Hello, social m edia


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Delivered at AMA Computer University, Mabolo, Cebu City, Philippines via Blog Talks @ Schools by Geohmedia.com

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  • Source: Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital Marketing Association, Smart, Globe One of fastest growing broadband countries in asia
  • Hello, social m edia

    1. 1. Hello, SOCIAL MEDIA Introduction to Social Me dia Blog Talk @ Schools <AMA Computer College> President Roxas & S. Cabahug St., Mabolo, Cebu City It’s a fancy way of describing zillions of conversations people are having online 24/7
    2. 2. Basically..
    3. 3. Social Media Overview
    4. 4. Filipino’s are Enthusiastic Digital Consumers 28M Filipinos are estimated to be connected. That’s close to 1 out of 3 people. 81% are below 30 years old Almost 11M online gamers 1# in Video Consumption 66% have started/created a blog 90% have read a blog 42% regular blog readers 93% Part of a social network – 16.2M active in Facebook Estimated 40% of handsets are 2.5G/3G enabled 1 Billion SMS sent per day Almost 78M Filipinos are on mobile Close to 5M Mobile Internet Users About 600,000 Blogs At least a Million Blog Readers
    5. 5. { } <ul><li>Everyone has their own circle of trust. People whose opinion they listen to & respect. marketing can't break this bond. </li></ul>Why Social Media?
    6. 6. Why Social Media? <ul><li>Web 2.0 technology has ushered in an era where people are talking, ranting , complaining, praising, reviewing , and sharing everything online for the world to see. </li></ul><ul><li>People are talking about products, services, companies, experiences ( bad or good) and providing their feedback, on their terms. </li></ul>
    7. 7. Opportunities User-generated content ( UGC ) refers to various kinds of media content that is produced or primarily influenced by end-users ; as opposed to traditional media outlets. Consumer-generated media (CGM) describes word-of-mouth behavior that exists on the Internet. Typically, consumer-generated media encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience —that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs.
    8. 8. Advocacy, Culture, Heritage, History, Industry Updates, and many more! A Great Need / Demand for Locally Generated Online Content
    9. 15. 7: ICT-Information & Communications Technologies
    10. 16. 8: Jobs ~ Freelance Outsourcing
    11. 17. 9: Customer Relations & Acquisition
    12. 18. If you know it, SHARE it!
    13. 19. Sources <ul><li>Jay Baer - http://www.convinceandconvert.com/ </li></ul><ul><li>Chris Garrett - http://chrisg.com/ </li></ul><ul><li>Chris Brogan - http:// www.chrisbrogan.com / </li></ul><ul><li>Yahoo, Internet World Stats, AGB Nielsen 2008, Asia Digital Marketing Association, Smart, Globe for Filipino as Digital Consumers </li></ul><ul><li>Misty Belardo –Integrating Social Media </li></ul><ul><li>What the F**K is Social Media: One Year Later </li></ul><ul><li>Mashable.com </li></ul><ul><li>Libotero.com </li></ul>