SlideShare a Scribd company logo
www.B2BMobileRevolution.com


   New World.
New Opportunities.
 New Imperatives.                    Twitter: @CKsays
NoMoPhobia
“We are in the
           early innings of a

     massive
phenomenon.”
     Mary Meeker, Kleiner Perkins Caufield & Byers
Mobile Planet
                 6 BILLION
       Are Now Mobile
                                    Mobile Subscriptions Worldwide
                                    86% of the world’s population
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved           Source: ITU Data
More Mobile Devices




     Than All 3… COMBINED
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
As Compared To Mobile’s 6 BILLION Subscriptions?




                106.5                                    850        1.7
               Million                                  Million    Billion
               Viewers                                  Users     Netizens

             2%
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
                                                        14% 28%
7
                                                          TRILLION
                                                             TEXTS
                                                           Worldwide
                                                            in 2011

                                                        (193,430 texts per second)
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
183 Billion Apps
     To Be Downloaded In 2015




©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
The                       1-3 Years
      New                        Mobile As
      Web                        “First-
                                Screen”
                                 Web Device
Morgan Stanley findings here.
   Gartner findings here.           ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Is Always on.
The   1 Device That…
                       Is Always with our
                       audiences.


                       Is Always connected
                       to the Web.


                       Is the media that we
                       use the MOST.
                                ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Isn’t Only A
“Nice-To-Have” Consumer Device
                    ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Is A Must-Have
   Business Tool




              ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
• Heavy Users

• Lifelines To Their
  Livelihoods

• Global 24/7/365 World

• Remote Workforce

• 70% of Execs Under
  40 view mobile as
  primary device
It’s not that we’re changing
               our technology to mobile media.

     It’s how anytime-anywhere
      technology is changing us.


                          THE REAL STORY
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Revenue Effect
Mobile’s real revenue effect is one of drastic and permanent
     behavior changes across the way the world now:
 WORKS                                              LIVES

         COMMUNICATES                     BUYS
Far From Just A New Media
                             Mobile IGNITES…




        A REVOLUTION
       New Expectations | New Preferences | New Habits | New Thresholds
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
What
                                                           Are
                                                           B2B
                                                          Mobile
                                                        Imperatives?
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved       ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Optimize Your Content For The                                                #1
Unique Mobile Environment

                                           #2
                                                        Re-Imagine B2B Marketing Content
                                                        Through Mobile Tools

                                                                          #3

Win Over B2B Audiences Through
“Better, Faster, Easier” Mobile Strategies

©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Optimize Content For The
            Unique Mobile Environment




                    #
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Desktop Experience         Mobile Experience




              Optimize Web Experiences For Users—No Matter The Device
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile User Needs = Different!




Design For Needs That Users Have When They’re Remote
Don’t just think text… think video
                  (better for small mobile screens!)




             Deliver Content Differently On Mobile Devices
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Optimize ALL Marketing Content




           Desktop eNewsletter
                                                        Mobile eNewsletter

          Optimize E-Newsletters—And Campaign Landing Pages, Too!
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Re-Imagine B2B Marketing




                  2
Content Through Mobile Tools



                    #
                  ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile

          There
                                                                          Mobile
                                                        Augmented
                                                                         Web Sites
                                                          Reality


           Are                                            QR/2D
                                                                            SMS
                                                                          Alerts &


          MANY
                                                         Barcodes           Text
                                                                         Campaigns



          Mobile                                         Location-
                                                           Based
                                                          Services
                                                                          Video &
                                                                           Audio


          Tools                                                           Mobile

         Perfect
                                                          Mobile
                                                                          Social
                                                        Search/SEO
                                                                          Media



           For                                           Near-Field
                                                        Communication
                                                                         Proximity
                                                                         Marketing

           B2B
                                                           (NFC)




         Content!
                                                          Mobile        Mobile Apps,
                                                          Image          Utilities &
                                                        Recognition      Extensions

©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
New Ways To Initiate And
    Extend Dialogues With Audiences
•   Brand “news/information” texts—new/improved products
•   Offer-based texts—coupons, product promotions and specials
•   Engagement texts—deepen the product/service experience




                                        SMS/MMS Alerts
                                           ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Give Collateral More Depth—And Audiences
    More Convenience—Through QR Codes

                                         Articles
                                         link to
                                         videos on
                                         the
Business                                 subject…
cards link to
Mobile
Websites…

 QR Codes + Videos          ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Even Better… Link To Customers Saying
                                              How GREAT You Are!




                                                        Ad Links to Customer Testimonial
                                                        Video = SMART!



©2012 Christina “CK” Kerley/CKB2B All Rights Reserved       QR Codes + Videos
Transform B2B Tradeshow Information
Into A Dynamic Experience For Attendees




  Mobile Apps              ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Bolster Thought-Leadership Content
  Through Images, Videos & Text




Tablet (iPad) Apps      ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Make Them Better At What They Do By Keeping Them

                            “In The Know While On the Go”
                                                        Thomson Reuters has launched a mobile
                                                        app for New York-based lawyers that
                                                        combines legal news, analysis and
                                                        research.

                                                        The app seeks to deliver value by giving
                                                        lawyers both the news they need along
                                                        with necessary tools to draw connections
                                                        between news, facts and the law so they
                                                        can better serve their clients. While the
                                                        company offers other apps in the legal
                                                        space, this is the first with a news element.

                                                        It is being introduced alongside a new Web
                                                        site also targeting lawyers.




©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
                                                                   Mobile Apps
Increase Productivity Through
                Friction-Free Mobile Experiences


                       You can expect high-quality multi-
                   stream video conferencing, zoom into
                 video, toggle between video and shared
                            content, even host meetings.

                   “It is quite simply the best experience
                     we have delivered in my eight years
                    here at Cisco WebEx…WebEx mobile
                              really does improve business
                 productivity by enabling all participants,
                        wherever they are, to easily join a
                  WebEx meeting and collaborate fully.”
                                               says Knight.


Mobile & iPad Apps              ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Give Your Audience The Information
         They Need--When (& Where) They Need It




©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
                                                        Location-Based Services
Win Over B2B Audiences With




 3
“Better, Faster, Easier” Mobile Strategies




#
                            ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
BETTER!
                                    Better
                               Experience
                                  For B2B
                                 Travelers
Mobile Websites, QR Codes, SMSAlerts, Apps
                                   ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
FASTER!
                 Faster Way
              To Do Banking
                   For Time-
                Starved B2B
                  Audiences
Mobile Apps       ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
EASIER!
                          Easier Way
                         To Find B2B
                          Products &
                             Services
Apps/Augmented Reality
Remember!




©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Far From Just A New Media
                             Mobile IGNITES…




        A REVOLUTION
       New Expectations | New Preferences | New Habits | New Thresholds
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Optimize Your Content For The                                                #1
Unique Mobile Environment

                                           #2
                                                        Re-Imagine B2B Marketing Content
                                                        Through Mobile Tools

                                                                          #3

Win Over B2B Audiences Through
“Better, Faster, Easier” Mobile Strategies

©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
New Tools
      Your world has
       gone mobile.
     So too must your                                   New Behaviors
        marketing!
                                                        New Thinking


                                                        New Strategies


                                                        New Opportunities
©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
Welcome To The
Mobile Revolution, B2B.

           Make Mobile
              Your
            Moment
            To Shine.
Get
         The
         Free
         B2B
        Mobile
        Guide:
www.B2BMobileRevolution.com
For More of CK’s Mobile
Videos & Articles:




                www.CKB2B.com

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B2B Mobile Revolution: New World. New Imperatives. New Opportunities.

  • 1. www.B2BMobileRevolution.com New World. New Opportunities. New Imperatives. Twitter: @CKsays
  • 3. “We are in the early innings of a massive phenomenon.” Mary Meeker, Kleiner Perkins Caufield & Byers
  • 4. Mobile Planet 6 BILLION Are Now Mobile Mobile Subscriptions Worldwide 86% of the world’s population ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Source: ITU Data
  • 5. More Mobile Devices Than All 3… COMBINED ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 6. As Compared To Mobile’s 6 BILLION Subscriptions? 106.5 850 1.7 Million Million Billion Viewers Users Netizens 2% ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved 14% 28%
  • 7. 7 TRILLION TEXTS Worldwide in 2011 (193,430 texts per second) ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 8. 183 Billion Apps To Be Downloaded In 2015 ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 9. The 1-3 Years New Mobile As Web “First- Screen” Web Device Morgan Stanley findings here. Gartner findings here. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 10. Is Always on. The 1 Device That… Is Always with our audiences. Is Always connected to the Web. Is the media that we use the MOST. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 11. Mobile Isn’t Only A “Nice-To-Have” Consumer Device ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 12. Mobile Is A Must-Have Business Tool ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 13. • Heavy Users • Lifelines To Their Livelihoods • Global 24/7/365 World • Remote Workforce • 70% of Execs Under 40 view mobile as primary device
  • 14. It’s not that we’re changing our technology to mobile media. It’s how anytime-anywhere technology is changing us. THE REAL STORY ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 15. Revenue Effect Mobile’s real revenue effect is one of drastic and permanent behavior changes across the way the world now: WORKS LIVES COMMUNICATES BUYS
  • 16. Far From Just A New Media Mobile IGNITES… A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 17. What Are B2B Mobile Imperatives? ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 18. Optimize Your Content For The #1 Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3 Win Over B2B Audiences Through “Better, Faster, Easier” Mobile Strategies ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 19. Optimize Content For The Unique Mobile Environment # ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 20. Desktop Experience Mobile Experience Optimize Web Experiences For Users—No Matter The Device ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 21. Mobile User Needs = Different! Design For Needs That Users Have When They’re Remote
  • 22. Don’t just think text… think video (better for small mobile screens!) Deliver Content Differently On Mobile Devices ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 23. Optimize ALL Marketing Content Desktop eNewsletter Mobile eNewsletter Optimize E-Newsletters—And Campaign Landing Pages, Too! ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 24. Re-Imagine B2B Marketing 2 Content Through Mobile Tools # ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 25. Mobile There Mobile Augmented Web Sites Reality Are QR/2D SMS Alerts & MANY Barcodes Text Campaigns Mobile Location- Based Services Video & Audio Tools Mobile Perfect Mobile Social Search/SEO Media For Near-Field Communication Proximity Marketing B2B (NFC) Content! Mobile Mobile Apps, Image Utilities & Recognition Extensions ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 26. New Ways To Initiate And Extend Dialogues With Audiences • Brand “news/information” texts—new/improved products • Offer-based texts—coupons, product promotions and specials • Engagement texts—deepen the product/service experience SMS/MMS Alerts ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 27. Give Collateral More Depth—And Audiences More Convenience—Through QR Codes Articles link to videos on the Business subject… cards link to Mobile Websites… QR Codes + Videos ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 28. Even Better… Link To Customers Saying How GREAT You Are! Ad Links to Customer Testimonial Video = SMART! ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved QR Codes + Videos
  • 29. Transform B2B Tradeshow Information Into A Dynamic Experience For Attendees Mobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 30. Bolster Thought-Leadership Content Through Images, Videos & Text Tablet (iPad) Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 31. Make Them Better At What They Do By Keeping Them “In The Know While On the Go” Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research. The app seeks to deliver value by giving lawyers both the news they need along with necessary tools to draw connections between news, facts and the law so they can better serve their clients. While the company offers other apps in the legal space, this is the first with a news element. It is being introduced alongside a new Web site also targeting lawyers. ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Apps
  • 32. Increase Productivity Through Friction-Free Mobile Experiences You can expect high-quality multi- stream video conferencing, zoom into video, toggle between video and shared content, even host meetings. “It is quite simply the best experience we have delivered in my eight years here at Cisco WebEx…WebEx mobile really does improve business productivity by enabling all participants, wherever they are, to easily join a WebEx meeting and collaborate fully.” says Knight. Mobile & iPad Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 33. Give Your Audience The Information They Need--When (& Where) They Need It ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved Location-Based Services
  • 34. Win Over B2B Audiences With 3 “Better, Faster, Easier” Mobile Strategies # ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 35. BETTER! Better Experience For B2B Travelers Mobile Websites, QR Codes, SMSAlerts, Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 36. FASTER! Faster Way To Do Banking For Time- Starved B2B Audiences Mobile Apps ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 37. EASIER! Easier Way To Find B2B Products & Services Apps/Augmented Reality
  • 38. Remember! ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 39. Far From Just A New Media Mobile IGNITES… A REVOLUTION New Expectations | New Preferences | New Habits | New Thresholds ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 40. Optimize Your Content For The #1 Unique Mobile Environment #2 Re-Imagine B2B Marketing Content Through Mobile Tools #3 Win Over B2B Audiences Through “Better, Faster, Easier” Mobile Strategies ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 41. New Tools Your world has gone mobile. So too must your New Behaviors marketing! New Thinking New Strategies New Opportunities ©2012 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 42. Welcome To The Mobile Revolution, B2B. Make Mobile Your Moment To Shine.
  • 43. Get The Free B2B Mobile Guide: www.B2BMobileRevolution.com
  • 44. For More of CK’s Mobile Videos & Articles: www.CKB2B.com