Inspire 1012 - Living in a Material World

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Living in a Material World: Keynote from DG MediaMind's Inspire 2012 in Munich looking at the need for technology to disappear into the environment organically to be more acceptable by consumers to address marketing concerns and build a symbiotic relationship between brand and consumer.

Technology

Living in a
material world

@Dean Donaldson
Global Head of Innovation

© 2012 Digital Generation Inc. All rights reserved.

Smart Appliances

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

Beyond the Browser

In 2012 there will be more
networked devices then
humans on the planet

© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved

second life

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

Living in a Ubiquitous World

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next?

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=MC2
E
consumer = clicks

© 2012 Digital Generation Inc. All rights reserved.

[ targeted consumer ]

addressable advertising >>

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

© 2012 Digital Generation Inc. All rights reserved.

technology
is but a twinkle in the eye

© 2012 Digital Generation Inc. All rights reserved.

disconnected

© 2012 Digital Generation Inc. All rights reserved.

comfortable
consumer
© 2012 Digital Generation Inc. All rights reserved.

coming
home
© 2012 Digital Generation Inc. All rights reserved.

convenience
at the
centre

© 2012 Digital Generation Inc. All rights reserved.

design vs
desire
© 2012 Digital Generation Inc. All rights reserved.

License to think

© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

In Car Advertising

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cold concepts

© 2012 Digital Generation Inc. All rights reserved.

TECHNO
RETRO

© 2012 Digital Generation Inc. All rights reserved.

warm & inviting

© 2012 Digital Generation Inc. All rights reserved.

mass
media
© 2012 Digital Generation Inc. All rights reserved.

© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

active
engagement
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

old new
media
traditional

© 2012 Digital Generation Inc. All rights reserved.

lean back | forwards

off on TV | PC
© 2012 Digital Generation Inc. All rights reserved.

back
lean
?
© 2012 Digital Generation Inc. All rights reserved.

lean
forwards?
© 2012 Digital Generation Inc. All rights reserved.

social
interaction

© 2012 Digital Generation Inc. All rights reserved.

50”
© 2012 Digital Generation Inc. All rights reserved.

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

of under 15’s by 2015 will all use
50%
touchscreens
© 2008 Eyeblaster. All rights reserved
© 2012 Digital Generation Inc. All rights reserved.

do you ‘mind’?

© 2012 Digital Generation Inc. All rights reserved.

6x
penetration
© 2012 Digital Generation Inc. All rights reserved.

Last year, more data was
generated by individuals
than in the entire history
of mankind through 2010.

© 2012 Digital Generation Inc. All rights reserved.

6Eb
GLOBAL MOBILE DATA

=6Petabytes
Internet

6 Exabytes = 6M Terabytes
1,000 x WHOLE INTERNET
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

Media migration

‣ Personal TV 2010

VOD across multiple devices
Locations tailored to individual

‣ Web TV
Computer as interactive TV set
User generated content

‣ Digital TV
TV set as display device
High Definition architecture

‣ Analogue TV
Centralized, passive, limited choice
Single location viewing
1980

© 2012 Digital Generation Inc. All rights reserved.

compare
amazon

instantly

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

visualization of search
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

80%
© 2012 Digital Generation Inc. All rights reserved.

2017
“human?
How may I help you,

”

© 2012 Digital Generation Inc. All rights reserved.

connected
internet of things

>
© 2012 Digital Generation Inc. All rights reserved.

Sensory surround

(((
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(

© 2010 MediaMind Technologies Inc | All rights reserved

Smart Paper

© 2012 Digital Generation Inc. All rights reserved.

ePackaging

© 2012 Digital Generation Inc. All rights reserved.

Smart Clothes

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

Smart Scents

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

ePOS
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

The Third Wave

UbiComp
Ubiquitous Computing
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

∞=1
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

1=1
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

1=∞
{ ubiquitous computing (ubicomp) }

© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

Smart Tags

RFID
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

2012
1 TRILLION
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personally
identifiable
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc. | All rights reserved

Science Fiction or Fact?

© 2012 Digital Generation Inc. All rights reserved.

Science Fiction or Fact?

Personal Identification Device (PID)
= targeted ads
© 2012 Digital Generation Inc. All rights reserved.

[data]
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

payment
system

2016
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

Cashless Generation

84%

© 2012 Digital Generation Inc. All rights reserved.

point of engagement

interaction transaction
touchpoints
© 2012 Digital Generation Inc. All rights reserved.

BlueTooth
2-way Audio
Comms Visual
WiFi
NFC

?
© 2012 Digital Generation Inc. All rights reserved.

Retarget
HD Ad
10% off

Interact Retarget Purchase
5% off

© 2012 Digital Generation Inc. All rights reserved.

Modern Family Viewing

42%
use SmartPhone or Tablet whilst watching TV

DAILY

© 2012 Digital Generation Inc. All rights reserved.

Dual Screen Activities
What are Tablet and SmartPhone Users doing whilst watching TV?

0% 15% 30% 45% 60%

Checking Email
60%

Surﬁng for unrelated info
46%

Visiting Social Networking site

42%
Checking sports scores
30%
Looking up info related to content
29%
Looking up content related to Ad
19%
Looking for coupon/deal related to Ad
13%

Nielsen Q2 2011

© 2012 Digital Generation Inc. All rights reserved.

Dual Screen Activities

25%
Consumers go online after seeing TV ad
Yahoo / Razonrfish Q4 2011

© 2012 Digital Generation Inc. All rights reserved.

automatic ACR
content recognition

© 2012 Digital Generation Inc. All rights reserved.

Client-Side Solution >10 Secs

Spot ID = Ad ID

© 2012 Digital Generation Inc. All rights reserved.

Server-Side Solution <2 Secs

Spot ID = Ad ID

© 2012 Digital Generation Inc. All rights reserved.

115,282
17.4% WATCHED FULL 3 MIN VIDEO

2.34% CTR

© 2012 Digital Generation Inc. All rights reserved.

Text

© 2012 Digital Generation Inc. All rights reserved.

convergence

w ev
at er
h v er
ne
he er
w ev
w h er
© 2012 Digital Generation Inc. All rights reserved.

focus
on
data
© 2012 Digital Generation Inc. All rights reserved.

< start-up >
“conversation”

© 2012 Digital Generation Inc. All rights reserved.

tech in
harmony

© 2012 Digital Generation Inc. All rights reserved.

thank you!
dean.donaldson@mediamind.com

917.640.3095

@deandonaldson

@mediamind
@dgitnetwork

© 2012 Digital Generation Inc. All rights reserved.

Media in the fast lane: Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks ‘is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency

Time To Get Mobile

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Putting your brand in the palm of consumers: The ability to reach consumers anywhere at any time has shifted the way advertisers execute campaigns and the way audiences consume media. Beyond the ability to just make calls, personalized mobile computers are tackling commerce and communication in ever increasingly innovative ways. Even between leaving your home and arriving at the office, you can interactive with billboards via your mobile phone with QR codes. With the ability of serving ads across mobile devices now available for agencies, advertisers are finally able to breakthrough existing mobile barriers. Dean Donaldson will examine the need to integrate mobile alongside other digital channels.

Joining the Media Dots

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The evolution of media: TV is powerful, but people learn through play. The digital landscape has changed and so have the ways of measuring it. Digital video is set to enhance the capability for brand recall within consumers at a much deeper level then media to date – and is challenging the very concept of mass-media. From BlueRay Live to digital signage the penetration of personal mobile media is about to change our concept of paper. It will offer far more value to advertisers than mere clicks. As the pioneer in rich media and the largest global distributor of video advertising, Dean Donaldson of Eyeblaster will show what we have learned over the last ten years, how brands are now penetrating web 2.0 and a glimpse into where digital media is going next.

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Overlapping a creative strategy with actionable analytics: With ever mounting pressure to justify advertising effectiveness against the bottom line, what have we learned from the plethora of data that digital advertising has brought to bear? Is there really a single point of measurement to focus upon or do we need to look deeper to discover what consumers today are doing and apply these learning’s into carefully constructed advertising strategies? By mapping advertising delivery against a consumer life-cycle, we can now begin to develop more targeted and relevant messages that will ensure a higher conversion rate and a greater ROI for your media outlay. Dean Donaldson will demystify the online metrics and show how to get closer to delivering those DR objectives, even revealing how to justify a campaign even with a 0% CTR!

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Spending quality time with your audience: Times have changed. Consumers have a voice and are dictating where and when they want to be entertained. It is no longer sufficient to build a brand offline and drive response online. How can an industry that has built itself up around measuring user response now assist advertisers in effectively developing quality brand time in an ever increasing digital world where consumers have a voice? With a rise of new metrics focussing on the user’s environment against their position within the customer life cycle, Dean Donaldson will highlight how brands can now confidently begin to embrace, influence and measure the impact of branding online. We will look at practical examples of how brands are utilizing the latest advertising technology to maximize media dollars and illuminate intelligent insights into a consumers’ purchase intent.

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In a ubiquitous world: As we enter the third wave of computing known a UbiComp, technology will shrink in size, increase in power and ultimately disappear into the background of our every day lives. A whole new infrastructure will see using miniature remotely powered wireless computers interfaced with sensors as opposed to keyboards. As RFID gets set to link every product on the planet to the Net through near field communication and GPS, it will allow the collation of unparalleled levels of data of consumer habits both in and out of the home. Always connected and always aware, privacy could become a thing of the past. What does this mean for the future of contextual and location-based advertising; where are we at and what can we expect? Will this finally bring the utopia that is being sought by marketers to answer conclusively which 50% of their media dollars are being wasted - and if so at what price to humanity? The writing is on the wall... See http://NothingToHide.Us

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Uni Systems Copilot event_05062024_C.Vlachos.pdf

Uni Systems S.M.S.A.

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Neo4j

Dr. Sean Tan, Head of Data Science, Changi Airport Group Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

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UiPath Test Automation using UiPath Test Suite series, part 4

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap. The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies. Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques What will you get from this session? 1. Insights into SAP testing best practices 2. Heatmap utilization for testing 3. Optimization of testing processes 4. Demo Topics covered: Execution from the test manager Orchestrator execution result Defect reporting SAP heatmap example with demo Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

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Generative AI Deep Dive: Advancing from Proof of Concept to Production

Uni Systems Copilot event_05062024_C.Vlachos.pdf

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...

Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...

Video Streaming: Then, Now, and in the Future

A tale of scale & speed: How the US Navy is enabling software delivery from l...

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

UiPath Test Automation using UiPath Test Suite series, part 4

Inspire 1012 - Living in a Material World

3. Beyond the Browser In 2012 there will be more networked devices then humans on the planet © 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved

57. 6Eb GLOBAL MOBILE DATA =6Petabytes Internet 6 Exabytes = 6M Terabytes 1,000 x WHOLE INTERNET © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

58. Media migration ‣ Personal TV 2010 VOD across multiple devices Locations tailored to individual ‣ Web TV Computer as interactive TV set User generated content ‣ Digital TV TV set as display device High Definition architecture ‣ Analogue TV Centralized, passive, limited choice Single location viewing 1980 © 2012 Digital Generation Inc. All rights reserved.

104. Dual Screen Activities What are Tablet and SmartPhone Users doing whilst watching TV? 0% 15% 30% 45% 60% Checking Email 60% Surﬁng for unrelated info 46% Visiting Social Networking site 42% Checking sports scores 30% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 13% Nielsen Q2 2011 © 2012 Digital Generation Inc. All rights reserved.

Inspire 1012 - Living in a Material World

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