An audit of a business's digital strategy is recommended to evaluate the effectiveness of current efforts and identify opportunities for improvement. A digital audit examines key areas such as website performance, SEO, social media engagement, and digital advertising campaigns. It provides an objective assessment of successes and failures to inform strategic decisions for stronger digital growth.

1. DOES YOUR BUSINESS
NEED A DIGITAL AUDIT?

2. It’s no secret that digital media is the way
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forward for businesses and associations.

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But not all digital strategies are created equal.

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Is your strategy really working?

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You need a digital strategy audit to find out.

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A digital strategy audit
provides
of your organization’s digital
efforts.
an objective, data driven look
at the successes and failures

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Bringing on a digital agency to crunch your
strategy’s numbers
will uncover opportunities for growth and
learning.

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If you want to succeed
in the highly competitive online world,
an audit is a no-brainer

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Digital audits can identify and resolve:

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1. Slow, clunky and underperforming websites

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2. Non-existent SEO strategies

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3. Poor social media engagement levels

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4. Digital advertising campaign woes

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5. Ineffective social media platform selections

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6. Inconsistent and uncompelling content
strategies

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7. Off-target website keywords

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8. Undefined target audiences

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9. Unmet conversion goals

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Digital audits can include:
• Website performance health check

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Digital audits can include:
• Website performance health check
• Google mobile friendly test

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Digital audits can include:
• Website performance health check
• Google mobile friendly test
• Google Analytics metrics

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Digital audits can include:
• Website performance health check
• Google mobile friendly test
• Google Analytics metrics
• Google Pagespeed Insights

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Digital audits can include:
• Website performance health check
• Google mobile friendly test
• Google Analytics metrics
• Google Pagespeed Insights
• GTMetrix performance report

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Digital audits can include:
• Website performance health check
• Google mobile friendly test
• Google Analytics metrics
• Google Pagespeed Insights
• GTMetrix performance report
• Search engine presence health check
(SEO)

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Digital audits can include:
• Website performance health check
• Google mobile friendly test
• Google Analytics metrics
• Google Pagespeed Insights
• GTMetrix performance report
• Search engine presence health check
(SEO)
• Peer comparison

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Digital audits can include:
• Website performance health check
• Google mobile friendly test
• Google Analytics metrics
• Google Pagespeed Insights
• GTMetrix performance report
• Search engine presence health check
(SEO)
• Peer comparison
• Social media influence and followers

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Digital audits can include:
• Website performance health check
• Google mobile friendly test
• Google Analytics metrics
• Google Pagespeed Insights
• GTMetrix performance report
• Search engine presence health check
(SEO)
• Peer comparison
• Social media influence and followers
• Tone/sentiment

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For your digital strategy to thrive,
you must identify the right benchmarks and
expectations.

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An audit will help you do just that
(and so much more).

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If you’re ready to get your
digital audit started,
get in touch with us at
communicatto.com/contact-us

31. communicatto.com