Assistance Home Care provides customized in-home senior care services to allow seniors to age comfortably at home. They offer a range of services from memory care to personal care delivered by well-trained care professionals. Assistance Home Care understands individual needs may change and aims to support seniors' unique care goals. With over 5,000 families helped since 2011, they are recognized as a top choice for private duty home care.

1. April
Issue 03
2023
Amada
Senior Care
Robert Christensen
CEO
Amada Senior Care
Companies in 2023
Top 5
Senior
Care

2. Where Caring
Comes to You

4. Note
Ed tor ’
s

5. s the global population ages, the demand for senior
Acare services has become increasingly significant.
Seniors deserve to age with dignity and grace,
surrounded by compassionate support and quality care. This
note explores the vital role that senior care companies play
in fulfilling this crucial need and highlights the importance
of embracing aging with dignity and grace.
Senior care companies serve as beacons of compassion and
understanding, offering a range of services to ensure the
well-being of older adults. These companies provide
assistance with daily activities, such as dressing, bathing
and medication management, as well as emotional support
and companionship. Their dedicated staff members, often
trained in senior care, are equipped with the knowledge and
skills necessary to address the unique needs of seniors.
Moreover, senior care companies strive to create an
environment that fosters independence and respect for each
individual's autonomy. By offering personalized care plans,
they tailor their services to meet each senior's specific
requirements and preferences. This person-centered
approach allows older adults to maintain their sense of
identity and agency, promoting a higher quality of life.
Beyond physical and emotional care, senior care companies
also play a crucial role in promoting social engagement and
mental stimulation. They organize various activities and
social events to keep seniors mentally and socially active,
reducing the risk of isolation and loneliness. By fostering a
sense of community, these companies provide opportunities
for seniors to forge meaningful connections and form
lasting friendships, contributing to their overall well-being.
Additionally, senior care companies often collaborate with
healthcare professionals and utilize innovative technologies
to ensure the safety and health of their residents. From
advanced monitoring systems to telehealth services, they
embrace advancements that enhance the quality of care
while maintaining a human touch.
Insights Care's latest edition "Top 5 Senior Care
Companies in 2023", highlights that senior care companies
are at the forefront of embracing aging with dignity and
grace. Their commitment to providing compassionate care,
promoting independence and fostering social engagement
enables seniors to age with the respect they deserve. As
society continues to recognize the importance of supporting
older adults, it is crucial to acknowledge and appreciate the
invaluable contributions of senior care companies in
ensuring that our elders embrace aging with dignity and
grace.
Hope you have a fantastic read !
Embracing
Aging with Dignity
and Grace
-Pooja Shah
Pja Sh

6. Ctts
Assistance Home Care
Enabling Assistance through
Home-Based Senior Care
14
24
Corso Atlanta
Enabling Independent Senior Living
with Happiness, Luxury and Dignity
32
LCB Senior Living, LLC
Senior Living, Your Way
Profil

7. Amada
Senior Care
Understanding the Challenges
and Strategies for Effec ve
Caregiving
Providing Dementia Care
20
Aicl
Cov
Sty
08
How Senior Care Companies are
Enhancing the Lives of Seniors
The Silver Lining
28
A name Synonymous with
Precise and Admirable Care

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April, 2023
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9. Description
Featuring
Person
Company Name
Aetonix
aetonix.com
Michel Paquet
CEO
Aetonix develops easy to use virtual care
platforms that provide telehealth, care pathways
and remote patient monitoring to optimize
connected health.
Assistance Home Care
assistancehomecare.com
Allen Serfas
President and
Co-Founder
Assistance Home Care is the trusted name for
home care when it comes to Alzheimer's and
Movement Disorder Care at home.
Amada Senior Care
amadaseniorcare.com
Robert
Christensen
CEO
Amada Senior Care gives pharma and medical
device sales reps an opportunity to leverage their
skills into a business that positively impacts their
communities.
Corso Atlanta
corsoatlanta.com
Tim Gary
CEO
Corso Atlanta is the most luxurious senior living
community, specifically designed for resident's
overall mental, physical and social well-being.
LCB Senior
Living, LLC
lcbseniorliving.com
Michael A. Stoller
CEO
LCB Senior Living, LLC is a leading senior
housing operator and developer with roots that
go back to 1994.
Companies in
Top 5
Senior
Care2023

10. Amada
Senior Care
A name Synonymous with Precise and Admirable Care
Amada Senior Care primarily
focuses on providing quality care.
The organization explores ways to
make simple everyday tasks special.
Amada's in-home caregivers not
only take care of daily essentials, but
they also go above and beyond to
make their clients smile.

11. Robert Christensen
CEO
Amada Senior Care

12. Assisted living and home care is the preferred option
for most seniors today. After all, who doesn't want
to remain in the comfort of their homes as they
age? While some do just fine while maintaining a good
quality of life in nursing homes or assisted living facilities,
most older adults want to remain in their homes, where they
feel most safe and secure. There are many benefits that
come with seniors remaining in the comfort of their homes.
One of the most important benefits of assisted home care is
the fact that it helps your elderly loved one to retain a
certain level of autonomy. The home care agency worker
will visit them as often as required and provide all the
assistance they need. At the same time, your loved one will
have the freedom and independence to continue with their
daily activities, hobbies and social life.
Comprehending these factors and offering a plethora of
services with assured reliabilities, Amada Senior Care
helps families refine their options based on individual care
needs, budget, location, and personal preference. The
organization holds an extensive experience with long-term
care insurance, veterans' programs, other non-traditional
payment options to assist families to figure out the best
ways to pay for assisted living.
Amada Senior Care primarily focuses on providing quality
care. The organization explores ways to make simple
everyday tasks special. Amada's in-home caregivers not
only take care of daily essentials, but they also go above
and beyond to make their clients smile.
Under the leadership of Robert Christensen, the CEO,
Amada Senior Care excels as America's trusted resource for
caregiving and long-term care. Its caregivers are trained to
provide assistance with personal care and activities of daily
living.
The mission of Amada Senior Care has always been to
enrich lives – the lives of seniors and of all those who are
employed to serve. The organization has six core values -
Ÿ Compassionate and Charitable
Ÿ Competitively Driven to be the Best
Ÿ Urgency in All Things
Ÿ Entrepreneurial Farmer Mentality
Ÿ Confidently Humble, and
Ÿ Grateful
Amada makes an active effort to partner with, hire, and
promote people who demonstrate these traits.
The Principles of Quality Care
Most of Amada's locations provide senior living placement
and referral services, non-medical, in-home care
exclusively for needs like bathing, dressing, meal
preparation, medication reminders, etc.
Even though this kind of care is essential for many, it's
typically not funded by Medicare. Amada's services are
either paid for privately, by Long-Term Care Insurance, or
are covered by government programs like the Aid and
Attendance Benefit (for those who are veterans or surviving
spouses to one).
"I talk to so many families who initially don't realize how
likely it is that their Mom, Dad, or a senior loved one will
need this kind of care at some point in their lives, and it's
surprising to them when they're eventually in that situation.
Because of this, they're very grateful to have someone there
to guide them through the process," emphasizes Robert.
Compassion and Care Go Hand-in-Hand at Amada
Compassion is Amada's first core value for a reason. Often,
seniors and their families are struggling with difficult health
challenges. In such times, it takes a truly nurturing person
who is concerned with seniors' emotional and physical
needs to provide top-tier care. It is for this reason that the
organization is very specific with hiring caregivers who
demonstrate the level of compassion that is required.
With the Advancements in Technology
Amada uses two key tech-platforms to support its senior
care measures. AXISCARE manages the daily operations
of direct care. It allows the organization to perform a
perfect match between the caregiver and the client.
Secondly, PLACED matches the care needs of seniors with
the best senior living facilities in the community.
In addition, the organization has amazing billing software
that allows it to process long-term care insurance claims on
behalf of senior clients who have LTCi policies. For people
who have one and have tried to file a claim, they know that
it can be incredibly difficult, and there are a lot of hoops to
Top 5 Senior Care Companies in 2023

13. The organization
has amazing billing
software that allows it
to process long-term
care insurance claims
on behalf of senior
clients who have LTCi
policies.

14. jump through. Amada's billing software and expertise in
serving seniors with Long Term Care Insurance removes
the burden from the shoulders of seniors and families.
Icon of Serving High-Quality Care
Amada's partnership with the Home Care Standards Bureau
has helped the organization in terms of its care quality.
They're a third-party, independent organization that
evaluates home care companies based on the standard of
care they provide. A significant number of Amada's offices
have received an "A+" rating from them.
In addition, Amada also conducts ongoing customer
satisfaction surveys and visits to seniors' homes to ensure
that care is of the highest quality possible. Partnering with
My Senior Care Finder has also been a great resource for
senior care education and referrals for Amada's offices.
Recently, the organization was ranked in the Top 5 Best
Workplaces in Aging Services for at-home care by
Fortune Magazine. This was based on its stellar
performance in a 2022 Great Place to Work survey, where
92% of the employees said that Amada was a great place to
work (compared to 57% of employees at a typical US
company). In the past, it has also received numerous
accolades from publications like Franchise Business
Review, Inc. and Forbes.
Reflecting upon its success, for the enthusiasts who are
willing to venture into senior care service, Robert says,
"When you put their needs first the business will come. Be
sure to build a strong team of administrative staff and care
providers with the same values and vision as you do from
day one."
Ascending towards the Future Endeavors
In the last ten years, Amada, as a senior care organization,
has transformed from one single location to over 150
locations throughout the US—employing, mentoring, and
watching tens of thousands of employees—grow personally
and professionally along the journey.
Considering the vision, by the end of 2027, Amada aligns
its efforts to have around 250 offices open. Robert shares,
"We want a location in virtually every state. We are always
looking for people that share our core values. All new
locations complete Amada University's intensive and
thorough senior care business and operations training
before opening each office location."
Continuum of Everlasting Values
Care is not often about an organization's measure of growth.
Rather, it is about intentional emotion and dedication to
serving seniors. Amada knows it perfectly, as its care has
always been about human compassion—towards both the
seniors as well as their caregivers—by putting their needs
above everything else.
This has led millions of seniors and their families to put
forth their trust in it. Through its sincere efforts, Amada as
a brand has come to be known as outstanding direct care,
with a special focus on serving seniors with long-term care
measures.
Partnering with 'My Senior
Care Finder' has also been
a great resource for senior
care education and referrals
for Amada's offices.
“I'm from a family of nine children with aging
parents. After fifteen years in the
pharmaceutical industry, I was looking for a
career change. I wanted to be involved in
providing direct care for people that would
make a meaningful difference in their lives.
Since there has been a rising trend of
seeking care in the comfort of home, I
decided that Home Care was the perfect fit."
- Robert Christensen, CEO

15. By the end of 2027,
we aim to have around 250
offices open. We are always
looking for people that share our
core values. All new locations
complete Amada University's
intensive and thorough senior
care business and operations
training before opening each
office location.

16. Assistance
Home Care
Enabling Assistance through Home-Based Senior Care
want to stay at home"—a common wish of every
Icitizen entering his aging phase. But it is often
conflicted with their physical, emotional and social
demands that require a certain level of support.
These older adults, not only do they object to seeking
assistance from a caregiver outside but also experience
difficulties moving around the house independently. Their
physical and mental disabilities resulting from aging,
require support to perform basic chores like shopping,
changing clothes, turning one's position in bed, eating, or
going to the washroom. These constraints keep them from
seeking a near-future answer to the question—"Will I be
able to age in the comfort of my home?"
Assistance Home Care is a leading senior care solution
provider with a record of helping over 5,000 families since
opening in 2011. Through their customized, flexible and
cost-effective home care plans, they provide their clients
with the appropriate assistance and expertise that older
adults need to stay and age comfortably in their own homes.
The organization understands that individual needs may
vary throughout the aging process. Thus, its Care
Professionals are well-trained to support seniors to meet
their unique care goals by offering services ranging from
memory care, fall prevention, safety oversight, mobility
assistance, and personal care.
By aligning its services to cater the needs of our clients,
whether that be 3 days a week or 24/7 round the clock care,
Assistance Home Care has been recognized as a top choice
for private duty home care today in the markets that we
serve.
In an interview with Insights Care, Allen Serfas, the
President and Co-Founder shares his insights behind the
operations that have led the organization to become the
most reliable senior care solution within the community.
Following are excerpts from the interview.
Kindly tell us the source of inspiration. What led you to
venture into care services?
We founded Assistance Home Care in honor of my mother-
in-law, Gearaldean, who passed away from Alzheimer's and
in honor of my wife, Sally, who was her mom's (and dad's)
family caregiver for five years while raising our three
young children.
Brief us about the organization and shed some light on
your journey as its guiding light.
Assistance Home Care provides private pay, non-medical
home care services and has been able to leverage our own
personal family journey caring for aging parents to grow
over the years to multiple locations and have been able to
assist over 5,000 families since opening our doors in 2011
throughout the Greater St. Louis and Chicago marketplace.
Can you elaborate upon the core values, vision and
mission of the organization?
We are driven to help assist in honoring one's wishes to stay
at home and enrich the journey of aging with compassion,
dignity and respect. We remain focused through a dedicated
and consistent approach to our core values which is
captured through the acronym I.R.E.S.P.E.C.T. While each
letter means so much to our team, in a nutshell, we are
Top 5 Senior Care Companies in 2023
“
April 2023
14|www.insightscare.com

17. We are driven to help assist
in honoring one's wishes to
stay at home and enrich the
journey of aging with
compassion, dignity and
respect. We strive to get to
know the wants and needs
(and goals) of our clients and
further create a customized
care plan for each client's
unique situation, needs and
wants that helps set up
everyone for success.
Allen Serfas
President and
Co-Founder
Assistance
Home Care
April 2023
15|www.insightscare.com

18. committed to respecting ourselves, our clients and our
teammates every day. We understand that living our core
values will help us attract great care professionals who want
to work around other great care professionals who care as
much as they do.
In what ways will the organization's specific services
help the senior population in resolving their care needs?
How are these different from other forms of care that
they receive or do not receive in general?
Assistance Home Care helps seniors in a variety of ways,
depending on their individual and family needs. Of course,
common types of home care services include:
Ÿ Personal care: This can include assistance with
activities of daily living, such as bathing, dressing and
toileting.
Ÿ Medication management: Our team can help seniors
manage their medications and ensure they are taking
them as prescribed.
Ÿ Transportation: We offer transportation services to
help seniors get to appointments, run errands and
participate in social activities.
Ÿ Companionship: Our Care Professionals can provide
sunshine and smiles in a home through companionship
and socialization for seniors who may be isolated or
lonely by engaging them in activities of body and mind.
Ÿ Light housekeeping: This allows us to remove some of
the more tedious and challenging tasks and can help
with items such as laundry, cleaning and grocery
shopping.
We strive to get to know the wants and needs (and goals) of
our clients to ensure that we provide peace of mind for all
of those involved. Creating a customized care plan for each
client's unique situation, needs and wants helps set up
everyone for success. This success includes both the family
caregiver who desperately needs a committed care partner
and the caregiver themselves. It is mission critical that each
caregiver is knowledgeable of the care plan, fully
understands the importance of each part of the care plan, is
properly trained and supported and can execute it
successfully!
What role does compassion play when serving senior
clients and meeting old age requirements?
Simply everything. Compassion is a critical aspect of caring
for seniors, as it helps to create a positive and supportive
environment that can enhance their well-being and overall
quality of life. When working with seniors, it's important to
show them how much we care before everything else. We
should approach them with empathy, understanding and
kindness, and recognize that they may be facing a range of
challenges and changes as they age.
Here are a few ways that compassion plays a role in our
care team as we serve our senior clients:
Ÿ Listening and understanding: Showing seniors that
you are genuinely interested in what they have to say
and that you understand their needs and concerns can
help to build trust and rapport.
Ÿ Providing emotional support: Seniors may experience
a range of emotions as they age, including sadness,
loneliness and fear. By being a supportive and
compassionate listener, you can help them cope with
these feelings and provide comfort and reassurance.
Ÿ Respecting their autonomy and independence:
Caregivers must recognize that seniors are capable,
independent individuals who should be allowed to make
their own decisions whenever possible. By respecting
their autonomy, you can help them maintain a sense of
control over their lives.
Ÿ Being patient: Caring for seniors and supporting the
family caregiver can be challenging at times, and it's
important to approach each situation with patience and
understanding. This can help to create a positive,
supportive environment that promotes everyone's well-
being.
Ÿ Allowing empathy to shine through your person and
your actions: Putting yourself in the shoes of your senior
clients and trying to understand their perspectives can
help you to be more empathetic and responsive to their
needs.
Ÿ Being flexible and adaptable: Seniors' needs and
preferences may change over time, and it's important to
be flexible and adaptable to meet their evolving needs.
Ÿ Providing a sense of purpose and meaning: Many
seniors may feel a sense of loss or sadness as they age,
and it's important to help them find purpose and
meaning in their lives. This can be done through
meaningful activities of mind and body and
socialization.
Overall, compassion is an essential element of caring for
seniors and helping them to live meaningful, fulfilling lives.
By taking initiative at every opportunity and approaching
your work with compassion, one can truly make a positive
difference in the lives of the seniors and the families we
serve.
April 2023
16|www.insightscare.com

19. What technological support does the organization finds
to be essential in conducting its operations?
Assistance Home Care utilizes a variety of technological
tools and resources to support and streamline our operations
for our clients, caregivers and overall operations. Some
examples include:
Ÿ Client and Caregiver Portals: These systems allow us
to record, manage and access client care plan
information electronically, which can improve efficiency
and accuracy. We also offer mobile apps that allow
clients and their families to access up-to-date
information and resources, request services, and
communicate with our office and care teams.
Ÿ Scheduling and Time Tracking software: We utilize a
very robust software to assist us with scheduling and
time tracking to manage our client schedules, assign
tasks to our Care Pros, and accurately track hours
worked.
Ÿ Communication and Collaboration Platforms: We
utilize tools such as voice over internet protocol, video
conferencing and digital and video messaging apps that
assist us with directing hundreds of phone calls each day
to allow us to positively improve communication with
clients and our team
Ÿ Mobile Apps: Many home care agencies offer mobile
apps that allow clients and their families to access
information and resources, request services and
communicate with care workers.
Overall, we are excited to continually review and explore
new uses of technology that can help us improve the quality
and efficiency of our services and better meet the needs of
their clients, employees and referral partners.
What endeavours is the organization currently pursuing
to improve its care measures for senior clients?
Assistance Home Care is constantly reviewing and
exploring ways how we can improve our care measures for
clients and their families. Some potential strategies include:
Ÿ Providing ongoing training, support and professional
development for our Care Pros: Ensuring that our
team has the skills, knowledge and confidence they need
to provide high-quality care to improve the overall care
experience for clients.
Ÿ Implementing quality control measures: We ensure
that each client has a regularly scheduled Quality
Assurance and Support Visit to evaluate the quality of
care provided and help us identify areas for
improvement and take action to address any issues.
Ÿ Listening to and responding to client feedback: We
leverage multiple channels to receive constructive
feedback from our clients, families and referral partners
and strive to utilize the feedback to strengthen our value
offering to all that we touch.
Ÿ Establishing clear expectations that we always want to
provide a wonderful care experience and encourages a
place where everyone strives to communicate clearly,
early and often: Ensuring that clients and their families
have clear and open lines of communication and are
encouraged to reach out to our offices to address
concerns, issue and ideas to help foster trust and
collaboration.
Ÿ Promoting client engagement and empowerment:
Encouraging clients to be active participants in their
care and to have a say in the care decisions that affect
them can help to improve their overall care experience.
Overall, we are committed to improving our care measures
by taking a proactive, client-centred approach to care and
being open to ongoing learning and improvement.
What advice would you like to give to budding
entrepreneurs and enthusiasts who desire to venture
into senior care solutions?
For anyone entering the private duty home care space, it
starts with your why? Without a strong and compelling why
a new home care agency owner is almost certain of failure.
A strong reason will help one get through the numerous
day-to-day, 24/7, non-stop challenges that are associated
with operating a home care agency. A few additional pieces
of advice might prove helpful:
Ÿ There is no silver bullet. Home care takes hard work,
patience and dedication. Plan on the next two-three
years being some of the most challenging years you
have ever faced.
Ÿ Never Stop Recruiting and build an incredibly strong
team that you are proud to introduce to your clients:
Invest heavily on the front end with behavioural-based
interviewing and robust screening for each potential
candidate before hiring. This extra time spent upfront
will deliver incredible time savings and dramatically
fewer issues on the backend if taken seriously.
Providing high-quality home care requires a strong and
dedicated team of caregivers.
Ÿ Never Stop Marketing your services: To attract clients
and grow your business, it's important to understand
April 2023
17|www.insightscare.com

20. who your ideal client is and who they are not. Avoid the
temptation to try to be all things to all people as this
strategy has many holes in an already complicated
space. Ensure that you have developed a clear and
compelling brand message that speaks to your defined
client, build a strong online presence, and constantly
network with your key referral sources.
Ÿ High-quality and professional care: a key aspect of
home care is the delivery of the care itself, so it's
essential to prioritize providing the best possible care to
clients. This involves investing in continual training,
support and professional development for your team and
implementing quality control measures to ensure that
care standards are consistently met.
Ÿ Get actively involved and build strong relationships
with clients and their families: Building strong
relationships with clients and their families is key to
providing effective home care. This involves regularly
checking in, being responsive to their needs and
concerns, and working collaboratively with the families
to ensure that their care needs and desired care goals are
met.
Ÿ Never stop learning and stay up to date with industry
trends and best practices: The home care industry is
constantly evolving, so it's important to stay up to date
with the latest trends and best practices, whether by
reading industry publications, attending conferences and
networking with other professionals in the field.
Ÿ Pay close attention to compliance: Home care
agencies are subject to a range of regulations and laws,
so it's important to ensure that you comply with all
relevant requirements. This may involve obtaining
necessary licenses and permits, maintaining accurate
and up-to-date records, and following relevant laws and
regulations governing employees and the care of clients.
Ÿ Home Care is not for the faint of heart. Be prepared
for challenges: Providing home care can be rewarding,
but it can also be extremely challenging at times. When
putting together your pro forma for your new home care
business, I would suggest that you reduce your
expectations for new clients and revenue by at least
50%, double the amount of time that you have planned
to achieve the number of new clients and increase your
expenses all by at least 25%. Did I happen to mention
that recruiting wonderful caregivers will be 10X harder
than you thought possible and that your wages for
wonderful caregivers maybe 20-35% more than what
you plan. Be prepared for the ups and downs that come
with running a 24/7 business, caring for people along
with dealing with all of the emotions involved in caring
for a client, family and care team! Oh yeah… remember
to take care of yourself and your team along the way.
Overall, starting a home care business on the surface
appears rather easy. In reality, it requires a combination of
having your why, a caring and compassionate heart, being
dedicated to serving others, possessing strong initiative, a
self-starter mentality, perseverance, skill, flexibility, and the
ability to communicate to all you meet that you truly care
about them whether it's your client, their family, your
referral partner or your employee who just called off of a
shift 20 minutes before it was to start. To truly position
yourself and your business for success in the private duty
home care space, you must have it all!
How do you envision scaling your organization's
services and operations in 2023 and beyond?
Measure Twice…Cut Once. This year, we have dedicated
ourselves to thoroughly examining the underlying
components of our business to ensure that we have a strong
foundation to build upon. As part of this process, we have
conducted a thorough review of our internal operations,
including our financial management, client care processes,
and internal communication systems. Through this review,
we have identified areas where we need to make
investments to improve and optimize our operations.
In addition to making necessary investments, we have also
taken steps to eliminate any unnecessary costs and expenses
within our business. This includes streamlining our
processes, negotiating better rates with vendors and finding
ways to reduce waste and inefficiency. We believe that by
taking these steps, we can create a more financially stable
and scalable business that is better able to meet the needs of
our clients and adapt to changing market conditions.
To help us identify areas for improvement, we have
compared various aspects of our business to industry
benchmarks. This allows us to see how we compare to other
businesses in our field and identify areas where we may be
falling short. We are also committed to standardizing and
documenting our practices to scale our operation more and
ensure consistent and high-quality care for our clients.
Overall, we believe that by focusing on these foundational
elements of our business, we can create a strong and
sustainable foundation for future growth.
April 2023
18|www.insightscare.com

22. Challenges
and Strategies
Understanding the
for Effective
Caregiving
April 2023
20|www.insightscare.com

23. t can be both rewarding and demanding to care for a
Iloved one who has dementia. Dementia is a complex
disorder that impairs daily functioning, memory and
cognitive ability. Understanding the difficulties faced by
someone with dementia and putting these insights into
practise will help you care for them effectively.
In this article, let's understand the challenges and
strategies for effective caregiving!
Understanding the Progression of Dementia
To provide adequate care for someone with dementia, it is
crucial to have a clear understanding of the disease and its
progression. Dementia is not a single condition but an
umbrella term encompassing various types, such as
Alzheimer's disease, vascular dementia and Lewy body
dementia. Each type of dementia presents unique challenges
and symptoms. It is essential to educate yourself about the
specific type of dementia your loved one has been
diagnosed with to anticipate better and address their needs.
Dementia typically progresses in stages, starting with mild
cognitive impairment and gradually advancing to moderate
and severe stages. Symptoms may include memory loss,
confusion, difficulty with language and communication,
behavioral changes, and problems with motor skills.
Recognizing these stages and the accompanying symptoms
can help caregivers adapt their approach and provide
appropriate care at each stage.
Emotional Challenges of Dementia Caregiving
Caring for someone with dementia can evoke a range of
emotions for the caregiver. Witnessing the decline of a
loved one's cognitive abilities and personality can be
Providing Dementia Care
April 2023
21|www.insightscare.com

24. emotionally challenging. It is common for caregivers to
experience feelings of grief, frustration, guilt and even
anger. Additionally, caregivers may feel isolated as they
navigate the demands of caregiving.
Carers must put their health first to effectively manage these
emotional difficulties. One might find consolation in
knowing they are not alone by turning to family, friends, or
support groups for a secure place to discuss experiences and
ask for advice. Practising self-care techniques like exercise,
meditation and hobby-pursuit is also crucial. Carers can
recharge and avoid burnout by taking breaks through respite
care, hiring additional family members or professional
carers, or both.
Communication Strategies for Effective Dementia Care
Communication can be a significant challenge when caring
for someone with dementia. As the disease progresses,
individuals may have difficulty finding the right words,
understanding instructions, or expressing their needs and
emotions. Effective communication strategies can help
caregivers navigate these challenges and maintain a
meaningful connection with their loved ones.
To improve communication:
Ÿ Use simple language and short sentences. Avoid
complex questions or instructions that may confuse the
individual.
Ÿ Maintain eye contact and use non-verbal cues, such as
gentle touch or facial expressions, to convey
understanding and support.
Ÿ Practice active listening and give the individual ample
time to respond. Avoid interrupting or finishing their
sentences.
Ÿ Be patient and avoid rushing conversations. Allow the
person with dementia to express themselves at their own
pace.
Ÿ Use visual aids, such as calendars, notes, or labeled
objects, to enhance understanding and assist with
memory.
Ÿ Validate emotions and provide reassurance. Empathize
with their feelings and respond with kindness and
understanding.
Creating a Supportive and Safe Environment
Creating a safe and supportive environment is crucial for
the well-being of individuals with dementia. As the disease
progresses, they may experience mobility, balance, and
spatial awareness difficulties. Taking steps to ensure their
physical safety is paramount.
Consider the following strategies:
Ÿ Remove trip hazards, secure rugs, and ensure proper
lighting throughout the living space.
Ÿ Install handrails and grab bars in bathrooms and other
areas prone to slips and falls.
Ÿ Label important areas, such as the bathroom or
bedroom, to help with orientation and reduce confusion.
Ÿ Keep dangerous substances, medications, and sharp
objects out of reach.
Ÿ Install locks or alarms on doors and windows to prevent
wandering.
Creating a familiar and comfortable environment can also
enhance the well-being of individuals with dementia.
Displaying personal mementos, familiar objects, and
photographs can help evoke positive memories and provide
a sense of familiarity and reassurance.
Enhancing Daily Life through Meaningful Activities
Engaging individuals with dementia in meaningful
activities can help maintain cognitive function, promote a
sense of purpose, and enhance their overall well-being.
Meaningful activities can vary based on the person's
interests, abilities and stage of dementia.
Consider the following activities:
Ÿ Listening to familiar music or playing musical
instruments.
Ÿ Engaging in art therapy, such as painting, drawing, or
crafting.
Ÿ Participating in gentle exercises or taking walks in
nature.
Ÿ Solving puzzles, playing games stimulating the mind, or
reading aloud.
Ÿ Encouraging reminiscence activities, such as looking at
photo albums or discussing past experiences.
Adapt activities to suit the individual's capabilities,
providing assistance and guidance as needed. Focus on the
process rather than the outcome, emphasizing enjoyment
and connection over perfection.
Conclusion
Providing care for a loved one who has dementia can be
difficult but incredibly gratifying. Remember to seek
support, practice self-care and stay informed about
available resources in your community. By implementing
these strategies, caregivers can enhance the quality of life
for their loved ones and find strength in their caregiving
journey.
-Pooja Shah
April 2023
22|www.insightscare.com

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26. Enabling Independent Senior Living with Happiness, Luxury and Dignity
Regardless of our age, independence is something
we all desire and appreciate – being as self-
sufficient as possible. But as we age, mental and
physical disabilities become more likely, making senior
adults to value more and seek out for environment that
guarantees top-of-the-line care, security and flexibility that
does not tamper with their independence. Such that Corso
Atlanta offers in their Atlanta’s most luxurious senior living
community, with a professional and knowledgeable staff
available at all times for adequate care and attention.
In Corso Atlanta’s city homes –Senior Living Facilities —
they provide Independent living, Assisted living, and
Memory Care options with sophisticated style that is
reflective of you and your desired independent lifestyle. The
senior living facilities are intentionally designed for
residents and their guests to experience beauty, happiness
and rich opportunities to connect with others in meaningful
ways. Offering an experience that helps enrich your mental,
physical and social wellbeing.
At Corso Atlanta each team member is committed to
serving with grace, communicating respectfully and
compassionately to spark a sense of belonging, and purpose
for seniors. Every element of Corso is designed to promote
a lifestyle of privacy, comfort and flexibility, allowing
residents to remain in full control. The company believes
that every moment is a new opportunity to create
unexpected happiness, and its sophisticated and inviting
atmosphere seamlessly blends comfort with beauty.
April 2023
24|www.insightscare.com

27. Tim Gary, the CEO of Corso Atlanta is passionate about
creating unexpected happiness for Corso's senior residents.
The company's attention to Neuroarchitecture design,
numerous grand amenity spaces, health sustainability,
technology and research-backed programs, and exceptional
engagement programs has made Corso Atlanta what it is
today.
At the core of Corso Atlanta's community lies the
commitment to delivering exceptional care and service to
their residents, guests, and team members, all upheld to the
Galerie standard of excellence.
Let's dive in to know about Costo Altanta's measures in
attaining the goal of independent living for seniors, through
Happiness, Excellence, Innovation and Dignity.
Creating Unexpected Happiness
As owner, developer and operator, the team work diligently
with the values of innovation, dignity, excellence, and
happiness in mind. Corso Atlanta's leaders are trailblazers
who refine every detail of our communities and operations
so residents and their families feel dignified in their new
homes. As the predecessor to Corso Atlanta, Village Park
Senior Living set the foundation for what the team wanted
to achieve next. "We create unexpected happiness in the
lives of seniors, their families and communities through
architectural design and programming," says Tim.
Core Values and Mission
Corso was built upon the values of inspiring unexpected
happiness and dignified independence through its
commitment to innovative care and excellence across the
board. It recognizes the value of living in a community that
upholds our dignity, values our experiences, and encourages
us to make new memories. The company's drive to redefine
what senior living looks and feels like is aimed at fostering
a perfect balance between the convenience of quality
We create unexpected
happiness in the lives of
seniors, their families and
communi es through
architectural design and
programming.
Top 5 Senior Care Companies in 2023
April 2023
25|www.insightscare.com

28. Our drive to
redefine what senior
living looks and feels like
is aimed at fostering a
perfect balance between
the convenience of quality
ameni es and a en ve
care and the priceless
value of an independent
lifestyle.
amenities and attentive care and the value of an
independent lifestyle which is priceless.
Tuning-In to the Care Needs of Seniors
Socialization is pivotal in the wellness of seniors. The
design of Corso Atlanta organically encourages engagement
among community members. Along with the design,
residents of Corso Atlanta also look forward to receiving
dignified wellness. Through the Flourish program,
residents can have wellness plans tailored to their needs
while enjoying our signature adaptive care lifestyle –Fine
dining, live entertainment, educational programs, and
recreation activities are a few of many.
In addition, compassion plays an essential role in
recognizing the needs shift as seniors age. It is a necessity
to adapt to a senior's changes in an effort to support their
dignity and sense of independence. Their needs should not
hinder them from opportunities for unexpected happiness.
Tim Gary
CEO
Corso Atlanta
April 2023
26|www.insightscare.com

29. Client Testimonials
“The reason I ended up signing up for Corso was
because it’s a rental. So money is s ll working for
me and that was a very important thing for me.”
- Jane Kummel
“I love it here. The food is great. The place is
beau ful. They have so many ac vi es. The
staff is wonderful. They can't do enough for us;
in fact, they kind of spoil us and I love that."
- Be y Boucher
“Corso has been a blessing. My parents have been down here now for two
months and have really thrived in the community.”
- Keith Bowden
"Our commitment to attentive, thoughtful care and the
compassion we receive in return from our residents and
their loved ones reminds us what sparked our passion for
this industry over 20 years ago," mentions Tim.
Leveraging Technology for Conducting Operations
Currently, Corso Atlanta utilizes Fynn Technology's
continual behavioral analysis which assists its care teams
with anticipating potential changes in cognitive and
emotional well-being among memory care, assisted living
and independent living residents based on the time of day.
Health Sustainability and Flourish Programming
Along with our continual behavioral analysis powered by
Fynn, the company also utilizes health sustainability.
Health sustainability bridges the gap to empower
individuals and communities to advance throughout the
season of life. Its purpose is to educate, advocate and
innovate. Health Sustainability utilizes a unique framework
that supports care and community harmony, relational
spaces designed with neuroarchitecture, empowers health
journeys, provides anticipatory support, has transparent
intent and actions, and promotes ethical commitment.
In addition, the company has combined various research-
driven programming to develop Flourish, which is
designed to give its residents the best experience possible.
Flourish programming consists of Flourish Enrich, Flourish
Engage and Flourish Enclave. Each level of Flourish is
tailored to a participant's acuity level.
Ÿ Flourish Enrich provides engagement for all residents
through various components of wellness for successful
aging.
Ÿ Flourish Engage is a daily enrichment program
designed for residents with early stages of dementia and
Alzheimer's disease.
Ÿ Flourish Enclave adheres to individuals experiencing
advanced stages of Alzheimer's and Dementia.
Flourish programming focuses on four core components:
Social, Intellectual, Physical and Spiritual. Flourish
programs provide a mentally stimulating and physically
active lifestyle, strong social engagement and connection,
purpose and meaning in one's life and environments that
support one's lifestyle. These four dimensions of well-being
serve as a guide for supporting wellness goals.
Scaling Operations in 2023
Looking ahead upon the opportunities lined up for Corso
Atlanta, Tim says, "The sky's the limit! We're an innovative
company that utilizes research to give our residents what
they need, listens to what our residents want, and provides
to them our best product through neuroarchitecture, health
sustainability and research-backed care and wellness
programming."
He then concludes, "This helps us to make every moment a
new opportunity to create unexpected happiness."
April 2023
27|www.insightscare.com

30. Senior Care
Senior Care
Senior Care
s our population ages, there is a growing need for
Ahigh-quality senior care services. Thankfully,
senior care companies have stepped up as a ray of
hope in the lives of seniors by offering a wide range of
services that improve their overall well-being. These
companies genuinely comprehend the distinct requirements
of older adults and work diligently to establish a secure and
nurturing environment for them.
In this article, let's dive into ways that positively influence
the lives of seniors:
Promoting Independence
Senior care companies recognize the importance of
maintaining independence for older adults. They offer
personalized care plans that cater to individual needs while
encouraging self-reliance. By assisting with daily activities
such as dressing, bathing and medication management,
these companies enable seniors to retain their autonomy and
dignity. Moreover, they offer mobility aids and home
modifications that enhance accessibility, allowing seniors to
move around their living spaces more efficiently. Seniors'
confidence and self-esteem are boosted by this emphasis on
independence, which eventually improves their general
quality of life.
Improving Health and Wellness
Senior care companies prioritize the health and well-being
of their clients. They employ trained caregivers and
healthcare professionals who are well-versed in senior care.
April 2023
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31. April 2023
29|www.insightscare.com

32. These professionals monitor seniors' health, administer
medication, and provide assistance with healthcare
appointments. They also develop personalized exercise and
nutrition plans, ensuring seniors maintain a healthy
lifestyle. Senior care providers help older persons live
longer and in better health by treating their physical,
mental, and emotional needs. This lowers their risk of
sickness and increases overall well-being.
Providing Companionship and Emotional Support
Loneliness and social isolation are prevalent among seniors,
often leading to declining mental and physical health.
Senior care companies recognize the importance of
companionship and emotional support. Caregivers build
meaningful relationships with seniors, engaging in
conversation, playing games, or accompanying them on
outings. These interactions alleviate feelings of loneliness
and provide a sense of belonging. Additionally, senior care
companies often organize social activities and events where
seniors can interact with their peers, fostering a vibrant and
inclusive community. The presence of caring individuals
and a supportive community enhances seniors' emotional
well-being and enriches their lives.
Ensuring Safety and Security
The safety and security of seniors are paramount to senior
care companies. They implement various measures to create
a secure environment for their clients. This includes
implementing fall prevention strategies, installing safety
equipment like handrails and grab bars, and conducting
regular home safety assessments. In addition, senior care
companies often utilize advanced technology, such as
wearable devices or emergency response systems, to ensure
prompt assistance in an emergency. By prioritizing safety,
these companies offer peace of mind to seniors and their
families, allowing them to age in a secure and protected
environment.
Respite and Support for Family Caregivers
Senior care companies benefit seniors and provide much-
needed respite and support to family caregivers. Elderly
loved one care can be emotionally and physically taxing,
frequently resulting in carer burnout. Companies that
provide senior care provide respite services so that family
carers can rest and refuel. Additionally, these companies
offer guidance, education and support to family caregivers,
empowering them with the knowledge and resources to
navigate the challenges of caregiving effectively. By
extending their support to families, senior care companies
create a holistic approach to care, benefiting seniors and
their loved ones.
Facilitating Meaningful Engagement and Enrichment
Senior care companies understand the importance of
providing opportunities for meaningful engagement and
enrichment in the lives of seniors. They offer a range of
activities and programs tailored to the interests and abilities
of older adults. These activities include arts and crafts,
music therapy, gardening, educational workshops, and even
outings to cultural events or local attractions. By
encouraging seniors to participate in these activities, senior
care companies stimulate their cognitive function,
creativity, and overall sense of fulfillment. Meaningful
engagement not only combats boredom but also promotes a
sense of purpose and accomplishment, leading to a higher
quality of life for seniors.
Conclusion
Senior care companies have become a vital support system
for older adults, providing services that enhance their
overall well-being. By understanding and addressing the
exceptional needs of older adults, senior care companies
create a safe and nurturing environment where seniors can
thrive and age with dignity. The services provided by these
companies not only enhance the physical and emotional
well-being of seniors but also offer peace of mind to their
families. The role of senior care companies becomes
increasingly crucial in ensuring that seniors can enjoy their
golden years to the fullest. The silver lining lies in their
commitment to enhancing the lives of seniors and providing
a brighter future for older adults and their loved ones.
-Pooja Shah
April 2023
30|www.insightscare.com

34. Michael A. Stoller
CEO
LCB Senior
Living, LLC
April 2023
32|www.insightscare.com

35. LCB Senior
Living, LLC Senior Living, Your Way
ith the aging population on the rise, families are
Wseeking trusted partners who can provide
comprehensive, personalized care and support
tailored to the unique needs of their loved ones.
At the forefront of senior care solutions, LCB Senior
Living, LLC shines as a true industry leader. As the fastest-
growing senior living provider in the Northeast, LCB has
established itself as a trusted name, dedicated to enhancing
the lives of seniors and their families. With an impressive
track record of building or acquiring 35 communities in the
past decade, LCB has demonstrated an unwavering
commitment to providing top-notch care and
accommodations.
At the heart of LCB's mission is a comprehensive range of
services, including Independent, Assisted and Memory Care
Living, catering to the unique needs of more than 2,700
seniors. Through their expertise and unwavering dedication,
LCB Senior Living has become a beacon of excellence,
offering a nurturing environment where seniors can thrive,
enjoy life to the fullest, and feel supported every step of the
way.
In an interview with Insights Care, as Michael A. Stoller,
the CEO explores the remarkable achievements and
innovative approach of LCB Senior Living, it becomes
evident why they have secured a well-deserved place
among the Top 5 Senior Care Solution Companies to Know
in 2023. With their commitment to exceptional care,
comfort, and quality of life, LCB is setting the standard for
excellence in senior living. Discover why LCB Senior
Living, LLC is transforming the landscape of senior care
and empowering seniors to embrace their golden years with
joy and dignity.
Following are the excerpts from the interview
Kindly tell us the source of inspiration. What led you to
venture into care services?
I was inspired, along with my founding partner, by the clear
need to provide decent senior housing options that were far
more inviting, beautiful and comfortable than the traditional
nursing home model that was the only choice for Americans
up until the mid-1980s or so. We of course had parents of
our own that were aging, and that was a strong motivator as
well.
Brief us about the organization and shed some light on
your journey as its guiding light.
LCB Senior Living is the second assisted living company
that I have been involved with creating. Because our first
venture (Newton Senior Living, LLC) was quite successful,
we had the benefit of some very eager investors who
capitalized on the company right out of the gate in 2013.
Because we'd done it before, we were able to bring
tremendous insight and experience to the task, and I believe
it led to a company that is not only well structured and
scalable but also can lead the pack in our development and
operating strategies and systems. It has also enabled us to
grow quickly, from zero to 33 operating communities today,
with several more on the way.
Our vision is to create senior
communities that are ahead of the
curve and anticipating what the next
generation of seniors are going to need
and expect. This includes sophisticated
programming reflective of the rich
lives our residents have led, cutting edge
technologies to enhance lifestyle and
promote good cognitive and physical
health, and many other things.
Top 5 Senior Care Companies in 2023
April 2023
33|www.insightscare.com

36. Can you elaborate upon the core values, vision and
mission of the organization?
As a culture, LCB puts great value on family: we consider
our associate families, our resident family and our residents'
loved ones to be part of our family as well. We encourage
our associates (whom we never call "employees") to
cultivate a good work/life balance, and to never let work get
in the way of the important moments in family life that
need to be attended to.
Our vision is to create senior communities that are ahead of
the curve and anticipate what the next generation of seniors
is going to need and expect. This includes sophisticated
programming reflective of the rich lives our residents have
led, cutting-edge technologies to enhance lifestyle and
promote good cognitive and physical health and many other
things.
We feel that our mission is to create senior living options
that are not things to be "resigned to" as an unpleasant next
step in life, but rather a step to look forward to that can
return the many things that make us all "who we are" as
people back to us. The things that difficulty driving,
shrinking social pools and the burdens of homeownership
can rob us of as we age in a private home.
April 2023
34|www.insightscare.com

37. In what ways will the organization's specific services
help the senior population in resolving their care needs?
We provide help with the activities of daily living; non-
medical services that cannot be met by primary care
physicians. These include help with bathing and dressing,
medication reminders, mealtime escorts, help maintaining
an apartment, and others. When done well, these things
make daily life easier, and can effectively "turn back the
clock" for residents in our communities. It's a tremendous
privilege to be able to offer that gift to people.
What role does compassion play when serving senior
clients and meeting old age requirements?
It plays the starring role! Empathy and compassion are at
the core of what we do, and our very best associates are the
ones who have an emotional investment
in their work and the people that they
serve.
What technological support does the
organization find to be essential in
conducting its operations?
We use a variety of technologies to
enhance the quality of life, holistic health
and operational efficiencies. These range
from cutting-edge brain health monitoring
tools to devices for the hard of hearing, to
smart home technology in residential
apartments, and a variety of software
platforms to support business operations.
What endeavors, is the organization
currently pursuing to improve its care
measures for the senior clients?
By far the most effective way of
improving ourselves is through open and frequent
communication with residents and their families. In
addition to the daily contact that we have with residents and
families in our communities, our Executive Directors make
direct contact with every single one of our 2,500+ resident
families every 60 days at a minimum to ensure satisfaction
and that we're exceeding expectations. We also have all of
our associates partake in continuous training, feedback
loops and industry events to ensure that we're on top of
trends and breakthroughs.
How do you envision scaling your organization's
services and operations in 2023 and beyond?
Pragmatically and by bringing to bear our three decades of
experience. We don't grow for growth's sake, we grow in
recognition of compelling opportunities, undeniable need
and strong business metrics.
What are some of the testimonials or recognition that
accurately highlight your organization's position in the
market?
Our long list of testimonials that we receive in the form of
customer reviews is the strongest endorsement of our
service. In addition, we have won numerous industry
awards, including being the first in our industry to win the
Alzheimer's Association's coveted Corporate Champion
Award in 2022.
April 2023
35|www.insightscare.com