This document discusses different types of testing for products: concept testing, product testing, and market testing. Concept testing involves testing initial product ideas to validate messages and consumer relevance. Product testing evaluates the actual product and detects defects. Market testing gauges product viability in real market conditions prior to wide release. Both product and market testing aim to validate the product goals and intended message to customers. The document provides examples and comparisons of these different testing types.
Analyzing Business Markets
What is Organizational Buying?
Top Business Marketing Challenges
Characteristics of Business Markets
Buying Situation
Participants in Business Buying Process The Buying Center
Supplier Search Forms of Electronic Marketplaces
Methods for Researching Customer Value
Establishing Corporate Trust and Credibility
Factors Affecting Buyer-Supplier Relationships
What is Opportunism?
What is product development and its process?ONE BCG
Product Development is the total process that takes a service or a product from conception to market. It includes a series of steps like Conceptualization, design, development, etc.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
Analyzing Business Markets
What is Organizational Buying?
Top Business Marketing Challenges
Characteristics of Business Markets
Buying Situation
Participants in Business Buying Process The Buying Center
Supplier Search Forms of Electronic Marketplaces
Methods for Researching Customer Value
Establishing Corporate Trust and Credibility
Factors Affecting Buyer-Supplier Relationships
What is Opportunism?
What is product development and its process?ONE BCG
Product Development is the total process that takes a service or a product from conception to market. It includes a series of steps like Conceptualization, design, development, etc.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
Product testing is a popular method for business to identify how consumers perceive their products or services. In order to ensure quality of insights, product testing must be conduct in a suitable environment, where respondents are willing to express themselves about specific products or services.
Think Creative, Think Data, Think Measurability - Our proprietary thinking framework @ ARM WorldWide will help you think right for your brand or for your customer (brand or product). Our framework ensures that research around the brand as well as category, competition, TG understanding is thorough / as good as a brand manager to be able to crack right consumer insights leading to desired strategy. And then follows ideation, different technics have been shared which will help you think big, bold, unique and linked with consumer insight. Execution pillar will help you plan well, plan right and plan efficiently. Last pillar of the framework gives you, as a planner (whether working for a brand or with a brand) assurance of output of your efforts.
Product testing is a popular method for business to identify how consumers perceive their products or services. In order to ensure quality of insights, product testing must be conduct in a suitable environment, where respondents are willing to express themselves about specific products or services.
Think Creative, Think Data, Think Measurability - Our proprietary thinking framework @ ARM WorldWide will help you think right for your brand or for your customer (brand or product). Our framework ensures that research around the brand as well as category, competition, TG understanding is thorough / as good as a brand manager to be able to crack right consumer insights leading to desired strategy. And then follows ideation, different technics have been shared which will help you think big, bold, unique and linked with consumer insight. Execution pillar will help you plan well, plan right and plan efficiently. Last pillar of the framework gives you, as a planner (whether working for a brand or with a brand) assurance of output of your efforts.
Think Creative, Think Data, Think Measurability - Our proprietary thinking framework @ ARM WorldWide will help you think right for your brand or for your customer (brand or product). Our framework ensures that research around the brand as well as category, competition, TG understanding is thorough / as good as a brand manager to be able to crack right consumer insights leading to desired strategy. And then follows ideation, different technics have been shared which will help you think big, bold, unique and linked with consumer insight. Execution pillar will help you plan well, plan right and plan efficiently. Last pillar of the framework gives you, as a planner (whether working for a brand or with a brand) assurance of output of your efforts.
Serve your customers better with User Experience ResearchAmanda Stockwell
With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods, companies can end up with an incomplete or misleading picture of their users. On October 23rd, L&E Research hosted a workshop with Amanda Stockwell, VP of User Experience for 352 Inc.
The discussion covered:
How to ensure your team is asking the right questions to better understand your users and their needs and to uncover white space opportunities.
How UX work differs from traditional marketing research
An overview of the types of user experience research
What types of questions can be answered with different research methods
The best time to employ different types of research
Growth Channels to Acquire SaaS CustomersFreshsales
This is one question every business wants an answer for.
What are the different growth channels or methods to acquire customers?
Beyond the usual social channels like Facebook, LinkedIn or Twitter, what are the other niche channels that could really help find prospects and promote your product.
In this webinar, Nichole Elizabeth (Community Growth, Zest.is) will help you understand:
- Different growth channels to acquire SaaS customers
- Developing a compelling value proposition
- Identifying quick wins and long-term channels for growth
This workshop slide deck describes the tools and methods for conducting market research for new products and services, including market sizing, forecasting, concept testing, demand estimates, price tests. Learn how to identify potential customers, answer key questions such as: their interest in your products/services, how much they are willing to pay, what they value, how to reach them and deliver that value.
This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
Lecture on Marketing Strategy for the course CE 405 by Dr. Raquibul Hossainnazifa tabassum
These slides give an insight on marketing and the different strategies for successful marketing as a part of the course CE 405 (Business and Career Development).
Marketing mix is one of the major concepts in modern marketing. It is the combination of various elements which constitutes the company’s marketing system. It is set of controllable marketing variables that the firm blends to produce the response it wants in the target market.
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
7. Concept Testing
Goals To Confirm Messages
❏ Provide guidance for segmentation
strategy e.g. Unique Selling
Proposition
❏ To check the degree to which the
message that users receive from the
concept is consistent with the
message intended
❏ The importance of the main idea to
consumers
To Confirm Relevancy of Solution
Ideas
❏ To screen multiple ideas
❏ Concept‘s relevance to consumer
needs
❏ The extent to which consumers feel
that the concept can deliver the
benefits promised
Concept
Testing
9. Concept
TestingConcept Testing
Example
Issues to solve: to help people easily move from A to B within the same city
Idea:
Car sharing, rental transportation, etc.
Execution:
Two or more concepts that contradicted (message or how the solution works)
E.g.
● Ride Sharing vs Ride Sharing = Easy vs Connect to people with similar
interests
● Car sharing vs rental = Connect to people with similar interests vs Comfort of
privacy
11. Product Testing
A process of measuring the qualities of
products properties. Such as:
● product usability,
● performance,
● security, and
● compatibility
Test the real products
Product
Testing
14. Product Testing Types
Post Market Release (Design
Evaluation)
➔ For improvement in the next
iteration
➔ To validate initial goal
Product
Testing
Pre Market Release
To prevent mistakes and
avoiding problems when
delivering solutions or services
to customers
15. Variables to Consider
Blind
Single Product
Controlled Environment
Branded
Variants
In-Home
Supervised Unsupervised
Product
Testing
VS
Product Testing
18. Market Research
● Sales figures within a market
● Where and how customers buy your product or service, so you
can establish the most effective distribution and marketing
channels
● How much customers are willing to pay, so you can figure out
a competitive price for them and realistic profits for you
● Which sales, advertising, display, and promotion method(s)
are most effective
https://www.entrepreneur.com/encyclopedia/market-testing
19. Market Research
Through market research, you'll uncover:
● Demand for a product or service in your market
● Who your customers are
● Your direct and indirect competitions
● Customers opinions about your product and competitors
● How to position your product so that you could take
advantage of its unique selling proposition
https://www.entrepreneur.com/encyclopedia/market-testing
21. Market Testing
Gauge the viability prior to
a wide scale release
https://www.gutcheckit.com/blog/product-vs-market-testing/
Understand actual consumer
demand and appeal under the
influence of external factors
Test products in the real market to identify issues that cannot be
discovered during development process
+
22. Market Testing
Gauge the viability prior to
a wide scale release
https://www.gutcheckit.com/blog/product-vs-market-testing/
Understand actual consumer
demand and appeal under the
influence of external factors
Test products in the real market to identify issues that cannot be
discovered during development process
= Validate Product Goals and
Message to Customers
24. Market Testing
Market testing does not involve communication with consumers like product
testing does
https://www.gutcheckit.com/blog/product-vs-market-testing/
Market Testing
provides metrics on the actual
in-market performance of the
product
Product Testing
gathers information on how to
improve the product and can help
you understand the relative
satisfaction.
25. Concept Testing Product Testing
To measure current product
quality
Conducted in Problem
Discovery Phase
Conducted in Solution
Phase
To confirm product ideas
and the intended messages
Test product idea(s) Test the real product /
MVP
Support Market Research Support Market Testing
