle to
secure funding because
their pitch deck narrative is
too complex to understand;
or their mission-critical
speech misses the mark.
Mary has listened to stories
from CEOs who learned
their top talent left the
company to go with a
competitor because the
competitor's team was
perceived to be more
passionate about a worthy
cause.
These highly emotional misses have fueled Mary
to parlay the hard-won wisdom she leveraged to
reposition, message and brand healthcare
organizations as a CEO and CMO to now help C-
Suite executives purposefully articulate their
brand value including their extraordinary why.
The results of her trademarked E.T.A. approach –
Excavate-Tell-Affirm™ have been rewarding.
Some real-life examples are:
Ÿ A CEO emeritus of one of the largest payers in the nation
repositioned himself to become a mentor and investor to
innovative healthcare technology rms in the behavioral health
space, an area he is passionate about.
Ÿ A neurosurgeon who dedicated his life's work to documenting rare
brain surgery procedures is training the next generation of brain
surgeons, even in third world countries.
Ÿ The President of one of the largest health systems in the nation, at
the apogee of his career, strategically remessaged to attract a 7-
gure role where he could impact millions of lives with one of the
largest healthcare companies in the world
Ÿ A physician executive prepared carefully for the rst 90 days in a
CEO leadership role for a telemedicine company and is making her
mark specializing in #hyperlocalhealthcare and the revitalization of
rural communities.
Ÿ A nurse, who moved up the ranks to the C-Suite, serving at the
same prestigious health system for 41 years, pivoted into a private
consulting practice and now has a waiting list of top tier clients in
need of her unique leadership development approach for large
multi-location healthcare organizations
Ÿ A scientist from one of the largest pharmaceutical companies in
the world rekindled her passion for medicine and secured funding
for a moonshot project she masterminded to help underserved
communities in her native South Africa
Ÿ Founders of a health and wellness app in Australia amplied their
“why” in their pitch deck to investors which enabled them to stand
out in a crowded market to raise millions to expand to the UK and
the USA
Ÿ A tech genius started a radiology scheduling company after his
father experienced issues and delays during his radiology visit - a
narrative that has earned his team the trust of the largest practices
in the nation

Going through the ETA process changed the
trajectory of George's career as well. He
emerged with a one-page *Brand Manifesto
to remind him of his purpose, his why and
his hows. It sparked him to come alive with
expanded ambitions to pursue something
even more fullling. He decided to pivot into
leading an economic development project
that will shore up the wellbeing of a
community and leave a legacy that he did not
have access to in his corporate life. He says
this career transition work is the most
important he's ever done.
You can hear more stories of brand shifts in
The Great Work of Your Life video series.
Modeled after the long-running show, Inside
the Actors Studio, lmed at Pace University,
the series features a Proust questionnaire
concept and a rotating panel of guests who
share an insider's view of how they are
realizing their true calling and staying aligned
with their personal brand.
What's the common thread for
successful branding?
#brandonpurpose
“Messaging matters,” says Maloney. It is her
manifesto. Research from Capgemini's Digital
Transformation Institute says that 82% of people
make buying decisions based on emotion. Therefore
she implores that it's not enough to talk about what
you do; executives must be able to authentically
articulate why they exist to serve as evidenced by
Simon Sinek's TEDTalk, “Start with why.” It is one of
the top ﬁve most viewed TEDTalks ever.
“I got hooked on the power of corporate branding in
my ﬁrst role in public relations right out of college,”
says Mary. Her mentor, who she still keeps in touch
with, opened her eyes to the power of perceptions.
Together, their team successfully rebranded a regional
Rehabilitation facility specializing in treating children
with disabilities, propelling it from virtually unknown
to international recognition within one year. The key
message was “Amazing Kids.” It was so impactful
that the organization's URL was changed to
amazingkids.org which is still being used after three
decades.
12 | SEPTEMBER 2023

A client keeps the Revealing Genius *Brand Manifesto
on his desk in a family heirloom typewriter where he can
see it every day. Arguably one of the most important
personal/career development exercises, it enables
leaders to “give words” to their true north and calling. It
also serves as a guide to enable us to say “no”
respectfully to things that do not serve us anymore.
Think of it as a necessary framework from which to
mindfully pursue the great work of our lives.

Throughout her 30+-year career
serving as CEO and Chief Marketing
Oﬃcer on the client and agency side,
Mary has successfully led
repositioning, messaging and
rebranding initiatives for hundreds of
brands including Mercy Health
System, Penn Medicine, Blue Cross
Blue Shield, Intuit, Center for Creative
Leadership. She has guided companies
through mergers, acquisitions, crisis,
capital raises, new product launches on
multiple continents, turnarounds and
major milestones including centennial
celebrations. She sold her ﬁrst
business, a Marketing &
Communications agency specializing
in promoting medical practices and
healthcare tech companies at age 32.
Her education includes Duquesne
University, Villanova University and
the Wharton School at the University
of Pennsylvania. She's also served as
an adjunct professor and guest lecturer
for multiple colleges and universities.
What she learned along the way and
continues to teach is that company
cultures do not soar without powerful
messaging that resonates internally and
externally. “Get the messaging right
and it creates tremendous momentum
for the brand.”
She is the recipient of the ATHENA
leadership award for actively assisting
others, particularly women, in realizing
their full potential. She joins nearly
8,000 leaders spanning +500 regions
representing 48 states and 11 countries.
Recipients include C-level executives
of major corporations, Presidents of
Universities and Foundations, a NASA
astronaut, Human Rights and Social
Justice Activists, Philanthropists,
Actors and Celebrities, Athletes and
Olympic Gold medalists,
Ambassadors, Members of Congress,
Highest ranking military professionals,
a US Supreme Court Justice and
Secretary of State and Medical and
Public Health Advocates.
The brand stories we told exponentially helped more families
around the world to receive necessary healthcare. This is why I'm
effusive about branding. It's become my life's work.
Notable ATHENA Global
leadership award
recipients include Nina
Totenberg, Billie Jean
King, Condoleezza Rice,
Christina Koch and
Marlo Thomas.
14 | SEPTEMBER 2023

It was an ophthalmologist who
believed in Mary, recognized her
talent for messaging and helped her
get her first business started. She
therefore feels duty bound to pay it
forward. She knows first-hand how
raising capital can make or break a
business. Having pitched and raised
millions from Angel investors, VCs
and private equity firms, she
proactively sponsors healthcare
industry entrepreneurs through her
involvement as a trusted advisor
and keynote speaker with
organizations like Springboard
Enterprises, the Caregiver
Accelerator and the Florida Blue
Pitch Competition. By participating
in these initiatives, she ensures that
game-changing companies and
their founders receive the necessary
guidance to develop effective
messaging to gain the support they
need to enter competitive markets
swiftly and make their mark.
Active with ACHE, she serves on
the Regent Advisory Committee
(RAC) for Northern & Western
Florida. Her big goal for this year is
to sit for the exam to earn the
distinction of board certification
and become a Fellow of the
American College of Healthcare
Executives (FACHE).
Passionate about paying
it forward to empower
leaders in healthcare
The flagship “Excavate Your Brand Genius”
Summit held quarterly, is a live, virtually
facilitated starting point where participants
internalize a structured, proven, trademarked
ETA Process (Excavate-Tell-Affirm™) to create
clear, compelling brand narratives that stand
out and resonate with target audiences.

About Revealing Genius
For healthcare executives who want to powerfully and
authentically communicate their personal brand value,
Revealing Genius is the online education hub that
delivers positioning, messaging and brand strategy
direction so leaders can swiftly achieve what they
desire and deserve most in their careers.
Clients beneﬁt from:
Ÿ Self-paced, and education for
online courses
medical, allied health and nursing colleges,
universities, associations,
Ÿ , bespoke board
Live facilitated cohort training
retreats for healthcare executives and their
leadership teams, longitudinal studies of the impact
of #brandonpurpose
Ÿ directly
1:1 conﬁdential private “next act” coaching
with individuals and consultants or via
hospital/health system outplacement services
Ÿ /Series A investor pitch deck
Keynote speech
preparation
Ÿ Trusted fractional advisement for corporate rebrand
strategy, organizational change management, brand
positioning/messaging/brand identity alignment
Revealing Genius chooses to focus on distinguishing
brands in the healthcare industry to serve as a force-
multiplier for good health and wellbeing, a company
core value and our greatest asset.
www.revealinggenius.com
#brandonpurpose
16 | SEPTEMBER 2023

DAVID
CONTORNO
David's journey in the insurance industry began at the
age of 12, but it wasn't until he turned 17 that he found his
passion in benefits and health insurance. For the first 18 years
years, he dedicated his career to providing traditional broker
services and offering conventional health plans. But inevitably,
costs went up and benefits went down. So he chose to take a
very different path. Alongside his insurance work, David also
nurtured a love for photography, which led him to pursue a
college education in the field. He even gained experience by
working at a renowned chain of camera stores, although
the company has unfortunately closed its doors since
then. Despite his detour into photography, David's
professional path has predominantly remained rooted in
the same industry he thrives in today for nearly 30 years.
A Passion Unveiled
Revolutionizing the Health Insurance Industry with
Transparent and Patient-Centric Health Plans
CONTORNO

In the competitive world of insurance, few leaders have
made as significant an impact as David Contorno,
Founder & CEO of E Powered Benefits. Renowned for
his outspoken critique of traditional insurance carriers and
their detrimental effects on employers, clinicians, and
patients, David has emerged as a pioneering figure within
the industry.
Drawing from his extensive experience as a seasoned
agency owner and successful consultant, David recognized
the pressing need for change. Fueled by a passion for
transparency and a desire to empower employers, he
embarked on a groundbreaking journey to establish an anti-
BUCAH (Blues, United, Cigna, Aetna, and Humana)
brokerage. With an unwavering focus on reshaping health
plans, David aimed to re-establish control in employers'
hands while prioritizing affordable, high-quality care for all
covered patients.
David's trailblazing efforts have not gone unnoticed.
Garnering accolades and recognition, he has been honored
as Forbes' Most Innovative Insurance Broker, BenefitsPro's
Broker of the Year, and Validation Institutes' Advisor of the
Year. Furthermore, his tireless work in reforming the US
healthcare system has earned him a place in multiple New
York Times Best Selling books.
Beyond his impressive accolades, David actively engages
with audiences nationwide, spreading his wealth of
knowledge and expertise. Passionate about educating fellow
advisors and industry stakeholders, he dedicates himself to
equipping them with the tools and insights required to
deliver high-performance health plans to employers across
the country.
Empowering Employers and Employees
E Powered Benefits specializes in providing consulting
services to employers and industry brokers/consultants. The
company introduces a ground-breaking approach to
constructing a unique type of health plan that achieves what
may appear impossible but is actually remarkably simple.
Its aim is to create a health plan for employees that
significantly reduces costs for employers by 40-60%
compared to traditional plans, while offering members the
benefit of NO OUT-OF-POCKET expenses for most
services. Moreover, its plan incentivizes improved clinical
outcomes and enhances overall quality of life.
At E Powered Benefits, the company offers comprehensive
educational resources, including a validated course
accredited by The Validation Institute. Additionally, its
annual conference attracts a diverse audience of 450 or
more brokers, plan partners, and doctors, serving as a
platform for collaboration with like-minded individuals and
organizations within the industry. It actively engages with
those who are already implementing similar plans or
express a desire to do so in the near future, recognizing that
progress in its field benefits all stakeholders.
While E Powered Benefits does provide a full benefits
package, its primary focus and unique selling proposition
lie in revolutionizing the most crucial aspect of employment
decisions: the health plan.
Teaching and Leading by Example
David believes that teaching is a crucial element in
achieving his goals. He actively engages in teaching and
mentoring endeavors, which have proven to be highly
rewarding. By sharing his knowledge and experiences,
David often receives significant returns on his investment.
He focuses on mentoring consultants individually, instructs
the CHVA course developed by his partner Emma Fox, and
frequently speaks in educational settings.
Furthermore, David believes in practicing what he preaches
when it comes to healthcare consumption. He applies the
same metrics and principles that he advises his clients to
use when making healthcare decisions for himself and his
family. It is essential to him that people recognize his
commitment to action rather than mere words. David
acknowledges that the industry is filled with rhetoric and
empty promises. For instance, when a Third-Party
Administrator approaches him, claiming to support the
same ideals, he challenges them by asking if they are
familiar with the tagline from the Capital One commercial,
"What's in your wallet?" If they produce a carrier ID card,
he interprets it as a sign that they do not believe in
practicing what they advocate, suggesting a double
standard.
Through his teaching, mentoring, and personal example,
David strives to bring about a shift in the industry, where
consistency and integrity in applying healthcare metrics and
incentives become the norm.
A Profit-Driven Model for True Health
David is passionate about reshaping the healthcare system
to move away from a profit-driven model that primarily
benefits when individuals are sick. He acknowledges the
existence of for-profit healthcare systems and recognizes
that even non-profit systems are motivated by profit, as
evidenced by high executive compensation and tax
exemptions, which ultimately burdens the community with
higher taxes.
However, David doesn't advocate for eliminating the for-
profit aspect of healthcare entirely. Instead, he envisions a
system where profit is maximized through keeping people
healthy. In the environment of the last few decades, at least,
if our society were to achieve true health, every healthcare
system and insurance carrier would go out of business.
20 | SEPTEMBER 2023

A Pioneer in Healthcare
Organizations' Success in
Medicare, Medicaid, and
Underserved Markets
22 | SEPTEMBER 2023

With more than 25 years in the health care space, Dawn
Maroney is regarded not only as an industry expert, but also a
pioneer in positioning health care organizations for success in
the challenging Medicare, Medicaid and underserved markets.
Currently serving as the President of Markets at Alignment
Health, a tech-enabled Medicare Advantage company
revolutionizing senior care, and as the CEO of Alignment
Health Plan, Dawn has made significant contributions to the
healthcare industry. Her previous role as the Chief Medicare
Officer at Blue Shield of California, formerly Care1st Health
Plan, saw her leading operations for over 400,000 Medicare
and Medicaid beneficiaries in California, Arizona, and Texas.
Dawn's executive responsibilities at Blue Shield included sales,
marketing, product development, revenue management, and
membership accounting. During her tenure, Blue Shield's
membership doubled, and the organization achieved
improved CMS star ratings and significant revenue growth.
Her leadership played a vital role in driving the company's
success, making her a highly respected figure in the
healthcare space.
Prior to her role at Blue Shield, Dawn served as the Chief Sales
and Marketing Officer at CareMore Health Plan, where she was
instrumental in the company's growth from 3,500 to 65,000
members. She also contributed to CareMore's status as a top-
performing and profitable industry leader.
Dawn's expertise and leadership have earned her recognition
as one of the most influential figures in the healthcare
industry. Her innovative ideas and strategic approach continue
to drive success in the Medicare, Medicaid, and underserved
markets.
24 | SEPTEMBER 2023

Revolutionizing Healthcare
through Data Integration
Alignment Health, provides a wide
range of services that leverage
technology, support the doctor, and
put the senior first. Specifically,
Alignment's proprietary AVA
technology platform processes
information from more than 200
unique data sources against more
than 170 artificial intelligence
models to provide our teams with
actionable insights to provide
personalized care at scale.
Alignment Health has developed a
revolutionary care model that can
and should be replicated throughout
the healthcare industry. For years,
healthcare organizations have
struggled with effectively utilizing
the vast amounts of digitized data
generated within the industry.
Often, this data is siloed within
individual organizations and cannot
be effectively used to enhance
business operations, improve
clinical outcomes, and drive
consumer satisfaction. Alignment
Health recognized this challenge
and seized the opportunity to
implement an integrated data
management system, which has
become a significant competitive
advantage for the organization. By
leveraging technology and data,
Alignment Health has established a
unique care model that is driving
better outcomes for patients and
improving the overall healthcare
experience.

Dr. Rupert Ecker
32 | SEPTEMBER 2023

Prioritizing Diversity, Collaboration, and Ethical
Conduct in Advancing Scientiﬁc Progress

L
eadership in science today involves
not only advancing scientific
knowledge and technology but also
promoting diversity, inclusivity, and
ethical conduct. Scientific leaders are
expected to foster collaboration and
teamwork among diverse groups of
researchers, promote scientific literacy
and education, and communicate
effectively with the public about the
importance and impact of scientific
research.
Dr. Rupert Ecker, the CEO, co-founder, and
co-owner of TissueGnostics, has been
intrigued by science and motivated to
push beyond existing boundaries. His
aspiration of achieving scientific
breakthroughs has been fulfilled by
creating pioneering technology that has
enabled researchers to broaden their
understanding of cells, tissues and organs.
Furthermore, his innovative analytical
techniques have facilitated the
understanding of the molecular
foundation of cancer and other ailments
as well as contributed to the development
of novel therapeutic regimen in precision
medicine. Dr. Ecker, along with his former
mentor and business associate Georg
Steiner, established TissueGnostics in
2003.
Dr. Rupert, in his role as CEO of
TissueGnostics GLOBAL, is responsible for
overseeing the company's strategic
direction, R&D, quality policies, and
collaboration with academic institutions.
His primary passion lies in actualizing
creative ideas and translating theory into
practical applications.
34 | SEPTEMBER 2023

G
eorge Patriki, the Director of Gold Coast
Addiction and Treatment Rehab, is renowned for
his expertise in providing dual diagnosis training
in alcohol, other drugs, and mental health. He extends his
services to the healthcare, welfare, and social service
sectors across the Gold Coast and throughout Australia.
With over seven years of ﬁrsthand experience as a former
addict and more than a decade spent navigating various
treatment and recovery programs to address underlying
issues, George possesses a unique perspective. His journey
out of the drug culture in 1983 ignited his passion for
helping individuals struggling with substance abuse.
George boasts an impressive 29-year track record as a
counselor, educator, and clinical supervisor, accumulating
extensive clinical experience. Since 1992, he has dedicated
his life to this noble cause, evolving into a dual diagnosis
consultant on the Gold Coast and across Australia.
Throughout his career, George has devoted countless hours
to assisting thousands of individuals grappling with drug
36 | SEPTEMBER 2023

Transforming Lives Through Dual Diagnosis Training and Addiction Support
and alcohol issues alongside concurrent mental health
challenges. His commitment extends to those facing severe,
life-controlling problems stemming from significant trauma.
George's multifaceted role encompasses court advocacy,
counseling, outreach efforts, community forums, seminars,
and the facilitation of recovery groups for drug users,
including those with dual and multiple diagnoses as well as
their loved ones.
As a testament to his dedication, George has been
delivering dual diagnosis training since 2000. Over the past
22 years, he has also served as an educator for both
government and non-government organizations in Australia
and across 116 countries worldwide through his online
platform, Dual Diagnosis Training
( ).
www.dualdiagnosistraining.com.au
Below are highlights of the interview conducted between
World's Leaders and George Patriki:
Describe who you are as a person, inside and outside of
the workplace.
I am passionate about being a light in the community and
the world in which I live and doing my part to make it
better than I found it.
Walking this journey of love is how I try to live, both in my
workplace and outside.
Tell us about the inception of the company. How did it
all start?
39 years ago, I started helping people with complex issues,
and 29 years ago, I started working full time in this
industry. My company was formed through this journey and
evolved into what it is today.
What has made you successful? What do you value?
Over the last 29 years working in substance abuse,
addictions, and mental health, I began to observe issues that
were not being addressed in a person's treatment strategy
and were causing relapses in their recovery.
Over the years, I evolved my clinical practice into the
Integrative Holistic Framework, which brings together the
biological, psychological, spiritual, and social dynamics in
a person's life to maximize treatment outcomes.
Which are the major services of the company and how
the company to get ahead in the competition? What
value-added services does the company provide?
We take a similar approach to treating addictions and
mental health that Dr. Daniel Amen uses, i.e., bio-psycho-
spiritual-social ( ).
www.amenclinics.com
Psychotherapy is complimented by allied health practices
such as massage and acupuncture to help calm the limbic
system, particularly for people who have significant anxiety

and PTSD. We also use many modalities
according to people's individualized needs, such
as EMDR, psycho-education, narrative therapy,
solution-focused therapy, etc. In other words, we
offer a smorgasbord of modalities and
approaches that are tailored to a person's
individual needs.
We also encourage people to look at their
individual biochemistry with integrative doctors
who can address various epigenetic abnormalities
that impact their mental health. Common culprits
include zinc deficiencies, omega-3 deficiencies,
anti-oxidant deficiencies (that cause oxidative
stress to both the body and the brain), as well as
other key nutrients such as B vitamins, vitamins
C and D, probiotics, etc.
What are the most important aspects of a
company's culture? What principles do you
believe in, and how do you build this culture?
These are well presented by Dr Stephen Covey in
'7 Habits of Highly Effective People'. I try to live
these principles and invite everybody that I work
with, including clients, to embrace them too.
38 | SEPTEMBER 2023

What is the significance of innovative ideas in the
company?
There are many interventions that can help people suffering
from either physiological health problems (e.g., low-density
laser, hyperbaric oxygen, etc.) or mental health issues
(e.g., neurofeedback, transcranial magnetic stimulation,
etc.). Accessing these options can help people resolve
treatment-resistant issues, and this research has been
outlined by Dr. Norman Doidge as well as Dr. Bessel Van
der Kolk.
We try to include as many innovative and helpful
interventions as possible, including EMDR and other
treatment approaches. We also support the introduction of
neuroelectric therapy in Australia (for non-pharmacological
options to detox), as developed by Dr. Patterson.
Give us your opinion on; do organizations rely heavily
on individual heroics or team processes?
While individuals inspire and offer leadership by example,
any effective organization will work together as a team
through a carefully designed mission statement that reflects
the principles and values of the company as well as its aims
and objectives.
What are your responsibilities as the founder and CEO
of the company? What is the happiest part of your daily
routine?
To lead my company in implementing the Integrated
Holistic Approach to Addiction Treatment. It always brings
me joy to see people's lives changed, knowing that many
future generations of this person will also be blessed by
these changes.
What advice would you give someone going into a
leadership position for the first time?
Read Dr. Stephen Covey's 7 Habits of Highly Effective
People' and ensure that you are committed to your personal
growth, as explained by Dr. Scott Peck in 'The Road Less
Traveled and many of his books, as well as Dr. Victor
Frankl.

A Tech Proﬁcient with
Diverse Exper se in
Na onal Security and
Related Industries
Haden A.
Haden A.
Haden A.
Land
Land
Land

With a professional experience
spanning over four decades, Haden
Land possesses a diverse range of
expertise that caters to the
requirements of businesses and
government agencies working in
national security and related
industries, as well as beyond. As both
the CEO and CTO of S2P, Haden's
responsibilities are comprehensive,
covering all aspects of the business,
from start to ﬁnish. These
responsibilities are similar to those
held by the CEO and CTO of a startup
software company.
Haden takes great pleasure in
witnessing successful business
execution outcomes from optimizing
and establishing processes, people,
and technology in all essential
aspects of S2P's business operations.
He also relishes coaching and
mentoring people within the
enterprise, collaborating with
strategic partners, and engaging with
customers.
W
42 | SEPTEMBER 2023

Dr. John Norris | Founder & Executive Chairman | S2P
Dr. Bradford Sims | President | Capitol Technology University

Owner & CEO
POE Holistic Health
46 | SEPTEMBER 2023

Kristen
Poe
Making an Impact on the World by
Providing Healthcare to Others

The greatest gift we can give ourselves is our
health, and almost everything else in life
depends on it. Healthcare transforms into a
collaborative, patient-centered practice that
prioritizes healing and prevention over
symptom repression. Instead of only treating
symptoms and searching for band-aid
solutions, functional health takes a systems-
based approach to addressing the
underlying causes of chronic disease and
barriers to wellness. Good nutrition and
lifestyle medicine may support and improve
almost every illness or symptom that exists.
It's not necessary for everyone to have the
agility of a tightrope walker or the stamina of
a competitive cyclist. You decide what level
of functional health you require to lead a
more fulﬁlling life. Meet, Kristen Poe, owner
and CEO of POE Holistic Health, who thinks
the world would beneﬁt from more
functional health providers and modalities to
keep up with the growing demand for
functional healthcare and lifestyle medicine.
T

ORIOL
SEGARRA
Leading the Transformation of The Family Firm from
a Traditional Pharmaceutical Company to a Successful
Transnational Corporation Focused on Natural
Consumer Healthcare
It's a transformation that we are very
proud of, by the way. It's been an
extraordinary journey in which I've had
the best years of my professional life, like
many others who are part of this great
family. And we still have a lot of
challenges ahead of us!"
50 | SEPTEMBER 2023

CEO | Uriach

People want to live longer, but they
also want to live better, with
improved health, well-being, and
quality of life. And they understand
that achieving this requires a
multifaceted approach that includes
diet, physical activity, sport, rest,
sleep, body care, emotions, mind,
and spirit.
This humanization and integration of
many disciplines around well-being
is undoubtedly the most significant
challenge confronting the healthcare
industry, in addition to other more
operational aspects such as
omnichannel, the growth of e-
commerce, personalization,
distribution, regulatory issues,
sustainability, direct consumer
relationships, and so on.
Oriol Segarra is a leadership and
change management expert with over
20 years of business experience in
multinational pharmaceutical firms.
As Uriach's Chief Executive Officer,
he oversaw the pharmaceutical
company's development from a
traditional pharmaceutical company
to a successful transnational
corporation focus on natural
consumer healthcare.
Uriach is a corporation that thinks
that harnessing the power of nature is
the best (and most sustainable)
approach to caring for human health
and well-being. This is why Uriach is
solely dedicated to natural consumer
healthcare. Its purpose is to have a
beneficial influence on people's
health and lives while also striving to
improve the earth as a whole. It
provides the greatest natural goods to
consumers, based on sound research
and creativity.
With a history of over 182 years,
Uriach's notable worldwide
trademarks include Aquilea,
Fisiocrem, Laborest, Aerored, Fave
de Fuca, Utabon, Biodramina, and
Halibut, with a presence in the major
European markets. The company's
headquarters are presently located in
Spain, Portugal, Italy, Germany,
Austria, Switzerland, and Romania.
Life Outside of the Workplace
Oriol was born in Barcelona in 1971
and is the father of two children.
Oriol defines himself as an
inquisitive, restless, and ambitious
individual who is always looking for
new reasons, challenges, and
learning opportunities in order to
improve professionally and
personally. He attended ESADE,
Harvard, Stanford, Singularity
University, and IMD, among other
business institutions.
P
52 | SEPTEMBER 2023

Delivering Novel Therapies
to Improve the Health and
Quality of Life of
patients everywhere
Raman
Singh
54 | SEPTEMBER 2023

T
he previous few years have compelled leadership
techniques to modify and adapt, especially as the
pandemic pushed for mandatory work from home
policies. Numerous organizational structures and
hierarchies have also been questioned, along with
traditional leadership styles. As a result, working standards and
values have had to change as well, and to be a persuasive leader,
you must adapt in response to your environment. Leaders have had
to adapt and make their organizations or environments more
inclusive in order to be effective in our present work environment.
This has probably led to many ﬁrms functioning better than they
ever have.
Raman Singh, the founder and CEO of Juniper Biologics, has
extensive knowledge in the pharmaceutical and healthcare sectors.
He formerly served as CEO of Mundipharma, a large global
pharmaceutical ﬁrm with a focus on research. Additionally, he led
initiatives in research and development to look at how consumer
goods may assist nations in halting the COVID-19 virus’s rapid
growth. To demonstrate that certain Betadine medications (part of
the Mundipharma portfolio) might kill the COVID-19 virus in 15 and
30 seconds, laboratory testing was started at Duke-NUS and other
labs across the world. Raman was motivated to create Juniper
Biologics after working in various places and observing the
disparities in healthcare as well as the effects his work had on a
worldwide scale. His mission is to make innovative medications
available to those most in need.

“We want to be the ﬁrst to
commercialise and create
access to much needed
treatments to improve the
quality of life of patients
everywhere.”
56 | SEPTEMBER 2023

Steeping in Entrepreneurship
Raman realized the impact his work
may have on people's health on a
worldwide scale after working on the
research and development projects to
stop the spread of COVID-19. That is
what motivated him to look for novel
treatments that might prolong the
lives of patients with crippling
diseases like cancer. Raman's focus
on enhancing access to important and
inexpensive medications as well as
offering cutting-edge treatments to
improve patients' quality of life was
necessary, even though creating a
successful firm is difficult. He
observes that large pharmaceutical
corporations frequently prioritize
treating millions of patients over
treating a few hundred or thousand
people suffering from a rare
condition. He knew this is where
Juniper Biologics could make a
profound impact, because everyone
deserves access to treatments to
improve the quality of their lives.
Previous experience has also taught
Raman that hard work and resilience
will enable him to create an
organization that has significant
value. He knew that a strong
foundation of ESG values takes
Juniper Biologics to the next level,
which would ultimately allow him to
bring innovative medicines to people.
The Company
Juniper Biologics is a science-led
specialty healthcare company
focused on commercializing novel
therapies. Founded in 2021 and
globally headquartered in Singapore,
our mission is to make a real impact
on the lives of patients by improving
accessibility to the next generation of
treatments. It brings innovative
medical treatments to patients around
the world in the areas of oncology
and oncology supportive care, rare
and orphan diseases, and gene
therapy.
The company takes care to
participate in as many pertinent
industry events as it can, as both a
sponsor and an exhibitor, in order to
keep ahead of the competition.
Additionally, Juniper Biologics
makes a point of networking with as
many key figures in the scientific and
medical fields as it can. The business
is a Platinum Sponsor of the next
European Society for Medical
Oncology (ESMO) in Singapore as
well as the 2023 International Breast
Congress in Singapore. It also
sponsored the Excellence in
Oncology Care conference in Dubai.
This demonstrates its dedication and
solidifies its position as a respectable
business in the sector.
In the therapeutic areas it has chosen,
Juniper Biologics is always doing
research and looking for the most
cutting-edge therapies. Raman states,
“We want to be the first to
commercialise and create access to
much needed treatments to improve
the quality of life of patients
everywhere.”
Changing the Pharma Industry
from Within
Juniper Biologics has accomplished
significant milestones since its
inception in 2021. The license rights
to create and market TG-C LD, the
first cell-mediated gene therapy in
the world for the treatment of knee
osteoarthritis, were recently acquired
for up to USD $600 million. An
estimated 300 million patients in
Asia Pacific, the Middle East, and
Africa will be able to get this
medicine thanks to this initiative. In
addition, Juniper Biologics
completed six license agreements in
the last year and added Aloxi,
Akynzeo, and Anamorelin to its
portfolio of cancer supportive care
products, a market with a significant
unmet need worldwide.
In addition, Juniper Biologics will
shortly introduce Ledaga, a topical
gel medication for treating MF-
CTCL, the most prevalent cutaneous
T-cell lymphoma. It has secured the
licensing and marketing
authorizations to promote and sell it
in Australia, Southeast Asia, and the
Middle East. These acquisitions and
treatments are invaluable to patients
who suffer from these diseases.
A Leader's Way and His Vision
As the CEO of Juniper Biologics, it
is Raman's responsibility to move the
company's growth of Juniper
Biologics in the right direction – one
that is sustainable, innovative, and
stays true to the company's mission
and ESG values. He is in charge of
making sure that the teams in each of
the important markets for the firm are
connected, appreciated, and still
concentrating on the unmet medical
requirements of patients and the best
ways to aid them. Making calls and
checking in with his staff all across
the world is another aspect of
Raman's daily schedule that makes
him the happiest. A big part of what
Raman does is not just about the task
but also about the people.

World’s Impactful Leaders Making a Footprint in Healthcare, 2023.pdf

World’s Impactful Leaders Making a Footprint in Healthcare, 2023.pdf

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