SlideShare a Scribd company logo
2010 Nonprofit  Text Messaging  Benchmarks http://mobilebenchmarks.org/
This study was sponsored by:
Thank you to participating organizations
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Outbound Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Between 73 and 87 percent of text subscribers could be matched to a subscriber in the email database. Relatively few subscribers (ranging from 0.8 to 2.7 percent) were opted-in via keyword / shortcode to receive text messages.
 
List Churn ,[object Object],[object Object],[object Object]
Fundraising Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Fundraising Messaging ,[object Object],[object Object],[object Object]
Fundraising Messaging ,[object Object],[object Object]
Advocacy Messaging
Unsubscribes
http://mobilebenchmarks.org http://mobileactive.org http://mobileactive.org/mobile-fundraising

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Editor's Notes

  1. M+R Powerpoint Template
  2. Where do Subscribers Come From?
  3. To calculate response rates, M+R looked at all qualified petition texts to the organization’s inbox within 48 hours of the corresponding advocacy alert’s launch.
  4. To calculate unsubscribe rates, M+R looked at all opt-outs to an organization’s inbox within 48 hours of each message’s launch.