Thai Airways International is Thailand's national flag carrier airline. It was formed in 1960 through a joint venture between Scandinavian Airlines System and Thailand's domestic carrier. In 1988, the international and domestic carriers merged to form the current company. Thai Airways operates flights to over 60 destinations worldwide from its hubs in Bangkok. It has a fleet of over 100 aircraft, including Airbus and Boeing planes. The airline faces competition from low-cost carriers but maintains a strong brand through its Royal Orchid Plus frequent flyer program and emphasis on customer service.

1. THAI AIRWAYS
Amidee Bin Azizan

2. Introduction
• Thai Airways International Public Company Limited (Thai)
(SET: Thai:
is the national flag carrier and
largest airline of Thailand.
• Formed in 1988, the airline's headquarters are located in
Chatuchak District, Bangkok, and operates out of
Suvarnabhumi Airport. Thai is a founding member of the
Star Alliance.
• Thai is a major shareholder which hold 39% shares of Nok
Air—a low-cost Bangkok-based carrier. In August 2010,
• Thai announced to own 51% of a joint venture for a lowcost airline based in Thailand, with Tiger Airways owning
the remaining 49%.

3. HISTORY

4. Early beginning
• Thai Airways International has its origins in 1960, when the airline
was a result of a joint venture between Scandinavian Airlines
System (SAS) which held a 30 percent share capital of 2 million
Baht, and Thailand's domestic carrier, Thai Airways Company (Thai:
to create an international wing for Thai Airways.
• Thai nationals, through training and experience, were gradually able
to assume full managerial responsibility and the number of
expatriate staff duly reduced until, in 1987, expatriates accounted
for less than one percent of staff based in Thailand.
• The carrier's first revenue-raising flight was on 1 May 1960. Flights
were operated to nine overseas Asian destinations from Bangkok.
The first intercontinental services started in 1971 to
Australia, then to Europe the following year. Services to North
America commenced 1980.

5. End of Joint Venture with SAS
• On 1 April 1977, after 17 years of capital
participation by SAS, the Thai government
bought out the remaining 15% of SAS-owned
shares and Thai became an airline fully
owned by the Thai government.

6. One national airline policy
• On 1 April 1988, Thai Airways Company or
TAC, which was the operator of all domestic
flights, and the international division, on
behalf of the then-Prime Minister Gen. Prem
Tinsulanonda, in a goal to have a single
national carrier, merged to form the present
company, Thai Airways International.

7. Corporate Image

8. • Thai Airways is one of the few airlines with a
uniform change policy. International female flight
attendants are required to change from their
corporate purple suits (for use outside the cabin)
into their traditional Thai dress (as seen on the
company's marketing campaigns) prior to the
general boarding of passengers.
• Required to change back into the former prior to
disembarkation. Cabin crew of nationalities other
than Thai are not allowed to wear the traditional
Thai dress.

9. Key Person

10. • (Chairman)
Ampon Kittiampon
• (President)
Piyasvasti Amranand

11. HUBS

12. • Suvarnabhumi International Airport
• Focus cities
Chiang Mai International Airport
Phuket International Airport

13. Subsibdiaries
• THAI SMILE

14. Code Share Agreement

15. Codeshare agreements
• In addition to some fellow Star Alliance member airlines, Thai codeshares with these following:
-Aerosvit Airlines
-Air Canada (Star Alliance member)
-Air Madagascar
-Air New Zealand (Star Alliance member)
-ANA (Star Alliance member)
-Asiana Airlines (Star Alliance member)
-Austrian Airlines (Star Alliance member)
-Bangkok Airways
-Blue1
-BMI (Star Alliance member)
-China Airlines (SkyTeam)
-China Eastern Airlines (SkyTeam)
-EgyptAir (Star Alliance member)
-El Al
-Emirates
-Gulf Air
-Japan Airlines(Oneworld)
-Japan Transocean Air (Oneworld)
-Lufthansa (Star Alliance member)
-Malaysia Airlines (future Oneworld member)
-Nok Air
-Pakistan International Airlines
-Royal Brunei Airlines
-SAS (Star Alliance member)
-Spanair (Star Alliance member)
-Swiss International Airlines (Star Alliance TAP)
Portugal (Star Alliance member)
-United Airlines (Star Alliance member)

16. Destination

18. Boom and Bust

19. After achieving profitability for the
previous 40 years
• Thai recorded a loss for the first time in 2008 at
around 21 billion Baht on high fuel costs and
Thailand's political situation. As of Q2 of 2009,
after a series of restructuring initiatives, the
carrier returned to a net profit of 2.5 billion Baht
• Thai Airways has announced that it is trying to
sell its fleet of four Airbus A340-500 aircraft
which was used to fly between Bangkok and New
York, but has not yet done so due to the world
economic crisis and the weak market for an
aircraft with a relatively high seat-mile-cost.

20. • Airbus A340-500s were used for flights
between Bangkok and Oslo for some months
during 2009, and currently operates flights
from Bangkok to Tokyo (Haneda) and Los
Angeles
• All four airliners will stay in the fleet and
might be reconfigured and deployed on other
profitable routes

21. Awards

22. Hygiene award
• The Most Hygienic In-cabin Environment programme
was initiated for the safety and hygiene of Thai Airways
International passengers and employees. The
programme includes removal of all inflight disposable
materials after flight, sterilization and fumigation of all
cabin equipment and inspection of the air-circulation
system. The programme also includes passenger food
safety.
• Thai Airways International is the first airline to install
hospital grade air-filter True HEPA capable of
intercepting up to 99.999% of dust particles and micro
organisms on every flight.

23. • The World Health Organization awarded Thai
Airways International a plaque for the
implementation of the in-cabin management
system in 2004. It was the first award of its
kind to be presented to private organization

24. Ground Services Award
• Thai Airways's passengers are provided separate waiting lounges in
some domestic and international destinations which were Royal Silk
lounges or Royal Orchid lounges.In Suvarnabhumi Airport,Thai
Airways provides the awarded Royal First lounges.Also,they offers a
Royal Orchid Spa which provides massage. This service is available
for Royal First and Royal Silk passengers only(visitor are not allowed
to use this service).
• On 30 September 2008 Thai Airways's Ground services Department
received Certificate ISO 14001 from Bureau Veritas Certification On
4 January 2011 The airline has been providing the service for checkin service at Bangkok City Air Terminal at Makkasan Station
Suvarnabhumi Airport Link for passengers and their baggage flying
THAI domestic and international flights.
• Ground services department thai airways have Best Airport Services
and Best Airline Lounge – First Class at the 2010 Skytrax World
Airline Awards.

25. Incidents and accidents

26. •
30 June 1967 Thai Airways International Flight 601, a Sud Aviation SE-210 Caravelle III with
registration HS-TGI, crashed into the sea when on approach to Kai Tak Airport in a typhoon. 24 out
of the 80 passengers and crew on board were killed.
•
25 December 1967 A Thai Airways International Flight Douglas DC-3 with registration HS-TDH
crashed at Chiang Mai Airport Killing 4 out of 31 passengers and crew on the flight.
•
10 May 1973 Thai Airways International Douglas DC-8-33 with registration HS-TGU overran the
runway on landing at Tribhuvan International Airport in Kathmandu. There was 1 fatality out of 100
passengers and 10 crew on board.
•
27 April 1980 Thai Airways Flight 231, an Hawker Siddeley HS 748 crashed after entering a severe
thunderstorm on approach to Khon Kaen Airport. Forty four of the fifty three people on board were
killed.
•
10 November 1990 – Flight 306,an Airbus A300-600 Yangon to Don Muang International Airport
Hijackers demanded to be taken to Kolkata

27. •
31 July 1992 – Flight 311, an Airbus A310-300 hit the side of a hill 23 miles north of
Kathmandu while descending towards Tribhuvan International Airport from
Bangkok. All 113 on board (99 passengers and 14 crew) died. The accident was
caused by technical faults (with flaps and a possible second unknown fault), pilot
error and lack of equipment at TIA at the time (no radar).
•
11 December 1998 – Flight 261, an A310-200, bound for Surat Thani from
Bangkok, during its third landing attempt in heavy rain, crashed into a rice paddy
about two miles from Surat Thani airport; 102 of 143 on board were killed.
•
3 March 2001 – Thai Airways International Flight 114, a Boeing 737-400 HS-TDC,
bound for Chiang Mai from Bangkok, was destroyed by explosion of the center
wing tank resulting from ignition of the flammable fuel/air mixture in the tank
while the aircraft was parked, pre-boarding, on the ground. The source of the
ignition energy for the explosion could not be determined with certainty, but the
most likely source was an explosion originating at the center wing tank pump as a
result of running the pump in the presence of metal shavings and a fuel/air
mixture. One death was reported.

29. Frequent Flyer Programs

30. • Thai Airways International's Royal Orchid Plus
is the airline's frequent flyer program. It has a
membership of over two million people.
• Earning miles There are two types of mile
which can be earned towards a Royal Orchid
Plus account.

31. • Firstly, Eligible Qualifying Miles (EQM) this type of
mileage is earned on:
 Thai Airways flights
 Flights operated by other carriers that also carry a Thai
Airways codeshare (China Airlines, China Eastern
Airlines, El Al, Emirates, Malaysia Airlines and Royal
Brunei)
 Flights operated by fellow Star Alliance members
 Qualifying Miles (Q Miles) are the miles flown and
additional class of service miles on Thai and Star
Alliance airlines. Royal Orchid Plus miles are earned
based on the paid class of travel.

32. • Secondly, Partner Miles are earned from non-airline partners, such
as hotels.
• Status Tiers There are four tiers in the Royal Orchid Plus program
 Member– entry-level status
 Silver– requires 10,000 Q Miles in one calendar year or 15,000 Q
Miles from the date of enrollment up to 31 December of the next
complete calendar year
 Gold– requires 50,000 Q Miles in one calendar year, 80,000 Q Miles
from the date of enrollment up to 31 December of the next
complete calendar year, or 40 international flown sectors on Thai
within any 1 calendar year.
 Platinum– by invitation only; requires frequent and consistent
premium class travel on Thai in addition to longstanding Royal
Orchid Plus Gold status

35. Fleet

36. Airbus
•
•
•
•
•
•
•
A300-600R- 11
A320-200- In Order(11)
A330-300- 20
A340-500- 4
A340-600- 6
A350-900- In Order(16)
A380-800- In Order(6)

37. Boeing
•
•
•
•
•
•
•
•
•
B737-400- 4
B747-400- 18
B777-200- 8
B777-200ER- 6
B777F- 1
B777-300- 6
B777-300ER- 4 – In Order(16)
B787-8- In Order(6)
B787-9- In Order(2)

38. Present & Future Challenge

39. Present
• Air Transport today in the world is like growing
mushrooms after the rain that after deregulation many
airlines are established such as low cost airlines that
compete with major airlines
• The technology today also give an impact to the world
with high technology modem for the aircraft
• Air Transportation today also as major transport for the
passenger that want to go to far destination that why
the airlines also must give a good services to the
passenger
• Nowadays Thai is the major airlines that leads for the
best crew cabin

40. Future
• For the future our group think air transportation got a
high demand because more airline are expected appeal
in the world and give a competition and at the same
time the price for the ticket was going down and
everyone can fly for far destination
• From time to time technology also growth up and the
aircraft got an effect for this situation. Maybe for the
future the aircraft no need steward or stewardess the
robot are ready give a best service to the passenger.
• Boeing also plan a future aircraft for their customer
that called ‘Transparent Aircraft’ and passenger can see
outside with safety and amazing views.

42. Conclusion
• Today Thai airways becoming competitive to
become the lead operator airlines in Thailand

43. The End