The document discusses the impact and importance of mobile marketing, highlighting the vast number of consumers who access the web via mobile devices and the various forms of mobile media, including apps, text messaging, and mobile internet. It emphasizes the benefits and drawbacks of each medium, particularly focusing on their reach, engagement potential, and cost considerations. Additionally, the document mentions the role of QR codes in facilitating user engagement with mobile websites and offers resources for further learning and consultation in mobile marketing.

1. The Three Pillars Of
Mobile Marketing
Webinar Presentations Every Week
On Mobile Web Marketing
Sign up at
www.mobilewebup.com/webinars/
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3. How Big Is Mobile?
Current estimate:
115 Million Consumers
Browse the web on mobile
Each month in the USA
Source: comScore
http://mobilewebup.com/stats
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4. 24% 30% Growth for Mobile Web
in 2011!
From 85.6 Million
To 111 Million
st st
Jan 1 to Dec 31 , 2011
Source: Mobile Web Up analysis
of public comScore data
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5. Mobile is BIGGER.
More people worldwide use mobile text messaging
than email.
More people worldwide have mobile phones than
have computers.
More people worldwide have mobile phones than
have credit cards.
More people worldwide have mobile phones than
have FM radios.
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6. Mobile
as a
Mass Media
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7. Benefits of Mobile
●first truly personal mass media
●first always carried mass media
●first always on, always connected mass
media
●only mass media with a built in payment
channel (SMS payments, itunes, NFC)
●only mass media with social context
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8. Three Pillars of Mobile
Mobile Apps
Text Messaging (SMS, MMS)
Mobile Internet
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9. Three Pillars
Mobile Apps 37.6%
Mobile Internet 49.0%
Text Message 74.1%
http://mobilewebup.com/stats
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10. Mobile Apps
Key Advantage:
Richer, more engaging
experiences possible
More than with SMS or mobile web
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11. Mobile Apps
Disadvantage:
Higher cost
per % reached
Capital investment is worthwhile for brands.
May not be for smaller orgs
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12. Mobile Apps
Require a Marketing Budget
Bureaucracy of App Store
Submission process
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13. Text Messaging
Biggest benefit:
Very Wide Reach.
Over 74% in the USA in 2012
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14. Text Messaging
Other benefits:
High open rates (95-98%)
Immediacy (4 min!)
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15. Text Messaging
Downside:
Least expressive/interactive.
160 characters of text
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16. Mobile Web
Relatively high reach
+
Rich, engaging interactivity
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17. Mobile Web vs. Apps
Mobile websites can...
● Capitalize on your other web marketing
● Receive traffic from search engines
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22. Mobile Vs. Desktop:
Physical Differences
●Smaller Screens
●Different Interface – No Mouse or Keyboard
●Huge variety of mobile phone devices ...
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23. Many Devices
Literally hundreds of distinct smartphones
used in the USA right now...
Each with their own quirks.
New devices and platforms reaching the
market almost continually.
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24. Mobile Leverage Points
Text message → Mobile Web/App
Social Share → Mobile Web
Mobile Web → Click-to-call
Mobile Web → Mobile App
QR Code → Mobile Web
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25. Print → Mobile Web
Lead Funnel
Offline advertisement prompts people to view
website on mobile phone.
Transitions to more interactive experience
that the prospect can carry with them
Passive Prospect → Active Lead
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31. QR Codes
(Also called “2D Barcodes”)
When scanned with a phone's
camera, leads to a website.
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32. Why QR Codes?
●Make it easier for the prospect to visit
website (they don't have to type)
●Allows different URLs for better
segmentation and tracking
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33. The Key With QR Codes:
Make Sure the QR code address
leads to a mobile friendly web-page.
A QR code is only ever going to be scanned
by a handheld device. Never a laptop, and
rarely by an iPad!
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34. “How To Get On the Mobile Web”
Free Email Course
http://mobilewebup.com/course/
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35. Mobile Web Consultation
One-on-one Consultation with a
Mobile Web Up specialist
● What are the best opportunities in mobile for your
brand... short, medium and long term?
● Where should you start?
● How can you take greatest advantage of your current
online marketing?
● Agency Partner Opportunity
Copyright 2012 Mobile Web Up