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USA’s
1Most Trusted
Nursing
Homes
Redefining Healthcare
Nursing Technologies
Transforming Pa ent Care
August | Issue 08 | 2022
Evalua ng Healthcare
The Impact of Quality
Nursing to Determine
Pa ent Sa sfac on
Where Caring
Comes to You
Editor’s
Note
uring a 2017 interview, a nurse shared how she
Dwould encourage communication with her patients.
“Instead of conversing with patients with diabetes
on their hemoglobin levels, I would ask them what they
want to do in their lives.” Adding further, she promptly
mentioned, “This provides us an opportunity to discuss
their exercise and diets based on their desired events.”
A key aspect of patient care involves actually “listening” to
what s/he needs. Take, for instance, helping patients who
smoke; nurses have to often shift their traditional practice
from influencing the patients to attend smoking cessation to
accepting their life choices, which changes their interaction
with patients towards better mitigating risks.
Such a scenario portrays that — patients are no longer a
matter of clinical tasks but a matter of relationships. When
they feel that all their needs have been met and respected,
patients trust their caregivers more. This, in turn, creates a
stronger connection between patients and nurses.
Patient Care is All
About Building
Relationships
That being evident, nurses during hospital hours would
explore effective communication in subtle ways — for
instance, using simple words to get closer to the patient or
demonstrating openness to the patients’ questions on
treatment processes. While others understand that each
patient is unique, they would talk to some patients in a
serious fashion, while to others, with laughter.
But what about nurses who couldn’t really move in that
direction when caring for their patients? How far could
nurses work with this concept? — is the question. “We look
at a time for our patient… since we don’t have enough time
to listen to what our patients have to say,” reported nurses
during a 2020 research-based interview.
Looking after a patient is not just about treating their
particular illness, but nurses’ ability to empathize and
provide supportive nursing intervention to the patient
accordingly. For this, nurses must be empowered with
knowledge, skills, and compassion that would enrich their
service to their patients.
In the following edition, USA’s 10 Most Trusted Nursing
Homes to Watch, Insights Care has enlisted Nursing
Homes that have changed nurses' perception of responding
to their patients daily.
Featured organizations in the current magazine are
committed to reminding the nursing community of how
patients could be addressed through the available resources.
With an improvement in healthcare delivery services,
nursing care is likely to go a long way in impacting its
community.
Dive in to get enriched!
- Saloni Agrawal
Contents
Articles
Nursing Technologies
Transforming Patient Care
Redefining Healthcare
The Impact of Quality
Nursing to Determine
Patient Satisfaction
Evaluating Healthcare
16 24
Wafeeqa Wahid
A Determined Customer-oriented
Professional
08 20
The Sel elp Home
Enhancing Qualities with
Continuum of Care
How Remote Patient Monitoring
(RPM) Technology is Changing
Healthcare
28
The Future of the
Mobile Application
Market for Pregnant
Women
Interview
w
h
Insights
Care
CXO
12
Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
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Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.
August, 2022
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sales@insightscare.com
Contact Us:
Co-designer Paul Belin
Art & Picture Editor Sonia Raizada
Art & Design Head
Editor-in-Chief Pooja Bansal
Managing Editor Shrutika Khedekar
Senior Editor Anish Miller
Visualiser David King
Circulation Manager Tanaji Fartade
Research Analyst Eric Smith
Sarah Wilson, John Smith, Alex Vincent
Business Development Executives
Amy Jones
Business Development Manager
Sales Executives Kelli, Bill, Anna
SME-SMO Executives Gemson
Digital Marketing Manager Alina Sege
Technical Consultants David, Robert
Technical Head Jacob Smile
Marketing Manager John Smith
Assistant Technical Head Amar Sawant
Assistant Digital Marketing Manager Renuka Kulkarni
Assisting Editors Dhristi, Saloni
Mrunalinee Deshmukh
Brief
Featuring
Organization
Ararat Home of
Los Angeles
ararathome.org
Margarita
Kechichian
Executive Director
Ararat Home of Los Angeles, Inc. exists to provide
assisted living and nursing care facilities primarily for
the Armenian community, regardless of individuals’
financial status, and to promote Armenian heritage
and culture in the United States.
Archcare at Mary
Manning Walsh Home
archcare.org
Francesca
Tempesta VP,
System Marketing
and Corporate
Communications
The mission of ArchCare, the Continuing Care
Community of the Archdiocese of New York, is to
foster and provide faith based holistic care to frail
and vulnerable people unable to fully care for
themselves.
Hampton Court
Nursing and
Rehabilitation Center
hamptoncourtnursing.com
Laynie Stern
CEO
Hampton Court is dedicated to deliver the highest
level of standards of care to create a respectful,
dignified, and ethical environment for healing.
Maplewood Nursing
& Rehabilitation Center
bedrockcare.com
Jacob zahler
Owner
Maplewood Nursing and Rehabilitation Center is not a
part of a continuing care retirement community. It
participates in Medicare and Medicaid.
Montgomery Place
montgomeryplace.org
Deborah E. Hart
CEO
Montgomery Place mission is to enhance the quality
of life for those who choose to live here—to support
each person’s social, intellectual, physical, cognitive
and spiritual needs.
Katie Potter
CEO
Park Summit at Coral Springs in Coral Springs, FL has
a short-term rehabilitation rating of Average and a
long-term care rating of Average.
Park Summit Of
Coral Springs
fivestarseniorliving.com
Bill Farley
BD
Sorrento Therapeutics, Inc. approach to fighting cancer
is made possible by a unique immuno-oncology (“I-O”)
portfolio.
Sorrento
Therapeutics, Inc.
sorrentotherapeutics.com
The New Jewish
Home
jewishhome.org
Bobe Debbie
Administrator
The New Jewish Home mission is to empower older
adults to enhance purpose and well-being through
a portfolio of innovative health care services.
The Selfhelp Home
selfhelphome.org
Sheila Bogen
Executive Director
The Selfhelp Home ranks at the top nationwide in
short-term rehab and skilled nursing care. This year the
facility was also named the ‘best’ senior living
community in the country by US News and World
Report.
Stay at Home Mom
Wafeeqa Wahid
Product Specialist,
Customer Happiness,
and Digital Marketing
Professional
Stay at Home Mom
Wellness and Fitness Service started by
Wafeeqa Wahid.
USA’s 10 Most Trusted Nursing Homes To Watch
ustomer satisfaction is an integral part of any
Cbusiness. Modern-day companies need to facilitate
continuous and productive interaction between
employees and customers along with the products,
solutions, and services.
Today, more than ever, organizations need professionals
who are great with people, effective team players, and
always oriented towards a customer’s success. Having such
people on board enables companies to promote years of
business relationships with their customers.
In our search for such people-oriented professionals who
have proven themselves time and time again in the
customer success portfolio, we came across Wafeeqa
Wahid, a Product Specialist, Customer Happiness, and
Digital Marketing professional.
Wafeeqa is a smart professional who is known for her
ability to seamlessly connect with people, each time leaving
a long-lasting impression on them. She is currently staying
in Germany and has worked for Southeast Asia’s leading
fintech platform (Fave), providing a smart payment app for
the smart generation of consumers.
Wafeeqa was part of Fave’s customer success team when it
acquired Groupon and helped customers migrate their daily
deal business. She was also part of the FavePay smart
payments app that has processed 20+ million transactions
over the past four years and is accepted at 15,000+
locations across Southeast Asia today!
We had an opportunity to interact with Wafeeqa in an
interview, where she discussed her career path, specialties,
aspirations, and being a super mom to twins.
The following are the highlights from the interview:
Please introduce yourself as a leader, and tell us what
leadership qualities you would like the world to know
you for.
As a leader, I believe I am empathetic and make sure each
one of my team members knows I am there for them, both
professionally and personally. I do my best to ensure the
environment we work in stays positive and that the mental,
as well as physical health of my people comes first.
Tell us about your outstanding skills in the product
management space (fintech), customer service,
consultancy, and other industries in which you have
expertise.
I am a hard worker and a dedicated employee. These skills
have helped me grow no matter which industry I worked
for or which role I worked in. I may not know everything,
but I do my best to learn it either on my own or seek advice
from seniors to give my best shot at each task assigned to
me. My daily motivation before work is to be better than I
was the day before, and after work is to ensure I have
learned something new at the end of each day! Hence, I
have been blessed to have various feathers in my
professional hat.
Being a Stay-at-Home Mom (currently), how do you
envision growing in the industry when you are back,
and in which industry are you aspiring to emerge?
As I look around at the opportunities and am slowly
transitioning back into the professional world, I am
pleasantly surprised at how diversity and inclusion are
giving a chance to all equally. And hence, I strongly believe
Wafeeqa
Wahid
A Determined Customer-oriented Professional
August 2022|8|www.insightscare.com
that as long as I am honing my current skills and keeping up
to date with the latest trends, the break I took to focus on
my kids will be nothing but an asset for me.
I would love to grow in the health (mental/ physical)
industry as I believe in the fast-paced world, we all need to
give importance to just pausing, smelling the flowers,
relaxing, and moving ahead, and I would love to contribute
to that.
Initiating your career as a Data Analyst at (MaGIC)
Malaysian Global Innovation & Creativity Centre, what
were the challenges you faced, and enlist us the
professional hacks that helped you become the grand
success that you are today?
The first step into the professional world is always a
challenge, and so is mine. But having amazing mentors is
what made this journey smooth and memorable. Every task
was a challenge, which made each day unpredictable and
exciting, which gave me the zest to do what needed to be
done and more.
Share your experience of Fave, and what were the
learnings that made you ramp up your growth curve?
My experience at Fave is what made me the confident, self-
motivated, and strong person that I am today. I had the best
female leads and mentors who instilled their complete faith
in me, which made me believe you are never too new to
have and voice your opinions.
As Fave was constantly expanding in not just different
sectors but also countries and cities, I was growing as well,
since the people there were my family, who saw me as a
timid newcomer, growing to a Quality Assurance Manager
(responsible for the KPIs and quality of a 20-member team)
and a mother of twins, eventually moving to a different
continent (while still working for Fave). Hence, there was
as much professional growth as a personal one.
Please share your thoughts on the future of social media
provided with the development of Metaverse, which is
grabbing the global spotlight.
The development of Metaverse will completely transform
storytelling; hence, people will be able to sell and
experience services in a different, more realistic way.
“ “
My daily motivation before
work is to be better than
I was the day before, and
after work, is to ensure
I have learned something
new at the end of each day!
Interview with Insights Care
Wafeeqa
Wahid
Stay-at-
Home Mom
Product
Specialist,
Customer
Happiness,
and Digital
Marke ng
professional
August 2022|9|www.insightscare.com
Please share your opinion about the marketing and
advertising industry for the budding entrepreneur.
The world has become very small now, especially post-
Corona times. You could be sitting on a beach on a remote
Asian island, promoting a product you believe to someone
in New York. Budding entrepreneurs have to grab that
golden opportunity and put themselves out there, keeping
all their hesitations aside.
Please share any inspiring stories or other topics that
you want the world to hear from you (poems, articles,
experiences, adventures, lessons-to-mothers, etc.).
Being a mother does not make you any less professionally
credible. In fact, it adds to your strengths since now you are
a role model to someone who looks up to you and for
whom you are in the world, especially in the initial years.
My life after becoming a mother of twins has changed
drastically, but for the best; as now for every adventure (be
it hiking, road tripping, or getting lost in new cities) and
challenge, I have two new constant cheerleaders with me.
Moms-kids do not slow you down; they boost you!
Wafeeqa has always been a true explorer,
always on a constant search to redefine herself
across different roles and aspects of her life.
Right from the myriad of activities she
participated in during school and college, to the
various professional roles she undertook as a
teacher, analyst, Customer Service Consultant
and now a Stay At home mom.
She has always given every experience the best
version of herself. She has also always been the
strongest pillar in all her friend circles, with a
never ending supply of the most comforting
words or encouragement and the wittiest of
comebacks.
And in the 10+ years of our friendship, I’ve
seen her grow from a care-free soul to being a
kick-ass Mom now. She is a Wonder Woman
and even though her cape has been through the
ringer multiple times she continues to keep
flying up.
empathy and a way with words that’s uplifting
and supportive. An amazing mom to twins,
that’s super hero work right there. Grateful to
know her and call her my friend.
Trishala Halaengady,
Senior Manager - Digital Marketing
Tata Motors (India)
Angeline Choong,
Regional Lead, Customer Happiness
Fave Asia (Malaysia)
Testimonials from Colleagues
Hanan,
Mompreneur (United States of America)
Wafeeqa has been a great colleague and friend.
Her professionalism, eagerness to learn and
sense of humour definitely contributed to the
increase of the team’s morale. It is truly an
honour to be able to work alongside such a
great individual!
I’ve known Wafeeqa since childhood and
she was always the sweetest person in the
classroom. Her soft smile was always kind to
the one who needed it. Her sense of humor is
what anyone who is not her friend is missing
out in life. Talking to her is non-stop laughter.
Calm in stressful times always with the right
words at the right time.
What she was known in school and what she is
known for now in our friend circle is her
August 2022|10|www.insightscare.com
ealthcare systems across America have been
Hdigitizing their operations to improve outcomes
and reduce costs. One tool being used by
healthcare organizations is Remote Patient Monitoring
(RPM) technology—a type of digital platform that extends
healthcare providers’ reach by tracking symptoms and
continuously monitoring vital signs. Patients also often
receive 24/7 on-call nursing support, which helps to reduce
unnecessary emergency room visits and improve clinical
outcomes.
This virtual expansion of healthcare has gained particular
attention in the wake of the pandemic. According to the
World Health Organization, about 90% of countries have
experienced some form of disruption in essential healthcare
services due to COVID, which has prompted an increase for
virtual models like RPM, where patients are monitored
from anywhere with internet access.
“The pandemic has created a unique opportunity for RPM
to take on a greater role in healthcare,” says Patrick
Owensby, VP of Carolina Caring House Calls, a program
designed to increase health care access to patients who are
experiencing a serious illness. “It often keeps patients at
home where they are more comfortable, instead of high-cost
settings like emergency rooms and hospitals.”
The benefits of RPM are three-fold. It often boosts patients'
physical, mental, and emotional wellness by delivering a
holistic approach to care, which typically results in higher
patient satisfaction, especially for those with complex
conditions.
The increase in chronic conditions like diabetes, heart
disease, and more have also been a factor in the growth of
RPM. Many people with these conditions fear COVID, as
they are at higher risk of getting it and therefore avoid care
whenever possible. According to the Centers for Disease
Control and Prevention (CDC), an estimated 41% of adults
avoided going into the hospital when COVID first became a
significant concern in 2020.
“Many physicians have seen chronic conditions worsening
since the pandemic,” says Scott Lofland, VP of Palliative
Medicine at Carolina Caring, a program that offers an extra
layer of ongoing, supportive care to those facing a serious
illness. “RPM is an important tool to improve patients’
quality of life by closely managing their care and tailoring
treatment to each patient’s unique needs.”
RPM services are a great alternative for those who live
outside metro areas or are unable to access clinical care due
to a debilitating condition. This telemedicine approach does
not require interactive audio-video and virtual visits like
other methods. Instead, it requires technology that collects
physiologic data from patients while they're receiving
treatment in their home setting.
Carolina Caring, a leading nonprofit serious illness care
provider in Newton, N.C., launched RPM recently for its
palliative medicine patients. “The patient experience is at
the heart of everything we do,” says Carolina Caring
President and CEO Dana Killian. “That’s why Carolina
Caring strives for excellence in all areas, including
technology that enhances patient care and advances how
people are able to receive it.”
Carolina Caring, founded in 1979, is an independent,
community-based, nonprofit health care provider. It
specializes in programs that offer relief from chronic
conditions, serious illnesses, and the challenges they bring,
including palliative medicine and hospice care for all ages,
primary care, and grief counseling. Currently, Carolina
Caring serves 12 counties across western North Carolina
and the Charlotte Region. For more information about
Carolina Caring, please call 828.466.0466 or visit
www.CarolinaCaring.org
Remote Patient
How
Monitoring (RPM)
Changing Hea hcare
Technology is
August 2022|12|www.insightscare.com
Before joining Carolina Caring, Patrick
Owensby, MHA, BSN, served in hospital
leadership positions at Davis Regional Medical
Center, Lake Norman Regional Medical Center,
and Frye Regional Medical Center, where he
leveraged his knowledge and experience to
build extensive physician networks amid a
rapidly shifting healthcare landscape.
After completing his Bachelor of Science in
Nursing degree at the University of North
Carolina in Charlotte, he earned a master's
degree in Healthcare Administration from
Pfeiffer University.
His unique background and skill set make him
well positioned to lead a primary care program
that will enable Carolina Caring to better meet
the needs of patients who face barriers to
accessing routine medical care due to
debilitating medical conditions.
Patrick Owensby
Vice President,
Home-Based Primary Care
Carolina Caring
Scott Lofland is an Air Force veteran with
extensive experience in logistics. During his
tenure as Senior Enlisted Leader for Logistics and
throughout his 19 years in the military, he has
managed operations and evaluated processes
for challenged departments, addressing and
correcting issues with accounting, quality
assurance, and overall deployment readiness. As
a result of these efforts, he touts the benefits of
good leadership and believes that staff
development is critical to exceptional care and
service.
Lofland has been with Carolina Caring since 2013
and has also contributed his time and skills to
finance and project management. In addition to
an MBA, Scott holds a graduate-level certificate
in Health Services Management and serves on
the board of directors for the Association of
Home & Hospice Care of North Carolina (AHHC).
Scott Lofland
Vice President, Palliative Medicine
Carolina Caring
About the Authors
About the Authors
August 2022|13|www.insightscare.com
Stay in touch.
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Quality
Quality
Quality
Nursing
Nursing
Nursing
The Impact of
to Determine
Patient Satisfaction
Evaluating Healthcare
In the era of high-tech devices and advancing
technologies, some roots of humanity have been
preserved to maintain the balance. The healthcare
sector specifically gives these roots the utmost attention.
The roots being, empathy, and care, the sector has served its
patients with the proper use of these. With this, the required
comfort and hospitality of the patients are ensured. Nurses,
specifically, are responsible for attending to the needs of the
patients.
Some reports show that nurses usually spend about 2 hours
and 25 minutes with patients per nine-hour shift in the
middle of communicating with family caregivers and
patients, delivering care, and taking care of the needs of the
patient that are not directly related to their treatment, such
as toileting or hygiene.
The quality of the way the nurses cater to the patients has a
big impact on the level of satisfaction received. With the
changing norms of the healthcare sector, nursing has also
witnessed changes.
What are these satisfactory nursing ways?
Let us find out in this article.
Care Through Personalized Communication
The skillful ability of the nurses lies in their power to
empathically and efficiently converse with the patients.
Nurses who spend the most time with the patients are vital
for delivering quality patient education by soothing the
concerns of the patients and sidelining their fears.
August 2022|16|www.insightscare.com
August 2022|17|www.insightscare.com
Nursing experts agreed with the fact that nurses who get to
know and understand their patients on a personal ground
are more successful at improving and delivering satisfaction
to patients.
But creating that bond with the patients is a tough task.
Nurses need to look out for and cater to multiple patients.
These several interactions with more than just one patient
create an obstacle for them in creating and maintaining a
personal relationship with everyone they look after.
Important Role in Patient Safety
Nurses play a vital role in the protection of patient safety,
which is stated as a critical aspect of patient satisfaction.
The Agency for Healthcare Research and Quality (AHRQ)
stated on its website, “Of all the members of the health care
team, nurses, therefore, play a critically important role in
ensuring patient safety by monitoring patients for clinical
deterioration, detecting errors and near-misses,
understanding care processes and weaknesses inherent in
some systems, and performing countless other tasks to
ensure patients receive high-quality care.”
Nurses who conduct regular rounds and are attentive have a
positive effect on patient satisfaction scores and data.
A study that was published in 2016 in the JBI Database of
Systematic Reviews and Implementation Reports shows
that an improvement in patient safety outcomes has been
noted with a timely nurse rounding protocol. It witnessed a
reduction in patient falls by 50 percent and an 11 percent
improvement in pain management.
Nurse rounding is effective as it gives the patients a chance
to ask for help when they otherwise may not have. In the
study mentioned above, the fall rates of patients may have
fallen as nurses were present to accompany them to the
bathroom or collect an item from across the room, instead
of the patient who might have gone without any help.
Blending Patient and Nurse Experience
For delivering key care quality roles, nurses must have
proper support.
It has been confirmed in the data that a positive working
environment has an effective impact on patient experience
scores.
Another study conducted in 2019 by Penn Nursing showed
that there has been a huge impact of working conditions and
nurse satisfaction on patient care quality, safety, and
satisfaction.
A link between four key care quality outcomes was
revealed about nurse working conditions in a literature
review of 17 journal articles that consisted of 16 years’
worth of data. Investigators looked at nurse assessments of
quality and safety, patient satisfaction, nurse job outcomes,
and patient health outcomes.
Other data from over 2,600 hospitals, 165,000 nurses, and
1.3 million patients brought forward that a negative impact
on all four domains has been noticed if the working
conditions of a nurse are not good.
Parting Words
The healthcare sector has been continuously growing and
implementing new ways to create a comfortable and
satisfactory environment for patients. The way a good
environment is required for the patients, in the same way,
nurses also require a comfortable and positive work
environment in order to deliver better patient care. The
sector has been improving on these things and providing
better nursing quality and hospital environments.
Anish Miller
August 2022|18|www.insightscare.com
Sheila Bogen
Execu ve Director
The Sel elp Home
The Selfhelp Home
The Selfhelp Home
Enhancing Quali es with Con nuum of Care
hat matters most when you need home care is
Wconnecting with a remarkable caregiver!
Nursing and residential care facilities are
essential in that they provide a positive quality of life for
aging people.
At some point, support from family, friends, and local
programs may not be sufficient. People who require
full-time assistance may be moved to a residential facility
that provides many or all of the long-term care services they
need. , nursing homes, and
Assisted living facilities
continuing care retirement communities are just a few
examples of facility-based .
long-term care services
While some facilities merely provide housing and
housekeeping, many offer personal care and medical
attention altogether with such
life enrichment for residents,
as live music from Classical to Klezmer, music and art
therapy, and the highest quality of rehabilitation and
effective care. This is where The Selfhelp Home shines out
in the spotlight.
The Selfhelp Home thrives as a boutique Jewish community
where older adults experience the highest quality of life
possible, founded on the principles of compassion and
dignity.
Under the adept leadership of Sheila Bogen, Executive
Director, The Selfhelp Home ranks at the top nationwide in
short-term rehab and skilled nursing care. This year the
facility was also named the ‘best’ senior living community
in the country by US News and World Report.
The Legacy
Selfhelp Home was founded more than 75 years ago with a
singular vision to be a refuge for victims of the Holocaust.
Today, this continues to be the model for how the Home
serves older adults in the community. The best practices
that have been at Selfhelp for decades are love, compassion,
dignity, kindness, and respect for the whole person.
Moreover, Selfhelp Home is trusted by one of the most
renowned orthopedic surgeons— Dr Finn is
Dr Henry Finn.
a renowned Orthopedic specialist. He is one of the few
doctors in the United States capable of successfully
operating on arthrofibrosis patients. A patient of Dr Finn,
Julie M. was excited to discover that real progress was
possible with the treatment.
Julie knew what she needed to do. She made the trip from
Texas to Illinois for the arthrofibrosis procedure. Then, she
turned to The Selfhelp Home for her Orthopedic recovery
and physical therapy post-surgery. She continues to express
enthusiasm and hope on her path to recovery. Adding to this
scenario, Dr Finn mentioned, “Our patients are flying from
all over the US to rehab with The Selfhelp Home after their
surgeries.”
Over the years, the legacy and reputation of The Selfhelp
Home serve as the leading organization that continues to
advance as a culturally rich community that offers
top-quality care for those that live at Selfhelp, come for
rehabilitation, or work here.
Assurance of Quality and Convenience
The Selfhelp Home is the only Jewish CCRC offering a
niche atmosphere. All the factors for successful aging are
The Sel elp Home creates a
boutique atmosphere for
seniors with respect and dignity
by providing each resident with
an individualized plan of care,
that is truly person-centered.
“
“
August 2022|21|www.insightscare.com
within its walls. Lifelong learning is part of its fabric: Life
enrichment for residents such as live music from Classical
to Klezmer, music and art therapy, and the highest quality of
rehabilitation and care. The authentic engagement of
diverse residents, together with the ability to ‘age in place,’
defines The Selfhelp Home.
This year Selfhelp was the first community in the nation to
ever receive certification for Assisted
Joint Commission
Living. This is a new category for Joint Commission in
response to its industry seeing an older and more frail
population in assisted living than ever before. Older adults
are waiting longer to move to senior living or waiting for a
life-changing incident like a fall to make the transition.
Like many assisted living facilities around the country, The
Selfhelp Home is experiencing an acuity level increase for
residents in assisted living. The facility also noticed that it
is already doing many of the required components to be
certified by the Joint Commission in Assisted Living, a new
certification established by the Joint Commission in
response to the rising care needs in Assisted Living
Communities.
Therefore, The Selfhelp Home went for it as it was essential
to go ahead and certify its efforts, be the first community to
achieve this and hope that the industry will follow to raise
the bar in assisted living communities across the country.
The staff and the excellent care truly set Selfhelp apart from
the rest. Providing the best high-quality services to its
residents is its top priority. There is an authentic culture of
care at Selfhelp. Selfhelp has retained a remarkable record
of staff longevity where staff have been here for many
years.
Adept Leadership
Sheila Bogen has a special connection to Selfhelp as being
a first-generation child of survivors, “The mission of the
Selfhelp Home immediately resonated deep within me.”
Her professional life has revolved around senior care and
hospitality and answering the call to provide the best
service to Chicago’s only Jewish non-profit Continuing care
retirement community.
Sheila has a lifetime career in senior care and grew up in
the hospitality business. Her family owned a deluxe Kosher
resort hotel; she understands the importance of providing
excellent service and making people feel good.
Benchmark of Credibility
Selfhelp creates a boutique atmosphere for seniors
providing a personalized care plan for each resident. The
facility looks at the resident, who they are, where they have
come from, what they enjoy and what they need to feel
comfortable and have a high quality of life. Selfhelp
provides the entire continuum of care; this provides a more
streamlined approach to the patient or resident.
The Selfhelp Home is a one-stop shop for seniors who want
to live an extraordinary life in a safe environment and can
feel safe to age in place without moving to another home
when their care needs change. For example, residents that
move in under assisted living know they have a safe place
to recover here if they become ill.
Its rehab patients often decide to stay long term or continue
therapy with the outpatient therapy services, or they stay in
a respite apartment for a couple of additional weeks after
rehab if they are not ready to return home.
Pearls of Wisdom
Sharing her opinions on how advanced technologies and
gadgets have aided the nursing home industry, Sheila
shared, “We are using a new tool called VirtuSense
Technologies. We assess every new resident and use it in
our rehabilitation unit to ensure patients are safe to return
home. Our therapy services extend throughout our entire
community giving easy access to each resident to be living
their best life.”
Moreover, as advice for the budding aspirants willing to
enter the nursing home niche, Sheila expressed, “Be
prepared to work extremely hard, invest yourself into the
August 2022|22|www.insightscare.com
entity, treat your employees like family members - at least
the ones you like.”
“Treat every resident as if they are your grandparents or
parents. Every decision you make should be preceded by “is
this decision the best one for the residents,” added Sheila.
Embracing the Future Roadmap
The Selfhelp Home plans to add Home Care as an added
service to its continuum of care. This would take its
services out into the community and allow the facility to
reach people that are not ready to move.
Moreover, sharing her opinions on the impact of home
nursing services in today’s world Sheila stated, “We have
known for some time that as the Baby Boomers age, the
demand for health care workers would be stretched to the
max. No one anticipated a worldwide virus that would
throw every country into turmoil and affect so many
ordinary everyday events and families.”
Some of the most substantial impacts are staffing within
Health Care areas, especially in the Senior Care field, which
arises from low wages for every level of care.
The Medicaid reimbursement for Long Term Care residents
is woefully underfunded. Every state has its own axe to
grind, but the challenge is even more significant in Illinois,
which ranks third from the bottom of the nation’s
reimbursement.
In the current financial situation where inflation is galloping
ahead of us, that diligent C N A is only making $15 an hour
in the city of Chicago. If you were financially responsible
for your spouse, two children and a goldfish, could you
afford rent, food, clothing, transportation, etc., $15 an hour?
So as other, less taxing, less responsible, less stressful
opportunities arise, nursing home staff are leaving the
industry in droves.
Some strategies can mitigate this “Nursing brain drain” –
hopefully, many operators have spent time, money, interest,
and personal involvement to nurture their staff. At Selfhelp
Home, we are proud to say that we have employees who
have worked with us for more than 20, 30 and even 40
years. It is all due to the culture that pervades in the Home.
Secondly, it is about time that the Immigration Authorities
allow qualified Health Care personnel to enter this country
to work. Instead of ignoring the thousands of illegal,
non-medical personnel, let us open our borders and
welcome qualified nurses, aides, etc.
By the time Immigration Officials retire, there might not be
any professionals around to care for them. “And finally, let
us create programs at the high school level where careers in
Nursing, Senior Care and Hospitality can be encouraged,
taught, and lauded as ” she
The Best Career in The World,
concluded
August 2022|23|www.insightscare.com
August 2022|24|www.insightscare.com
Nursing
Technologies
Transforming
Patient Care
echnology has played an important part in changing
Tthe norms of the world in every possible
circumstance. It has probably given years of
advancement in a short period. Every industry has
witnessed a massive boost in its growth and ways of
functioning. Businesses have seen flourishment; logistics
have seen ease; healthcare has received a helping hand that
makes their work easier and more accurate.
The healthcare sector has been strengthened by the use of
technology. The duo has made it simpler to perform tasks
that were once considered tough. From the process of
surgery to the nursing and catering of patients, everything
has been streamlined.
The nursing sector has seen several unique transformations
that have boosted the experience of healthcare workers and
patients. Healthcare workers have learned advanced ways to
cater to the needs of patients and ensure a comfortable, safe,
and more home-like environment.
Redefining Healthcare
August 2022|25|www.insightscare.com
How is the duo catering to the patient's unique needs?
Log in to find out more!
Telehealth Devices
The COVID-19 pandemic has affected the world in a bad
way, but with technological advancements, the healthcare
sector has found ways to cater to patients in need.
Telemedicine has exponentially shown its benefits for
practices strictly related to patients. Telehealth proves to be
a life-saving agent under the pandemic-caused restrictions
in comparison with virtual visits and office visits.
In this case, healthcare and nursing providers take
advantage and make use of HIPAA-compliant telemedicine
software. Utilizing such a tool, nursing professionals get the
opportunity to organize video-based conferences and cater
to the needs of patients while maintaining a distance. They
even get the chance to conduct group therapy sessions with
no limits to the number of participants and make sudden
adjustments, leave comments, or make a chart of the
patient's progress with the note-taking tool.
Virtual and Robotic Nursing
A study shows that 86% of healthcare companies have
already started implementing some or other artificial
intelligence (AI) solutions. For the improvement in patient
engagement and safety, they rely upon AI-driven changes
and robotics. This reduces costs, enables predictive care and
distant healthcare delivery, and achieves better results in
management.
Moxi robots are already helping nurses by performing
time-consuming tasks. For example, the robots can deliver
lab samples or even collect medications from the pharmacy.
These offer personalization and can transform the care
continuum with real-time assistance and accurate healthcare
service, eradicating nurse burnout too.
Pressure and Motion Sensor Alarms
Recent research has resulted in nearly 69% of home
healthcare patients being aged 65 or more. In-room sensors
are envisioned to constantly monitor and safeguard the
elderly.
The motion detection sensor triggers an alert after spotting
any movement in the body. It is fairly effective in
preventing the patient from falling. Systems, as such, are
inbuilt with a nurse-calling button that signals the
caregivers to attend to them as quickly as possible.
Moreover, there are door alarm kits, wireless pagers, home
monitoring pressure sensors like chair or bed occupancy
sensors, etc.
Remote patient monitoring gives the chance to capture and
analyze the patient’s ongoing medical conditions and
requires no need to arrange a visit. Some of the tools that
are mostly used in the sector include portable ECG
monitors, digital stethoscopes, pulse oximeters, blood
pressure cuffs, and wearables for activity with biometric
trackings such as skin patches, wrist bands, and Bluetooth
thermometers.
These devices assist in monitoring diseases such as
diabetes, hypertension, and COPD and are also useful in
transferring the records into an all-in-one system.
Smart Rooms & Beds
Hospital beds and rooms these days are not only altering
traditional medical room designs but also ensuring best-in-
class personalized patient experiences.
Nursing practitioners are eased up when patients enjoy
high-performance smart room systems, mattresses, and beds
with enhanced comfort.
Beds like these are also sensor-chipped and equipped to
make sure of proper posture and support so that the nurses
do not have to come to the aid for the change in position
several times. Smart rooms are also equipped with screens
for visual communication between the patient and the
nurse.
Adding to that, there might be an IV pump or kit as well,
that might boast a dose error-reduction system. Thus,
diminishing the possibilities of human error.
Final Statement
Nursing practitioners still preserve their relevance in a
world that is full of technological advancements and
improvements, while tech transformations and
improvements complement nurses’ endeavors and assist
them in making sure of productive patient care delivery.
Anish Miller
August 2022|26|www.insightscare.com
The Future of the
Mobile
Application Market for
Pregnant
Women
About 140 million women give birth worldwide
every year, and over 60% download mobile
pregnancy applications. It is a dynamic market that
is attracting a growing number of users, advertisers, and
investors. If you wish to find out the various factors that are
stimulating its growth and shaping strategies for key
players, this article is the perfect match.
Use of Mobile Application for Pregnant Women
Pregnancy apps give women informational and emotional
support. Future parents can find answers to frequently asked
questions about health, psychology, and their changing
lifestyles. A woman can track changes in her body using
health charts and, if necessary, receive telemedicine
consultations.
Communication with other pregnant women through chats
helps them socialize and find solutions to common
problems, while marketplaces offer them necessary and
desirable products at a discount. In addition, pregnancy
apps are quickly becoming EdTech platforms offering
tutorials, workshops, and expert training.
Application developers are actively implementing AI
technologies, which make interaction with users more
personalized.
Factors Driving Growth
The market is affected by both short and long-term trends,
including the Covid-19 pandemic; the growth of mobile
Internet users and an increased trust in mobile services.
During the pandemic, pregnant women found themselves at
risk, because a consultation at a clinic became associated
with the possibility of infection. Women have since started
to use pregnancy apps as a source of information and a
secure channel to communicate with doctors.
This was facilitated by the increased penetration of mobile
Internet around the world. The number of Internet users is
increasing by 4% per year, and most of them (92.4%) use
By- Evgeny Zhikharev
August 2022|28|www.insightscare.com
Evgeny is the Founder of the amma
pregnancy tracker, downloaded by 7% of
pregnant women worldwide. Eugene is
a serial mobile-IT Entrepreneur listed in
Global 500 FemTech Personalities
Evgeny Zhikharev, Founder and CEO
Author Bio
Author Bio
Evgeny Zhikharev,
Founder and CEO
Amma pregnancy tracker
mobile Internet. In 2022, the average mobile Internet speed
increased by 40.6% compared to the previous year, reaching
29.91 Mb/s. Costs have also become more accessible,
dropping from $8.18 to $4.07 per gigabyte over the last two
years, which is more than half.
In 2021, digital health raised $29.1 bln in investments,
twice as much as the year before. Of these, femtech
companies received $1.2 bln, which also set a new record.
Solutions for pregnant women is now the largest femtech
segment, with a 21% market share.
Current Market Scenario
According to AppMagic’s analytics, over the past five
years, the number of downloads of the ten most popular
pregnancy apps has grown from 10 mln to 46 mln per year.
Annual growth hit 71% and continues to rise due to
expansion in emerging markets.
Players use two main monetization models:
Ÿ Subscription. This model is popular in developed
countries with a high-paying audience.
Ÿ Advertising. Pregnancy apps are attractive to
pharmaceutical and FMCG companies. Since women
use the apps for 7-9 months, during which they may
experience anxiety and stress, advertisers can build
long-term and trusting relationships with women and
their loved ones through this channel. Applications unite
a niche audience that can be segmented by socio-
demographic indicators, week of pregnancy, or
trimester.
According to JC Market Research, the income volume of
participants in the pregnancy app market in 2021 amounted
to $96.3 million, which is 5.5% higher than the previous
year. The industry volume is expected to grow by 6.2% per
year and will likely reach $165.8 million in 2030.
Pregnancy apps are at the crossroads of the femtech and
parenting tech markets. This niche’s total addressable
market (TAM) can be estimated at $1.2 trillion, and the
serviceable addressable market (SAM) at $550 billion.
Futuristic Roadmap
According to the UN forecast, by 2050 world population
will increase by 2 billion people - from today's 7.7 bln to
9.7 bln. This means that the number of pregnant women
will rise accordingly. At the same time, 1/3 of the
population, mainly in developing countries, is still not
covered by mobile Internet.
Thus, the geographic expansion for players will be directed
at emerging markets.
Pregnancy app developers will look for ways to get around
the “objective” market restrictions, of which there are two.
First, this is a relatively small audience; 140 mln pregnant
women is a rather narrow audience for companies with
global ambitions. Secondly, there is the gestational age,
which is limited to 9 months. Consequently, companies will
seek to expand their audience and increase user lifetime
(LT). How will they achieve this?
To expand their audience, pregnancy apps will generate
functionality for the entire family, evolving from FemTech
to FamilyTech services. Studies show that men who use
pregnancy apps become more involved in pregnancy issues
and more attentive to their partners. Thus, the market’s
target audience, when considering relatives of pregnant
women, could grow to about 1.2 billion people.
The terms of use of applications will expand due to
functionality aimed at preparing for pregnancy and the
postpartum period. Thus, the user lifetime can increase to
4-5 years.
Wrapping Up
The market for mobile applications for pregnancy
management is not saturated. Its further growth will be
ensured by the continued penetration of mobile Internet,
expansion into emerging markets, and the expansion of
functionality for both women and their families. It is
becoming very attractive to both investors and
entrepreneurs.
As part of the digital health industry, pregnancy
management apps will help ensure that pregnant women
and their loved ones have equal access to up-to-date
medical information and digital health benefits throughout
the world.
August 2022|30|www.insightscare.com
USA's 10 Most Trusted Nursing Homes To WatchV3.pdf
USA's 10 Most Trusted Nursing Homes To WatchV3.pdf
USA's 10 Most Trusted Nursing Homes To WatchV3.pdf
USA's 10 Most Trusted Nursing Homes To WatchV3.pdf

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  • 1. to Watch USA’s 1Most Trusted Nursing Homes Redefining Healthcare Nursing Technologies Transforming Pa ent Care August | Issue 08 | 2022 Evalua ng Healthcare The Impact of Quality Nursing to Determine Pa ent Sa sfac on
  • 3.
  • 4. Editor’s Note uring a 2017 interview, a nurse shared how she Dwould encourage communication with her patients. “Instead of conversing with patients with diabetes on their hemoglobin levels, I would ask them what they want to do in their lives.” Adding further, she promptly mentioned, “This provides us an opportunity to discuss their exercise and diets based on their desired events.” A key aspect of patient care involves actually “listening” to what s/he needs. Take, for instance, helping patients who smoke; nurses have to often shift their traditional practice from influencing the patients to attend smoking cessation to accepting their life choices, which changes their interaction with patients towards better mitigating risks. Such a scenario portrays that — patients are no longer a matter of clinical tasks but a matter of relationships. When they feel that all their needs have been met and respected, patients trust their caregivers more. This, in turn, creates a stronger connection between patients and nurses. Patient Care is All About Building Relationships
  • 5. That being evident, nurses during hospital hours would explore effective communication in subtle ways — for instance, using simple words to get closer to the patient or demonstrating openness to the patients’ questions on treatment processes. While others understand that each patient is unique, they would talk to some patients in a serious fashion, while to others, with laughter. But what about nurses who couldn’t really move in that direction when caring for their patients? How far could nurses work with this concept? — is the question. “We look at a time for our patient… since we don’t have enough time to listen to what our patients have to say,” reported nurses during a 2020 research-based interview. Looking after a patient is not just about treating their particular illness, but nurses’ ability to empathize and provide supportive nursing intervention to the patient accordingly. For this, nurses must be empowered with knowledge, skills, and compassion that would enrich their service to their patients. In the following edition, USA’s 10 Most Trusted Nursing Homes to Watch, Insights Care has enlisted Nursing Homes that have changed nurses' perception of responding to their patients daily. Featured organizations in the current magazine are committed to reminding the nursing community of how patients could be addressed through the available resources. With an improvement in healthcare delivery services, nursing care is likely to go a long way in impacting its community. Dive in to get enriched! - Saloni Agrawal
  • 6. Contents Articles Nursing Technologies Transforming Patient Care Redefining Healthcare The Impact of Quality Nursing to Determine Patient Satisfaction Evaluating Healthcare 16 24
  • 7. Wafeeqa Wahid A Determined Customer-oriented Professional 08 20 The Sel elp Home Enhancing Qualities with Continuum of Care How Remote Patient Monitoring (RPM) Technology is Changing Healthcare 28 The Future of the Mobile Application Market for Pregnant Women Interview w h Insights Care CXO 12
  • 8. Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd. August, 2022 Follow us on : www.facebook.com/InsightsCare/ https://twitter.com/Insightscare Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 302-319-9947 Email: info@insightscare.com For Subscription: www.insightscare.com Insights Success Media and Technology Pvt. Ltd. Office No. 22, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 7410033802, 74100058552 Email: info@insightscare.com For Subscription: www.insightscare.com sales@insightscare.com Contact Us: Co-designer Paul Belin Art & Picture Editor Sonia Raizada Art & Design Head Editor-in-Chief Pooja Bansal Managing Editor Shrutika Khedekar Senior Editor Anish Miller Visualiser David King Circulation Manager Tanaji Fartade Research Analyst Eric Smith Sarah Wilson, John Smith, Alex Vincent Business Development Executives Amy Jones Business Development Manager Sales Executives Kelli, Bill, Anna SME-SMO Executives Gemson Digital Marketing Manager Alina Sege Technical Consultants David, Robert Technical Head Jacob Smile Marketing Manager John Smith Assistant Technical Head Amar Sawant Assistant Digital Marketing Manager Renuka Kulkarni Assisting Editors Dhristi, Saloni Mrunalinee Deshmukh
  • 9. Brief Featuring Organization Ararat Home of Los Angeles ararathome.org Margarita Kechichian Executive Director Ararat Home of Los Angeles, Inc. exists to provide assisted living and nursing care facilities primarily for the Armenian community, regardless of individuals’ financial status, and to promote Armenian heritage and culture in the United States. Archcare at Mary Manning Walsh Home archcare.org Francesca Tempesta VP, System Marketing and Corporate Communications The mission of ArchCare, the Continuing Care Community of the Archdiocese of New York, is to foster and provide faith based holistic care to frail and vulnerable people unable to fully care for themselves. Hampton Court Nursing and Rehabilitation Center hamptoncourtnursing.com Laynie Stern CEO Hampton Court is dedicated to deliver the highest level of standards of care to create a respectful, dignified, and ethical environment for healing. Maplewood Nursing & Rehabilitation Center bedrockcare.com Jacob zahler Owner Maplewood Nursing and Rehabilitation Center is not a part of a continuing care retirement community. It participates in Medicare and Medicaid. Montgomery Place montgomeryplace.org Deborah E. Hart CEO Montgomery Place mission is to enhance the quality of life for those who choose to live here—to support each person’s social, intellectual, physical, cognitive and spiritual needs. Katie Potter CEO Park Summit at Coral Springs in Coral Springs, FL has a short-term rehabilitation rating of Average and a long-term care rating of Average. Park Summit Of Coral Springs fivestarseniorliving.com Bill Farley BD Sorrento Therapeutics, Inc. approach to fighting cancer is made possible by a unique immuno-oncology (“I-O”) portfolio. Sorrento Therapeutics, Inc. sorrentotherapeutics.com The New Jewish Home jewishhome.org Bobe Debbie Administrator The New Jewish Home mission is to empower older adults to enhance purpose and well-being through a portfolio of innovative health care services. The Selfhelp Home selfhelphome.org Sheila Bogen Executive Director The Selfhelp Home ranks at the top nationwide in short-term rehab and skilled nursing care. This year the facility was also named the ‘best’ senior living community in the country by US News and World Report. Stay at Home Mom Wafeeqa Wahid Product Specialist, Customer Happiness, and Digital Marketing Professional Stay at Home Mom Wellness and Fitness Service started by Wafeeqa Wahid. USA’s 10 Most Trusted Nursing Homes To Watch
  • 10. ustomer satisfaction is an integral part of any Cbusiness. Modern-day companies need to facilitate continuous and productive interaction between employees and customers along with the products, solutions, and services. Today, more than ever, organizations need professionals who are great with people, effective team players, and always oriented towards a customer’s success. Having such people on board enables companies to promote years of business relationships with their customers. In our search for such people-oriented professionals who have proven themselves time and time again in the customer success portfolio, we came across Wafeeqa Wahid, a Product Specialist, Customer Happiness, and Digital Marketing professional. Wafeeqa is a smart professional who is known for her ability to seamlessly connect with people, each time leaving a long-lasting impression on them. She is currently staying in Germany and has worked for Southeast Asia’s leading fintech platform (Fave), providing a smart payment app for the smart generation of consumers. Wafeeqa was part of Fave’s customer success team when it acquired Groupon and helped customers migrate their daily deal business. She was also part of the FavePay smart payments app that has processed 20+ million transactions over the past four years and is accepted at 15,000+ locations across Southeast Asia today! We had an opportunity to interact with Wafeeqa in an interview, where she discussed her career path, specialties, aspirations, and being a super mom to twins. The following are the highlights from the interview: Please introduce yourself as a leader, and tell us what leadership qualities you would like the world to know you for. As a leader, I believe I am empathetic and make sure each one of my team members knows I am there for them, both professionally and personally. I do my best to ensure the environment we work in stays positive and that the mental, as well as physical health of my people comes first. Tell us about your outstanding skills in the product management space (fintech), customer service, consultancy, and other industries in which you have expertise. I am a hard worker and a dedicated employee. These skills have helped me grow no matter which industry I worked for or which role I worked in. I may not know everything, but I do my best to learn it either on my own or seek advice from seniors to give my best shot at each task assigned to me. My daily motivation before work is to be better than I was the day before, and after work is to ensure I have learned something new at the end of each day! Hence, I have been blessed to have various feathers in my professional hat. Being a Stay-at-Home Mom (currently), how do you envision growing in the industry when you are back, and in which industry are you aspiring to emerge? As I look around at the opportunities and am slowly transitioning back into the professional world, I am pleasantly surprised at how diversity and inclusion are giving a chance to all equally. And hence, I strongly believe Wafeeqa Wahid A Determined Customer-oriented Professional August 2022|8|www.insightscare.com
  • 11. that as long as I am honing my current skills and keeping up to date with the latest trends, the break I took to focus on my kids will be nothing but an asset for me. I would love to grow in the health (mental/ physical) industry as I believe in the fast-paced world, we all need to give importance to just pausing, smelling the flowers, relaxing, and moving ahead, and I would love to contribute to that. Initiating your career as a Data Analyst at (MaGIC) Malaysian Global Innovation & Creativity Centre, what were the challenges you faced, and enlist us the professional hacks that helped you become the grand success that you are today? The first step into the professional world is always a challenge, and so is mine. But having amazing mentors is what made this journey smooth and memorable. Every task was a challenge, which made each day unpredictable and exciting, which gave me the zest to do what needed to be done and more. Share your experience of Fave, and what were the learnings that made you ramp up your growth curve? My experience at Fave is what made me the confident, self- motivated, and strong person that I am today. I had the best female leads and mentors who instilled their complete faith in me, which made me believe you are never too new to have and voice your opinions. As Fave was constantly expanding in not just different sectors but also countries and cities, I was growing as well, since the people there were my family, who saw me as a timid newcomer, growing to a Quality Assurance Manager (responsible for the KPIs and quality of a 20-member team) and a mother of twins, eventually moving to a different continent (while still working for Fave). Hence, there was as much professional growth as a personal one. Please share your thoughts on the future of social media provided with the development of Metaverse, which is grabbing the global spotlight. The development of Metaverse will completely transform storytelling; hence, people will be able to sell and experience services in a different, more realistic way. “ “ My daily motivation before work is to be better than I was the day before, and after work, is to ensure I have learned something new at the end of each day! Interview with Insights Care Wafeeqa Wahid Stay-at- Home Mom Product Specialist, Customer Happiness, and Digital Marke ng professional August 2022|9|www.insightscare.com
  • 12. Please share your opinion about the marketing and advertising industry for the budding entrepreneur. The world has become very small now, especially post- Corona times. You could be sitting on a beach on a remote Asian island, promoting a product you believe to someone in New York. Budding entrepreneurs have to grab that golden opportunity and put themselves out there, keeping all their hesitations aside. Please share any inspiring stories or other topics that you want the world to hear from you (poems, articles, experiences, adventures, lessons-to-mothers, etc.). Being a mother does not make you any less professionally credible. In fact, it adds to your strengths since now you are a role model to someone who looks up to you and for whom you are in the world, especially in the initial years. My life after becoming a mother of twins has changed drastically, but for the best; as now for every adventure (be it hiking, road tripping, or getting lost in new cities) and challenge, I have two new constant cheerleaders with me. Moms-kids do not slow you down; they boost you! Wafeeqa has always been a true explorer, always on a constant search to redefine herself across different roles and aspects of her life. Right from the myriad of activities she participated in during school and college, to the various professional roles she undertook as a teacher, analyst, Customer Service Consultant and now a Stay At home mom. She has always given every experience the best version of herself. She has also always been the strongest pillar in all her friend circles, with a never ending supply of the most comforting words or encouragement and the wittiest of comebacks. And in the 10+ years of our friendship, I’ve seen her grow from a care-free soul to being a kick-ass Mom now. She is a Wonder Woman and even though her cape has been through the ringer multiple times she continues to keep flying up. empathy and a way with words that’s uplifting and supportive. An amazing mom to twins, that’s super hero work right there. Grateful to know her and call her my friend. Trishala Halaengady, Senior Manager - Digital Marketing Tata Motors (India) Angeline Choong, Regional Lead, Customer Happiness Fave Asia (Malaysia) Testimonials from Colleagues Hanan, Mompreneur (United States of America) Wafeeqa has been a great colleague and friend. Her professionalism, eagerness to learn and sense of humour definitely contributed to the increase of the team’s morale. It is truly an honour to be able to work alongside such a great individual! I’ve known Wafeeqa since childhood and she was always the sweetest person in the classroom. Her soft smile was always kind to the one who needed it. Her sense of humor is what anyone who is not her friend is missing out in life. Talking to her is non-stop laughter. Calm in stressful times always with the right words at the right time. What she was known in school and what she is known for now in our friend circle is her August 2022|10|www.insightscare.com
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  • 14. ealthcare systems across America have been Hdigitizing their operations to improve outcomes and reduce costs. One tool being used by healthcare organizations is Remote Patient Monitoring (RPM) technology—a type of digital platform that extends healthcare providers’ reach by tracking symptoms and continuously monitoring vital signs. Patients also often receive 24/7 on-call nursing support, which helps to reduce unnecessary emergency room visits and improve clinical outcomes. This virtual expansion of healthcare has gained particular attention in the wake of the pandemic. According to the World Health Organization, about 90% of countries have experienced some form of disruption in essential healthcare services due to COVID, which has prompted an increase for virtual models like RPM, where patients are monitored from anywhere with internet access. “The pandemic has created a unique opportunity for RPM to take on a greater role in healthcare,” says Patrick Owensby, VP of Carolina Caring House Calls, a program designed to increase health care access to patients who are experiencing a serious illness. “It often keeps patients at home where they are more comfortable, instead of high-cost settings like emergency rooms and hospitals.” The benefits of RPM are three-fold. It often boosts patients' physical, mental, and emotional wellness by delivering a holistic approach to care, which typically results in higher patient satisfaction, especially for those with complex conditions. The increase in chronic conditions like diabetes, heart disease, and more have also been a factor in the growth of RPM. Many people with these conditions fear COVID, as they are at higher risk of getting it and therefore avoid care whenever possible. According to the Centers for Disease Control and Prevention (CDC), an estimated 41% of adults avoided going into the hospital when COVID first became a significant concern in 2020. “Many physicians have seen chronic conditions worsening since the pandemic,” says Scott Lofland, VP of Palliative Medicine at Carolina Caring, a program that offers an extra layer of ongoing, supportive care to those facing a serious illness. “RPM is an important tool to improve patients’ quality of life by closely managing their care and tailoring treatment to each patient’s unique needs.” RPM services are a great alternative for those who live outside metro areas or are unable to access clinical care due to a debilitating condition. This telemedicine approach does not require interactive audio-video and virtual visits like other methods. Instead, it requires technology that collects physiologic data from patients while they're receiving treatment in their home setting. Carolina Caring, a leading nonprofit serious illness care provider in Newton, N.C., launched RPM recently for its palliative medicine patients. “The patient experience is at the heart of everything we do,” says Carolina Caring President and CEO Dana Killian. “That’s why Carolina Caring strives for excellence in all areas, including technology that enhances patient care and advances how people are able to receive it.” Carolina Caring, founded in 1979, is an independent, community-based, nonprofit health care provider. It specializes in programs that offer relief from chronic conditions, serious illnesses, and the challenges they bring, including palliative medicine and hospice care for all ages, primary care, and grief counseling. Currently, Carolina Caring serves 12 counties across western North Carolina and the Charlotte Region. For more information about Carolina Caring, please call 828.466.0466 or visit www.CarolinaCaring.org Remote Patient How Monitoring (RPM) Changing Hea hcare Technology is August 2022|12|www.insightscare.com
  • 15. Before joining Carolina Caring, Patrick Owensby, MHA, BSN, served in hospital leadership positions at Davis Regional Medical Center, Lake Norman Regional Medical Center, and Frye Regional Medical Center, where he leveraged his knowledge and experience to build extensive physician networks amid a rapidly shifting healthcare landscape. After completing his Bachelor of Science in Nursing degree at the University of North Carolina in Charlotte, he earned a master's degree in Healthcare Administration from Pfeiffer University. His unique background and skill set make him well positioned to lead a primary care program that will enable Carolina Caring to better meet the needs of patients who face barriers to accessing routine medical care due to debilitating medical conditions. Patrick Owensby Vice President, Home-Based Primary Care Carolina Caring Scott Lofland is an Air Force veteran with extensive experience in logistics. During his tenure as Senior Enlisted Leader for Logistics and throughout his 19 years in the military, he has managed operations and evaluated processes for challenged departments, addressing and correcting issues with accounting, quality assurance, and overall deployment readiness. As a result of these efforts, he touts the benefits of good leadership and believes that staff development is critical to exceptional care and service. Lofland has been with Carolina Caring since 2013 and has also contributed his time and skills to finance and project management. In addition to an MBA, Scott holds a graduate-level certificate in Health Services Management and serves on the board of directors for the Association of Home & Hospice Care of North Carolina (AHHC). Scott Lofland Vice President, Palliative Medicine Carolina Caring About the Authors About the Authors August 2022|13|www.insightscare.com
  • 16. Stay in touch. Subscribe to Insightscare Get Insightssuccess Magazine in print, & digital on www.insightscare.com Check should be drawn in favor of : INSIGHTS SUCCESS MEDIA TECH LLC
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  • 18. Quality Quality Quality Nursing Nursing Nursing The Impact of to Determine Patient Satisfaction Evaluating Healthcare In the era of high-tech devices and advancing technologies, some roots of humanity have been preserved to maintain the balance. The healthcare sector specifically gives these roots the utmost attention. The roots being, empathy, and care, the sector has served its patients with the proper use of these. With this, the required comfort and hospitality of the patients are ensured. Nurses, specifically, are responsible for attending to the needs of the patients. Some reports show that nurses usually spend about 2 hours and 25 minutes with patients per nine-hour shift in the middle of communicating with family caregivers and patients, delivering care, and taking care of the needs of the patient that are not directly related to their treatment, such as toileting or hygiene. The quality of the way the nurses cater to the patients has a big impact on the level of satisfaction received. With the changing norms of the healthcare sector, nursing has also witnessed changes. What are these satisfactory nursing ways? Let us find out in this article. Care Through Personalized Communication The skillful ability of the nurses lies in their power to empathically and efficiently converse with the patients. Nurses who spend the most time with the patients are vital for delivering quality patient education by soothing the concerns of the patients and sidelining their fears. August 2022|16|www.insightscare.com
  • 20. Nursing experts agreed with the fact that nurses who get to know and understand their patients on a personal ground are more successful at improving and delivering satisfaction to patients. But creating that bond with the patients is a tough task. Nurses need to look out for and cater to multiple patients. These several interactions with more than just one patient create an obstacle for them in creating and maintaining a personal relationship with everyone they look after. Important Role in Patient Safety Nurses play a vital role in the protection of patient safety, which is stated as a critical aspect of patient satisfaction. The Agency for Healthcare Research and Quality (AHRQ) stated on its website, “Of all the members of the health care team, nurses, therefore, play a critically important role in ensuring patient safety by monitoring patients for clinical deterioration, detecting errors and near-misses, understanding care processes and weaknesses inherent in some systems, and performing countless other tasks to ensure patients receive high-quality care.” Nurses who conduct regular rounds and are attentive have a positive effect on patient satisfaction scores and data. A study that was published in 2016 in the JBI Database of Systematic Reviews and Implementation Reports shows that an improvement in patient safety outcomes has been noted with a timely nurse rounding protocol. It witnessed a reduction in patient falls by 50 percent and an 11 percent improvement in pain management. Nurse rounding is effective as it gives the patients a chance to ask for help when they otherwise may not have. In the study mentioned above, the fall rates of patients may have fallen as nurses were present to accompany them to the bathroom or collect an item from across the room, instead of the patient who might have gone without any help. Blending Patient and Nurse Experience For delivering key care quality roles, nurses must have proper support. It has been confirmed in the data that a positive working environment has an effective impact on patient experience scores. Another study conducted in 2019 by Penn Nursing showed that there has been a huge impact of working conditions and nurse satisfaction on patient care quality, safety, and satisfaction. A link between four key care quality outcomes was revealed about nurse working conditions in a literature review of 17 journal articles that consisted of 16 years’ worth of data. Investigators looked at nurse assessments of quality and safety, patient satisfaction, nurse job outcomes, and patient health outcomes. Other data from over 2,600 hospitals, 165,000 nurses, and 1.3 million patients brought forward that a negative impact on all four domains has been noticed if the working conditions of a nurse are not good. Parting Words The healthcare sector has been continuously growing and implementing new ways to create a comfortable and satisfactory environment for patients. The way a good environment is required for the patients, in the same way, nurses also require a comfortable and positive work environment in order to deliver better patient care. The sector has been improving on these things and providing better nursing quality and hospital environments. Anish Miller August 2022|18|www.insightscare.com
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  • 22. Sheila Bogen Execu ve Director The Sel elp Home
  • 23. The Selfhelp Home The Selfhelp Home Enhancing Quali es with Con nuum of Care hat matters most when you need home care is Wconnecting with a remarkable caregiver! Nursing and residential care facilities are essential in that they provide a positive quality of life for aging people. At some point, support from family, friends, and local programs may not be sufficient. People who require full-time assistance may be moved to a residential facility that provides many or all of the long-term care services they need. , nursing homes, and Assisted living facilities continuing care retirement communities are just a few examples of facility-based . long-term care services While some facilities merely provide housing and housekeeping, many offer personal care and medical attention altogether with such life enrichment for residents, as live music from Classical to Klezmer, music and art therapy, and the highest quality of rehabilitation and effective care. This is where The Selfhelp Home shines out in the spotlight. The Selfhelp Home thrives as a boutique Jewish community where older adults experience the highest quality of life possible, founded on the principles of compassion and dignity. Under the adept leadership of Sheila Bogen, Executive Director, The Selfhelp Home ranks at the top nationwide in short-term rehab and skilled nursing care. This year the facility was also named the ‘best’ senior living community in the country by US News and World Report. The Legacy Selfhelp Home was founded more than 75 years ago with a singular vision to be a refuge for victims of the Holocaust. Today, this continues to be the model for how the Home serves older adults in the community. The best practices that have been at Selfhelp for decades are love, compassion, dignity, kindness, and respect for the whole person. Moreover, Selfhelp Home is trusted by one of the most renowned orthopedic surgeons— Dr Finn is Dr Henry Finn. a renowned Orthopedic specialist. He is one of the few doctors in the United States capable of successfully operating on arthrofibrosis patients. A patient of Dr Finn, Julie M. was excited to discover that real progress was possible with the treatment. Julie knew what she needed to do. She made the trip from Texas to Illinois for the arthrofibrosis procedure. Then, she turned to The Selfhelp Home for her Orthopedic recovery and physical therapy post-surgery. She continues to express enthusiasm and hope on her path to recovery. Adding to this scenario, Dr Finn mentioned, “Our patients are flying from all over the US to rehab with The Selfhelp Home after their surgeries.” Over the years, the legacy and reputation of The Selfhelp Home serve as the leading organization that continues to advance as a culturally rich community that offers top-quality care for those that live at Selfhelp, come for rehabilitation, or work here. Assurance of Quality and Convenience The Selfhelp Home is the only Jewish CCRC offering a niche atmosphere. All the factors for successful aging are The Sel elp Home creates a boutique atmosphere for seniors with respect and dignity by providing each resident with an individualized plan of care, that is truly person-centered. “ “ August 2022|21|www.insightscare.com
  • 24. within its walls. Lifelong learning is part of its fabric: Life enrichment for residents such as live music from Classical to Klezmer, music and art therapy, and the highest quality of rehabilitation and care. The authentic engagement of diverse residents, together with the ability to ‘age in place,’ defines The Selfhelp Home. This year Selfhelp was the first community in the nation to ever receive certification for Assisted Joint Commission Living. This is a new category for Joint Commission in response to its industry seeing an older and more frail population in assisted living than ever before. Older adults are waiting longer to move to senior living or waiting for a life-changing incident like a fall to make the transition. Like many assisted living facilities around the country, The Selfhelp Home is experiencing an acuity level increase for residents in assisted living. The facility also noticed that it is already doing many of the required components to be certified by the Joint Commission in Assisted Living, a new certification established by the Joint Commission in response to the rising care needs in Assisted Living Communities. Therefore, The Selfhelp Home went for it as it was essential to go ahead and certify its efforts, be the first community to achieve this and hope that the industry will follow to raise the bar in assisted living communities across the country. The staff and the excellent care truly set Selfhelp apart from the rest. Providing the best high-quality services to its residents is its top priority. There is an authentic culture of care at Selfhelp. Selfhelp has retained a remarkable record of staff longevity where staff have been here for many years. Adept Leadership Sheila Bogen has a special connection to Selfhelp as being a first-generation child of survivors, “The mission of the Selfhelp Home immediately resonated deep within me.” Her professional life has revolved around senior care and hospitality and answering the call to provide the best service to Chicago’s only Jewish non-profit Continuing care retirement community. Sheila has a lifetime career in senior care and grew up in the hospitality business. Her family owned a deluxe Kosher resort hotel; she understands the importance of providing excellent service and making people feel good. Benchmark of Credibility Selfhelp creates a boutique atmosphere for seniors providing a personalized care plan for each resident. The facility looks at the resident, who they are, where they have come from, what they enjoy and what they need to feel comfortable and have a high quality of life. Selfhelp provides the entire continuum of care; this provides a more streamlined approach to the patient or resident. The Selfhelp Home is a one-stop shop for seniors who want to live an extraordinary life in a safe environment and can feel safe to age in place without moving to another home when their care needs change. For example, residents that move in under assisted living know they have a safe place to recover here if they become ill. Its rehab patients often decide to stay long term or continue therapy with the outpatient therapy services, or they stay in a respite apartment for a couple of additional weeks after rehab if they are not ready to return home. Pearls of Wisdom Sharing her opinions on how advanced technologies and gadgets have aided the nursing home industry, Sheila shared, “We are using a new tool called VirtuSense Technologies. We assess every new resident and use it in our rehabilitation unit to ensure patients are safe to return home. Our therapy services extend throughout our entire community giving easy access to each resident to be living their best life.” Moreover, as advice for the budding aspirants willing to enter the nursing home niche, Sheila expressed, “Be prepared to work extremely hard, invest yourself into the August 2022|22|www.insightscare.com
  • 25. entity, treat your employees like family members - at least the ones you like.” “Treat every resident as if they are your grandparents or parents. Every decision you make should be preceded by “is this decision the best one for the residents,” added Sheila. Embracing the Future Roadmap The Selfhelp Home plans to add Home Care as an added service to its continuum of care. This would take its services out into the community and allow the facility to reach people that are not ready to move. Moreover, sharing her opinions on the impact of home nursing services in today’s world Sheila stated, “We have known for some time that as the Baby Boomers age, the demand for health care workers would be stretched to the max. No one anticipated a worldwide virus that would throw every country into turmoil and affect so many ordinary everyday events and families.” Some of the most substantial impacts are staffing within Health Care areas, especially in the Senior Care field, which arises from low wages for every level of care. The Medicaid reimbursement for Long Term Care residents is woefully underfunded. Every state has its own axe to grind, but the challenge is even more significant in Illinois, which ranks third from the bottom of the nation’s reimbursement. In the current financial situation where inflation is galloping ahead of us, that diligent C N A is only making $15 an hour in the city of Chicago. If you were financially responsible for your spouse, two children and a goldfish, could you afford rent, food, clothing, transportation, etc., $15 an hour? So as other, less taxing, less responsible, less stressful opportunities arise, nursing home staff are leaving the industry in droves. Some strategies can mitigate this “Nursing brain drain” – hopefully, many operators have spent time, money, interest, and personal involvement to nurture their staff. At Selfhelp Home, we are proud to say that we have employees who have worked with us for more than 20, 30 and even 40 years. It is all due to the culture that pervades in the Home. Secondly, it is about time that the Immigration Authorities allow qualified Health Care personnel to enter this country to work. Instead of ignoring the thousands of illegal, non-medical personnel, let us open our borders and welcome qualified nurses, aides, etc. By the time Immigration Officials retire, there might not be any professionals around to care for them. “And finally, let us create programs at the high school level where careers in Nursing, Senior Care and Hospitality can be encouraged, taught, and lauded as ” she The Best Career in The World, concluded August 2022|23|www.insightscare.com
  • 27. Nursing Technologies Transforming Patient Care echnology has played an important part in changing Tthe norms of the world in every possible circumstance. It has probably given years of advancement in a short period. Every industry has witnessed a massive boost in its growth and ways of functioning. Businesses have seen flourishment; logistics have seen ease; healthcare has received a helping hand that makes their work easier and more accurate. The healthcare sector has been strengthened by the use of technology. The duo has made it simpler to perform tasks that were once considered tough. From the process of surgery to the nursing and catering of patients, everything has been streamlined. The nursing sector has seen several unique transformations that have boosted the experience of healthcare workers and patients. Healthcare workers have learned advanced ways to cater to the needs of patients and ensure a comfortable, safe, and more home-like environment. Redefining Healthcare August 2022|25|www.insightscare.com
  • 28. How is the duo catering to the patient's unique needs? Log in to find out more! Telehealth Devices The COVID-19 pandemic has affected the world in a bad way, but with technological advancements, the healthcare sector has found ways to cater to patients in need. Telemedicine has exponentially shown its benefits for practices strictly related to patients. Telehealth proves to be a life-saving agent under the pandemic-caused restrictions in comparison with virtual visits and office visits. In this case, healthcare and nursing providers take advantage and make use of HIPAA-compliant telemedicine software. Utilizing such a tool, nursing professionals get the opportunity to organize video-based conferences and cater to the needs of patients while maintaining a distance. They even get the chance to conduct group therapy sessions with no limits to the number of participants and make sudden adjustments, leave comments, or make a chart of the patient's progress with the note-taking tool. Virtual and Robotic Nursing A study shows that 86% of healthcare companies have already started implementing some or other artificial intelligence (AI) solutions. For the improvement in patient engagement and safety, they rely upon AI-driven changes and robotics. This reduces costs, enables predictive care and distant healthcare delivery, and achieves better results in management. Moxi robots are already helping nurses by performing time-consuming tasks. For example, the robots can deliver lab samples or even collect medications from the pharmacy. These offer personalization and can transform the care continuum with real-time assistance and accurate healthcare service, eradicating nurse burnout too. Pressure and Motion Sensor Alarms Recent research has resulted in nearly 69% of home healthcare patients being aged 65 or more. In-room sensors are envisioned to constantly monitor and safeguard the elderly. The motion detection sensor triggers an alert after spotting any movement in the body. It is fairly effective in preventing the patient from falling. Systems, as such, are inbuilt with a nurse-calling button that signals the caregivers to attend to them as quickly as possible. Moreover, there are door alarm kits, wireless pagers, home monitoring pressure sensors like chair or bed occupancy sensors, etc. Remote patient monitoring gives the chance to capture and analyze the patient’s ongoing medical conditions and requires no need to arrange a visit. Some of the tools that are mostly used in the sector include portable ECG monitors, digital stethoscopes, pulse oximeters, blood pressure cuffs, and wearables for activity with biometric trackings such as skin patches, wrist bands, and Bluetooth thermometers. These devices assist in monitoring diseases such as diabetes, hypertension, and COPD and are also useful in transferring the records into an all-in-one system. Smart Rooms & Beds Hospital beds and rooms these days are not only altering traditional medical room designs but also ensuring best-in- class personalized patient experiences. Nursing practitioners are eased up when patients enjoy high-performance smart room systems, mattresses, and beds with enhanced comfort. Beds like these are also sensor-chipped and equipped to make sure of proper posture and support so that the nurses do not have to come to the aid for the change in position several times. Smart rooms are also equipped with screens for visual communication between the patient and the nurse. Adding to that, there might be an IV pump or kit as well, that might boast a dose error-reduction system. Thus, diminishing the possibilities of human error. Final Statement Nursing practitioners still preserve their relevance in a world that is full of technological advancements and improvements, while tech transformations and improvements complement nurses’ endeavors and assist them in making sure of productive patient care delivery. Anish Miller August 2022|26|www.insightscare.com
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  • 30. The Future of the Mobile Application Market for Pregnant Women About 140 million women give birth worldwide every year, and over 60% download mobile pregnancy applications. It is a dynamic market that is attracting a growing number of users, advertisers, and investors. If you wish to find out the various factors that are stimulating its growth and shaping strategies for key players, this article is the perfect match. Use of Mobile Application for Pregnant Women Pregnancy apps give women informational and emotional support. Future parents can find answers to frequently asked questions about health, psychology, and their changing lifestyles. A woman can track changes in her body using health charts and, if necessary, receive telemedicine consultations. Communication with other pregnant women through chats helps them socialize and find solutions to common problems, while marketplaces offer them necessary and desirable products at a discount. In addition, pregnancy apps are quickly becoming EdTech platforms offering tutorials, workshops, and expert training. Application developers are actively implementing AI technologies, which make interaction with users more personalized. Factors Driving Growth The market is affected by both short and long-term trends, including the Covid-19 pandemic; the growth of mobile Internet users and an increased trust in mobile services. During the pandemic, pregnant women found themselves at risk, because a consultation at a clinic became associated with the possibility of infection. Women have since started to use pregnancy apps as a source of information and a secure channel to communicate with doctors. This was facilitated by the increased penetration of mobile Internet around the world. The number of Internet users is increasing by 4% per year, and most of them (92.4%) use By- Evgeny Zhikharev August 2022|28|www.insightscare.com
  • 31. Evgeny is the Founder of the amma pregnancy tracker, downloaded by 7% of pregnant women worldwide. Eugene is a serial mobile-IT Entrepreneur listed in Global 500 FemTech Personalities Evgeny Zhikharev, Founder and CEO Author Bio Author Bio Evgeny Zhikharev, Founder and CEO Amma pregnancy tracker
  • 32. mobile Internet. In 2022, the average mobile Internet speed increased by 40.6% compared to the previous year, reaching 29.91 Mb/s. Costs have also become more accessible, dropping from $8.18 to $4.07 per gigabyte over the last two years, which is more than half. In 2021, digital health raised $29.1 bln in investments, twice as much as the year before. Of these, femtech companies received $1.2 bln, which also set a new record. Solutions for pregnant women is now the largest femtech segment, with a 21% market share. Current Market Scenario According to AppMagic’s analytics, over the past five years, the number of downloads of the ten most popular pregnancy apps has grown from 10 mln to 46 mln per year. Annual growth hit 71% and continues to rise due to expansion in emerging markets. Players use two main monetization models: Ÿ Subscription. This model is popular in developed countries with a high-paying audience. Ÿ Advertising. Pregnancy apps are attractive to pharmaceutical and FMCG companies. Since women use the apps for 7-9 months, during which they may experience anxiety and stress, advertisers can build long-term and trusting relationships with women and their loved ones through this channel. Applications unite a niche audience that can be segmented by socio- demographic indicators, week of pregnancy, or trimester. According to JC Market Research, the income volume of participants in the pregnancy app market in 2021 amounted to $96.3 million, which is 5.5% higher than the previous year. The industry volume is expected to grow by 6.2% per year and will likely reach $165.8 million in 2030. Pregnancy apps are at the crossroads of the femtech and parenting tech markets. This niche’s total addressable market (TAM) can be estimated at $1.2 trillion, and the serviceable addressable market (SAM) at $550 billion. Futuristic Roadmap According to the UN forecast, by 2050 world population will increase by 2 billion people - from today's 7.7 bln to 9.7 bln. This means that the number of pregnant women will rise accordingly. At the same time, 1/3 of the population, mainly in developing countries, is still not covered by mobile Internet. Thus, the geographic expansion for players will be directed at emerging markets. Pregnancy app developers will look for ways to get around the “objective” market restrictions, of which there are two. First, this is a relatively small audience; 140 mln pregnant women is a rather narrow audience for companies with global ambitions. Secondly, there is the gestational age, which is limited to 9 months. Consequently, companies will seek to expand their audience and increase user lifetime (LT). How will they achieve this? To expand their audience, pregnancy apps will generate functionality for the entire family, evolving from FemTech to FamilyTech services. Studies show that men who use pregnancy apps become more involved in pregnancy issues and more attentive to their partners. Thus, the market’s target audience, when considering relatives of pregnant women, could grow to about 1.2 billion people. The terms of use of applications will expand due to functionality aimed at preparing for pregnancy and the postpartum period. Thus, the user lifetime can increase to 4-5 years. Wrapping Up The market for mobile applications for pregnancy management is not saturated. Its further growth will be ensured by the continued penetration of mobile Internet, expansion into emerging markets, and the expansion of functionality for both women and their families. It is becoming very attractive to both investors and entrepreneurs. As part of the digital health industry, pregnancy management apps will help ensure that pregnant women and their loved ones have equal access to up-to-date medical information and digital health benefits throughout the world. August 2022|30|www.insightscare.com