This document provides an overview of media and journalism in Brazil. It discusses that Brazil has a large media market but that journalism is facing a crisis due to economic pressures and competition from new technologies. Investigative journalism is under threat and Brazil has become the deadliest country for media personnel in the Western Hemisphere. Recent large protests in 2013 highlighted issues with the dominant media model and methods still used by state police. The future of journalism in Brazil will depend on continued democratization and economic reforms, as well as building public trust through integrity.

1. By Aanchal Nejhavan
B.A. (Hons) International Journalism

2. Brief Introduction to Brazil
 Brazil is a country in South America
 Brazil covers nearly half of South America and is the continent's largest
nation.
 Population: 202.77 millions
 Brazil is a democratic country, ever since 1985
 Current President - Dilma Rousseff (4 year term)
 Free speech in Brazil

3. Government of Brazil
PRESIDENTIAL CONGRESS
FEDERAL JUDICIARY
 Since the end of military rule in 1985, unionization, collective bargaining,
and frequent strikes have become commonplace among federal employees
in all the three branches of government.

4. Media Development Brazil
 It is South America’s largest media market, with thousands of commercial
radio and TV broadcasting channels and a strong press.
 Social Media continue to influence the Purchase Decisions of Brazilian
Internautas
 Brazilians prefer brands that interact with them on Social Networks
 Many Brazilians combine Social Media with
watching TV
 Social Media play a significant role in Job
Recruitment

5. Brazilian Journalism
 Brazilian journalism is experiencing a crisis that has affected journalism
worldwide due to a combination of factors, including :
- the competition with new technologies and Internet,
- economic pressures to cut costs and do more with less of journalists
and other costly reporting.

6. World Press Freedom
 Investigative journalism is under threat in the United States, day-to-day
reporting exposes journalists to physical danger in Brazil.
 With five journalists killed in 2013, Brazil has become the western
hemisphere’s deadliest country for media personnel.
 These tragic deaths in Brazil are obviously also due to a high level of
violence. Organized crime’s hold on certain regions makes covering
subjects such as corruption, drugs or illegal trafficking in raw materials
very risky.

7. Brazil – Noticeable Problems

8. Brazil - not so sunny spring
 The large-scale protests that erupted in São Paulo in June in response to
public transport fare hikes spread to the rest of the country, fuelled by
discontent about the massive spending on the 2014 Football World Cup
and the 2016 Olympics.
 The “Brazilian spring” protests raised questions about the dominant media
model and highlighted the appalling methods still used by the state military
police since the time of the dictatorship.
 In the course of the protests, around 100 journalists were the victims of acts
of violence, of which more than two thirds were blamed on the police.

9. Voice of Brazilian People

10. 2014 SCORES
 PRESS STATUS
-Partly Free
 PRESS FREEDOM SCORE(0 = BEST, 100 = WORST)
-45
 LEGAL ENVIRONMENT(0 = BEST, 30 = WORST)
-13
 POLITICAL ENVIRONMENT(0 = BEST, 40 = WORST)
-21
 ECONOMIC ENVIRONMENT(0 = BEST, 30 = WORST)
-11
FREEDOM HOUSE

11. The Future
 Today four out of five internet users in the Latin America are plugged into
social networks; Facebook boasts almost 40 million users in Mexico,
Argentina, and Brazil alone. Interestingly, journalistic integrity and trust
in the media have changed as social media use has increased.
 It is pretty straightforward: people are starting to doubt seriously what they
are being told by both politicians and journalists.
 In the era of citizen journalism, online news—meaning both the published
articles and user-generated comments—has an appearance of truthfulness,
depth, and persuasiveness that can leave the old newspaper model looking
archaic and obsolete.

13. JOURNALISM IN BRAZIL WILL NOT IMPROVE IF
MEDIA REFORMS ARE NOT TAKEN SERIOUSLY
AND DISCUSSED IN A MATURE MANNER.
It is important to recognize that more structural and
long lasting improvements in the media will necessarily
depend on
• Deepening of the Democratization Project
• Economic force.
This cannot be achieved by journalists’ good intentions and individual
commitment.

14. Some Questions to ponder?
How will the media industry protect their
institution?
How will they retain positive public
perception of their journalistic integrity and
regain the trust of their readers?

15. Thanks

16. Bibliography
 http://worldpopulationreview.com/countries/brazil-population/
 http://latinlink.usmediaconsulting.com/2012/12/8-of-the-latest-social-media-
trends-in-brazil/
 https://freespeechfreepress.wordpress.com/south-america/brazil/
 https://freedomhouse.org/report/freedom-press/2013/brazil#.VG3So2d_tRU
 http://www.meltwater.com/public-relations-blog/the-future-of-media-in-latin-
america/
 http://www.academia.edu/3506809/The_crisis_of_public_communicat
ions_and_quality_journalism_in_comparative_perspective
 http://www.photius.com/countries/brazil/government/brazil_govern
ment_structure_of_governm~236.html