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Inspire - Closing the Consumer Cycle

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Ryan Manchee
Ryan Manchee

An innovation showcase of the next-wave of organic engagement

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Closing the consumer cycle An innovation showcase of the next-wave of organic engagement @rmanchee © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
old new media traditional © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
off on TV | PC © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
off on TV | PC © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
connected internet of things > © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
7 billion © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
5.1 billion © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
4.2 billion © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
2012 THIS YEAR there are more networked devices than humans on the planet © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
convergence w ev at er h v er ne he er w ev w h er © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Modern Family Viewing 86% © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Dual Screen Activities What are Tablet and SmartPhone Users doing while watching TV? 57% Checking Email Surfing for unrelated info 44% Visiting Social Networking site 44% Checking sports scores 34% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 16% © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Dual Screen Activities 25% Consumers go online after seeing TV ad Yahoo / Razonrfish Q4 2011 © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
automatic ACR content recognition © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
2-way communication © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Bluetooth 2-way Audio communication Visual WiFi NFC ? © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
assumed audience measurement © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
accurate audience measurement )) © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12 $)
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Client-Side Solution >10 Secs Spot ID = Ad ID © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
✗ 20% ✗ ✗ © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Server-Side Solution <2 Secs Spot ID = Ad ID © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
17+% FULL 4 MIN VIDEO 2.34% CTR © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
active engagement © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
next? © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Retarget HD Ad 10% off Interact Retarget Purchase 5% off © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
#1 placement © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Post-Production Product Placement © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
{weetabix} won’t skip content © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
#2 connection © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
visual recognition © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
#3 interaction © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Andre © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
& lie ohn Ju J © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
#4 communication © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
SteveJohnson Goal!! What an absolute corker!! Got to be man of the match now? 124 © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
#5 conversion © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Tablets used more in the home © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
+ 150k 1M+ + 50k + 50k €$£ + 150k + 100k + 50k + 150k + 250k + 50k © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
VersaTag+ Concept DSP+?! T T Spot ID = Ad ID T © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Last year, more data was generated by individuals than in the entire history of mankind through 2011 Data fast is growing © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
Cross-Channel Platform DG Servers Optimization One Display Report TV In-Stream deliver, engage, and Mobile measure a complete digital story Search © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
[ ENGAGEMENT EVERYWHERE ] © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
[ ] THANK YOU ENGAGEMENT EVERYWHERE Ryan K Manchee ryan.manchee@mediamind.com @rmanchee © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12

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Inspire - Closing the Consumer Cycle

  • 1. Closing the consumer cycle An innovation showcase of the next-wave of organic engagement @rmanchee © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 2. old new media traditional © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 3. off on TV | PC © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 4. off on TV | PC © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 5. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 6. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 7. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 8. connected internet of things > © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 9. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 10. 7 billion © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 11. 5.1 billion © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 12. 4.2 billion © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 13. 2012 THIS YEAR there are more networked devices than humans on the planet © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 14. convergence w ev at er h v er ne he er w ev w h er © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 15. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 16. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 17. Modern Family Viewing 86% © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 18. Dual Screen Activities What are Tablet and SmartPhone Users doing while watching TV? 57% Checking Email Surfing for unrelated info 44% Visiting Social Networking site 44% Checking sports scores 34% Looking up info related to content 29% Looking up content related to Ad 19% Looking for coupon/deal related to Ad 16% © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 19. Dual Screen Activities 25% Consumers go online after seeing TV ad Yahoo / Razonrfish Q4 2011 © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 20. automatic ACR content recognition © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 21. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 22. 2-way communication © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 23. Bluetooth 2-way Audio communication Visual WiFi NFC ? © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 24. assumed audience measurement © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 25. accurate audience measurement )) © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12 $)
  • 26. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 27. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 28. Client-Side Solution >10 Secs Spot ID = Ad ID © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 29. ✗ 20% ✗ ✗ © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 30. Server-Side Solution <2 Secs Spot ID = Ad ID © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 31. 17+% FULL 4 MIN VIDEO 2.34% CTR © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 32. active engagement © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 33. next? © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 34. Retarget HD Ad 10% off Interact Retarget Purchase 5% off © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 35. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 36. #1 placement © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 37. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 38. Post-Production Product Placement © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 39. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 40. {weetabix} won’t skip content © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 41. #2 connection © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 42. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 43. visual recognition © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 44. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 45. #3 interaction © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 46. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 47. Andre © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 48. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 49. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 50. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 51. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 52. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 53. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 54. & lie ohn Ju J © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 55. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 56. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 57. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 58. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 59. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 60. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 61. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 62. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 63. #4 communication © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 64. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 65. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 66. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 67. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 68. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 69. SteveJohnson Goal!! What an absolute corker!! Got to be man of the match now? 124 © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 70. #5 conversion © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 71. Tablets used more in the home © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 72. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 73. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 74. + 150k 1M+ + 50k + 50k €$£ + 150k + 100k + 50k + 150k + 250k + 50k © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 75. VersaTag+ Concept DSP+?! T T Spot ID = Ad ID T © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 76. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 77. PLACEMENT COMMUNICATION CONNECTION INTERACTION CONVERSION © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 78. Last year, more data was generated by individuals than in the entire history of mankind through 2011 Data fast is growing © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 79. © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 80. Cross-Channel Platform DG Servers Optimization One Display Report TV In-Stream deliver, engage, and Mobile measure a complete digital story Search © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 81. [ ENGAGEMENT EVERYWHERE ] © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12
  • 82. [ ] THANK YOU ENGAGEMENT EVERYWHERE Ryan K Manchee ryan.manchee@mediamind.com @rmanchee © 2012 Digital Generation Inc. All rights reserved. Thursday, December 13, 12