Assimilate or Die - a Real life Transformation Story
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The document discusses the need for businesses to embrace change and assimilate new technologies in order to survive. It uses the metaphor of the Borg from Star Trek to represent the goal of complete assimilation. It argues that businesses must engage customers across multiple channels, create and distribute content, find ways to interact with customers, and measure the results in order to assimilate new technologies and change. Resistance to change and assimilation is said to be futile.
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Assimilate or Die - a Real life Transformation Story
- 1. Assimilate or Die! /home/wes/Pictures/2009-05-05--15.27.14/00001.jpg © 2012 WhatTheyThink
- 2. The Borg Part organic, part artificial One goal – consumption of technology Desire to raise the quality of life of those they assimilate Part of the collective consciousness Androids are obsolete 2 © 2012 WhatTheyThink
- 4. CHANGE IS NOT ONLY GOOD IT’S MANDATORY. © 2012 WhatTheyThink
- 5. “You will be assimilated.” © 2012 WhatTheyThink
- 6. The Culture Today © 2012 WhatTheyThink
- 7. Engage. Interact. React. © 2012 WhatTheyThink
- 8. Engage. Interact. React. © 2012 WhatTheyThink
- 9. React. © 2012 WhatTheyThink
- 10. Engage. Interact. React. © 2012 WhatTheyThink
- 11. “You will be assimilated.” © 2012 WhatTheyThink
- 13. Tools for Assimilation QR codes social personalized URLs mobile SMS Augmented video reality © 2012 WhatTheyThink
- 17. Is that all there is? © 2012 WhatTheyThink
- 20. A Favorite Arrow in our Quiver — The Lunch & Learn © 2012 WhatTheyThink
- 22. Mobile Assimilation © 2012 WhatTheyThink
- 23. Augmented Reality — VReal http://bit.ly/UaHvmZ © 2012 WhatTheyThink
- 24. Augmented Reality — VReal © 2012 WhatTheyThink
- 26. Augmented Reality VReal © 2012 WhatTheyThink
- 27. Mobile + Wide-Format = The Wall http://bit.ly/QzgKIf © 2012 WhatTheyThink
- 31. What is your Painted Picture? Cameron Herold BackPocket COO © 2012 WhatTheyThink
- 32. WE MUST NOT ONLY EMBRACE, BUT INSTIGATE CHANGE WE MUST DEVELOP & COMMUNICATE OUR MESSAGE INTEGRATE OUR MESSAGE ACROSS MULITPLE CHANNELS CREATE AND DISTRIBUTE CONTENT FIND WAYS TO ENGAGE MEASURE RESULTS PRACTICE WHAT WE PREACH! BUY AN IPAD GIVE AWAY AN IPAD © 2012 WhatTheyThink
- 33. Assimilate Now — Resistance is Futile. Thank You! Paul Strack pstrack@customxm.com @pstrack 501-375-7311 © 2012 WhatTheyThink
Editor's Notes
- L & D Mail Masters is a technologically advanced direct marketing firm who enables our clients to create campaigns that Relate Captivate their target audience. Lets dive into how we accomplish this…. Differentiate their campaigns from other direct marketing efforts Recognize faster, more efficient production Manage print and communications Combine the power of direct mail with interactive media channels Evaluate and measure the success of a program Develop higher response lead generation programs
- L & D Mail Masters is a technologically advanced direct marketing firm who enables our clients to create campaigns that Relate Captivate their target audience. Lets dive into how we accomplish this…. Differentiate their campaigns from other direct marketing efforts Recognize faster, more efficient production Manage print and communications Combine the power of direct mail with interactive media channels Evaluate and measure the success of a program Develop higher response lead generation programs
- L & D Mail Masters is a technologically advanced direct marketing firm who enables our clients to create campaigns that Relate Captivate their target audience. Lets dive into how we accomplish this…. Differentiate their campaigns from other direct marketing efforts Recognize faster, more efficient production Manage print and communications Combine the power of direct mail with interactive media channels Evaluate and measure the success of a program Develop higher response lead generation programs
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