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Promotional Event Marketing Statistics

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This slideshow was created by www.26stars.com.

Discover what Experimental Marketing helps to promote brands and products, what benefits a business can get from it. Check out the ROI and sales statistics. Can be really useful for brand and event managers, that want to spread brand awareness and boost sales with event marketing.

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Promotional Event Marketing Statistics

  1. 1. PROMOTIONAL EVENT MARKETING S TAT I S T I C S
  2. 2. WHAT DO BRANDS WANT TO ACHIEVE X/ ITH EXPERIMENTAL MARKETING? INCREASE / CREATE 0 BRAND AWARENESS 79°/ O INCREASE SALES 50% GATHER LEADS — T
  3. 3. 410/ BUILD PROSPECT 0 DATABASE (y INCREASE SOCIAL 40 0 MEDIA ACTIVITY DEVELOP INFLUENTIAL 24°/ O CONSUMER—BASED BRAND AMBASSADORS
  4. 4. TOP THREE CRITERIA USED TO MEASURE EVENTS AND EXPERIENCES I, TOTAL ATTENDANCE. PARTICIPATION OR VISITS _ FACEBOOK 'L| KES', SOCIAL {_ MEDIA ACT| V|TY, POST| NGS, ETC. ~ LEADS
  5. 5. ROI CIENERATED 48%Of Brands Generate a ROI of Between 3:1 to 5:1
  6. 6. EVENT PROGRAMS ARE PART OF INTEGRATED CAMPAIGNS 89% Integrate events and experiences more Closely with wider Corporate marketing and branding initiatives.
  7. 7. X/ HAT MOTIVATES EVENT PARTICIPATION FREE SAMPLES OR O OTHER GIVEAWAYS 540/ A DISCOUNT OR SPECIAL 0 OFFER IS PROVIDED TO LEARN ABOUT THE 0 50/0 PRODUCT OR SERVICE BEING PROMOTED
  8. 8. WILL YOU PURCHASE THE PRODUCT IN THE FUTURE? 87% 13% Y E S N O
  9. 9. PURCHASE MOTIVATORS GAVE ME THE OPPORTUNITY TO TRY IT OUT FIRST SHOX/ ED THAT THE COMPANY BELIEVED ENOUGH IN ITS PRODUCT OR SERVICE TO LET ME CHECK IT OUT I WAS GIVEN A DISCOUNT COUPON OR SPECIAL OFFER THAT MADE ME MORE LIKELY TO BUY
  10. 10. L “B STARS EXPERIMENTAL EVENT PLANNING COSTUMES - PERFORMERS www.26stars. COm

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