The document outlines 5 key benefits of having a marketing plan for a small business: 1) It provides a clear vision and direction for the business, 2) It creates focus by establishing goals and strategies, 3) It provides relief and accountability by mapping out actions that can be tracked against objectives, 4) It allows businesses to evaluate what is and isn't working for the business, and 5) It helps identify potential strategic partnership opportunities that are aligned with marketing and business goals.

1. The Benefits of having a Marketing Plan
Reference: Marketing Plan

2. The benefits of having a marketing plan is essential for a
small business owner and there are many benefits that you
will enjoy when you develop and commit to an integrated
approach to your business marketing that is only possible
when you consistently implement the
actions in your marketing plan.

3. The first benefit is having a clear vision for your business –
this is the foundation of your plan. When you have clarity
on where you are and where you want to be, you can more
readily identify the resource and skill gaps that need to be
closed and develop key strategies that directly support
achieving your vision.

4. This leads to the second benefit – focus. When you have
developed a set of objectives that act as your business
goals you are far less likely to become distracted by
activities and opportunities that take you off course. As a
small business owner, you are likely to have limited time
and budget and that makes it all the more
important to stay focused.

5. The third and fourth benefits of having a marketing plan
for your business are relief and accountability! Once you
have your vision, objectives and strategies in place the
world of business growth no longer seems as daunting. A
clear plan of action is mapped out, you know your
priorities and you are able to track the results of campaigns
and initiatives against your goals. This allows you to
continue what is working and to tweak
or let go of what isn’t working for your business.

6. Finally (for now!) the fifth benefit of having a
marketing plan is the ability to more clearly identify the
strategic alliance partners that you could collaborate with
to help you achieve your marketing and business growth
goals. If you’re a beautician looking to connect with more
women who appreciate self care, a partnership with a local
gym or hairdresser could be a perfect partnership and this
clarity often emerges when you have a concise
and focused marketing plan.

7. What are you waiting for ?
give us call 1300 998 558
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wwww.ideasintoaction.com.au