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Stefan Pfeiffer | Marketing Lead Social Business Europe
27/3/2012




Business. Made Social
How social technologies and behaviour are changing the
Enterprise and the relationship to customers




                                                          © 2012 IBM Corporation
To consider:

               IBM’s statements regarding its plans, directions, and
               intent are subject to change or withdrawal without
               notice at IBM’s sole discretion.

               Information regarding potential future products is
               intended to outline our general product direction and it
               should not be relied on in making a purchasing
               decision.

               The information mentioned regarding potential future
               products is not a commitment, promise, or legal
               obligation to deliver any material, code or functionality.
               Information about potential future products may not be
               incorporated into any contract. The development,
               release, and timing of any future features or
               functionality described for our products remains at our
               sole discretion.




 2                                                                          © 2012 IBM Corporation
The 5th IT-Age:
The Social Business Age




                                                 Social
                                      Internet




                                PCs



                 Departmental


     Mainframe

                                                          3

 3                                                        © 2012 IBM Corporation
We are in the age of the Dandelion




4                                   © 2012 IBM Corporation
Major Trends in the Age of the Dandelion

                                        New Workplace Concepts – New
                                         Workplace and Working Time Models
                                         together with a global economy are
                                         changing the nature of work
                                         significantly.
                                        Smart Phones & Mobility & BYOD –
                                         Users bring their own device: Smart
                                         Phones and Tablets, Apps like Dropbox
                                         are used for work.
                                        Social everywhere - Social Channels
                                         are everywhere and having significant
                                         impact, in politics, private and for sure
                                         in business, too.
                                        Cloud – Despite all legal discussion
                                         around Coud: The Cloud is already
                                         there, used privately and will enter IT.




 5                                                                       © 2012 IBM Corporation
These trends are amplifying each other

                                          New Workplace Concepts – New
                                           Workplace and Working Time Models
                                           together with a global economy are
                                           changing the nature of work
                                           significantly.
                                          Smart Phones & Mobility & BYOD –
                                           Users bring their own device: Smart
                                           Phones and Tablets, Apps like Dropbox
                                           are used for work.
                                          Social everywhere - Social Channels
                                           are everywhere and having significant
                                           impact, in politics, private and for sure
                                           in business, too.
                                          Cloud – Despite all legal discussion
                                           around Coud: The Cloud is already
                                           there, used privately and will enter IT.




 6                                                                         © 2012 IBM Corporation
„IDC Predicts Cloud Services, Mobile Computing, and Social
    Networking to Mature and Coalesce in 2011, Creating a New
                  Mainstream for the IT Industry.“
           Via http://www.idc.com/getdoc.jsp?containerId=prUS22593310




7                                                                       © 2012 IBM Corporation
Home Office




8                 © 2012 IBM Corporation
Home Office
            Resistance to working remotely can come
               from employees with concerns over the
               boundaries of their personal time being
                  compromised. It can also come from
                  employers concerned over employee
             abuses of working remotely in the form of
              personal calls from the corporate mobile
              phone or reduced productivity combined
              with less time in the office. Provided that
          clear expectations and a "contract" between
                  employer and employee is set, these
               concerns can be overcome and abuses
                     from either side can be mitigated.
                            June 2010, IDC #221309E




9                                          © 2012 IBM Corporation
Think beyond IT – The nature of work is changing!



                         Working World of the Future

Temporary Contracts &                                  Lifelong employer
Crowd Sourcing



Flexible working hours                                 9 to 5 – fixed office hours

Home Office & Remote                                   Office
Work
Private Life                                           Business & Career


                               Worklife Balance


 10                                                                      © 2012 IBM Corporation
Home Office? The wrong term … Mobile Office
Today, the “office” is where you are




 11                                           © 2012 IBM Corporation
Type me …




12          © 2012 IBM Corporation
Move me ...




13            © 2012 IBM Corporation
Touch me ...




14             © 2012 IBM Corporation
The Game Changer: Das iPad



  Bill Gates gave it a try 2001.                „The tablet era has just begun, but
  Steve Jobs succeded 2010.                      Forrester Research is already predicting
  37% of US IT workers are using                 tablet sales in the U.S. will overtake
   technology they master first at home,          netbook sales by 2012, and desktop
   then bring to work.                            sales by 2015.“
                                               Via http://techcrunch.com/2010/06/17/forrester-tablets-outsell-
  64% of GenY download unauthorized            netbooks/
   applications at least once a week to get
   their job done




 15                                                                                             © 2012 IBM Corporation
The Game Changer: Das iPad



  Bill Gates gave it a try 2001.
  Steve Jobs succeded 2010.
  37% of US IT workers are using
   technology they master first at home,
   then bring to work.
  64% of GenY download unauthorized
   applications at least once a week to get
   their job done

      500                          500
      450                          450
      400                          400
                                   350                       80
      350
      300                          300                       60
      250                          250
                                                             40
      200                          200
      150                          150                       20
      100                          100                        0
       50                           50
                                     0
                                                                   Tablets
        0
                   PC's                        Smartphones
                                                                  2010   2011
            2010     2011                     2010   2011

 16                                                                          © 2012 IBM Corporation
Hear me ...




17            © 2012 IBM Corporation
Technology is dramatically changing the way we live




      How I Buy                                              How I Work
      Interacting with peers                                 Collaborating from
      and engaging with the                                  anywhere at any time.
      company.




                               How I Create
                               Tapping into a wide variety
                               of insight and expertise.




 18                                                                            © 2012 IBM Corporation
People are empowered like never before

       Find and share                                        Rise of social networking    Bringing social tools
       information instantly                                 and mobile devices           into the enterprise




      • 155 million tweets sent                              • Social networking         • 37% of US IT workers are
        via Twitter each day                                   accounts for 22% of all     using technology they
      • More than 7 billion pieces                             online time                 master first at home,
        of content shared each                               • Smartphone and tablet       then bring to work
        week on Facebook                                       shipments now outpace     • 64% of GenY download
      • The age of the                                         PCs                         unauthorized applications
        Shareaholics                                                                       at least once a week
                                                                                           to get their job done
       Source: Facebook, 2011
       Source: Nielsenwire, 6/1/2010, Morgan Stanley
       Source: Forrester: Forrsights Workforce Survey 2011



 19                                                                                                         © 2012 IBM Corporation
Traditional roles and processes across the business
network are evolving
     Employees                     Customers                        Partners
     self-forming teams around     leading the conversations        becoming on-demand
     fast moving opportunities     that define brands               extensions of the enterprise




          As barriers between people disappear, organizations are learning to tap into
        collective intelligence, advocacy, and distributed talent to drive business results.

20                                                                                       © 2012 IBM Corporation
Initiative D21 / TNS Infratest: „The Digital Society in Germany – Six User
Types in Comparison“




 21                                                                 © 2012 IBM Corporation
Initiative D21 / TNS Infratest: Still 53 % Digital Outsiders and Occasional
Users in Germany




 22                                                                  © 2012 IBM Corporation
The E-Mail-Generation and the Facebook-Generation



 Traditional Users primarily use E-Mail.      The Networking Generation are primarily: 76 %.
 Social Networks are only used by 29 %.       E-Mail is out, Sharing is in.
                                               SMS / Messaging is in.
                                               They are driving Social Networking into the
                                                Enterprise!




 23                                                                               © 2012 IBM Corporation
Facebook for
          the
      Enterprise?




24                  © 2012 IBM Corporation
It is much
         more




25                © 2012 IBM Corporation
Profiles                                           Home page
         Find the people you need                       See what's happening across your
                                                        social network
      Communities
      Work with people who share                        Social Analytics
      common roles and expertise                        Discover who and what you don’t know
                                                        via recommendations
      Files
      Post, share, and discover documents,              Micro-blogging
      presentations, images, and more                   Reach out for help your social network

     Wikis                                             Bookmarks
     Create web content together                       Save, share, and discover bookmarks

     Activities                                         Blogs
     Organize your work and tap your                    Present your own ideas, and learn
     professional network                               from others

     Forums                                             Ideation Blogs
     Exchange ideas with, and benefit from              Gather structured feedback through
     the expertise of others                            Ideation Blogs from customers/employees

     Media Gallery
     Upload images and videos for viewing                    Platform Services
     and share inline in community            Activity Streams, Notifications, Reputation and
                                             Expertise, Tagging, Filtering, Searching, Feedback
                                                                an Ideation
26                                                                                      © 2012 IBM Corporation
Social Network


                              Mail & Calendar
                                                                    Share


            Activity Stream




 Presence




                                                           Social Intelligence
27                                                                        © 2012 IBM Corporation
Embedded Apps: Edit directly
     within the Activity Stream (Example
     SAP)




28                                         © 2012 IBM Corporation
The “Activity Stream” consolidates
                                    all events from all relevant
                                    Business systems




     Connections   Mobil   iNotes                  Notes                       Portal
29
                                                           Designs subject©to change
                                                                            2012 IBM Corporation
The future of mail is social



        IBM Connections Mail is the evolution of collaboration and messaging
     
          Not a product – a service you can tap into wherever you are
         Brings all your interactions together in one place – mail, social homepage,
          communities, centralized/shared information, business applications and
          processes
     
          Accessible from anywhere – using your device of choice
     
          Tailored to you and your device
        Evolved capabilities
         Simple – intuitive and easy to use
         Integrated – find what and who you need in one place, without switching
          between applications
         Social – the familiarity of e-mail in the context of a social networking experience
         Secure – mitigates security risks

    30                                                                            © 2012 IBM Corporation
The future of mail is social



        IBM Connections Mail is the evolution of collaboration and messaging
     
          Not a product – a service you can tap into wherever you are
         Brings all your interactions together in one place – mail, social homepage,
          communities, centralized/shared information, businesssocial networking
            “Very soon, you won't be able to see email and applications and
          processes
            separate. Email will not die, it will in fact have more flavour and will be
     
          Accessible from anywhere – using your device of choice
            more integrated."
     
          Tailored to you and your device
              -- Neha Gupta, senior research analyst, Gartner
        Evolved capabilities
         Simple – intuitive and easy to use
         Integrated – find what and who you need in one place, without switching
          between applications
         Social – the familiarity of e-mail in the context of a social networking experience
         Secure – mitigates security risks

    31                                                                            © 2012 IBM Corporation
Be In Mail Without Being In Mail




 32                                © 2012 IBM Corporation
Lotus Notes Social Edition – Homepage




 33                                     © 2012 IBM Corporation
Lotus Notes Social Edition - E-Mail




 34                                   © 2012 IBM Corporation
The E-Mail-Generation and the Facebook-Generation



 Traditional Users primarily use E-Mail.      The Networking Generation are primarily: 76 %.
 Social Networks are only used by 29 %.       E-Mail is out.
                                               SMS / Messaging is in.
                                               They are driving Social Networking into the
                                                Enterprise!




            IBM Lotus Notes Social                              IBM Connections Next
            Edition                                             with Social Mail
            Outlook – social enabled

 35                                                                                © 2012 IBM Corporation
Always on … and always Social!




                                 (by Flowtown – Social Media Marketing Application)
 36                                                                   © 2012 IBM Corporation
MOBILE   MOBILE


Mobile is becoming the
tail that wags the IT dog.
                 ®




              Ted Schadler, Forrester


37                                      © 2012 IBM Corporation
Mobile Home Page – with Activity Stream
Optimised for
Smartphones:
E-Mail,
Calendar and
social Content



                                          Mobile Activity
                                          Stream




 38                                             © 2012 IBM Corporation
Realtime Communication: Mobile Devices become primar Device


                 Multiple Platforms to be supported




                                       The Future

                      ●    Native Meeting-Applications for Android
                          / iOS
                      ●    Distribution through App Stores
                      ●    Mobile Audio & Video

 39                                                                  © 2012 IBM Corporation
Design Principles

                                               Simplify user actions




 Consumable information flow




                It is more than only E-Mail!
 40                                                                © 2012 IBM Corporation
More on Design Principles




                                                 Optimized Mobile Access
  Moving from sending to sharing


           Mobile User Experience changes Desktop User Experience

 41                                                               © 2012 IBM Corporation
Emerging new Social Model of Communications

                  Context                                                            Event




                                                 Objective


                              Social Networks & Enterprise Content Management
                                                                                                    Profile
                     Who knows?              What do they know?         Who trusts them?
                                                                                                     Blogs
       Ratings
                                     Do I need to interact with them?                                Wikis
      & Content
                                                                                                      Files
                                       Communications & Collaboration


                       Are they available?       How do they prefer to communicate?

                     IM        Voice         Video    Meeting           Email     Social



 42                                                                                          © 2012 IBM Corporation
A new Social Model of Communication evolves

                  Kontext                                                             Event




                                                  Ziel


                               Social Networks & Enterprise Content Management
                                                                                                     Profile
                     Wer weiss es?             Was wissen sie?           Vertrauenswürdig?
                                     Instant Messaging (Chat), Video and
                                     Audio, Soft Phone, Online Meetings                               Blogs
      Ratings                        including Video are a natural ingredient
                                  Macht eine„Social Workplace“. Sinn?
                                     of the Kontaktaufnahme                                           Wikis
      & Inhalte
                                                                                                       Files
                                         Kommunikation & Collaboration


                            Verfügbar?              Wie am besten kommunizieren?

                     IM         Voice       Video        Meeting         E-Mail     Social



 43                                                                                           © 2012 IBM Corporation
Social doesn't stop in your lobby




 44                                 © 2012 IBM Corporation
A social business optimizes interactions among people to
create business value and gain competitive advantage
                                                               Customers



                     Employees




                                                                       Partners




        As barriers between people disappear, organizations can tap into collective intelligence,
     advocacy, and distributed talent across their entire business network to drive business results.


45                                                                                           © 2012 IBM Corporation
Social businesses redefining their industries




     Redefining how banking can be done       Transforming patient care




     Transforming innovation through global   Reinventing how medical
     collaboration                            knowledge is shared globally




46                                                                    © 2012 IBM Corporation
GAD is transforming banking into “smarter banking” by
redefining how it interacts with customers

 Browser based solution in a private banking cloud


     Providing exceptional service to customers

 Increasing efficiency and lowering costs

 Enabling new service models with banks




                                                     Customer Care and Insight



47                                                                  © 2012 IBM Corporation
Bayer is transforming product innovation for competitive
advantage

 A new collaboration platform to foster the innovation process


 Transforming interactions among peers

 Reducing duplication of efforts

 Leveraging collective knowledge and real-
 time expertise                               Lightweight
                                                                              Nano Foam
                                                            CO2 as Raw Material




                                                      Product and Service Innovation




48                                                                         © 2012 IBM Corporation
Premier is transforming delivery of patient care and saving
lives
 A transformative infrastructure connecting providers, payers and patient data

                                                         Intelligence
 Transforming data into real, actionable,
 personalized information

 Enabling members to drive performance
                                                Information
 Increasing effectiveness of treatment and
 reducing costs                                                     Insight




                                                      Customer Care and Insight



49                                                                   © 2012 IBM Corporation
Children’s Hospital of Boston is saving lives by redefining
how medical knowledge is shared globally
 PICU without walls is breaking down knowledge barriers


 Enabling social network learning

 Increasing efficiency and decreasing cost of
 care

 Increasing access to expert knowledge
 across the globe



                                                           Workforce
                                                          Optimization




50                                                               © 2012 IBM Corporation
Time for Social Business: Communities everywhere




 51                                                © 2012 IBM Corporation
My Social Business: Communities everywhere




       Social Channels
                                                    EULUC
       (Twitter,
                                                    Dialog with
       Facebook,
                                                    customers
       Slideshare ...)




                                             Supplier Community
                                             Project Management /
                                             Information Sharing
      w3.Connections
      Multiple Communities
      (from Mac to Marketing)
 52                                                     © 2012 IBM Corporation
How to make it work: Business and IT must come together


Business




                                                                IT
53                                              © 2012 IBM Corporation
RETHINK the way you do business



         Business




                                  IT



54                                     © 2012 IBM Corporation
The Social Business Agenda



                  A   Align Organizational Goals & Culture
Social Business


                  G   Gain Social Trust

                  E   Engage through Experiences

                  N   Network Your Business Processes

                  D   Design for Reputation & Risk Management

                  A   Analyze Your Data
                                                                                                                        55

  55                       Source: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter,    © 2012 IBM Corporation
                           ISBN: 0132618311, Copyright © 2011, IBM Press
My 10 Social Business Predictions for 2012



1) It is more than a Facebook for the Enterprise Unternehmen (but it helps explaining the value).
2) E-Mail gets social. And Social Software integrates Social Mail and Calendaring.
3) Of course Text messaging, but more and more Video and Audio become important in Realtime Communication.
4) We are in the Age of the Shareaholics: From Sending to Sharing.
5) We enter the Age of Co-Editing. From the Office-package to the Social Editor. Content Management (ECM) gets
  integrated with Social Software, one reason is Governance, Risk Management & Compliance (GRC).
6) Activity Streams are not only a flow of information and a news feed, but become important for embedded editing
  of Business events. Standards like OpenSocial allow easier integration.
7) A Social Business is always Mobile Business. Mobile devices, Tablets and Smart Phones drive eas of use of
  Business Software.
8) Facing the enormous amount of information setting this information into context becomes more and more important.
  Social Analytics helps managing the news ffed and puts information into context.
9) Socialize your Web Sites: The web sites of an enterprise need to be uptodate, attractive, mobile, interaktive und
  dialogue driven.
10) In the Age of Social Business people are in the centre and create value, not documented. Therefore more and more
  companies decide for Social Software from IBM to „socialize“ their Microsoft environment, even or in
  particular Sharepoint.

 56                                                                                                      © 2012 IBM Corporation
Vielen Dank!




               Stefan Pfeiffer                IBM Deutschland GmbH
               Marketing Lead Social Business Wilhelm Fay Str. 30-34
               Europe                         65936 Frankfurt

                                             Tel +49-7034-643-1233
                                             Stefan.Pfeiffer@de.ibm.com
                                             Twitter: DigitalNaiv
                                             Blog: http://digitalnaiv.com
                                                    http://www.silicon.de
                                             http://de.linkedin.com/in/stefanpfeiffer




 57                                                                                     © 2012 IBM Corporation
© Copyright IBM Corporation 2012

     IBM Deutschland GmbH
     IBM Allee 1
     D-71138 Ehningen
     Germany
     Produced in Germany
     All Rights Reserved


     IBM, the IBM logo and Lotus are trademarks of International Business Machines Corporation in the United States, other countries or
     both.
     Other company, product and service names may be trademarks or service marks of others.
     References in this publication to IBM products and services do not imply that IBM intends to make them available in all countries in
     which IBM operates.
     The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the
     completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind,
     express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by
     IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation
     or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any
     warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license
     agreement governing the use of IBM software.




58                                                                                                                          © 2012 IBM Corporation

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Business made Social - How social technologies and behaviour are changing the Enterprise and the relationship to customers12_en_3

  • 1. Stefan Pfeiffer | Marketing Lead Social Business Europe 27/3/2012 Business. Made Social How social technologies and behaviour are changing the Enterprise and the relationship to customers © 2012 IBM Corporation
  • 2. To consider: IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. 2 © 2012 IBM Corporation
  • 3. The 5th IT-Age: The Social Business Age Social Internet PCs Departmental Mainframe 3 3 © 2012 IBM Corporation
  • 4. We are in the age of the Dandelion 4 © 2012 IBM Corporation
  • 5. Major Trends in the Age of the Dandelion  New Workplace Concepts – New Workplace and Working Time Models together with a global economy are changing the nature of work significantly.  Smart Phones & Mobility & BYOD – Users bring their own device: Smart Phones and Tablets, Apps like Dropbox are used for work.  Social everywhere - Social Channels are everywhere and having significant impact, in politics, private and for sure in business, too.  Cloud – Despite all legal discussion around Coud: The Cloud is already there, used privately and will enter IT. 5 © 2012 IBM Corporation
  • 6. These trends are amplifying each other  New Workplace Concepts – New Workplace and Working Time Models together with a global economy are changing the nature of work significantly.  Smart Phones & Mobility & BYOD – Users bring their own device: Smart Phones and Tablets, Apps like Dropbox are used for work.  Social everywhere - Social Channels are everywhere and having significant impact, in politics, private and for sure in business, too.  Cloud – Despite all legal discussion around Coud: The Cloud is already there, used privately and will enter IT. 6 © 2012 IBM Corporation
  • 7. „IDC Predicts Cloud Services, Mobile Computing, and Social Networking to Mature and Coalesce in 2011, Creating a New Mainstream for the IT Industry.“ Via http://www.idc.com/getdoc.jsp?containerId=prUS22593310 7 © 2012 IBM Corporation
  • 8. Home Office 8 © 2012 IBM Corporation
  • 9. Home Office Resistance to working remotely can come from employees with concerns over the boundaries of their personal time being compromised. It can also come from employers concerned over employee abuses of working remotely in the form of personal calls from the corporate mobile phone or reduced productivity combined with less time in the office. Provided that clear expectations and a "contract" between employer and employee is set, these concerns can be overcome and abuses from either side can be mitigated. June 2010, IDC #221309E 9 © 2012 IBM Corporation
  • 10. Think beyond IT – The nature of work is changing! Working World of the Future Temporary Contracts & Lifelong employer Crowd Sourcing Flexible working hours 9 to 5 – fixed office hours Home Office & Remote Office Work Private Life Business & Career Worklife Balance 10 © 2012 IBM Corporation
  • 11. Home Office? The wrong term … Mobile Office Today, the “office” is where you are 11 © 2012 IBM Corporation
  • 12. Type me … 12 © 2012 IBM Corporation
  • 13. Move me ... 13 © 2012 IBM Corporation
  • 14. Touch me ... 14 © 2012 IBM Corporation
  • 15. The Game Changer: Das iPad  Bill Gates gave it a try 2001.  „The tablet era has just begun, but  Steve Jobs succeded 2010. Forrester Research is already predicting  37% of US IT workers are using tablet sales in the U.S. will overtake technology they master first at home, netbook sales by 2012, and desktop then bring to work. sales by 2015.“  Via http://techcrunch.com/2010/06/17/forrester-tablets-outsell-  64% of GenY download unauthorized netbooks/ applications at least once a week to get their job done 15 © 2012 IBM Corporation
  • 16. The Game Changer: Das iPad  Bill Gates gave it a try 2001.  Steve Jobs succeded 2010.  37% of US IT workers are using technology they master first at home, then bring to work.  64% of GenY download unauthorized applications at least once a week to get their job done 500 500 450 450 400 400 350 80 350 300 300 60 250 250 40 200 200 150 150 20 100 100 0 50 50 0 Tablets 0 PC's Smartphones 2010 2011 2010 2011 2010 2011 16 © 2012 IBM Corporation
  • 17. Hear me ... 17 © 2012 IBM Corporation
  • 18. Technology is dramatically changing the way we live How I Buy How I Work Interacting with peers Collaborating from and engaging with the anywhere at any time. company. How I Create Tapping into a wide variety of insight and expertise. 18 © 2012 IBM Corporation
  • 19. People are empowered like never before Find and share Rise of social networking Bringing social tools information instantly and mobile devices into the enterprise • 155 million tweets sent • Social networking • 37% of US IT workers are via Twitter each day accounts for 22% of all using technology they • More than 7 billion pieces online time master first at home, of content shared each • Smartphone and tablet then bring to work week on Facebook shipments now outpace • 64% of GenY download • The age of the PCs unauthorized applications Shareaholics at least once a week to get their job done Source: Facebook, 2011 Source: Nielsenwire, 6/1/2010, Morgan Stanley Source: Forrester: Forrsights Workforce Survey 2011 19 © 2012 IBM Corporation
  • 20. Traditional roles and processes across the business network are evolving Employees Customers Partners self-forming teams around leading the conversations becoming on-demand fast moving opportunities that define brands extensions of the enterprise As barriers between people disappear, organizations are learning to tap into collective intelligence, advocacy, and distributed talent to drive business results. 20 © 2012 IBM Corporation
  • 21. Initiative D21 / TNS Infratest: „The Digital Society in Germany – Six User Types in Comparison“ 21 © 2012 IBM Corporation
  • 22. Initiative D21 / TNS Infratest: Still 53 % Digital Outsiders and Occasional Users in Germany 22 © 2012 IBM Corporation
  • 23. The E-Mail-Generation and the Facebook-Generation  Traditional Users primarily use E-Mail.  The Networking Generation are primarily: 76 %.  Social Networks are only used by 29 %.  E-Mail is out, Sharing is in.  SMS / Messaging is in.  They are driving Social Networking into the Enterprise! 23 © 2012 IBM Corporation
  • 24. Facebook for the Enterprise? 24 © 2012 IBM Corporation
  • 25. It is much more 25 © 2012 IBM Corporation
  • 26. Profiles Home page Find the people you need See what's happening across your social network Communities Work with people who share Social Analytics common roles and expertise Discover who and what you don’t know via recommendations Files Post, share, and discover documents, Micro-blogging presentations, images, and more Reach out for help your social network Wikis Bookmarks Create web content together Save, share, and discover bookmarks Activities Blogs Organize your work and tap your Present your own ideas, and learn professional network from others Forums Ideation Blogs Exchange ideas with, and benefit from Gather structured feedback through the expertise of others Ideation Blogs from customers/employees Media Gallery Upload images and videos for viewing Platform Services and share inline in community Activity Streams, Notifications, Reputation and Expertise, Tagging, Filtering, Searching, Feedback an Ideation 26 © 2012 IBM Corporation
  • 27. Social Network Mail & Calendar Share Activity Stream Presence Social Intelligence 27 © 2012 IBM Corporation
  • 28. Embedded Apps: Edit directly within the Activity Stream (Example SAP) 28 © 2012 IBM Corporation
  • 29. The “Activity Stream” consolidates all events from all relevant Business systems Connections Mobil iNotes Notes Portal 29 Designs subject©to change 2012 IBM Corporation
  • 30. The future of mail is social  IBM Connections Mail is the evolution of collaboration and messaging  Not a product – a service you can tap into wherever you are  Brings all your interactions together in one place – mail, social homepage, communities, centralized/shared information, business applications and processes  Accessible from anywhere – using your device of choice  Tailored to you and your device  Evolved capabilities  Simple – intuitive and easy to use  Integrated – find what and who you need in one place, without switching between applications  Social – the familiarity of e-mail in the context of a social networking experience  Secure – mitigates security risks 30 © 2012 IBM Corporation
  • 31. The future of mail is social  IBM Connections Mail is the evolution of collaboration and messaging  Not a product – a service you can tap into wherever you are  Brings all your interactions together in one place – mail, social homepage, communities, centralized/shared information, businesssocial networking “Very soon, you won't be able to see email and applications and processes separate. Email will not die, it will in fact have more flavour and will be  Accessible from anywhere – using your device of choice more integrated."  Tailored to you and your device -- Neha Gupta, senior research analyst, Gartner  Evolved capabilities  Simple – intuitive and easy to use  Integrated – find what and who you need in one place, without switching between applications  Social – the familiarity of e-mail in the context of a social networking experience  Secure – mitigates security risks 31 © 2012 IBM Corporation
  • 32. Be In Mail Without Being In Mail 32 © 2012 IBM Corporation
  • 33. Lotus Notes Social Edition – Homepage 33 © 2012 IBM Corporation
  • 34. Lotus Notes Social Edition - E-Mail 34 © 2012 IBM Corporation
  • 35. The E-Mail-Generation and the Facebook-Generation  Traditional Users primarily use E-Mail.  The Networking Generation are primarily: 76 %.  Social Networks are only used by 29 %.  E-Mail is out.  SMS / Messaging is in.  They are driving Social Networking into the Enterprise! IBM Lotus Notes Social IBM Connections Next Edition with Social Mail Outlook – social enabled 35 © 2012 IBM Corporation
  • 36. Always on … and always Social! (by Flowtown – Social Media Marketing Application) 36 © 2012 IBM Corporation
  • 37. MOBILE MOBILE Mobile is becoming the tail that wags the IT dog. ® Ted Schadler, Forrester 37 © 2012 IBM Corporation
  • 38. Mobile Home Page – with Activity Stream Optimised for Smartphones: E-Mail, Calendar and social Content Mobile Activity Stream 38 © 2012 IBM Corporation
  • 39. Realtime Communication: Mobile Devices become primar Device Multiple Platforms to be supported The Future ● Native Meeting-Applications for Android / iOS ● Distribution through App Stores ● Mobile Audio & Video 39 © 2012 IBM Corporation
  • 40. Design Principles Simplify user actions Consumable information flow It is more than only E-Mail! 40 © 2012 IBM Corporation
  • 41. More on Design Principles Optimized Mobile Access Moving from sending to sharing Mobile User Experience changes Desktop User Experience 41 © 2012 IBM Corporation
  • 42. Emerging new Social Model of Communications Context Event Objective Social Networks & Enterprise Content Management Profile Who knows? What do they know? Who trusts them? Blogs Ratings Do I need to interact with them? Wikis & Content Files Communications & Collaboration Are they available? How do they prefer to communicate? IM Voice Video Meeting Email Social 42 © 2012 IBM Corporation
  • 43. A new Social Model of Communication evolves Kontext Event Ziel Social Networks & Enterprise Content Management Profile Wer weiss es? Was wissen sie? Vertrauenswürdig? Instant Messaging (Chat), Video and Audio, Soft Phone, Online Meetings Blogs Ratings including Video are a natural ingredient Macht eine„Social Workplace“. Sinn? of the Kontaktaufnahme Wikis & Inhalte Files Kommunikation & Collaboration Verfügbar? Wie am besten kommunizieren? IM Voice Video Meeting E-Mail Social 43 © 2012 IBM Corporation
  • 44. Social doesn't stop in your lobby 44 © 2012 IBM Corporation
  • 45. A social business optimizes interactions among people to create business value and gain competitive advantage Customers Employees Partners As barriers between people disappear, organizations can tap into collective intelligence, advocacy, and distributed talent across their entire business network to drive business results. 45 © 2012 IBM Corporation
  • 46. Social businesses redefining their industries Redefining how banking can be done Transforming patient care Transforming innovation through global Reinventing how medical collaboration knowledge is shared globally 46 © 2012 IBM Corporation
  • 47. GAD is transforming banking into “smarter banking” by redefining how it interacts with customers Browser based solution in a private banking cloud Providing exceptional service to customers Increasing efficiency and lowering costs Enabling new service models with banks Customer Care and Insight 47 © 2012 IBM Corporation
  • 48. Bayer is transforming product innovation for competitive advantage A new collaboration platform to foster the innovation process Transforming interactions among peers Reducing duplication of efforts Leveraging collective knowledge and real- time expertise Lightweight Nano Foam CO2 as Raw Material Product and Service Innovation 48 © 2012 IBM Corporation
  • 49. Premier is transforming delivery of patient care and saving lives A transformative infrastructure connecting providers, payers and patient data Intelligence Transforming data into real, actionable, personalized information Enabling members to drive performance Information Increasing effectiveness of treatment and reducing costs Insight Customer Care and Insight 49 © 2012 IBM Corporation
  • 50. Children’s Hospital of Boston is saving lives by redefining how medical knowledge is shared globally PICU without walls is breaking down knowledge barriers Enabling social network learning Increasing efficiency and decreasing cost of care Increasing access to expert knowledge across the globe Workforce Optimization 50 © 2012 IBM Corporation
  • 51. Time for Social Business: Communities everywhere 51 © 2012 IBM Corporation
  • 52. My Social Business: Communities everywhere Social Channels EULUC (Twitter, Dialog with Facebook, customers Slideshare ...) Supplier Community Project Management / Information Sharing w3.Connections Multiple Communities (from Mac to Marketing) 52 © 2012 IBM Corporation
  • 53. How to make it work: Business and IT must come together Business IT 53 © 2012 IBM Corporation
  • 54. RETHINK the way you do business Business IT 54 © 2012 IBM Corporation
  • 55. The Social Business Agenda A Align Organizational Goals & Culture Social Business G Gain Social Trust E Engage through Experiences N Network Your Business Processes D Design for Reputation & Risk Management A Analyze Your Data 55 55 Source: “Get Bold: Creating a Bold Social Media AGENDA for Your Business” by Sandy Carter, © 2012 IBM Corporation ISBN: 0132618311, Copyright © 2011, IBM Press
  • 56. My 10 Social Business Predictions for 2012 1) It is more than a Facebook for the Enterprise Unternehmen (but it helps explaining the value). 2) E-Mail gets social. And Social Software integrates Social Mail and Calendaring. 3) Of course Text messaging, but more and more Video and Audio become important in Realtime Communication. 4) We are in the Age of the Shareaholics: From Sending to Sharing. 5) We enter the Age of Co-Editing. From the Office-package to the Social Editor. Content Management (ECM) gets integrated with Social Software, one reason is Governance, Risk Management & Compliance (GRC). 6) Activity Streams are not only a flow of information and a news feed, but become important for embedded editing of Business events. Standards like OpenSocial allow easier integration. 7) A Social Business is always Mobile Business. Mobile devices, Tablets and Smart Phones drive eas of use of Business Software. 8) Facing the enormous amount of information setting this information into context becomes more and more important. Social Analytics helps managing the news ffed and puts information into context. 9) Socialize your Web Sites: The web sites of an enterprise need to be uptodate, attractive, mobile, interaktive und dialogue driven. 10) In the Age of Social Business people are in the centre and create value, not documented. Therefore more and more companies decide for Social Software from IBM to „socialize“ their Microsoft environment, even or in particular Sharepoint. 56 © 2012 IBM Corporation
  • 57. Vielen Dank! Stefan Pfeiffer IBM Deutschland GmbH Marketing Lead Social Business Wilhelm Fay Str. 30-34 Europe 65936 Frankfurt Tel +49-7034-643-1233 Stefan.Pfeiffer@de.ibm.com Twitter: DigitalNaiv Blog: http://digitalnaiv.com http://www.silicon.de http://de.linkedin.com/in/stefanpfeiffer 57 © 2012 IBM Corporation
  • 58. © Copyright IBM Corporation 2012 IBM Deutschland GmbH IBM Allee 1 D-71138 Ehningen Germany Produced in Germany All Rights Reserved IBM, the IBM logo and Lotus are trademarks of International Business Machines Corporation in the United States, other countries or both. Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products and services do not imply that IBM intends to make them available in all countries in which IBM operates. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. 58 © 2012 IBM Corporation