Event marketing is shifting from focusing on the event itself to creating an emotional experience for attendees before, during and after the event. Building an emotional connection between the brand and customers is important to turning attendees into loyal customers. To better understand event ROI and attendees, marketers should use integrated technology solutions and mobile apps to gather data on attendees' psychology, needs and emotions. Budgets should spend more on experiences like performances and entertainment that build connections rather than material gifts.

1. 2016 TRENDS
EVENT MARKETING

2. REPLACING THE WORD “EVENT”
WITH “EXPERIENCE”

3. It’s no longer about the event itself,
it’s the experience you create for people
before, during and after the event.

4. THE EMOTIONAL CONNECTION
BETWEEN THE BRAND AND THE CONSUMER
IS MORE IMPORTANT THAN EVER

5. On photo: 26 Stars’ ambassadors
Emotional interactions create a bond with your attendees
which can lead to them becoming your loyal customer.
Consider having performers, entertainers, ambassadors for this.

6. UNDERSTANDING ATTENDEE’S
PSYCHOLOGY

7. Understand how people think
and how things affect them emotionally.

8. INTEGRATED TECHNOLOGY SOLUTIONS
TO HELP TO BETTER UNDERSTAND
THE EVENT ROI

9. The latest integrated softwares give you instant, important, relevant
data and will save you lots of time and trouble

10. MOBILE EVENT APPS
ARE HERE TO STAY

11. Mobile event apps like Eventdex and Propared change the way
events are being managed

12. LESS MONEY ON ‘STUFF’,
MORE MONEY ON EXPERIENCES

13. On photo: 26 Stars’ performers
It’s now obvious that performances, entertainment, live music
and other experiences are more important
to the customers than material gifts

14. • Understand your attendees’ needs, emotions, thoughts
• Turn your events into experiences
• Create a bond with your attendees
• Use latest software to manage your event and understand ROI
• Spend less money on material stuff, more on entertainment
IN CONCLUSION

15. Source article: eventfarm.com
• Themed Events
• Promotional Events
• Entertainers
• Custom Outfits
www.26stars.com