Presentation แนะนำ Software Park Thailand ใหแก่คณะผู้เยี่ยมชมวันที่ 31 มกราคม 2554

1. SOFTWARE PARK
SOFTWARE PARK
THAILAND
Dr.Thanachart Numnonda
31 January 2011
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2. SOFTWARE PARK : Agenda
• ICT Trends & THAILAND ICT MARKET
OVERVIEW
• SOFTWARE PARK THAILAND
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3. SOFTWARE PARK
ICT Trends & THAILAND
ICT MARKET OVERVIEW
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4. SOFTWARE PARK
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5. : Technology &
SOFTWARE PARK Social Shift
New Business Rules
Communication Shift
Social Networks
Socializing & Sharing
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6. SOFTWARE PARK : Impacts
The Future is social.
Everything is everywhere.
Everything is changing fast.
Everything is mobile.
Everything is fast.
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7. : The Enterprise
SOFTWARE PARK World we live in 2010
and Beyond
Global Direct, Open Customers
Communication
(Customers, Resources, IPs are acquired everywhere)
(e.g. Social Media)
Digital Life Convergence
(Work and Personal lines are blurring)
Work Remotely
(Mobility Trend)
Transparency
(Blogs, Social Computing) Brief Collaboration
(Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused
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8. : Next Major
SOFTWARE PARK Computing
Source: Morgan Stanley 2009
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9. SOFTWARE PARK : Smart Phone
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10. SOFTWARE PARK : Tablets
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11. : Technology Usage
SOFTWARE PARK in Thailand
Internet users 24 millions
Mobile users more than 69 millions
Mobile broadband users 1.66 millions
Smart phones sold in 2010 > 1.2 Millions
Facebook users more than 7 millions
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12. : Thailand’s ICT
SOFTWARE PARK Market Highlight
The Thai IT market is the largest in the South East Asia
region and, is projected to grow at a CAGR of 12% over
the 2010-2014 period.
The total value of Thai domestic spending on IT products
and services should pass US$5.4bn in 2010 and
US$8.7bn by 2014.
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13. : Thailand’s ICT
SOFTWARE PARK Market Highlight
Economic Recovery in 2010
Growing PC penetration
New technologies and business models, mobile Internet,
Cloud computing, 3G mobile and WiMAX, and industry
trends, such as software-as-a-service (SaaS), Green IT
and virtualization
Thai Smartphone market up 200%
The first 6 months of this year saw the smart phone market
reach 330,000 handsets
The market expects to reach 1.2 million handset units by end
of 2010.
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14. : Thailand’s ICT
SOFTWARE PARK Market Highlight
Broadband market is growing
Lower price with higher bandwidth
2.6 Million Homes has broadband
Average speed is 6 Mbps
Market size 20,000 million bahts
Cloud computing is emerging
Many enterprises now consider the private cloud
Some company; True IDC & TOT, start to invest on the public
cloud
Internet banking & mobile banking / e-commerce is
growing
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15. : Fixed, Mobile &
SOFTWARE PARK Internet Usage
Source:
1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.
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16. : Mobile & Internet
SOFTWARE PARK Users 2010
69 Million mobile users in Thailand
24 Million Internet users as of June 2010, 35%
penetration
Mobile broadband users 1.66 million, was only 595,000
last year.
By 2014, the number is expected to rise to almost 30
million.
100,000 users of Facebook on mobile phones.
Source:
1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.
2. Internet Telecommunication Union 3. www.nso.go.th
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17. : Mobile Internet
SOFTWARE PARK Users 2010
12 Million mobile Internet users as of June 2010, 17%
penetration
Mobile Internet Market size is 1,000 Million bahts
Telco providers
AIS (300,000 Aircard Users)
DTAC
True: 3G Testing in Bangkok
TOT : 3G
CAT : CDMA
Source: AIS
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18. : Thailand’s ICT
SOFTWARE PARK Market 2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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19. : Thailand’s ICT
SOFTWARE PARK Market 2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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20. : Thailand’s
Software Market
SOFTWARE PARK 2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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21. : Thailand’s
Software Market
SOFTWARE PARK 2009
by Sector
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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22. SOFTWARE PARK
SOFTWARE PARK
THAILAND
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23. SOFTWARE PARK
May 1997 : Approved by the
cabinet
November 1999 : Established
and moved to the current
building
April 2001: Grand opened by
HRH Princess Maha Chakri
Sirindhorn.
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24. SOFTWARE PARK : OUR VISION
“To become a top-rate learning organization that
supports entrepreneurs to create a strong world-
class software industry, making software an
enabler for competitiveness of the Thai economy.”
Software Park Thailand
National Science and Technology Development Agency (NSTDA)
Ministry of Science and Technology, Thailand
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25. : Software: “social
SOFTWARE PARK infrastructure”
National High Performance Economy
Wealth
Growth Industry
Public &
Engine Education Etc.
Health Business
Information Technology
Enablers
Software Industry
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26. SOFTWARE PARK
พื้นที่ทั้งหมดของอาคารเขตอุตสาหกรรมซอฟต์แวร์
พื้นที่ใช้สอยรวมทั้งหมด 13,228.65 ตารางเมตร
•พื้นที่แบ่งออกให้เช่าตั้งแต่ชั้น 5-12 7,865.75 ตารางเมตร
•พื้นที่สำหรับห้องอบรมสัมมนา ชั้น 3 1,291.33 ตารางเมตร
•พื้นที่สำนักงานชั้น 4 1,030.19 ตารางเมตร
•พื้นที่ศูนย์บ่มเพาะ ชั้น 5 407.95 ตารางเมตร
•พื้นที่ห้องสมุด ชั้น 5 21.98 ตารางเมตร
•พื้นที่ส่วนกลาง 2,611.45 ตารางเมตร
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27. SOFTWARE PARK : OUR MISSION
Infrastructure & Facility Support Technology Enabling Services
Office Rental, Training & Meeting Provide technology Platform
Room Rental, Park Clustering Collaborate with stakeholder to provide
latest technology to alliances
SWP Services
Software Business Enabling Technology Transfer IT Advisory
•
• Promote use of IT, to all sectors of the economy to • Promote transfer of relevant • Improve standard of
help increase productivity and competitiveness technologies for software local software
• Collaboration with the industry industry –professional and companies to
• Create environment conducive for software international level
businesses management levels
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28. : INSIDE
SOFTWARE PARK SOFTWARE PARK
Technology
Infrastructure & Software Business
Transfer
Facilities Support Enabling
IT Enablement IT Advisory
Incubation
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29. : Facility Enabling
SOFTWARE PARK Services
ข้อมูลเบื้องต้นเกี่ยวกับพื้นที่
• พื้นที่แบ่งเป็น 69 ยูนิต
• ขนาดเล็กสุด 8.58 ตารางเมตรและใหญ่สุด 1,345 ตารางเมตร
 พื้นที่ 8.58 - 34.81 ตารางเมตร จำนวนผู้เช่า 16 บริษัท 1 สมาคม
 พื้นที่ 62.17 – 96.19 ตารางเมตร จำนวนผู้เช่า 9 บริษัท
 พื้นที่ 101.93 - 197.75 ตารางเมตร จำนวนผู้เช่า 16 บริษัท
 พื้นที่ 202.03 – 382.68 ตารางเมตร จำนวนผู้เช่า 11 บริษัท 1 มูลนิธิ
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30. : Infrastructure &
SOFTWARE PARK Facilities Support
During 2000-2009
• 140 companies, 3 Associations / 32 International companies
• At present : 100% Occupied, 53 companies (10 are international)
• 1,017 workers employed
• Generating US$ 9.7 Million Income; Export US$ 1.0 Million.
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31. SOFTWARE PARK : Inter. Companies in
our house
S3 (pronounced "S-cube") targets on Research/Development in IT and
Engineering. Expertise is based on strategic tools for industry mainly
Computer-Aided Decision for Management, Design, and Manufacturing
using variety of technologies.
Game design, game programming, 2D and 3D art and animation, game
music and sounds.
 provider of enterprise-class process automation solutions that help
software development organizations establish effective end-to-end
processes
 Specialization on sales and services for precision tools and also SPC
application software
 Technology service and management consulting company, focusing
on three key areas: Design, Data Entry and ICT.
 Development of complete website solutions from design to web
application development / Web System and database design
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32. SOFTWARE PARK
• ตั้งอยู่ที่ ชั้น 6 ยูนิต A ทุนจดทะเบียน 1 ล้านบาท เข้ามาอยู่ที่อาคารซอฟต์แวร์พาร์ค เมื่อวันที่
1 กรกฎาคม 2551 โดยอยู่ในพื้นที่ขนาด 22.10 ตารางเมตร จนเมื่อวันที่ 16 มิถุนายน
2552 จึงได้ย้ายมาอยู่ที่ชั้น 6 นี้ และขยายพื้นที่ เป็น 77.23 ตารางเมตร
• ผู้ร่วมก่อตั้ง เกิดจากการรวมตัว ช่วยกันทำ ของนักเรียนทุนรัฐบาล 3 ท่าน ได้แก่ ดร.อรรถกฤต
ฉัตรภูติอาจารย์ประจำ (วิทยาศาสตร์) ม.จุฬา, ผศ.ดร.บุญญฤทธิ์ อุยยานนวาระ อาจารย์
ประจำ SIIT ม.ธรรมศาสตร์ และดร.พิเชษฐ กิจธารา อาจารย์ประจำ (วิทยาศาสตร์)
ม.มหิดล
• ปัจจุบันเป็นเว็บไซด์ทางด้านการศึกษาอันดับหนึ่งของประเทศไทย โดยได้รับรางวัลเว็บส่งเสริมการ
เรียนรู้ดีเด่น ปี 2547 จาก สมาคมผู้ดูแลเว็บไทย, รางวัลเว็บสื่อวิทยาศาสตร์ดีเด่น 2549
จากกระทรวงวิทย์ และ รางวัลเว็บการศึกษาที่มียอดผู้เข้าชมสูงสุด ประจำปี 2006 และ 2007
(จัดอันดับโดย TrueHits) ปัจจุบันมียอดผู้เข้าชมเว็บไซด์โดยเฉลี่ยประมาณ 35,000 -
40,000 UIP ต่อวัน
• สามารถสร้างรายได้ในปี 2552 เป็นเงิน 8.07 ล้านบาท
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33. SOFTWARE PARK
• Sanuk Games is a global casual game publisher and
developer established in 2003.
Our studio is based in Thailand and our publishing business
is based in France.
• Shipped over 40 games on DS, Wii, PSP, PS3 and iPhone –
some as a developer, some as a publisher.
• As a publisher, they have released games on Sony’s
Playstation Store, Nintendo’s DSiWare and Apple’s AppStore.
• Total revenue in 2009 22.29 million baht
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34. SOFTWARE PARK
• ตั้งอยู่ที่ชั้น 7 และชั้น 12 เนื้อที่ทั้งหมด 265.58 ตารางเมตร
• ทุนจดทะเบียน 3 ล้านบาท
• เริ่มเข้ามาอยู่ในอาคารซอฟต์แวร์พาร์ค ด้วยการ
เข้าร่วมโครงการ Incubation ในนามของดร.วิชิต ซ้ายเกล้า
ปัจจุบันทีมผู้บริหารประกอบด้วยคุณฐิติมา สุวรรณรัฐ และคุณศศิธร ประดิษฐพงศ์
• สามารถสร้างรายได้ในปี 2551 เป็นเงิน 42.36 ล้านบาท และได้เสียภาษีเงินได้นิติ บุคคลเป็นเงิน 1.10
ล้านบาท
• เป็นบริษัทผู้พัฒนา และให้บริการระบบบริหารจัดการขนส่งสินค้าด้วยเทคโนโลยี GPS มา ตั้งแต่ปี 2546
โดยมีวัตถุประสงค์เพื่อการวิจัยพัฒนาการผลิตสินค้าและให้บริการระบบบริหาร การขนส่งแบบครบวงจรอย่าง
มีประสิทธิภาพ
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35. SOFTWARE PARK
• Located on 7 th Floor (128.88 sq.m)
• Established in 2002, Identify has continuously developed
RFID solutions with a track record for several RFID
innovations such as RFID warehouse management (TICTA
Award 2009)
• RFID fleet management (ICT Award 2009) as well as 3
patent on RFID solutions.
• Total Revenue in 2005 is 7.07 million baht
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36. : Software Business
SOFTWARE PARK Enabling
 Collaboration with Industry
 Enabling software business on the new IT
Trends
 Business Matching
 Promote Thai Software Brand
 Go to Market Program (Local/International)
 Empowerment Program
 Develop Strategic Alliances
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37. SOFTWARE PARK : IT Enablement
OBJECTIVE:
Promote use of IT, especially through use of appropriate software, to all sectors of the
economy to help increase productivity and competitiveness.
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38. : IT Enablement
SOFTWARE PARK Process Journey
6 Set Strategic Plan &
activities
5 Mutual Goals
Get Requirement and Information
4
3 Form-up Alliance
2 Choose Potential Partners
Identify Strategic Industry
1
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39. : IT for Interest
SOFTWARE PARK Industries
TOURISM
HEALTHCARE
FOOD & AGRICULTURAL RETAIL
LOGISTIC OTHERS
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40. SOFTWARE PARK : What IT
Enablement Did?
 e-Marketing for 1-3 Stars Hotels
 e-Marketing for SMEs
 IT for SMEs
 E-Marketing for Hotel Industry
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41. SOFTWARE PARK : IT Professional
Development
Technology Transfer
The Center for the Human Capital Development to build and enhance IT
capability of both individual and organizations by collaborative educational
activities and initiatives with the network of renown partner organizations in
Thailand and overseas.
PARTNERS:
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42. SOFTWARE PARK : Technology
Transfer
Professional Short Courses:
A variety of courses in 4 categories for IT professionals to learn the skills and acquire
the knowledge with the experienced instructors of the partner organizations. The 4
categories:
 IT Management
 SW Architect and Design
 SW Engineering and Process
 SW Technology : Java, Microsoft
Professional Training Program: RSA Conference 2009,
San Francisco USA
 Strategic IT Governance & Information Security Management
 Information Security Manager
 Information Security Administrator
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43. : Technology
SOFTWARE PARK
Transfer
Certification Programs for Professionals:
A funding program to support and promote the individual’s possesses
the capability to competently perform the role in an organization.
2006 – 2008 (# of Certified Professional)
• Certified Information Auditor (CISA) - 9
• Certified Information Security and System Professional (CISSP) - 7
• Certified Software Project Manager (CSPM) - 24
• Certified Software Quality Analyst (CSQA) - 15
• Certified Software Tester (CSTE) - 12
Technology/Management Seminars:
A series of the seminars to disseminate knowledge and information
on leading-edge technologies, update trends of the IT and SW
industry, the management best practices and related topics
benefiting the Thai SW industry.
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44. SOFTWARE PARK : Activities
Tech Trends 2011 : 16 Dec 10
2010 : Bangkok Software
Summit
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45. SOFTWARE PARK : IT Advisory
Knowledge-based center to increase productivity and improve quality of software companies to
achieve business excellence through software process improvement.
Industry Maturity: CMMI in Thailand
• (SW Productivity Repository  Maturity Level 2: 9 company
and Benchmarking)
 Maturity Level 3: 23 company
 Maturity Level 5: 1 company
User Organization People
Total 33 Company
Maturity Maturity Maturity
• CMMI Dev • PSP
CMMI ACQ
• CMMI Ser. • TSP
• People CMM • Lean
• ISO 9000 • ITIL
• ISO 20000 • SPI AI
• ISMS • SPISE
Community/ Partnership
Thailand SPIN, Expert Pools, SEI Partner Alliance
Knowledge based center
Newsletter, Tools, Process Library, BOK SPIAI
White paper, Articles.
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46. SOFTWARE PARK : IT Advisory
 INITIATIVES FOR ACADEMY
SPIse Builds up Software Process Improvement Knowledge to Thai Academic by
transferring Knowledge from S/W Industrial to Lecturers.
10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates.
SPIAI The SPI AI pattern Software Process Improvement course for educating Thailand Academy
49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual.
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47. SOFTWARE PARK : IT Advisory
 INITIATIVES FOR INDUSTRY
SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation
To 25 Thai Software Enterprises.
64% of CMMI Organization in Thailand are from the SPI@ease Program.
Maturity Level 2: 8 companies
Maturity Level 3: 13 companies
Total 21 Companies
Gartner: Thailand is one of the top 30 off shoring destinations (December, 2008)
PSP Initiative Program: Provide funding support up to 70%
for training , tutorial & exam cost to 100 Thai Software People.
 103 Thai Software developers are training and implementing PSP in their organization.
 33 Thai Certified PSP Developers.
“No.1 in Southeast Asia”
“No.1 in Asia Pacific”
“No.3 in the world”
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48. SOFTWARE PARK : IT Advisory
 INITIATIVES FOR COMMUNITIES
Thailand SPIN: Promote software process improvement &software quality by
providing forums for discussions and sharing of software improvement experiences and
ideas through 3 main areas:
Testing, Project Management, Product and Process Quality Assurance.
9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members
The IASA Thailand chapter exists to promote IT Architect by providing a forum for
discussions and sharing of IT Architect experiences and ideas.
4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.
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49. SOFTWARE PARK : Strategic
Project 2011
•Thai Software e-Market
• Mobile Application Testing Center
•SPI@Ease II
• Cloud Computing Training
•Iphone / Mobile Training
• Software Park Branch
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50. : Asian IT Cluster &
SOFTWARE PARK Partnership
Korea
MOU between Software Park Thailand & China
Software Park/IT- related organizations
2000.10.31 Korea Institute of Multimedia Contents & Software
2005.06.21 Korean Game Development & Promotion Institute
2003.01.21 Myanmar ICT Park
Myanmar
2004.06.22 MSC Management Services Sdn. Bhd. ICT Park
India,STPI
2007.07.11 Software Association of New Hampshire
2008.02.18 Hong Kong Wireless development Center
Vietnam Software Park
2007.10.29 Singapore Hangzhou Science & Technology Park
2008.04.23 Value-added Service Committee China Association
of Communication Enterprise
2008.05.12 Hangzhou Economic & Technological Development
Area (HEDA)
Malaysia MSC & Technology Park
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51. SOFTWARE PARK : Thailand IT Cluster
Software Park Thailand www.swpark.or.th
Innovation Cluster 1, www.sciencepark.or.th
Thailand Science Park
Software Park Phuket www.softwareparkphuket.com
Korat Software Park www.koratswpark.org
E-saan Software Park www.esswpark.org
Chiang Mai Software
Technology and Outsourcing
Centr
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52. SOFTWARE PARK : Strategic
Project 2011
•Thai Software e-Market
• Mobile Application Testing Center
•SPI@Ease II
• Cloud Computing Training
•Iphone / Mobile Training
• Software Park Branch
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53. SOFTWARE PARK Question ?
WWW. SWPARK.OR.TH
www.facebook.com/softwareparkthailand
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