Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove M-Days 2013 Blog by Messe Frankfurt for the Digital Business: http://connected.messefrankfurt.com/en/

1. Leveraging the promise of publishing and monetizing
on the Mobile ecosystem with Video and Apps"
Nicolás Amado
Regional Sales Director – IBERIA
namado@brightcove.com – +34 93 112 7476 / +34 670 081056
#bciberia – Brightcove.com/es

2. Our mission is to publish and distribute
the world’s professional digital media
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3. We eliminate the COMPLEXITY of working with
online video and with content apps
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4. So your organization can FOCUS on its
CORE BUSINESS or corporate mission
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5. Med ia
Sm all and Med ium Business
Co nsum er /
Ret ail
Techno lo g y
Financial
Serv ices
Governm ent /
Ed ucat io n /
No n-p ro fi t
Misc.
5 | Confidential © 2011 Brightcove Inc.

6. Full Cloud Solutions – Software as a Service
Concrete Cloud Solutions – Platform as a Services
Cloud Video Encoding Service
VIDEOJS
HTML5 Video Player

7. We service content-centric organizations and the web developers
that build their systems and solutions
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8. Content consumption is evolving
(1)Cisco Visual Networking Index: Forecast and Methodology, 2010–2015
8 (2)IDC, 2011; Wall Street Research © 2011 Brightcove Inc.

9. MOBILE IS TAKING OVER THE WEB
© 2011 Brightcove Inc.

10. BUSINESS MODELS / use cases
1.Content Marketing
2.Branding
3.Freemium (€)
4.Advertising supported (€)
5.Paid Content (€)
6.E-Commerce (€)
7.Other
10 |Confidential © 2012 Brightcove Inc.

11. COMPREHENSIVE FULL SOLUTION FOR DISTRIBUTION, PUBLISHING &
MONETIZATION OF DIGITAL CONTENTS
MONETIZATION
CONTENTS • Advertising / Sponsorship
• Pay Per View (PPV)
• Subscription, OTT, TVE
• Calls To Action
• e-Commerce
Video Audio Images Text Other
Content Protection Video On Demand
Multi-device DRM LIVE Streaming Cloud Video Encoding Service
SaaS Model - SOFTWARE AS A SERVICE 6.100+ customers – 60+ countires – Since 2004 – Nasdaq Listed
Constant Innovation Time To Market Elimination of Complexity Powerful Flexible & Open Platforms Global Scale
Confidential | © 2012 Brightcove Inc. 11

12. Disruption of the 3 Ds …
Digital
Device
Destination
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13. The Audience MOVED
o
“Who Moved My Cheese … Audience”
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14. And the POWER change hands
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15. The goal is
to get to your
Digital Audience …
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16. … with “EXPERIENCES”
They will OPT IN
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17. WHERE EVER THEY ARE
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18. Through ….
Digital Content
Services
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19. The complete platform for building and operating
successful mobile apps with HTML5

20. POWER to Business Users – TO MANAGE THE LIFECYLE OF APPS
Real time analytics
Track user behavior in real time
Measure installs, sessions & content-level activity
across all platforms
Integrate with third-party services
Push notifications
Visual message composition and targeting
Track campaign success with built-in analytics
Visual app configuration
Update content without redeploying
Control app and advertising settings
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21. Dual Screen TV Apps
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22. US State Department
for iPhone
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23. Coca-Cola Korea
for Android
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24. US State Department
for iPad
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25. AMC Mobile
for iPad
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26. AMC Mobile
for Android
tablets
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27. AMC Mobile
for Android
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28. AMC Mobile
for iPhone
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29. AMC Mobile
for Amazon’s
Kindle Fire
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30. Fox News
for iPhone
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31. GRUPO VOCENTO,
DIARIO
ABC FOR IPHONE

32. NBCU
Screen it
Emmy award
judges exclusive
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34. Met Opera
On Demand
for iPad
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40. Danke schön. Thanks you. Muchas gracias.
Nicolás Amado
namado@brightcove.com - @bciberia
93 112 7476 – 670 081 056 - www.brightcove.com/es
© 2010 Brightcove, Inc. All Rights Reserved. 40

41. QUESTIONS
How should content publishers act in the current situation?
Which steps should they take to secure their future?
What does it take to make the consumer pay for the content?
41 | Confidential © 2012 Brightcove Inc.