The document discusses how museums can adapt to changing media and audience preferences in the digital age. It notes that audiences now get information from various online sources rather than just traditional media. As such, museums need to shift from being temples that disseminate information to forums that allow two-way engagement and sharing of authority with visitors. Suggestions include using technologies like RFID and networks to provide layered experiences, sharing content online, and collaborating with other organizations. The goal is to maintain relevance by connecting audiences to history and stories in a personalized way.