Digital has drastically changed the way of Consumers connecting, communicating and committing to the brands and products today. How these big data could help us learn about our consumers better, understanding what they need and anticipating they're going to do next! This knowledge of consumer buying journey is different from offline media.
The keynote - 'Close encounters of the Digital kind', elaborates on making surveys popular in emerging markets and segments through innovative mobile research methods-Webcam, Whatsapp, Facebook Messenger using the technological framework to seamlessly combine multiple data sources like Emerging technologies, emerging media to generate actionable insights.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Accelerate Your Business Through Search & Native InnovationCatalyst
Originally presented by Yahoo at Catalyst and Yahoo's Digital Boost event in March 2017, this presentation provides ideas and strategies for accelerating your business through search and native.
The keynote - 'Close encounters of the Digital kind', elaborates on making surveys popular in emerging markets and segments through innovative mobile research methods-Webcam, Whatsapp, Facebook Messenger using the technological framework to seamlessly combine multiple data sources like Emerging technologies, emerging media to generate actionable insights.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Adobe Digital Insights Digital Dollar Q2 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the second quarter of 2018 focuses on e-commerce trends in the U.S. and the U.K. as well as within U.S. regions. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonymized data from the Adobe Analytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Accelerate Your Business Through Search & Native InnovationCatalyst
Originally presented by Yahoo at Catalyst and Yahoo's Digital Boost event in March 2017, this presentation provides ideas and strategies for accelerating your business through search and native.
parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
Criteo's US Black Friday 2017 report. Black Friday 2017 was likely the biggest day in US ecommerce history, with number of US Shoppers growing 3.5% YoY.
From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise.
Watch now and learn as we uncover the 5 hottest trends in social media analytics including:
Converged media
Facebook topic data
Visual listening
Audience analytics
Integration with other data sources
Why National Brands are Shifting Dollars to Local MarketingBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
Breakfast Workshop with Yahoo!: Connecting Retail Brands With Consumers' Digi...Digiday
U.S. Internet users now spend over 30 hours online per week and smartphone users check their device 150 times a day. It’s a whole new world, one where our consumers’ daily lives are increasingly digital. Today’s shoppers have increasingly evolving expectations for retailers to deliver seamless and relevant experiences across all devices. In this session, Leo will walk through what retail brands need to know about the changing shopper journey and how new developments in digital advertising are unlocking new opportunities for marketers to weave themselves into consumers’ digital daily habits to generate results.
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
This presentation focuses on current trends and developments in Mobile Local Search. Statistics pertaining to consumer Mobile Local Search preferences and usage are presented in a clear, user-friendly fashion. This presentation was produced by DigiMechanix, Inc. (DMX) - A Division of BALLS, Llc.
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
In the Real Estate in a Digital Age report, NAR examine the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space.
Source: https://www.nar.realtor/reports/real-estate-in-a-digital-age
parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
Adobe Insights took a dip into the political realm through the eyes of a marketer. How does all of this political activity impact consumers digital habits? From visit share by device, app growth, and CPMs in video ads within voting districts. We looked at over 150B visits, 3.1B social mentions & 83B video ad impressions to bring about some very interesting insights.
Criteo's US Black Friday 2017 report. Black Friday 2017 was likely the biggest day in US ecommerce history, with number of US Shoppers growing 3.5% YoY.
From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise.
Watch now and learn as we uncover the 5 hottest trends in social media analytics including:
Converged media
Facebook topic data
Visual listening
Audience analytics
Integration with other data sources
Why National Brands are Shifting Dollars to Local MarketingBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
Breakfast Workshop with Yahoo!: Connecting Retail Brands With Consumers' Digi...Digiday
U.S. Internet users now spend over 30 hours online per week and smartphone users check their device 150 times a day. It’s a whole new world, one where our consumers’ daily lives are increasingly digital. Today’s shoppers have increasingly evolving expectations for retailers to deliver seamless and relevant experiences across all devices. In this session, Leo will walk through what retail brands need to know about the changing shopper journey and how new developments in digital advertising are unlocking new opportunities for marketers to weave themselves into consumers’ digital daily habits to generate results.
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
This presentation focuses on current trends and developments in Mobile Local Search. Statistics pertaining to consumer Mobile Local Search preferences and usage are presented in a clear, user-friendly fashion. This presentation was produced by DigiMechanix, Inc. (DMX) - A Division of BALLS, Llc.
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
In the Real Estate in a Digital Age report, NAR examine the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space.
Source: https://www.nar.realtor/reports/real-estate-in-a-digital-age
IRI’s Consumer Connect survey provides a quarterly snapshot of shoppers’ behaviors and attitudes as they directly relate to their strategies for learning about, purchasing and utilizing CPG and health care products, as well as information regarding perceptions of economic conditions and their ability to provide for their families.
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
The Gift that Keeps on Giving: How Can You Turn Mobile Holiday Shoppers into ...Branch
The 31 days encompassing last year’s holiday season delivered over 20% of the total $4.8 trillion 2016 U.S. retail spend. And, mobile users accounted for 65% of visits and 30% of sales over 2017’s Thanksgiving & Black Friday.
So what can be done to harness the juggernaut of mobile shopping in the last two weeks before Christmas? Is it too late to make a strategic plan?
The National Retail Federation reports that up to 40% of the holiday spend happens in the 10 days before Christmas. So no, it’s definitely not too late to take action for 2017 - nor is it too early to start thinking about a strategic plan for 2018.
By understanding the latest mobile shopping trends and your customer journey, you can not only spur holiday sales with user engagement, but also use sales to boost user acquisition and retention throughout the next year.
In this webinar presented by Branch and RetailMeNot, you’ll learn:
-How holidays impact consumer behaviors online, and what that means for your mobile acquisition, retention, and re-engagement strategy
-How to leverage the holidays to fuel all-year growth
-How to improve your customer experience to retain those holiday shoppers in 2018 and beyond
-How to make the most of the last 2 weeks before Christmas
This deck highlights some of the latest research coming from the Local Search Association and provides a preview of the LSA|15 Conference in LA, April 19-22.
Beyond the Buzzwords: Social and Mobile StrategiesMarina Dawson
Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
To view the full one-hour webinar, including audio, visit: http://charityvillage.com/elearning/webinars/past-webinars/beyond-the-buzzwords-social-and-mobile-strategies.aspx.
Google's View on How Digital Assistants Have Raised Consumer Expectations for...Surefire Local
What if getting a new customer was as easy as asking for it?
The Age of Assistance is changing the customer journey for the home improvement industry. Voice-enabled devices like Google Assistant, Amazon's Alexa and Microsoft's Cortana are giving homeowners more control than ever before.
During this on-demand webinar, Google's own Patrick Tam, Strategic Partner Manager, SEM & Platform Partnerships, talks through key challenges and ways businesses can overcome them to rank high in voice-search within their local areas.
WOW Solutions (WOW IMPACT GROUP 2023).pdfCarrie Law
The WOW
We make it happen
We love to WOW and be WOWED.
We put digital consultancy, business transformation, metaverse-as-a-service (MasS), 360 event solutions, web2 + web3 tech and special execution for target groups as our integral services. Our team fully embraces the digital ecosystem, cultural and investment differences in the east and west. We believe in data insights, media influences and tech impacts for growing the best lead-to-sale/-invest result. We are passionate to learn your unique requirements for tailoring you the WOW-IS-HOW and WOW-IS-NOW total solution!
200+ developments | 100+ events | 50+ metaverses / tech / cross-border ecommerce solution deployments
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments.
We also provide cross-border digital consultancy, branded metaverse venue and event design, development and deployment, omni-channel AI Chatbot CRM, ecommerce solutions across a wide range of industries. TMET, real estates, family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP. Contact WOW now!
我們喜歡WOW並且被WOWED。
我們將數智顧問、業務轉型、元宇宙服務(MaaS)、360活動解決方案,web2 + web3創新科技和針對目標群體的特殊推廣作為我們的核心服務。我們的團隊非常熟識東西方在數智推廣、文化及投資生態圈方面的差異。我們相信善用數據洞察力,媒體倡議力和創科影響力能帶來最佳的銷售線索營銷、投資及轉化效果。我們樂於了解您的個性化要求,以為您量身訂制的WOW-IS-HOW和WOW-IS-NOW總體解決方案!
200+項目 | 100+ 活動 | 50+ 元宇宙 / 創科 / 跨境電商項目
我們已經推廣了200多個來自全球的開發項目,幫助華人買家找到他們最好的住房和投資解決方案,他們可以自豪地稱為家的地方,並且是優質的資產投資。
我們還提供跨行業的跨境數智顧問;設計、開發及部署自己品牌的元宇宙區間和活動; 多渠道人工智能聊天機械人客戶關係管理、 電商方案等服務。 電訊、媒體、娛樂文化體育及創科、地產、家族辦公室、風險投資、基金公司、銀行、政府及慈善機構等行業都跟風行集團合作無間。
立即與WOW聯繫!
---
WOW Metaverse Office: https://bit.ly/3NuA4Ke
WOW Official Site: https://bit.ly/3eTHjvr
Whatsapp WOW: bit.ly/32ZxlDm
10 Key Takeaways of the Belt and Road ForumCarrie Law
10 Years of the Belt and Road Initiative: Opportunities for the New Retail Landscape
As China celebrates the 10th anniversary of the landmark Belt and Road Initiative (BRI) through the Belt and Road Forum in 2022, it is an opportune time to reflect on the achievements and future opportunities presented by this ambitious infrastructure and connectivity program.
Over the past decade, the BRI has made significant strides in improving physical infrastructure linkages through massive investments in roads, railways, ports and other connectivity projects across countries along the ancient Silk Road land and maritime trading routes. Logistics networks have been expanded to facilitate international trade. Trade procedures have also been streamlined to lower costs.
This improved connectivity infrastructure has laid an important foundation for unleashing new opportunities. Cross-border markets now have better access to each other. Industrial capacity and cooperation encourage joint ventures and partnerships across sectors relevant to retail like e-commerce and logistics parks. Trillions in pledged investments are also stimulating economies and consumer power along the new trade routes.
Complementing infrastructure building are softer initiatives empowering the new retail landscape. Currency arrangements help mitigate exchange rate risks for cross-border retailers. Policy exchanges promote laws supporting the digital economy. People-to-people bonds deepen cultural understanding. Plus, green initiatives nurture sustainability practices important for future-focused retail.
As we look towards the next decade of the ever-evolving Belt and Road Initiative, opportunities abound for new retail to take advantage of the vastly improved regional connectivity, expanded markets, more integrated supply chains and conducive policy environment. With inclusive cooperation and sustainable development anchoring ongoing cooperation, the positive impact on global trade, business and consumer welfare is set to magnify across the vast scope of the initiative.
Teaching & Learning in the Metaverse
Collaborate . Learn . Play . Share
LET YOUR STUDENTS COLLABORATE
With video teaching, students don't always feel together. In WOW, they have a sense of togetherness, presence, and playfulness.
REAL-TIME CONVERSATIONS
WOWs are always live, so you and your students can meet up for classes but also collaboration and office-hours outside of class time.
HOST GUEST LECTURES
Go beyond classes, conduct interactive sessions and collaborative workshops in the same social space, powered by Frame.
EASILY ONBOARD EXPERTS VIA BROWSER
No download, no sign ups — Invite your guests to your Frame and let them join in with the click of a button.
TEACH A VIRTUAL CLASS
With video calls, students don't always feel engaged. Instead, bring them together in 3D for real-time online learning, in WOW.
TEACHING MATERIALS BEYOND 2D IMAGES AND VIDEOS
Use a wide range of content to deliver your curriculum, including images, videos, PDFs, 3D models, and 360 assets.
For more, please contact:
contact@wowimpact.co
Carrie Law, founder of WOW IMPACT GROUP in the EAST & WEST mediaCarrie Law
Carrie Law in a wide range of East & West media
Speak and analyse with data is how we make our voice clear and loud. The way we substantiate our thoughts with evidences. Insights are the organic produce of our knowledge and experience of the market. This makes us WOW and unique in the noisy world.
Reimagine social distancing
Keep cross-border business going and growing!
WOW aims to influence our target’s hearts and minds positively using data, media and tech insights - all to making impactful living decisions.
We have been marketing over 200 developments from around the world, helping Chinese buyers to find their best housing and investment solutions which they can proudly call their homes and are quality asset investments. We also provide cross-border ecommerce solutions across a wide range of industries. Family offices, venture capital, funds, banks, governments, and charitable organizations have all worked closely with WOW IMPACT GROUP.
WOW with us for a catch!
LINKEDIN: https://bit.ly/3mJwiid
WOW SITE: https://bit.ly/3eTHjvr
WHATSAPP: https://bit.ly/2FRmaDC
Carrie Law in a wide range of East & West mediaCarrie Law
Speak and analyse with data is how we make our voice clear and loud. The way we substantiate our thoughts with evidences. Insights are the organic produce of our knowledge and experience of the market. This makes us WOW and unique in the noisy world.
Content is Sales
Persona Content Marketing
Redefine Content Making Purpose
Map Content into Buying Journey
Measure and Monetise Contetn
How Chinese Prioritise Factors in Online Sales
How Japan Becomes TOP 3 Overseas Property Investment Market in Hong Kong by i...Carrie Law
Japan had been occupying only lower 10th position in Hong Kong Overseas Property Investment market since 2011 during the iProperty Group Bi-annual Sentiment Survey. With the help of online-to-offline (O2O) marketing approach, Japan developers eventually enjoyed a more privileged position and it is now ranked top 3 as preferred overseas property investment market in Hong Kong in 2016H1. O2O solutions offered by Gohome.com.hk, Squarefoot.com.hk, SMARTexpos.com may shed you light on how to use digital disruptions to crack the market for speedy and more sales.
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
Revenue Keys- Begur Village Survey-Sketchrevenuekeys
Find Land Survey Number View A Begur village Begur Hobli Bangalore The Revenue Department of Karnataka By The Survey Sketch Made Citizen Simple Easy to Find Survey Number,s
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
2. 2 XX
20
GCN (incl. HK TW & MO)
US CA UK AU IT
KR MY SG
LINKEDIN: https://hk.linkedin.com/in/mediacarrielaw
3. Consumers have
changed the way they
choose brands, and
products.
Source: We Are Social and Hootsuite, Digital in 2017: Southeast Asia report
Digital Knows
4. 4
5.93M
Active Mobile Internet
Users in Hong Kong
6.26M
Active Internet Users
In Hong Kong
5h 59m
Average Daily Use of
Internet in Hong Kong
2h 26m
Average Daily Use of
Internet via Mobile Phone
Consumers have
changed the way they
choose brands, and
products.
Source: We Are Social and Hootsuite, Digital in 2017: Southeast Asia report
5. On-the-go, 24x7 brand interactions and purchases
62%
Desktop Share of
Web Traffic
33%
Tablet Devices
Share of Web Traffic
33%
Smart Phone
Share of Web Traffic
36%
Search Product Info
via Mobile Device
23%
Search Product Info
via Desktop
61%
Search Engine via
Mobile Device
42%
Search Engine via
Desktop
> CONNECT
Digital has changed
the way consumers:
> COMMUNICATE
> COMMIT
63%
Check Mail via
Mobile Device
42%
Check Mail via
Desktop
70%
Social Media via
Mobile Device
38%
Social Media via
Desktop
Source: We Are Social and Hootsuite, Digital in 2017: Southeast Asia report
6. Re-imagine property marketing with digital that meets consumer needs
6
Digital is transforming industries... Property is no different.
Access to any property and property details on-demand
Create digital experiences and form instant connections
> ALWAYS ONLINE
Engage consumers with interactive photos, videos, and property details
Interactive Neighbourhood Info
> RESEARCHING & SHORTLISTING
Immediate Leads with Click To Call & Messaging functions
> INSTANT COMMUNICATION
Save & Share favourite properties
Crowd Sourced Transport
Digital Entertainment Hubs
Social Recruitment
7. A strong digital
presence in the right
environments is critical
Source: NAR Home Buyers and Sellers Generation Trends Report 2015 & 2014 Profile of Home
Buyers and Sellers
44%
Of homebuyers started their
home search journey online
95%
• Of homebuyers used an online
property website for property
information
51%
• Of homebuyers found the
home they bought on the
internet
8. Sources of influence
when buying a home
4%
12%
16%
72%
92%
95%
Billboard Advertisement
Print Magazines
Print Advertisements
Mobile Search Device
Real Estate Agent
Online Property Website
Information sources used in the home buying journey
Looked Online for Properties (44%)
Contacted a Real Estate Agent (17%)
Researched Buying Process Online (13%)
Visited an Open House (3%)
Other (22%)
Print Advertisement (1%)
Source: NAR Home Buyers and Sellers Generation Trends Report 2015 & 2014 Profile of Home
Buyers and Sellers
First steps taken during the home buying journey
44%
SEARCHED
ONLINE
1%
PRINT
95% of homebuyers used an
online property website for
property information.
44% of homebuyers started
their home search journey online.
9. Internet (51%)
Real Estate Agent (36%)
Open House (8%)
Friend, Relative, or Neighbor (4%)
Print Advertisement (1%)
Source: NAR Home Buyers and Sellers Generation Trends Report 2015 & 2014 Profile of
Home Buyers and Sellers
Where buyer found the home they purchased
1%
PRINT
ADVERTISEMENT
51% of all buyers found the
home they purchased online.
51%
FOUND THEIR
HOME ONLINE
Sources of influence
when buying a home
10. Consumers have
indicated what they
want from the brands,
and products.
Source: We Are Social and Hootsuite, Digital in 2017: Southeast Asia report
Digital Knows
11. Sai Kung has moderate demand matched to supply
Source: Google Analytics March 2017
12. Sai Kung has high demand but relatively low supply
Source: Google Analytics March 2017
15. Increase reach with high intent buyers through a presence on both sites
Source: REA Group Global Brand Health Report, Dec 2016. (n=373)
4%
use
both
16. 16
“Nobody counts the
number of ads you run;;
they just remember the
impression you make.”
– Bill Bernbach, Founder DDB
Digital Knows
18. Buying property is a high involvement process
LOW INVOLVEMENT HIGH INVOLVEMENT
LOW RISK
LOW PRICE
SHORT TERM
INTANGIBLE
LESS MEASSURABLE
FREQUENT PURCHASE
IMPULSE IS POSSIBLE
PASSIVE
RESISTANT TO PRODUCT
EDUCATION
AWARENESS
TRIAL
HIGH RISK
HIGH PRICE
LONG TERM
TANGIBLE
MEASSURABLE
RARE
PLANNED
ACTIVE
OPEN FOR PRODUCT
EDUCATION
TRUST
REFERRAL
19. An integrated campaign across the consumer property buying journey is
critical to meeting sales and marketing objectives
Trigger
Something has prompted investigation &
deciding whether or not to explore further.
33%
Explore
Exploring and prioritizing search criteria.
36%
Search
Searching for properties that fit specific
criteria.
29%
Pre-purchase
Putting in offers and/or identifying things
that will need to organize if an offer is
accepted
1%
Purchase
Offer accepted. Processing paperwork
and/or waiting to settle.
Thinking
Doing
Source: REA Group Global Brand Health Report, Dec 2016. (n=373)
20. 4 reasons iProperty helps meet your sales & marketing objectives
DATA &
INSIGHTS
QUALITY OF
AUDIENCE
SCALE &
EXPERTISE
PROPERTY
MARKETING
SOLUTIONS
21. DATA &
INSIGHTS
4 reasons iProperty helps meet your sales & marketing objectives
Applying proprietary research, global trends and a deep understanding of consumer behavior to
deliver optimal consumer experiences and exceptional customer solutions
22. Consumers dream on mobile & connect on desktop
Source: Google Analytics March 2017
Weekly audience by operating system
Apply different content in
different mediums to support
consumers through the
buying journey.
23. Engage with consumers by meeting
demand
Frequency of Watching Online Video
Every Day Every Week Every Month Less Than Once A Month Never
46%
Daily
Source: We Are Social and Hootsuite, Digital in 2017: Southeast Asia report
Create powerful,
meaningful emotional
connections with
online video
24. 55%
Of consumers don’t go past
the 1st page of search
Maximizing your
presence
Source: Google Analytics Jan 2017
25. DATA &
INSIGHTS
QUALITY OF
AUDIENCE
Investing to grow and nurture an audience of high intent property seekers, and connecting our
customers to consumers with the right behavior and preferences to deliver results.
Applying proprietary research, global trends and a deep understanding of consumer behavior to
deliver optimal consumer experiences and exceptional customer solutions
4 reasons iProperty helps meet your sales & marketing objectives
27. Top information needs
47% Price estimates
42% Interest rates
40% Sold prices
37% Economic trends
36% Mortgage rates
33%
36%
29%
1%
Investigating
Exploring
Searching
Organising offers
Opportunity to influence consumer buying journey
99% investigating,
exploring and searching
Source: REA Global Brand Health Monitor Dec 2016 (Internal)
A highly engaged audience of property seekers and dreamers
28. Age Breakdown
7%
36%
31%
14%
12%
Under 24 25 - 34 35 - 44 45-54 55+
67% of the audience are from
age group between 25 – 44 with
strong demand of housing
Gender
48% 52%
Female Male
Family
65% household with kids
11%
22%
27%
27%
Below $180K
$180K - $300K
$300K - $480K
>$480K
Annual Personal Income
54% earns over
300K annual income
Home Ownership
76%
looking for home
33%
homeowner
Source: GoHome H1 Consumer Sentiment Survey Feb 2017
Source: Global Consumer Satisfaction Survey 2016
GoHome traffic is younger, more affluent families
29. 7%
18%
41%
29%
5%
18 to 24 yrs 25 to 34 yrs 35 to 49 yrs 50 to 64 yrs 65+ yrs
Age BreakdownGender
53% 47%
Female Male
Family
58% household without kids
Annual Personal Income Home Ownership
67%
looking for home
19%
homeowner
Source: Global Consumer Satisfaction Survey 2016
Squarefoot traffic is senior, richer, more niche
70% of the audience are from
age group between 35 – 64 with
strong demand of housing
9%
15%
21%
13%
12%
31%
Below $180K
$180K - $300K
$300K - $480K
$480K - $720K
$720K - $960K
Above $960K
43% of visitors with incomes
between HKD $720,000 - $960,000 or above
30. 30
Gohome.com.hk 9,450,000 monthly page views
161,000 registered property seekers
1,522,000 monthly searches
31,600 leads per month
Source: Google analytics March 2017
1 in every 4
visitors
becomes
a lead
31. 31
1 in every 6
visitors
owns
multiple properties
1,620,000+ monthly page views (avg)
152,182 registered property seekers
5,100+ leads per month (avg)
Source: Google Analytics Jan to April 2017;; Squarefoot Internal Monitory
Source: Global Consumer Satisfaction Survey 2016
760,000 monthly searches
Squarefoot.com.hk
32. 32
What the Two Brands tend to be?
Household Structure
Household Income
Age
Located in…
Looking to...
Single Families with children
Medium - High Low - Medium
35 – 49 yrs 25 – 34 yrs
Hong Kong Island New Territories
Rent Property Buy Property
Source: GoHome H1 Consumer Sentiment Survey Feb 2017
Source: REA Global Consumer Satisfaction Report – Jan 2017 (n=574)
Source: REA Global Consumer Satisfaction Report – Jan 2017 (n =174)
34. Find out the buyer’s
psychological budget
and get to know their
affordability
EXPECTATION REALITYvs
SUGGESTED PRICE = psychological budget ---- affordable price
35. 2 M 3 M 4 M 5 M 6 M 7 M 10 M8 M 9 M
35
The Popular Price Range -- with data of
The Popular Price
The price that 54% GoHome user can afford,
with monthly income of 30k to 40k or above
and stress test passed
Property
Price
54% are earning 25k per month or above
63% are looking to buy property of 4M to 8M
40% are looking to buy property of 500 to 800 sqf
65% GoHome household have kids 11%
22%
27%
27%
Below $180K
$180K - $300K
$300K - $480K
>$480K
With 25k monthly
income, buyer could
afford a unit up to
2.7M*
With 40k monthly
income, buyer could
afford a unit up to
5.3M*
GoHome User Income
Source: Global Consumer Satisfaction Survey 2016
GoHome Internal Monitory, 2017* Presuming the down payment is ready
5.4M 10.6M
Extended Popular Price
Affordability of
combined household
income
36. The Popular Price Range -- with data of
The Popular Price
The price that 43% Squarefoot user can afford,
with monthly income of 60k to 80k or above and
stress test passed
43% are earning 60k per month or above
44% are looking to buy property over 8M
58% are looking to buy property over 800 sqf
With 60k monthly
income, buyer could
afford a unit up to13M*
Squarefoot User Income
9%
15%
21%
13%
12%
31%
Below $180K
$180K - $300K
$300K - $480K
$480K - $720K
$720K - $960K
Above $960K
12 M 13 M 14 M 15 M 16 M 17 M 20 M18 M 19 M11 M10 M9 M8 M
Source: Global Consumer Satisfaction Survey 2016
Squarefoot Internal Monitory, 2017* Presuming the down payment is ready
With 80k monthly income, buyer
could afford a unit up to 17.5M*
Extended Popular Price
37. DATA &
INSIGHTS
QUALITY OF
AUDIENCE
QUALITY OF
AUDIENCE
SCALE &
EXPERTISE
Investing to grow and nurture an audience of high intent property seekers, and connecting our
customers to consumers with the right behavior and preferences to deliver results.
Leveraging the media and property leadership of iProperty Group and REA Group to deliver
innovative and rewarding experiences, and providing exclusive access to buyers worldwide.
Applying proprietary research, global trends and a deep understanding of consumer behavior to
deliver optimal consumer experiences and exceptional customer solutions.
4 reasons iProperty helps meet your sales & marketing objectives
38. Ø Display your property in 11 markets on the
Global Property Network
1. Currency conversion is provided by Open Exchange Rates
2. Property description translations powered by Google
Australia
USA
Italy
Luxembourg
France
Germany
Malaysia
Singapore
Indonesia
Hong Kong & Macau
Thailand
Exclusive access to buyers worldwide
Ø REA Group Global Property Network
includes sites in:
Australia, USA, Italy, Luxembourg, France,
Germany, Indonesia, Malaysia, Singapore,
Thailand, and Macau.
Ø Your listing on the Global Property Network
includes:
- Local currency conversion1
- Site translation and localisation
- Property description translation2
- Listing enquiries sent to listing agent
39. Reach Mandarin speaking property buyers in key markets
MyFun audience profile:
77% of visits come from China
17% of visits come from Australia
2% of visits come from Hong Kong
+ Visitors from USA, Taiwan,
Malaysia, Japan, Singapore and
more!
Source: Omniture Site Catalyst. March 2015. Traffic: Geography. Visits.
40. Part of the REA Group
We’re passionate about all things property and digital, and that enthusiasm has spread across the globe
41. DATA &
INSIGHTS
QUALITY OF
AUDIENCE
PROPERTY
MARKETING
SOLUTIONS
QUALITY OF
AUDIENCE
SCALE &
EXPERTISE
SCALE &
EXPERTISE
Investing to grow and nurture an audience of high intent property seekers, and connecting our
customers to consumers with the right behavior and preferences to deliver results.
Leveraging the media and property leadership of iProperty Group and REA Group to deliver
innovative and rewarding experiences, and providing access to buyers worldwide
Partnering to create, manage and optimize a tailored campaign to meet your sales and
marketing objectives
Applying proprietary research, global trends and a deep understanding of consumer behavior to
deliver optimal consumer experiences and exceptional customer solutions
4 reasons iProperty helps meet your sales & marketing objectives
44. Radio
Outdoor
Print Online
Chart Title
Difficulties with attribution, effectiveness & performance across mix
Developer Marketing Mix
Source: Hong Kong Customer Sentiment Survey Dec 2017 (internal)
45. Chart Title
Mass channels dominate digital spend but don’t accelerate buying journey
Developer Marketing Mix
Source: Hong Kong Customer Sentiment Survey Dec 2017 (internal)
46. 75%
of customers will increase their digital spend
next year
Source: Hong Kong Customer Sentiment Survey Dec 2017 (internal)