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Broadband 101 The Internet, Technology and Innovation: Overview and Outlook for 2011 Wednesday, February 16, 2011
Broadband Primer Hill Academy – Internet Innovation Alliance  February 16,  2011 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Office: 202-419-4500
1 - Internet and Broadband Revolution 4
70%  66%
Broadband adoption by community type
Year-to-year % change in broadband adoption 10/5/2010 8 Trends in Home Broadband Adoption Source: Pew Internet Project, May 2010 tracking survey
The personal impact of broadband Do more online activities Spend more time online Get more out of their online experiences The internet becomes a destination as video and other media experiences become richer The internet becomes a communications and information “hub” built into the rhythms of everyday life
Demographic factors correlated w/ broadband adoption 10/5/2010 11 Trends in Home Broadband Adoption Source: Pew Internet Project, April 2009 tracking survey
2 - Wireless Connectivity Revolution 12
Cell phone owners – 85% adults 96%  90%  85%  58%  Urban-84%    Suburban-86%    Rural-77%
Mobile internet connectors – 57% adults 62%  59%  55%  Urban-60%    Suburban-60%    Rural-43%
Digital divides shrink 34% of Americans have used the internet on handheld Among all non-adopters, 14% have accessed internet on cell Among African American non-adopters, 20% have done this Among Hispanic non-adopters, 25% have done this
3 - Social Networking Revolution 16
Urban-64%    Suburban-65%    Rural-49%
How do you convince non-users to adopt broadband?
By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 19 Trends in Home Broadband Adoption
Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 20 Trends in Home Broadband Adoption
The “value” proposition: Jobs + continuing education Jobs  Health  Learning  Govt.  News  My community  Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 21
Social media as a “hook” for seniors Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility Renewed connections can provide a support network for people nearing retirement or beginning a new career Those with a chronic disease are especially likely to reach out for support online Social media bridges generational gaps and provides a shared space for interactions 10/5/2010 25 Trends in Home Broadband Adoption
National purposes paradox:Great apps, not much outcomes evidence Health care Education Energy and the environment Economic opportunity Government services Civic engagement Public safety
Broadband 101 The Internet, Technology and Innovation: Overview and Outlook for 2011 Wednesday, February 16, 2011

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IIA Broadband 101

  • 1. Broadband 101 The Internet, Technology and Innovation: Overview and Outlook for 2011 Wednesday, February 16, 2011
  • 2. Broadband Primer Hill Academy – Internet Innovation Alliance February 16, 2011 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org Office: 202-419-4500
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  • 4. 1 - Internet and Broadband Revolution 4
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  • 7. Broadband adoption by community type
  • 8. Year-to-year % change in broadband adoption 10/5/2010 8 Trends in Home Broadband Adoption Source: Pew Internet Project, May 2010 tracking survey
  • 9. The personal impact of broadband Do more online activities Spend more time online Get more out of their online experiences The internet becomes a destination as video and other media experiences become richer The internet becomes a communications and information “hub” built into the rhythms of everyday life
  • 10.
  • 11. Demographic factors correlated w/ broadband adoption 10/5/2010 11 Trends in Home Broadband Adoption Source: Pew Internet Project, April 2009 tracking survey
  • 12. 2 - Wireless Connectivity Revolution 12
  • 13. Cell phone owners – 85% adults 96% 90% 85% 58% Urban-84% Suburban-86% Rural-77%
  • 14. Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%
  • 15. Digital divides shrink 34% of Americans have used the internet on handheld Among all non-adopters, 14% have accessed internet on cell Among African American non-adopters, 20% have done this Among Hispanic non-adopters, 25% have done this
  • 16. 3 - Social Networking Revolution 16
  • 17. Urban-64% Suburban-65% Rural-49%
  • 18. How do you convince non-users to adopt broadband?
  • 19. By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 19 Trends in Home Broadband Adoption
  • 20. Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 20 Trends in Home Broadband Adoption
  • 21. The “value” proposition: Jobs + continuing education Jobs Health Learning Govt. News My community Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 21
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  • 25. Social media as a “hook” for seniors Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility Renewed connections can provide a support network for people nearing retirement or beginning a new career Those with a chronic disease are especially likely to reach out for support online Social media bridges generational gaps and provides a shared space for interactions 10/5/2010 25 Trends in Home Broadband Adoption
  • 26. National purposes paradox:Great apps, not much outcomes evidence Health care Education Energy and the environment Economic opportunity Government services Civic engagement Public safety
  • 27. Broadband 101 The Internet, Technology and Innovation: Overview and Outlook for 2011 Wednesday, February 16, 2011