Slides presented by Sam McElvie (Mobile Commons) and James Servino (HRC) at the September 2013 meetup of the 501TechNYC/Tech for Good group.
Text messaging isn't just for fundraising anymore. With new technology allowing for everything from responsive mapping and call routing by location, to integration with customer relationship management software and acquiring large donors, it's one of the best ways to activate your base. Come ready to share ideas and find out ways you can easily use text messaging to accomplish your mission and engage your audience and those you serve.
We discussed:
* Strategies for using SMS for fundraising
* Strategies for using SMS for two-way engagement that moves people up the ladder of engagement
* New Trends in text messaging use cases and advocacy phone calls
Inspire 1012- Dean Donaldson-Living in a material world MediaMindGlobal
Dean Donaldson discusses the rise of ubiquitous computing and networked devices. By 2012, there will be more networked devices than humans on the planet. Donaldson also talks about how consumers will interact with technology in new ways, such as through smart appliances, smart packaging, smart clothes, and new forms of digital advertising in vehicles. Everything from barcodes to household items will be connected and able to communicate through these new technologies.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Mobile retailing - if you don't do it, someone else willRik Veldhuizen
The document discusses how mobile technology is influencing the retail industry. It finds that retail is the industry most impacted by digital disruption. Mobile devices allow customers to check prices and reviews in-store, influencing their purchasing decisions. The constant connectivity of consumers means retailers must meet customer expectations across online and in-store shopping. To adapt, retailers should provide customers with product information on their preferred mobile channels and gain insights into customer shopping behaviors through mobile analytics. The challenges of an omnichannel customer experience require retailers to rethink their physical stores, pricing, and staff training to remain competitive in the new mobile era.
The document discusses convergence in technology and the role of data. It notes that technology is evolving rapidly and various technologies are converging, with a focus on how data can help chart a course to the future by powering personalized experiences in a way that puts technology and consumers in harmony.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
The document discusses the growing importance of mobile advertising. It notes that mobile internet usage grew 28% in 2008 and that more people in Japan now surf the web from mobile phones than PCs. The presentation outlines how media consumption is migrating across devices and discusses opportunities for targeted, integrated advertising across online and mobile channels. It also introduces Eyeblaster's Cross-Channel for Mobile product to help agencies manage global mobile ad campaigns.
The document provides information on 20 startup companies that will be presenting at a DemoDay event on August 30th, 2012. It includes each company's name, a brief description of its product or service, contact details and current status. The startups cover a range of sectors including payments, energy efficiency, social media, retail technology, real estate analytics, education, and more.
The document discusses innovations in closing the consumer engagement cycle across digital platforms. It highlights how connected devices now outnumber humans, consumers' dual screen activities like checking email while watching TV, automatic content recognition technologies, and the potential for two-way communication and accurate audience measurement. The presentation explores active engagement opportunities like retail targeting and product placement as well as visual recognition and interactions.
Inspire 1012- Dean Donaldson-Living in a material world MediaMindGlobal
Dean Donaldson discusses the rise of ubiquitous computing and networked devices. By 2012, there will be more networked devices than humans on the planet. Donaldson also talks about how consumers will interact with technology in new ways, such as through smart appliances, smart packaging, smart clothes, and new forms of digital advertising in vehicles. Everything from barcodes to household items will be connected and able to communicate through these new technologies.
Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.
Mobile retailing - if you don't do it, someone else willRik Veldhuizen
The document discusses how mobile technology is influencing the retail industry. It finds that retail is the industry most impacted by digital disruption. Mobile devices allow customers to check prices and reviews in-store, influencing their purchasing decisions. The constant connectivity of consumers means retailers must meet customer expectations across online and in-store shopping. To adapt, retailers should provide customers with product information on their preferred mobile channels and gain insights into customer shopping behaviors through mobile analytics. The challenges of an omnichannel customer experience require retailers to rethink their physical stores, pricing, and staff training to remain competitive in the new mobile era.
The document discusses convergence in technology and the role of data. It notes that technology is evolving rapidly and various technologies are converging, with a focus on how data can help chart a course to the future by powering personalized experiences in a way that puts technology and consumers in harmony.
Media in the fast lane:
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency
The document discusses the growing importance of mobile advertising. It notes that mobile internet usage grew 28% in 2008 and that more people in Japan now surf the web from mobile phones than PCs. The presentation outlines how media consumption is migrating across devices and discusses opportunities for targeted, integrated advertising across online and mobile channels. It also introduces Eyeblaster's Cross-Channel for Mobile product to help agencies manage global mobile ad campaigns.
The document provides information on 20 startup companies that will be presenting at a DemoDay event on August 30th, 2012. It includes each company's name, a brief description of its product or service, contact details and current status. The startups cover a range of sectors including payments, energy efficiency, social media, retail technology, real estate analytics, education, and more.
The document discusses innovations in closing the consumer engagement cycle across digital platforms. It highlights how connected devices now outnumber humans, consumers' dual screen activities like checking email while watching TV, automatic content recognition technologies, and the potential for two-way communication and accurate audience measurement. The presentation explores active engagement opportunities like retail targeting and product placement as well as visual recognition and interactions.
The document provides 5 rules for social media marketing. Rule 1 discusses managing your brand's timeline against new social media features and competing for attention. Rule 2 advises respecting your audience and not being too overt in early interactions. Rule 3 emphasizes putting people over your own agenda by understanding what content your audience wants to engage with and share.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
Facebook Marketing 2012 London - The Science of Sharing - Nils Mork-Ulnes & ...Our Social Times
The document discusses sharing and social media trends. It notes that over 900 million people use Facebook monthly with over 200 million on Twitter. Sharing through Facebook accounts for 52% of all sharing with 4 billion pieces of content shared daily. The types of social sharers are identified as altruists, selectives, passionates, connectors, trendspotters, provocateurs and careerists. Sharing is important to consumers as other people's opinions influence purchasing decisions more than ads. High sharers are 3 times more likely to recommend products. The implications for marketers using Facebook are that consumers exposed to brand content buy more and actions like friending brands can influence purchasing.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
From Intent to Expression: The Meaning of Payments in the Web 2.0 WorldBen Saren
Presentation at the 2011 Web 2.0 NYC Expo, titled "From Intent to ExpressiThe Meaning of Payments in the Web 2.0 World."
"Digital payments are customer expressions - statements of behavior and interest. Payments intelligence is the next layer of CRM which Web 2.0 demands. Join this discussion about the future of digital transactions, what they tell you about your consumers, what you need to learn from the data, where to get it, and how to act on it."
The document discusses how culture and people are more important than strategy in implementing organizational change. It notes that change is a complex, messy process that involves getting people onboard with a shared vision of the future. The presentation provides examples of changes in technology and business, such as the rise of smartphones and social media, and how this has empowered consumers and changed relationships between companies and customers. It advocates for transparent leadership and breaking down silos between departments to better connect the organization and facilitate change.
1) The document discusses sharing behavior on social media platforms and how it influences purchasing decisions.
2) Data shows that over half of consumers' sharing occurs on Facebook, and high sharers are 3 times more likely to recommend products.
3) The implications for marketers are that brands should create Facebook pages to engage consumers and drive purchases, as exposure to brand content increases buying by 18-38%.
This document discusses the findings of the 2011 Global Brand Simplicity Index. It summarizes that consumers are demanding simplicity when navigating an increasingly complicated world. Businesses that employ simplicity by keeping their messaging clear, direct and free of clutter gain competitive advantages. While technology can add complexity, it also enables easier communication when applied simply. The study evaluated 6,026 consumers across 7 countries and found that ease of communication is the top reason technology simplifies lives. However, consumers also worry about constant connectivity. They strongly advise businesses to keep their offerings simple by being straightforward, clear, quick and genuine to earn consumer trust and loyalty.
This document discusses using social TV and gamification to engage audiences and drive participation in social TV. It notes that [1] social TV can draw users into the media experience by allowing social sharing and interactions, [2] gamification can be used to increase both the quantity and quality of user participation through applying game mechanics and principles, and [3] dual-screen experiences using mobile/tablets can provide compelling interactivity during TV viewing. The goal is to achieve mass participation to generate useful analytics insights and user gratification.
This document discusses the need for enterprise transformation in response to changing technology and business environments. It argues that networks and applications are colliding, forcing fundamental changes to how businesses operate. The document notes that those who adapt and transform will survive, while those who remain inflexible will perish, as shown by the examples of Apple overtaking Blackberry. It stresses that transformation requires assessing needs, designing roadmaps aligned with strategies, and developing business cases to fund and manage implementation of new technologies and ways of working.
There are 3 times as many mobile users globally as there are PC based internet users and in the future many people's first experience of the internet will be using their Mobile. No technology is more personal and local than the Mobile phone.
This presentation looks at what is driving this rapid change and how can you can use it to benefit your Local Government.
Then we look at what changes are on the horizon and how you can prepare for and manage this continuous flood of change.
How Identity Platforms will change Future Business Models. Business Models will be centered around Individuals and their identity and what they can contribute to an individual. Many Business Models will change around that.
Creating a Great Mobile Experience = iOS Meetup Tokyo Aug 2012Paul Chapman
Great UX is difficult to achieve, partly because we don't have a good mental model of "what" it is. UX Is not an activity, it's a goal and we discus how you achieve it with mobile apps.
Presented by Paul Chapman from Moneytree KK (@pchap10k) at Tokyo iOS Meetup.
As global advertisers prepare for the holiday buying season, we’re excited to release the results of IDG TechNetwork’s Consumer Audience Survey – a robust report that examined the way consumers engage with technology news sites at every stage of the purchase funnel.
Gilbane 2013 Boston - Are You Prepared to Create Content for the Internet of ...Christopher Carter
What are the principles that should guide your decisions when creating content for the internet of things? What types of content, where to place it, and how it should interact with the end-users?
The document discusses how consumers are becoming smarter through being more instrumented, interconnected, and intelligent. It highlights key trends like the growth of internet users, mobile technologies, social media, and how consumers now have new ways to connect and influence companies. The survey found most CSP CMOs believe connecting with customers through digital channels will impact marketing the most.
Marketing to connected communities: from play to stayJoe Danielson
As promised, here is the "Marketing to connected communities:from play to stay" presentation I made at the MARKNADSCHEFERNA lunch meeting in Stockholm on October 4, 2012. I've included some bonus slides, which I did not have time to present live. Got questions? Contact me for support.
Business made Social - How social technologies and behaviour are changing the...Stefan Pfeiffer
This document discusses how social technologies and behaviors are changing businesses and their relationships with customers. It outlines several major trends driving this change, including new workplace concepts enabled by mobility and remote work, the rise of social media everywhere, and the increased use of cloud computing. The document argues that the iPad and similar devices are game changers, empowering people to work and collaborate in new ways from anywhere at any time.
Real-time video is transforming how people communicate and connect with each other. As video becomes ubiquitous across devices, people are developing new cultures and practices around video communication. Video allows for richer connections between friends, colleagues, and globally as a shared experience. The convergence of TV and the internet will further integrate video into daily life and change how people interact both privately and publicly through shared ambient awareness.
This document discusses how to use automation tools like IFTTT and Zapier to automate tasks without seeming inauthentic or like a bot. It recommends automating low-effort tasks to reduce monotony and maintain consistency while focusing on building meaningful relationships. Some tips include considering frequency, flexibility and feasibility of automations; getting specific with triggers and actions; and supplementing automation with human interaction rather than replacing human involvement entirely.
Presentation about the changing landscape of online search as it relates to personalization and localization in search engines, local online directories and mobile devices and what these changes mean for your nonprofit, sharing a case study from Planned Parenthood. This is a helpful update to all those wondering about search engine optimization (SEO), pay-per-click (PPC) advertising, local business results and smartphone apps and how to drive quality traffic to your website.
The document provides 5 rules for social media marketing. Rule 1 discusses managing your brand's timeline against new social media features and competing for attention. Rule 2 advises respecting your audience and not being too overt in early interactions. Rule 3 emphasizes putting people over your own agenda by understanding what content your audience wants to engage with and share.
The evolution of media:
TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.
Facebook Marketing 2012 London - The Science of Sharing - Nils Mork-Ulnes & ...Our Social Times
The document discusses sharing and social media trends. It notes that over 900 million people use Facebook monthly with over 200 million on Twitter. Sharing through Facebook accounts for 52% of all sharing with 4 billion pieces of content shared daily. The types of social sharers are identified as altruists, selectives, passionates, connectors, trendspotters, provocateurs and careerists. Sharing is important to consumers as other people's opinions influence purchasing decisions more than ads. High sharers are 3 times more likely to recommend products. The implications for marketers using Facebook are that consumers exposed to brand content buy more and actions like friending brands can influence purchasing.
Overlapping a creative strategy with actionable analytics:
With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!
From Intent to Expression: The Meaning of Payments in the Web 2.0 WorldBen Saren
Presentation at the 2011 Web 2.0 NYC Expo, titled "From Intent to ExpressiThe Meaning of Payments in the Web 2.0 World."
"Digital payments are customer expressions - statements of behavior and interest. Payments intelligence is the next layer of CRM which Web 2.0 demands. Join this discussion about the future of digital transactions, what they tell you about your consumers, what you need to learn from the data, where to get it, and how to act on it."
The document discusses how culture and people are more important than strategy in implementing organizational change. It notes that change is a complex, messy process that involves getting people onboard with a shared vision of the future. The presentation provides examples of changes in technology and business, such as the rise of smartphones and social media, and how this has empowered consumers and changed relationships between companies and customers. It advocates for transparent leadership and breaking down silos between departments to better connect the organization and facilitate change.
1) The document discusses sharing behavior on social media platforms and how it influences purchasing decisions.
2) Data shows that over half of consumers' sharing occurs on Facebook, and high sharers are 3 times more likely to recommend products.
3) The implications for marketers are that brands should create Facebook pages to engage consumers and drive purchases, as exposure to brand content increases buying by 18-38%.
This document discusses the findings of the 2011 Global Brand Simplicity Index. It summarizes that consumers are demanding simplicity when navigating an increasingly complicated world. Businesses that employ simplicity by keeping their messaging clear, direct and free of clutter gain competitive advantages. While technology can add complexity, it also enables easier communication when applied simply. The study evaluated 6,026 consumers across 7 countries and found that ease of communication is the top reason technology simplifies lives. However, consumers also worry about constant connectivity. They strongly advise businesses to keep their offerings simple by being straightforward, clear, quick and genuine to earn consumer trust and loyalty.
This document discusses using social TV and gamification to engage audiences and drive participation in social TV. It notes that [1] social TV can draw users into the media experience by allowing social sharing and interactions, [2] gamification can be used to increase both the quantity and quality of user participation through applying game mechanics and principles, and [3] dual-screen experiences using mobile/tablets can provide compelling interactivity during TV viewing. The goal is to achieve mass participation to generate useful analytics insights and user gratification.
This document discusses the need for enterprise transformation in response to changing technology and business environments. It argues that networks and applications are colliding, forcing fundamental changes to how businesses operate. The document notes that those who adapt and transform will survive, while those who remain inflexible will perish, as shown by the examples of Apple overtaking Blackberry. It stresses that transformation requires assessing needs, designing roadmaps aligned with strategies, and developing business cases to fund and manage implementation of new technologies and ways of working.
There are 3 times as many mobile users globally as there are PC based internet users and in the future many people's first experience of the internet will be using their Mobile. No technology is more personal and local than the Mobile phone.
This presentation looks at what is driving this rapid change and how can you can use it to benefit your Local Government.
Then we look at what changes are on the horizon and how you can prepare for and manage this continuous flood of change.
How Identity Platforms will change Future Business Models. Business Models will be centered around Individuals and their identity and what they can contribute to an individual. Many Business Models will change around that.
Creating a Great Mobile Experience = iOS Meetup Tokyo Aug 2012Paul Chapman
Great UX is difficult to achieve, partly because we don't have a good mental model of "what" it is. UX Is not an activity, it's a goal and we discus how you achieve it with mobile apps.
Presented by Paul Chapman from Moneytree KK (@pchap10k) at Tokyo iOS Meetup.
As global advertisers prepare for the holiday buying season, we’re excited to release the results of IDG TechNetwork’s Consumer Audience Survey – a robust report that examined the way consumers engage with technology news sites at every stage of the purchase funnel.
Gilbane 2013 Boston - Are You Prepared to Create Content for the Internet of ...Christopher Carter
What are the principles that should guide your decisions when creating content for the internet of things? What types of content, where to place it, and how it should interact with the end-users?
The document discusses how consumers are becoming smarter through being more instrumented, interconnected, and intelligent. It highlights key trends like the growth of internet users, mobile technologies, social media, and how consumers now have new ways to connect and influence companies. The survey found most CSP CMOs believe connecting with customers through digital channels will impact marketing the most.
Marketing to connected communities: from play to stayJoe Danielson
As promised, here is the "Marketing to connected communities:from play to stay" presentation I made at the MARKNADSCHEFERNA lunch meeting in Stockholm on October 4, 2012. I've included some bonus slides, which I did not have time to present live. Got questions? Contact me for support.
Business made Social - How social technologies and behaviour are changing the...Stefan Pfeiffer
This document discusses how social technologies and behaviors are changing businesses and their relationships with customers. It outlines several major trends driving this change, including new workplace concepts enabled by mobility and remote work, the rise of social media everywhere, and the increased use of cloud computing. The document argues that the iPad and similar devices are game changers, empowering people to work and collaborate in new ways from anywhere at any time.
Real-time video is transforming how people communicate and connect with each other. As video becomes ubiquitous across devices, people are developing new cultures and practices around video communication. Video allows for richer connections between friends, colleagues, and globally as a shared experience. The convergence of TV and the internet will further integrate video into daily life and change how people interact both privately and publicly through shared ambient awareness.
This document discusses how to use automation tools like IFTTT and Zapier to automate tasks without seeming inauthentic or like a bot. It recommends automating low-effort tasks to reduce monotony and maintain consistency while focusing on building meaningful relationships. Some tips include considering frequency, flexibility and feasibility of automations; getting specific with triggers and actions; and supplementing automation with human interaction rather than replacing human involvement entirely.
Presentation about the changing landscape of online search as it relates to personalization and localization in search engines, local online directories and mobile devices and what these changes mean for your nonprofit, sharing a case study from Planned Parenthood. This is a helpful update to all those wondering about search engine optimization (SEO), pay-per-click (PPC) advertising, local business results and smartphone apps and how to drive quality traffic to your website.
Is Agile Project Management Right for My Nonprofit?501 Tech NYC
This document discusses whether agile project management is suitable for nonprofits. It begins by defining traditional project management and some of the challenges nonprofits face with projects. It then defines agile project management, emphasizing collaboration, iterative development, and responding to change. Benefits of an agile approach include seeing value earlier and adapting more easily. The document provides examples of projects suited to agile and not, and offers tips on implementing agile principles and processes for nonprofit projects using tools like Trello and Pivotal Tracker. It concludes by offering additional resources on applying agile methods in nonprofits.
The document discusses content marketing for nonprofits. It introduces the book "Content Marketing for Nonprofits" which uses a backpacking metaphor to explain the content marketing process. The book is divided into five sections that cover finding a new path with content marketing, redefining marketing relationships, preparing a content marketing plan, implementing the content strategy, and understanding various communication channels. It also advertises free worksheets and opportunities to join a book club or e-clinics related to the book's topics.
Facebook for Nonprofits: Marketing Beyond the Like501 Tech NYC
Slides from 501 Tech NYC meetup on November 13, 2013 presented by Kaiya Waidell (client partner at Facebook) and Amy Bryant (managing editor of Planned Parenthood Online).
Nonprofits of all sizes have leveraged Facebook to increase awareness and drive actions, like advocacy and fundraising. Facebook and Planned Parenthood offered insights on what types of campaigns have worked well, reviewed some case studies and shared how to cultivate long-term engagement—beyond the like.
Join our Facebook group at: https://www.facebook.com/groups/165880058617
Understanding the concept of Anti-drug & Peer to Peer EducationAndeel Ali
The document discusses the concepts of anti-drug and peer-to-peer education. It defines anti-drugs as activities that help people avoid drugs, listing examples like music, sports, and hobbies. Peer education is described as the use of same-age educators to convey healthy norms and behaviors and challenge unhealthy ones. The document provides tips for running a peer-to-peer project, including establishing goals and responsibilities. It emphasizes the role of youth in raising awareness about drugs, clearing misconceptions, and fostering rehabilitation and recovery support.
InSequent Overview January 2013 no financialsInSequent
The document discusses a company that provides a unified platform for mobile marketing and display advertising. It brings together mobile website creation, SMS engagement, and display ad creation and deployment tools under one roof for local businesses. This allows small and medium sized businesses to execute professional advertising campaigns across channels without large minimum spending requirements.
The document discusses how customer interactions are increasingly occurring across multiple channels and devices. It outlines the forces driving this change, including empowered customers, mobility, and new technologies. The document argues that retailers must implement true omni-channel solutions to provide seamless, personalized experiences across all channels in order to succeed in this new environment. It provides several examples of innovative omni-channel initiatives and technologies that are transforming retail.
The document discusses building mobile engagement strategies. It notes that over 5.9 billion people have mobile subscriptions and 44% have smartphones. Mobile traffic to websites is increasing, especially during major events, but mobile users currently underperform on key metrics like bounce rate and conversions. The document recommends optimizing sites for speed and usability on mobile, using responsive design, prioritizing mobile-friendly emails and forms, and considering SMS but using it sparingly for committed supporters. It emphasizes focusing first on making core site functions work well on any device to drive action.
Assimilate or Die - a Real life Transformation StoryCustomXM
The document discusses the need for businesses to embrace change and assimilate new technologies in order to survive. It uses the metaphor of the Borg from Star Trek to represent the goal of complete assimilation. It argues that businesses must engage customers across multiple channels, create and distribute content, find ways to interact with customers, and measure the results in order to assimilate new technologies and change. Resistance to change and assimilation is said to be futile.
Social Activity: How Does This Help Branded Content and Digital Distribution?...Signal Chicago 2012
The document discusses how social activity helps branded content and digital distribution. It notes that while banners and ads ruled in 1996, social sharing, communities, games and location are now most valuable. A case study shows how Microsoft promoted its Windows Cloud through an app, generating millions of visits and clicks to Microsoft's site. The document argues that social activity provides better context for advertising than mobile alone, and understanding social metrics improves content distribution.
This document summarizes a presentation on mobile development trends. It discusses how mobile usage is surpassing desktop usage, with mobile traffic expected to be mostly video by 2016. Tablets are a major driver of mobile data usage. In-app purchases are very profitable for mobile games. Native mobile apps are generally better than mobile web apps. NoSQL databases and server-side APIs are increasingly used instead of traditional databases and server-side frameworks. The presentation advocates a mobile-first approach to development.
The document provides an overview of mobile web marketing. It discusses key statistics on mobile internet and app usage. The three pillars of mobile are identified as mobile apps, text messaging, and the mobile internet. Benefits and disadvantages of each approach are outlined. The document also covers differences between mobile and desktop experiences, leveraging various mobile channels, and QR codes. It advertises a free email course and consultation services for mobile web strategies.
InKnowVision June 2012 HNW Marketing WebinarInKnowVision
In this HNW marketing webinar you will learn:
Why your conversations with the HNW need to change.
What new opportunities will drive your HNW business.
How you can prepare for the changes ahead.
Learn more at www.inknowvision.com
This document discusses the passionate environment for next generation mobile services. It notes that mobile is about people, communication, targeting, money, passion and services. It envisions a future where application providers are central, and users have freedom of choice between different manufacturers and content providers. For this passionate environment to grow, content and mobile operators need to work together to lower data costs and remove caps in order to empower developers and users.
Media on the Move :: Putting the Brand in the Palm of ConsumersRyan Manchee
The ability to reach consumers anywhere at any time has shifted how advertisers execute campaigns – and how audiences consume media. Beyond the ability to make calls, personalized mobile computers are tackling commerce and communication in increasingly innovative ways. Between the time you leave your home and arrive at the office, you can use your mobile device to interact with everything from billboards to QR codes on advertising and packaging. This presentation examines how agencies can best integrate mobile with their other digital channels.
B2B Mobile Revolution: New World. New Imperatives. New Opportunities.Christina "CK" Kerley
The document discusses the rise of mobile devices and their impact on business. It notes that there are now more mobile devices than personal computers and that mobile will be the primary internet access point for many within 1-3 years. It then outlines three main imperatives for businesses: 1) optimize content for mobile, 2) reimagine marketing content using mobile tools, and 3) win over audiences with better, faster, easier mobile strategies.
Leveraging the promise of publishing and monetizing on the Mobile ecosystem w...Connected-Blog
Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Debunking Common Myths of Mobile Application DevelopmentAntenna Software
1) The document debunks several common myths about mobile app development, including that mobile and web development require the same skills, that PhoneGap is sufficient for enterprise apps, and that designing for offline use or slow connections is unnecessary.
2) It discusses different types of mobile apps like native, web, and hybrid and explains their tradeoffs in areas like functionality, performance, and integration with device capabilities.
3) The document emphasizes that enterprise mobility requires capabilities beyond what tools like PhoneGap provide, including backend integration, security, management of apps and devices, and support for evolving business needs.
Maximize Enrollment, Engagement with a Multichannel Mobile StrategyKony, Inc.
The document discusses strategies for healthcare organizations to maximize patient enrollment, engagement, and retention through a multi-channel approach. It covers how healthcare reform is driving consumers to be more informed and seek information from multiple sources. The challenges of a multi-channel strategy are outlined, including supporting various devices, operating systems, and delivering a consistent experience. Effective multi-channel strategies are presented as key to acquiring and retaining members as well as improving member communication and self-service.
This document provides an overview of mobile computing and how it is transforming industries. Some key points:
- Mobile devices like smartphones and tablets are ubiquitous, with over 10 billion devices expected by 2020. This shift to mobile is mandatory for businesses.
- Mobile represents more than just phones - it includes sensors, embedded devices, and the growing "Internet of Things." Context-aware apps that use real-time data will be important.
- Industries like retail, financial services, and healthcare are already changing due to mobile. Business models and customer engagement are being rethought.
- Security, managing multiple platforms, and integrating mobile with backend systems are challenges enterprises must address with a mobile strategy.
The document discusses mobile software trends, including the history and convergence of mobile operating systems like Android, iOS, and Windows Phone. It summarizes key points about each platform and how the industry is shifting as mobile devices take on more traditional computer functions through powerful processors and "screen + experience" designs. The rise of virtualization technologies and cloud-based services are changing how mobile software is developed and delivered across a variety of devices.
Mobile2Win is a leading mobile marketing agency that has executed campaigns for over 300 brands. It focuses on developing mobile apps for smartphones, including native and cross-platform apps. Mobile2Win has capabilities in SMS, voice, and other mobile marketing channels. It has experience developing apps across various industries for functions like loans, tax calculation, healthcare records, dealer locators, ride booking, games, music and radio.
Mobliciti's Mobile & Cloud Technical Showcase Aanya Ali
Mobliciti’s Annual Technical Showcase is the Mobile-IT event of the year.
The event took place on 15th September 2016, at the Blue Fin Venue in London. The event has helped educate hundreds of companies around the emerging opportunities and threats for Mobile and Cloud, often introducing them first to new technologies which are now commonplace amongst the Enterprise.
KEY AGENDA HIGHLIGHTS:
- Hear first-hand from leading international Financial Services institutions on their Mobile and Cloud journey
- An eye opening live iOS hack
- Key Technology Demo’s from: Aerohive, SecureAuth, Check Point and MobileIron
- 4 x 30 Minute Interactive Roundtable Sessions
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1. reach
everyone,
everywhere
How
to
Achieve
Your
Mission
Via
Text:
SMS
Trends
and
Best
PracHces
for
2013
Sam
McKelvie
@sam_mckelvie
sam@mobilecommons.com
Copyright
2012,
Mobile
Commons,
Inc.
24. Introduction
James Servino
HRC s Buyer s Guide
Online Fundraising
and Advocacy Manager
Human Rights Campaign
Washington, DC
Text Shop to 30644
Manages the online fundraising and advocacy
efforts for the Human Rights Campaign--the
nation s largest civil rights organization
working for lesbian, gay, bisexual and
transgender rights with more than 1.5 million
members and supporters. The Online Strategy
Team at HRC coordinates online fundraising
and messaging strategies through
engagement on email, mobile text and social
media. I have a passion for religion and
politics and grateful to be working with HRC to
help engage and empower the growing
majority of Americans who want to work for
LGBT equality.
More than ever, consumers are sending a
message to businesses that they are watching.
They are watching to see if the businesses they
patronize understand and honor issues
important to them, giving buying power to issues
ranging from LGBT inclusiveness to
environmental protection. Corporate social
responsibility has become an imperative for a
successful business. With the Mobile Buyer s
Guide, we hope to harness that power by
providing you with the most accurate review of a
business's workplace policies toward LGBT
employees wherever you are.
25.
26. Mobile Buyer s Guide
& Presidential Debate
Quiz
Created by: Human Rights Campaign, Fall of 2012
PLUS: Presidential Debate Quiz and NY Marriage Victory Map
27. The Human Rights Campaign is America's
largest civil rights organization working to
achieve lesbian, gay, bisexual and
transgender equality. By inspiring and
engaging all Americans, HRC strives to end
discrimination against LGBT citizens and
realize a nation that achieves fundamental
fairness and equality for all.!
28.
29.
30. The Human Rights Campaign represents a
force of more than 1.5 million members and
supporters nationwide — all committed to
making HRC's vision a reality.!
193,000+ of our members and supporters
sign-up to receive text message alerts from
us. !
Here s a look at a couple of the ways we
engage with them using SMS.!
31. Text SHOP to 30644
Created by: Human Rights Campaign, Fall of 2012
32. Informed Consumers
The LGBT community is estimated to have
$712 billion in buying power annually, and
78 percent of LGBT people are extremely
or very likely to consider brands that are
known to provide equal workplace benefits
for their employees, including LGBT workers.!
*According to research by Witeck-Combs Communications and Marketresearch.com. !
33. Informed Consumers
HRC s Buying for Equality Guide (Buyer s Guide)
Ratings
Featured Comparisons
• 80-100: Businesses/brands that receive
our highest workplace equality scores.
• 46-79: Businesses/brands that have
taken steps toward a fair-minded
workplace and receive a moderate
workplace equality score.
• 0-45: Businesses/brands that receive
our lowest workplace equality scores
• *Non-responder unofficial scores.
• Starbucks 90 vs. Caribou Coffee 15
(estimate)
• Nike 100 vs. Adidas 15 (estimate)
• General Mills 100 vs. J.M Smucker 0
(estimate)
• Nordstrom 100 vs. Neiman Marcus 15
(estimate)
• Try yourself! Text Shop to
30644
34. How does it work?
Step 1:
Our supporter texts Shop or
Buy to 30644
Step 2:
They receive a message that
asks them to text back the store
or business they want a score for
Step 3:
They receive the score and how
that rates in comparison to the
guide plus a link to the full guide
37. Top requests
10,000 users this
past year for the
mobile HRC Buyer s
Guide
Over 41,000 text
messages queries for
company scores
Mobile Buyer s
Guide heavily utilized
during holiday
shopping season
38. What s Next
• Tell a friend
to expand
reach and awareness.
• Take Action: when we
don t have official scores for
a company we want to drive
them to an advocacy page.
• Share: Integrate social
sharing after providing
company scores.
15
39. Other examples
Presidential Debate Quiz
No longer active
(Text debate to 30644)
If there's one common accessory during major
national TV events, it's a cellphone. From the
Oscars to the Democratic and Republican
Conventions, viewers sit at home with their
cellphones out reading news or tweeting and
texting their observations to friends and
followers. HRC Debate Trivia was a simple
engagement using our mobile broadcast
platform that quizzes people on LGBT history in
the debates and more broadly in the campaigns.
Five lucky winners earned HRC VOTE t-shirts
as prizes.
New York Marriage Map
No longer active
Text Shop to 30644
After using the MConnect to drive thousands of
mobile calls to NY state legislators in the 2011
marriage campaign. We sent one final message
to our supporters asking them to drop a pin on
our equality map sending a note of congrats on
marriage equality coming to NY.
40. Presidential Debate
Quiz
We celebrated the first presidential
debate of the 2012 election season with a
text message trivia game.!
The game covered topics from marriage
equality to openly gay politicians. It was an
great way to use mobile services to educate
and inform people about HRC s concerns
and mission, and how that connects to the
current political atmosphere – not to mention
encouraging them to vote. The questions
weren t easy, but the winners got a t-shirt for
their LGBT rights knowledge, and everyone
learned something new. !
This also allowed us an opportunity to
complete user profiles by asking for every
user s name and email address for future
communications and better data.!
41. Presidential Debate
Quiz
• At the time of the debate in
October 2012 we had 120,000
people on our list. !
• 12,000 people participated in
the quiz.!
• That
!
s a 10% response rate.!
42. NY Marriage Map
At the time of passage in 2011, our list was around 80,000 people.
Over 20,000 people took action and liked marriage equality so much
they dropped a pin on it. That s a 25% response rate!
43. Questions?
Text NTEN to 30644 to get a free HRC sticker and sign-up for
text messages from HRC!
Or scan this nifty QR code on your smartphone.