Marketing implementation involves carrying out a marketing plan through execution. There is a close relationship between strategy, which defines what and why, and implementation, which addresses who, where, when and how a plan will be implemented. Effective implementation requires diagnostic, identification, and implementation skills as well as the use of information technologies and software platforms to enable improved execution on a global scale. Proper implementation is critical to realizing the benefits of a well-designed marketing strategy.

1. Marketing
Implementation
Presented by : - Jayita Roy (04)
University of Kalyani / Department - MBA

2. What is Marketing
Implementation?
Implementation is the carrying out,
execution or practice of a plan, a
method, or any design
for doing something.

3. Relation between Strategy and
Implementation
Strategy addresses : What & Why.
Implementation addresses : Who, Where,
When & How.
Strategy and implementation are closely
related.

4. 4sets of skills
 Diagnostic skills (the ability to determine
what
went wrong)
 Identification of company level (the ability to
identify in which level the problem occurred)
 Implementation skills (the ability to budget
resources, organize effectively, motivate
others)

5. Unconnected technology
vs
Information technology
 Use of unconnected technology
 Use of information technology
 Global scope of operations and need
of improved technology.

6. Software platforms
&
Technologies
 Marketing Resource
Management(MRM)
 Enterprise Marketing
Management(EMM)

7. The BrandMaker Ecosystem

8. Conclusion..
In the next few years, MRM software will
enable marketers to greatly improve
spending and investment decisions.
But...

9. Thank you..
A brilliant strategic marketing plan
counts for little if it is not implemented
properly.