The document discusses a SWOT analysis of an electric car company. It identifies strengths such as advanced technology and organizational culture. Weaknesses include high input costs and fewer sale models. Opportunities exist in areas like government support and investor acceptance. Threats consist of highly competitive market and accelerated charging of new energy vehicles. Suggestions are provided to apply AI in decision making, enhance differentiation advantages, and expand sale models.

1. Business
Strategy
TUTORIAL

2. SWOT Analysis
Electri
c
car
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

3. o Advanced Technology
o Organization Culture
STRENGTHS

4. Advanced technology
Battery swap technology
Strengths

5. Advanced technology
Battery swap technology
Strengths

6. Value
Creating an enjoyable working style
Strengths
Organization Culture
Creating an enjoyable working style

7. Houses
Creating an enjoyable working style
Strengths

8. Culture
Creating an enjoyable working style
Strengths

9. o High input costs
o Fewer sale models
Weaknesses

10. High input costs
Weaknesses
o Loss $19,141 per vehicle sold
o Cost of buildings (50million)
o Investment (250 million)

11. Weaknesses
Fewer sale models
eT7 eT5
eS8 eS7
eS6 eC7 eC6
o Total 7 models
o Limit its appeal
o Miss out potential customers

12. Opportunity
o Scarcity in China
o Investors acceptance
o Wide range of product lines
o Government Support

13. Scarcity of Petroleum

14. Petroleum scarce in China
Opportunity

15. For the First Impression,
what do you think about these companies
as you are a buyer or an investor?

16. High investor acceptance
Opportunity
Use funding to support product
development and improve service
quality
Rising stock prices, promote a
virtuous cycle

17. Government Support
Opportunity The change of 2020 - 2022 Market Share
for EVs companies in China
Strong support from the
Chinese government for new
energy vehicles

18. Revenue increase from
2019 to 2021
Opportunity
87.5%
Tesla
7%
BMW
152.6%

19. Threats
o Highly competitive market
o Accelerated charging of new energy vehicles

20. Highly competitive market
Threat
Tesla sold nearly 79,000 vehicles (+145% yearly)
BYD sold 133,762 NEV passenger vehicles up over
160% yearly
Our company is quickly falling behind
strengthening competition.

21. Accelerated charging of new energy
vehicles
Threat
 Supercharging stations are becoming more common
 800v fast charging can reach 5 minutes of charging
and a range of 200 km
 Exchange stations are losing their advantages as a
result

22. Suggestions
Suggestions

23. Find the best location of exchange station with AI

24. Enhance the differentiation advantage
Enhance differentiate from traditional luxury brands like
BBA by:
 Build user-oriented luxury brand through NIO Houses, NIO
Service, and other ecosystems
 Improve product functions, scenarios and services with big
data as the guide

25. Conclusion
ELECTRIC CAR

26. Conclusion
Internal Advantages:
Unique power exchange system
Attractive Organization Culture
External Advantages:
Huge potential market
Government support

27. Conclusion
Disadvantages:
Highly competition
Huge input costs
Seldom sale models

28. Conclusion
Solutions:
Apply AI in decision making
Enhance differentiation advantages
Try to expand its sale models

29. Reference
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30. Reference
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