This document outlines a media plan to increase membership for the Circle K club at Lasell College. The plan includes strategies like using the college radio station, posting fliers around campus, creating social media profiles, and sending reminder texts to promote club events and recruit new members. A key tactic is holding a contest where current members can win a gift card if they bring the most friends to meetings. The plan aims to establish the club as a well-known service organization on campus and complete more community service projects with a larger membership base.