Christhecontentcreator

1. Business
Strategy
TUTORIAL

2. SWOT Analysis
Electri
c
car
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

3. o Advanced Technology
o Organization Culture
STRENGTHS

4. Advanced technology
Battery swap technology
Strengths

5. Advanced technology
Battery swap technology
Strengths

6. Value
Creating an enjoyable working style
Strengths
Organization Culture
Creating an enjoyable working style

7. Houses
Creating an enjoyable working style
Strengths

8. Culture
Creating an enjoyable working style
Strengths

9. o High input costs
o Fewer sale models
Weaknesses

10. High input costs
Weaknesses
o Loss $19,141 per vehicle sold
o Cost of buildings (50million)
o Investment (250 million)

11. Weaknesses
Fewer sale models
eT7 eT5
eS8 eS7
eS6 eC7 eC6
o Total 7 models
o Limit its appeal
o Miss out potential customers

12. Opportunity
o Scarcity in China
o Investors acceptance
o Wide range of product lines
o Government Support

13. Scarcity of Petroleum

14. Petroleum scarce in China
Opportunity

15. For the First Impression,
what do you think about these companies
as you are a buyer or an investor?

16. High investor acceptance
Opportunity
Use funding to support product
development and improve service
quality
Rising stock prices, promote a
virtuous cycle

17. Government Support
Opportunity The change of 2020 - 2022 Market Share
for EVs companies in China
Strong support from the
Chinese government for new
energy vehicles

18. Revenue increase from
2019 to 2021
Opportunity
87.5%
Tesla
7%
BMW
152.6%

19. Threats
o Highly competitive market
o Accelerated charging of new energy vehicles

20. Highly competitive market
Threat
Tesla sold nearly 79,000 vehicles (+145% yearly)
BYD sold 133,762 NEV passenger vehicles up over
160% yearly
Our company is quickly falling behind
strengthening competition.

21. Accelerated charging of new energy
vehicles
Threat
 Supercharging stations are becoming more common
 800v fast charging can reach 5 minutes of charging
and a range of 200 km
 Exchange stations are losing their advantages as a
result

22. Suggestions
Suggestions

23. Find the best location of exchange station with AI

24. Enhance the differentiation advantage
Enhance differentiate from traditional luxury brands like
BBA by:
 Build user-oriented luxury brand through NIO Houses, NIO
Service, and other ecosystems
 Improve product functions, scenarios and services with big
data as the guide

25. Conclusion
ELECTRIC CAR

26. Conclusion
Internal Advantages:
Unique power exchange system
Attractive Organization Culture
External Advantages:
Huge potential market
Government support

27. Conclusion
Disadvantages:
Highly competition
Huge input costs
Seldom sale models

28. Conclusion
Solutions:
Apply AI in decision making
Enhance differentiation advantages
Try to expand its sale models

29. Reference
Afshar, S., Macedo, P., Mohamed, F., & Disfani, V. (2021). Mobile charging stations for electric vehicles—A review. Renewable and Sustainable
Energy Reviews, 152, 111654.
Castelvecchi, D. (2021). Electric cars: the battery challenge. Nature, 596(7872), 336-339.
Electric Vehicles - China. (n.d.). Retrieved March 28, 2023, from https://www.statista.com/outlook/mmo/electric-vehicles/china
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the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022).
https://doi.org/10.2991/aebmr.k.220405.058
Markets, R. and. (2022, May 23). NIO automaker strategy research report - in 2022 NIO will deliver 3 new models. PR Newswire: press release
distribution, targeting, monitoring and marketing. Retrieved March 28, 2023, from https://www.prnewswire.com/news-releases/nio-automaker-
strategy-research-report---in-2022-nio-will-deliver-3-new-models-301552767.html
Najman, L. (2022, June 3). Fastest charging evs in 2022. What Are The Fastest Charging Electric Cars in 2022? Retrieved March 28, 2023, from
https://www.recurrentauto.com/research/fastest-charging-evs

30. Reference
Nio. (2023). Nio Service. NIO. Retrieved March 28, 2023, from https://www.nio.com/nio-service
Yang, N. (2022, March 22). China's Nev Market reports best February sales ever with 180.5% yoy surge. EqualOcean. Retrieved March 28, 2023,
from https://equalocean.com/analysis/2022032217162
Wong, K. (2023, March 27). Organizational culture: Definition, importance, and development. Achievers. Retrieved March 28, 2023, from
https://www.achievers.com/blog/organizational-culture-definition/
Wang, Y., Xia, Z., Zhang, X., & Qiu, Y. (2021). Charging and Changing Service Design of New Energy Vehicles Under the Concept of Sustainable
development—A Case Study of NIO. In Advances in Artificial Intelligence, Software and Systems Engineering: Proceedings of the AHFE 2021
Virtual Conferences on Human Factors in Software and Systems Engineering, Artificial Intelligence and Social Computing, and Energy, July
25-29, 2021, USA (pp. 477-482). Springer International Publishing.
Zhang, G. (2022). Innovation in new energy vehicles——Take NIO as an example. International Journal of Business and Management, 3(1), 21-21.
Zhang, L. (2022, December). Research on Genius Marketing Strategy from NIO. In 2022 2nd International Conference on Economic Development
and Business Culture (ICEDBC 2022) (pp. 1661-1666). Atlantis Press.